Chen Ba was distressed.

The root of his distress is that he seems to be underestimating the fees charged for local game advertising.

This thing is based on exposure/clicks, not the real conversion rate he thinks.

The average price of a short video ad click and 15s/30s full viewing ranges from 0.3-1 yuan. To compromise, with 0.6 yuan as the click unit price, 60,000 yuan is 600,000 clicks or complete views.

This is the most basic solution.

There is also an advanced advertising plan, that is, through big data, advertising is placed in specific regions, groups, time periods, genders, keywords, etc., and the advertising strategy is adjusted in real time according to data statistics.

This thing has moisture......

If the conversion rate of advertising is high, then it is naturally not much of a problem. But if the ad conversion rate is extremely poor, and only a few people out of a thousand target users play the game, it will be a loss.

"It's a big data analysis."

Yang Dong explained: "This kind of advertising mainly depends on the accuracy of user profiling in big data analysis. If the big data analysis is correct, and all the ads are put to the target group, then this is not a loss. ”

"But if the big data of this platform is unreliable, blindly pushing advertisements to people who are not interested, and the conversion rate is very low, it is difficult to say."

"You're right......"

Chen Ba nodded.

After Wang Kun's engagement banquet, he went to the current mainstream short video, free network, and social platform to register an advertiser account.

These are carefully selected.

He is not sure that the big data recommendations of these platforms he chose are reliable, so he can only try them one by one, and invest some money to see the effect.

"Junk Match" has been launched on the Guozi App Store, Tianba official website and Huazi App Store, free to download!

So far, the game has only been downloaded in the early 100s, far less than any of the studio's PC games.

Of course!

This is also the reason why Chen Ba did not notify the fans, if he notified, the number of downloads would definitely be more than that.

But there is no need to inform......

Fans who like to play Tianba's old games are basically not the target audience of "Junk Match", and they most likely don't like to play this kind of mobile game.

Therefore, in addition to often paying attention to the official Weibo dynamics of Tianba Studio, and the core fans who have swiped the official website announcement know a little bit of the inside story, most people don't know that Tianba Studio has released a match-3 mobile game.

This is not surprising.

Most gamers are just playing games, and few people really think of game developers as their own fathers and always pay attention to the latest developments.

Mijia game?

That can only be said,The two-dimensional game is indeed different from the normal,The fan concentration is relatively high compared to ordinary games。

Taking ordinary games, such as TiMi Studio, which developed the king of pesticides, as an example, 90% of pesticide players don't know that TiMi actually has a lot of games, including a public welfare game called "See".

It's the same with Tianba Studios.

There are still some overlapping players in "Cold Window Reading Simulator" and "Simulator under the Fence", but players in "Starry Sky Emperor" and "Divine Grace Continent" are playing their own games.

Has anyone played all the games of Tianba Studios?

There must be!

It's just that there are not many of them, and as more and more games are developed by Tianba Studio, the themes are getting wider and wider, and there will be fewer and fewer.

……

Zhang Jianhua is 55 years old this year.

Born in a difficult era, his parents named him Jianhua, which means to build China. He lived up to his parents' expectations, worked hard and threw himself into the system, and now he is a ...... Grassroots cadres!

Well, although he didn't become a big official, and it was impossible for him to rise up at this age, he was very satisfied with his current life.

People always have to learn to adapt to their ordinariness, and it is the greatest blessing to be able to recognize their mediocrity!

The son graduated and became a lawyer, the daughter married an honest chef son-in-law, the family lived in harmony and beauty, and not long ago he added a lovely grandson, not to mention how sweet the life is.

What else do you need for a bicycle?

Zhang Jianhua's family is not very rich, but compared with many families, it is already very happy.

Although his salary is not high, he can't spend it if he only smokes and drinks. Zhang Jianhua likes to do all kinds of short videos after work every day.

Since switching to a smartphone, he has become obsessed with watching short videos, which is much more fun than watching TV!

It's just that there are a lot of ads......

Because he has been in the system for many years, Zhang Jianhua has a high consciousness, and when his daughter bought him a mobile phone, he recognized Huazi, not Huazi.

Huazi didn't go to Hongmeng at that time, and he also used the Android system, and the common problem of the Android system, Huazi naturally also has it. Brush up on short videos, because you accidentally touched or accidentally clicked on it, and before you knew it, it was full of junk software.

Then, the phone is stuck.

Zhang Jianhua was distressed by this, he was still a little unfamiliar with the operation of the smart phone, and he didn't know how to restore it to the original state.

"Girl, come and help Mom take a look, why is the phone so stuck?"

"Mom! Your phone is stuffed with all kinds of garbage, so it's getting stuck......"

"Let's try this Junk Match! Clean up your phone's junk while playing the game, and try it out for just ten minutes to get your phone back to ......"

"Oh really! I've only been playing for five minutes and my phone is as smooth as when I first bought it! ”

"Click on the link below the video......"

A short video advertisement suddenly swiped aroused Zhang Jianhua's curiosity.

And such a game?

He has also played mobile games, but what is the operation of playing games to clean up mobile garbage? Why hadn't he heard of it?

Although her daughter repeatedly emphasized that she should not order all kinds of advertisements, Zhang Jianhua was so moved after seeing the advertisements that he even forgot his daughter's warnings.

He thought it was simple.

Anyway, I haven't accidentally clicked on the ad so many times, and it doesn't hurt to click it again, what if the ad is real?

With the mentality of giving it a try, Zhang Jianhua clicked on the link below the video and downloaded and installed a game with a broom icon called "Junk Elimination".

The game installation package is very small, and Zhang Jianhua uses the unit's network, so the installation was completed quickly.

Enter the game.

The first thing that catches your eye is the "Start Game" button, and behind it is a large patch of colorful patterns.

Zhang Jianhua clicked to start the game, and then a large stack of small software squares appeared on the screen, including the WeChat he was familiar with, as well as short videos that he often swiped, and a few icons he didn't recognize.

"Fun!"

Zhang Jianhua was happy when he saw it, he had played this kind of game, and he had played this type of game in the era of feature phones.

It's just that compared to the key operation in the era of feature phones, it is much more convenient now. All it takes is a few taps of your finger on the screen for the block to be eliminated.

"Ding, ding, ding!"

Zhang Jianhua clicked on the WeChat icon, and after switching positions, the three green WeChat icons were connected together and disappeared in the pleasant ringtone.

[1.14M WeChat cache garbage has been cleaned for you]

Can you really clean up the garbage?

Although before playing the game, Zhang Jianhua had a hunch that the ad was not deceiving, but after really cleaning up the garbage on his mobile phone, he still felt incredible.

It's amazing!

Young people may think it's nothing, but for middle-aged and elderly people like him who are not very familiar with the operation of smart phones, playing a game can clean up the garbage on their mobile phones, which is simply amazing.

After tasting the sweetness, Zhang Jianhua became more interested, and the match-3 game was really decompressing, and soon he devoted himself to the game, connecting the five levels like a bamboo.

Each time you beat a level, the game rewards an all-round cleanup.

Zhang Jianhua didn't know what he cleaned up, anyway, 17.33G garbage, it sounds like a lot.

"Oops!"

Zhang Jianhua, who had been immersed in the game for half an hour unconsciously, looked back and found that the time had reached three o'clock in the afternoon.

Can't play anymore.

He still has to go to the meeting later, today's meeting is more important, and he must prepare the meeting materials.

Thinking of this, Zhang Jianhua hurriedly quit the game.

But just after he quit the game and subconsciously swiped the main menu of his mobile phone, Zhang Jianhua realized that the mobile phone seemed to have become smooth?

"Huh! Really smooth......"

After swiping a few more times, after making sure that it was not an illusion, Zhang Jianhua suddenly smiled and said, "Eh, this feels like a new mobile phone." ”

"New phone?"

"Lao Zhang, have you changed your phone?"

When a colleague sitting next to him heard this, he couldn't help but complain: "Your mobile phone should really be changed, it's stuck like that, I have to freeze for a few seconds when I take a photo." ”

"I didn't get a new phone!"

Zhang Jianhua explained: "I spent so much money to buy it, and it didn't break, what new mobile phone? I mean, my phone is as good as new now, don't believe me......"

The colleague took the mobile phone handed over by Zhang Jianhua, reached out and fiddled with it a few times, and immediately showed a surprised expression.

"Hey! Really! ”

"It's so silky and smooth, you won't accidentally click on the factory reset to factory settings, right?"

"What is a factory reset?"

"I told you that you don't understand, anyway...... Oh no, you haven't factory reset yet! ”

The more my colleague played, the more surprised he became, if it was a simple factory reset, it was understandable that Lao Zhang's mobile phone had become so silky and smooth, but he did not restore the factory settings.

That's weird!

Lao Zhang's mobile phone is a must in their department, men, women and children all know that Lao Zhang's mobile phone is stuck to death, and it is difficult for him to take a photo.

This is also related to Lao Zhang's usual usage habits, he is too simple. When people see advertisements, they all quickly swipe over, Lao Zhang is good, and the advertisements he is interested in never let go, one by one.

In the long run, the phone must be stuffed with junk software, so it's no wonder if it's not stuck.

The only thing to be thankful for is that although Lao Zhang lacks roots in his brain, at least he does not have the idea of visiting "risky websites". Otherwise, in his case, the mobile phone would have been captured by all kinds of Trojan viruses.

"I didn't do anything!"

Hearing the exclamation of his colleagues, Zhang Jianhua said with a smile: "I clicked on an advertisement, and I played a game called "Garbage Elimination" for a few minutes. ”

"Huh?!"

When my colleague heard this, his expression immediately stopped.

He also likes to watch short videos, and the videos he likes to watch are exactly the same as Lao Zhang. So earlier today, he also swiped the video ad of "Junk Elimination".

It's just that he is different from Lao Zhang.

He swiped this earthy advertisement, and swiped down without much thought, skipping the ad recommendation.

As a result, what Lao Zhang is saying now is exactly the same as the lines in that earthy video advertisement, he has known Lao Zhang for so long, and he knows very well that he will not lie and deliberately deceive people.

So, is that ad real?

That little game that looks very earthy, really has such a good effect?

"Of course it's true!"

Zhang Jianhua's eyebrows fluttered: "I didn't believe it at first, I just wanted to give it a try, but I didn't expect the effect to be really good." And this game has no ads, and there are cash rewards for clearing the level. ”

"Then I'll give it a try...... too"

Hearing Zhang Jianhua say this, colleagues immediately became interested. He really didn't expect that the earthy advertisement was not deceiving, he thought it was false propaganda, but it turned out to be true?

No, you have to give it a try.

The people in this office are about the same age as Zhang Jianhua, and although the colleague is younger, he is also 48 years old this year.

So his phone is not much better, at most the usage habits are better, at least it can be used normally, and he hasn't downloaded any junk rogue software.

If this "Junk Elimination" is really as magical as advertised, then you really have to give it a try, anyway, being idle is idle, and it's not bad to play games to kill time.

One to ten, ten to hundred!

With Zhang Jianhua's example, soon colleagues in the office downloaded the game "Junk Elimination".

This game everyone found out that this game is really magical!

In the match part, the sound effects and feel feedback of the block elimination are great, and the play is no worse than happy matching.

And there's no built-in ads!

The game interface is clean, the game content is also very interesting, and cleaning up the garbage on your phone is like a gift, so you can play it as a "Happy Match".

As for mobile phone cleaning, this piece has given you a lot of surprises.

A middle-aged uncle like Zhang Jianhua is nothing, but the young people in the office quickly realized the extraordinaryness of "Junk Elimination".

How can the cleanup be so fast?

With other junk cleaners, it takes two or three minutes just to screen files, and junk eliminators can be done in less than a second.

Not only is it fast, but it's also very clean, and this level of cleanliness is even a bit perverted.

The most outrageous thing is......

The Junk Kill cleaner feature even works on the Junk Kill app itself.

Hit myself so hard?

I have to say, this is too perverted!

I've never seen a junk cleaner that cleans up like garbage.

Based on this alone, everyone thinks that "Junk Match" is very reliable, after all, even the garbage cleaning software that you don't let go of, why do you say that it is not clean and thorough enough?

In addition to cleaning itself up, Junk Kill has also been tapped with new features.

It's more ruthless than cleaning up yourself.,It's also more perverted.,It's really a difficult function......

(End of chapter)