Chapter 143: Studio Formalization

Start your day with soy milk.

Chen Ba opened the developer background of the Steam platform early and checked the sales changes of many games under Tianba Studio.

Yesterday afternoon, Steam Platform kicked off a developer autumn sale.

It's an honor!

Tianba Studio has become the protagonist of this developer sale, which means that the entire event page only has games owned by Tianba Studio.

G fat is really too face-giving.

You know, developer sales like this are generally exclusive to major global game manufacturers.

They are the only ones who have the strength and appeal to support a special sale. If you change to another developer and make a bunch of games that players have never heard of, who will come to cheer for it?

Tianba Studio originally did not have this qualification.

After all, to hold a developer sale, you have to prepare at least ten games for sale, right? If there are not ten, there must be seven or eight, right?

There are only five steam platform games on sale in Tianba Studio, among which "Star Emperor" has been converted into a free-to-play game, and no matter how you look at it, it doesn't meet the conditions.

But G Fat has his plans.

He didn't know where he heard the news that Tianba Studio was working on a racing game, and it seemed that Tianba Studio was operating their "official website" channel.

Don't!

The steam platform has made a lot of money on Tianba Studio, and when I learned that Tianba Studio's wings were hard, there is now a trend of self-built platforms to fly solo, so it is natural to keep them.

This developer sale event is the sweetness they give.

In addition, they also promised to give preferential treatment to the first-line game developers of Tianba Studio in terms of the sharing ratio, and no longer take 30%.

Brother G gives face like this, and Chen Ba is also very satisfied.

As the PC game distribution platform with the highest market share in the world, Tianba Studio is still inseparable from G Fat for the time being, and the self-built platform is just a small fight.

The steam platform intended to show goodwill, and Chen Ba also accepted the goodwill.

The developer sale is still very powerful.

In just one night, "Divine Grace Continent", "Love Staff" and the first two simulator games, the sales curve has come to a raptor to raise its head.

Among them, "Love Staff" and "Divine Grace Continent", as the latest games, have seen the most significant sales growth, with the two games selling nearly 300,000 copies in one night.

"Good, good!"

Chen Ba took out the calculator he bought online, crackled and calculated, and finally came to a conclusion: "Divine Grace Continent" has become the most profitable game in the history of the studio!

This is the result of excluding the Professional Edition and the Personalization Service.

If these two items are added, then the profitability of "Divine Grace Continent" is even more exaggerated, even more than all other games combined.

After all......

The reason why "Divine Grace Continent" makes money is not because of how expensive the game sells, nor how many tens of thousands of copies the game has sold.

It's because all animations produced using "Divine Grace Continent" will be charged a "toll" by Tianba Studio!

This is an absolute profiteering!

The famous Apple company, many people think that the majority of their money is all kinds of hardware products such as mobile phones, tablets, computers and watches.

That's right, these hardware do make money.

But what is more profitable is actually the "huge low cost" and "lying down to make money" software mall channel commission, which is commonly known as the "Apple tax"!

Apple's software store generates trillions of dollars a year, and while the vast majority of it goes to developers, Apple also takes a cut of the tolls.

Guess how much it smoked?

"Grace Continent" is not as powerful as Apple, and the market for Grace animation is not so huge.

According to the authoritative statistics released by the Charismatic Animation Association, the annual output value of the specific market of "Charismatic Animation" is about 40-5 billion yuan.

This is the annual output value, which does not represent specific revenue data, and it is not the object of Tianba Studio's toll collection.

The actual toll collected is about 100 million yuan a year, and the tax deduction is about 80 million.

"Brother, it's outrageous."

When Wang Kun learned about this string of astronomical figures, everyone was about to faint.

If you don't do anything for a year, you can pick up tens of millions for nothing, what kind of fairy game is this?

"It's so outrageous......"

"The king of pesticides is billions of dollars a month! Compared to mobile games, this is not worth mentioning at all. ”

Chen Ba didn't think it was an exaggeration.

Mainly in recent years, the ability of mobile games to make money has greatly refreshed his cognitive limits.

Compared with the exaggerated record of hundreds of millions or billions of mobile games running around every month, he only earned so much at the end of the year, to be honest, it was already very shabby.

"It can't be compared!"

Wang Kun explained: ""Grace Continent is a PC stand-alone game, and it is not the same track as other mobile games. ”

"And the king pesticide or something, you also need to go out of the skin and activities, constantly update and maintain, what have you done?"

Didn't do anything, lay down and collect money.

Compared with the price paid and the income, these tens of millions are really fragrant, mainly because the toll is too easy.

"That's right."

Chen Ba nodded and said, "According to what you say, "Divine Grace Continent" is really the game with the highest return rate in Tianba Studio. ”

"The Starry Sky Emperor" is second.

Although it is not obvious, the Star Emperor has always been very low-key, but in fact, the income is not low.

Xianyu Digital is too profitable.

As the hardest network dealer in the whole network, Xianyu Digital's reputation has long spread all over the Internet, and the business is simply not too good.

Not to mention, since last month, Xianyu Digital has also started live broadcasting.

Brother Ba, GAL professional players, and the official heads of graphics card manufacturers have come to the Xianyu Digital Live Room to bring goods......

Sales are huge!

In addition to Xianyu Digital, the in-game purchase of krypton gold in "Star Emperor" has actually done a good job with the surge in the number of players.

Based on these two points, "Star Emperor" is now one of the most profitable games of Tianba Studios, second only to "Divine Grace Continent".

Then it was the turn of Love Staff, Junk Kill and two simulator games.

"Hey, Brother Ba!"

Wang Kun seemed to have thought of something, and asked curiously: "Your studio has developed so well, is there no investor or investment institution to come to the door?" ”

"Yes......"

"These guys have more flexible noses than dogs, and they've long been looking for them when they smell them."

Chen Ba said speechlessly: "But I refused, after all, financing or something will definitely affect the normal operation of the studio." ”

The main thing is to influence decision-making.

He can now do a word, what he says is what he says, what he says to develop, then develop whatever game, and he doesn't need to be responsible for anyone.

But once investors are introduced, there are more shareholders and talkers, and things become very troublesome.

"That's what I said......"

Wang Kun sighed with emotion: "There are pros and cons, anyway, their money is not easy to take." You don't pursue listing, and you don't lack money, just ignore them. ”

Brother Ba is out of breath!

Back in the day, among the buddies who graduated from the same dormitory, Wang Kun was still the most promising. After all, after entering a state-owned enterprise, holding an iron rice bowl, working leisurely and having good benefits, it is simply not too happy.

At that time, he often helped Brother Ba and borrowed money from his parents to Brother Ba.

But now it's different.

Now that Brother Ba is out of business, he has become Brother Ba to help him and lend him money to buy a house in Jiangning.

"Brother Ba, thank you......"

"Okay, what are we thankful for this relationship? When you helped me before, you weren't as hypocritical as you are now. ”

Chen Ba waved his hand and said, "By the way, I haven't asked you yet, why do you want to buy a house in a good way?" ”

"Uh......"

After glancing at it and making sure that his daughter-in-law Zhang Xiaojuan was not there, Wang Kun explained: "Do you understand the contradiction between mother-in-law and daughter-in-law? I'm caught in the middle, and I'm angry on both sides! ”

"After discussing with Xiaojuan, I decided to take out a loan to buy a house and move out to live, so as not to be nagged all day long."

I see.

Chen Ba finally understood why Kun Kun wanted to move out and live in a dignified manner.

There must have been an accident in his family, saying that it was a contradiction between his mother-in-law and daughter-in-law, but in fact it was definitely not as simple as a contradiction, maybe it was a big quarrel.

Every family has a scripture that is difficult to read!

patted his good brother on the shoulder, Chen Ba didn't say anything, after all, even Wang Kun felt embarrassed about this kind of family matter, and it was not good for him to help anyone as an outsider.

"Then again......"

After Wang Kun finished talking about the sad thing, he asked very curiously: "Brother Ba, your studio is this scale, haven't you upgraded it to a game company?" ”

"It's just a matter of calling it!"

Chen Ba explained: "The day the studio was registered, it was registered in the form of a company, and it was originally a game company. ”

The reason why I say studio is just because the scale is too small, and it is more appropriate to call itself a studio to the outside world.

I may change the name in the future.

But it's like that if you don't change it, it's okay for the core team to say it's a studio.

"The main thing is to be more formal."

Wang Kun said speechlessly: "I haven't seen any studio, and the game customer service left a string of private phone numbers." ”

It's absolutely stunning!

If he hadn't seen someone post in the community, he wouldn't have known that when there was a recharge-related problem in "Star Emperor", the customer service number he dialed was actually Brother Ba's private mobile phone number.

It's too abstract!

He couldn't figure out which tendon was wrong for Brother Ba, so he would use his private mobile phone number as the game customer service number.

The point is that after so long, no one has found out?

"Ugh! Not many people make this call, except for the occasional player or two who are late in recharging their accounts......"

Chen Ba said embarrassedly: "For other players, the first way to find game customer service is basically to go to Xianyu Digital. ”

And he is not to blame for his carelessness.

Before, it was a stand-alone machine, and there was no Internet service, so just leave an email address, and you don't need a special customer service number.

Later, "Star Emperor" came out of the networking mode, and after having the in-app purchase krypton gold service, he barely got a phone customer service.

Merely......

Players of "Star Emperor", when they encounter game-related problems, they will not call the mobile phone number at all, but go to Xianyu Digital to find the store's customer service for feedback.

In the words of players, isn't the customer service of Xianyu Digital the customer service of the game? Who says they can't solve game problems?

Wang Kun: "......"

Online store customer service, pretending to be game customer service?

This kind of thing can also be done by Brother Ba, the key is that the players still think it is very reasonable, and no one questions whether there is a problem with this method.

"But you reminded me."

"It's really not safe to use my private mobile phone number as a customer service number, so I'll change it to Xiao Lu's number when I go back."

Chen Ba hadn't thought of this layer before, but he figured it out now.

Once the news that this phone is being used spreads, he won't want to be quiet in the future, there will definitely be countless players who will come to him in the middle of the night to talk to him.

If it's too much, you may have played a game, and a phone call came to him and scolded him severely.

There must be such people!

Now it's because everyone is used to reporting game-related problems through Xianyu Digital's customer service, so he hasn't been harassed.

But it's hard to say later......

Chen Ba felt that his reaction was very timely, and after Wang Kun's reminder, he had replaced the customer service number with Xiao Lu's number.

But he forgot a little.

That is, someone exposed this matter in the community before, and he only wants to hide the number now, and it is too late.

Drip, drip!

Chen Ba's mobile phone is completely unusable, ringing all day and night, and it is a cordial greeting from various players.

Xiao Lu is no better.

The players who didn't stop simply used the double bombardment of phone calls and text messages, just to tell Brother Ba: Hurry up and strengthen the Wings Supreme!

"It's insane......"

Chen Ba pulled out the mobile phone card, and then he got a moment of peace.

Crazy players are nothing.

The most annoying thing is that there are female players who actually want to seduce him on the phone, and all kinds of hints in and out of the words suggest that she is beautiful and in good shape, and as long as Brother Ba nods, he will fly to Jiangning tonight......

Ouch, who can withstand this?

Chen Ba, who almost didn't stand the test, decided to follow Wang Kun's advice after this incident and recruit a special game customer service to deal with players.

Otherwise, let him and Xiao Lu go to receive these players, I am afraid that in two days, they will go insane and be admitted to a mental hospital to take medicine.

"The studio needs to be formalized."

"Recruiting game customer service is one thing, but we also need to set up a dedicated R&D team and an operation team to make a clear distinction."

You can't go the mix-and-match route anymore.

As the studio became more and more people, Chen Ba felt that R&D and operation had to be separated.

Mixed together, the first is the management chaos, and the second is the serious impact on the normal work efficiency.

In the past, it was normal for four or five people not to make specific distinctions, and there was no interference with each other.

But not now, game operations and game development are two components, and personnel must be managed separately according to the division of responsibilities.

He is in charge of the R&D team.

Yang Dong is in charge of the operation team, and generally does not participate in the development of new games, but only for old games. In special cases, you can participate in game development projects.

"Do you want to work separately?"

"Yes!"

Chen Ba explained: "But there is no need to be too far apart, there is still normal communication, as long as it does not affect each other's work." ”

There are only these two teams for the time being.

In the future, when the studio scales up, the operations team may be split into marketing, customer service, and technical product teams.

(End of chapter)