Chapter 100: "The Emperor of the Stars" is free
It's August.
In addition to designing new characters for "Star Emperor", Tianba Studio has recruited two new employees to be responsible for media promotion and channel operations.
This is the weak point of Tianba Studio.
The game lacks exposure!
Whether it is an old game or a new game, from production to release, there is no professional media promotion and channel operation, and it all depends on the word of mouth of players.
Admittedly, word of mouth is also good.
As long as the game is fun enough, it can become popular by word of mouth among players, and the aroma of wine is not afraid of deep alleys, and there is some truth in this sentence.
But this kind of thing is full of accidents.
Chen Ba can't hope that every new game depends on the spontaneous promotion of players. It may be okay in the short term, but it will be unreliable after a long time.
There's more than one fun game!
There are actually not a few good games that have been buried or even ignored. Most of them are due to lack of money and lack of exposure.
This can also explain why some games originally had no 1,000 downloads a month, but since being recommended by UP masters like Wang Laoju, the monthly sales have reached the 100,000 level......
In the past, Tianba Studio had no last meal, and was always facing the risk of the game hitting the street and the team disbanding, so it is understandable not to pay attention to this aspect.
But Chen Ba is rich now!
If you want to say how rich you are, it won't be enough, at least when the studio moves to Zhonghai at this time, it may hollow out Brother Ba's family funds, and it may not be able to afford a mansion.
But in a second- or third-tier city like Jiangning, combined with the studio's current number of employees, it is more than enough to maintain daily expenses.
The problem of food and clothing has been initially solved, and then we have to think about how to make life better?
"There are two main things to discuss today."
At the studio's internal meeting, Chen Ba threw out two topics, "Star Emperor" to a free-to-play game, and the follow-up update of "Divine Grace Continent"!
The former was premeditated.
As early as the release of the official version of "Star Emperor", the wise and martial brother made instructions that "Star Emperor" will be converted into a free-to-play game in the future.
"In the past six months, "The Emperor of the Stars" has been frequently discounted and promoted, and the historical low price is even only 8 yuan."
"Based on this premise, I think the current game sales are already saturated, and it is difficult to make any big increases."
Tapping lightly on the table with his index finger, Chen Ba thought for a while and said: "If you continue to sell, you won't be able to sell a few copies, so it's better to switch to a free game and pull down the popularity of the game and the number of people online." ”
The current sales volume of the Star Emperor is stuck at about 920,000 copies, and there is not much room and potential for improvement.
Keep selling, you can definitely sell.
But the sales increase every month, Chen Bazhen didn't pay attention to it. Instead of relying on time to slowly grind millions of sales, it is better to switch to free games and rely on in-game purchases to make money.
"I'm okay with ......"
Yang Dong took the lead in expressing his opinion: "It's really not sellable, it's good to transfer it to free, anyway, Xianyu Digital's business is stable and can support this game." ”
Fairy Digital can make money!
Backed by the strong support of many graphics card vendors, and Ba Ge also solemnly promised that it is impossible for Xianyu Digital to sell mining cards and refurbished cards.
Brother Ba's promise, gamers still believe it, especially the fairy digital background is so hard, everyone doesn't think they will sell mining cards or refurbished cards, and they are very relieved to buy them.
At first glance, there are not many gamers, but there are actually a lot of them.
What's more, Xianyu Digital not only sells graphics cards, but also uses the demonic wind of "Divine Grace Continent" to turn up businesses such as hard disks, CPUs and memory modules.
Oh yes!
In addition to selling digital hardware, Xianyu Digital also sells some game peripheral derivatives.
For example, the figures and mobile phone cases of various characters in "The Emperor of the Starry Sky", the plush dolls of old scalpers in "Cold Window Reading Simulator", the poster T-shirts of "Divine Grace Continent" and so on.
With the store Xianyu Digital, after "The Emperor of the Stars" was transferred to free, the server pressure it faced was a piece of cake.
What is a game of conscience?
The real game of conscience should be "The Emperor of the Stars", if you love krypton gold to smoke skins, then you can smoke it!
Anyway, the game has other channels to make money, and there is no KPI pressure in planning, let alone endless kryptonite activities and skins......
Laugh to death!
Brother Ba can't look at the money of the skin at all, and a new skin every month is considered a lot of mercy, and he loves to buy it or not.
"Players are pretty ...... something"
Xiao Lu added on the side: "I know that the game doesn't rely on skins to make money, and new skins come out with fate." They are not satisfied, criticizing us for being too lazy and should have a few more skins! ”
What do you mean by that?
What you can't get is always in turmoil, and those who are favored have nothing to fear!
Players of other games have complained about planning to make money crazy, just a few skins came out last week, and this week a batch of new skins have been put on the shelves, there is no bottom line for money, ahh
When it came to "The Emperor of the Starry Sky", a lot of rich brothers complained that Brother Ba was simply lazy to the extreme, and only a new skin came out in a month, who did he look down on?
Dude 4090 and RX7900 have bought, so you don't have this skin money?
Hurry up and get new!
If you don't have a new skin, then you just look down on me, and you can't learn one new skin after another?
Chen Ba: "......"
He also found out about this.
The players of "Star Emperor" are indeed a little sick, their skin is less, and they are scolded if they are not diligent enough, who dares to believe this?
"Maybe it's because the proportion of players in "The Starry Sky Emperor" is relatively high."
Zhong Shengwei explained with a smile: "For this group of rich brothers, it is really uncomfortable to have little skin and no place to spend money. ”
This is also why the anchors of "Star Emperor" are generally full-fed, and the gift income directly kills the equally popular anchors of other games.
"That's right!"
After talking about the arrangement of "The Emperor of the Starry Sky" to be free, Chen Ba added: "After the game is transferred to free, there should be a lot of demons and monsters, you should pay more attention." ”
He is not worried about cheating.
No matter how powerful the plug-in script is, it is a piece of when it comes to Chengxian Road, and strong hardware is really strong.
And there is a high probability that there will be no plug-ins, after all, chicken blood optimization is also an anti-cheat program in a sense.
Hanging in front of the system, you're not sick, are you?
However, in addition to cheats and scripts, there are also verbal abuse and power-leveling behaviors that destroy the game environment, which need to be paid attention to.
"Boosting ......"
Yang Dong and Xiao Lu Gang wanted to say that it was impossible, "The Emperor of the Stars" was used for power training, and the graphics card used was 4090 or 4080?
I use this level of graphics card, and there's nothing wrong with the rich brother, but there's still a little bit of training fee?
But they thought about it.
In this industry, you don't necessarily have to use your own computer. It is also possible to be hired by Fu Ge and use the equipment provided by Fu Ge.
For example, a big anchor who claims to have a mermaid line often hires a few boosters to play games, and eats and lives in his villa.
This is indeed the case.
And in addition to Chengxian Road, the normal ranking and entertainment mode disables "Extreme Sublimation", and the configuration requirements are not as harsh as Chengxian Road.
If a player's skills are really good, then with a mid-to-upper-level graphics card, you can basically take orders for power training.
"It is impossible to completely eradicate it."
Yang Dong thought for a moment and said: "This kind of behavior, no matter what kind of game, no matter what time, you can't kill it all. ”
"All we can do is come up with a mechanic that will change a matchmaking queue for a player when it detects a sudden spike in their win rate."
In simple terms.
The matchmaking system thinks that you are a booster, then it will be put into the matchmaking pool of the booster, let the junior generation play the junior generation, and finally play a Tongtian generation.
Normal players may encounter Xiaodai, but after losing a few times, they will enter a better matchmaking pool and match with several opponents with a low win rate to make up for the depression of encountering Xiaodai.
"Yes!"
Chen Ba nodded.
What Brother Dong said makes sense, boosting can't be eradicated, even if it's useless to check the IP.
For example, a college student who lives in a dormitory at the school has a need to go to the toilet because of the urgency of urine, and asks his roommate with better skills to help him play a game, and then asks him to eat roast duck......
Does this count as "boosting"?
If it counts, then how can this kind of behavior game be officially checked?
The IP is the same, the computer is also the same, and the game is online throughout the whole process, which can detect the ghosting behavior.
Therefore, in essence, the behavior of boosting cannot be eliminated at all, and can only be maximized to combat and contain.
It was a good idea to divide different matchmaking pools and let the boosters collide with the boosts, which made Chen Ba think of PlayerUnknown's Battlegrounds.
During the most popular period of "PUBG", plug-ins emerged in an endless stream, and the developer Blue Hole was only a small workshop at that time, and it did not have the ability to manage the problem of the proliferation of plug-ins.
So, the blue hole made a "fairy suit".
Let the plug-in go to the plug-in, and the abnormal player will match the abnormal player, so as to ensure the game experience of normal players.
Of course, this is just a rumor.
As for whether the "fairy suit" is true or not, Chen Ba feels that there is a high probability that it is true, otherwise it would not have been widely spread.
Yang Dong's proposal is actually to refer to the "fairy suit" and build a "booster matching pool". Within a short period of time, players with an abnormal win rate will enter the matchmaking pool and battle it against a group of boosters.
"But ......"
Xiao Lu raised a doubt, if this is done, then the object of punishment in this matching pool will not become the "number owner" himself?
After all, the booster will play a few rounds, and the account will enter the booster matching pool, and it is not the booster who suffers, but the owner who hires the booster.
"That's right!"
Chen Ba said with a smile: "Why does the industry of boosting appear? Isn't it the work of these vain trump bosses? ”
"Punish the owner and let them know that finding a booster will hurt them, which is an effective way to put an end to game boosting."
The ranking mechanism of "Star Emperor" is still very good, and many well-made skins and source stones, as well as avatar frames, are obtained through ranking rewards.
After the game is switched to free-to-play, there must be people who love vanity and go to power-leveling for rewards.
What Chen Ba wants to punish is these players who "only promise during the day and attack hard at night", so that they dare not look for a substitute to score points, and they are also ranked as a Lang Lang Qiankun.
As for Chengxian Road......
It doesn't matter if this is done, it's a booster! If you have spare money to find a booster, why not go to Xianyu Digital to buy a 4090?
Isn't that much more fierce than boosting?
After talking about a series of questions about the transfer of "Star Emperor" to free, Chen Ba explained the payment standard of compensation for old players.
The compensation is distributed uniformly, and anyway, there is no such thing as a gold version or a deluxe version in "The Star Emperor".
Players who spend money to buy the game can receive the game's limited title, limited skin, and source stone compensation worth 580 yuan after the game is free.
It's an old practice in the industry.
Naraka: Infinite, PUBG, Fall Guys, and a large number of free-to-play games are compensated in a similar way to "Star Emperor".
The only difference may be that Brother Ba has a better conscience than others and feels that this kind of "game virtual items" is not enough to compensate.
Therefore, on the basis of the compensation of virtual items, Tianba Studio will also give an additional coupon of "Sending People Under the Fence Simulator" Cdkey and Xianyu Digital "20 off over 200 yuan".
Sincerity can be said to be full.
It can be said that in addition to the refund of the original price, this is already the most reasonable compensation method that Chen Ba can come up with.
Refunds are not possible.
After all, the game has been played for so long, and if you say that you will refund it, how can there be such a reason in the world?
"It's good."
After discussing with Xiao Lu and others, Yang Dong also felt that this compensation plan was very reasonable.
Everything that should be given is given.
The free compensation of "Star Emperor" can be said to be more sincere than 99% of friends, and if players are not satisfied, there is no way.
Thanks to "Divine Grace Continent", Brother Ba made a fortune, otherwise, the compensation standard may not even be half of what it is now.
"Then let's release it according to this plan!" Chen Ba said with a final word.
"Starting this Friday, "Star Emperor" will be free to play on all platforms, with multiple new server ......"
Previously, due to lack of money, the European and Asian servers that were not built can also be built by taking advantage of the trend.
Chen Ba, who has rice in his pocket, is even ready to take this opportunity to hold an offline competition of "Star Emperor".
Offline, not online!
The online contest has been held twice before, and the results have been very good. But it doesn't have the excitement of offline, and the latency is high in different regions.
"If you hold an offline competition, can you find Lao Huang Su's mother to sponsor it, and the ban will be lifted to the fullest?" Xiao Lu said excitedly.
"Lifting the ban is extremely sublimated?"
When Chen Ba heard this, he immediately felt that it made sense.
In the offline competition, the equipment is provided by the official, and then pull the sponsorship of Lao Huang and Su Ma, and the configuration must be the top of the top.
So......
Extreme sublimation can really be used!
"When the time comes, rent a venue, get a big screen projection, and then build a few live broadcast rooms, and the master duel after the sublimation will be very visually impactful!"
The more Chen Ba thought about it, the more cool he felt.
For a long time, everyone has heard that the extremely sublimated picture of "The Starry Sky Emperor" is very top. But few people have seen it with their own eyes.
If an offline competition is held, and masters from all over the world use 4090 or RX7900 to fight fiercely on Chengxian Road, it will definitely be able to overturn the audience.
After all, this kind of famous scene of the Supreme Emperor being sublimated to the fullest and firing is not something that can be seen casually......
(End of chapter)