Chapter 204: Fake Internet Celebrities, Real Business Orders!
During this year's Spring Festival, Tianba Studio threw out a five-million grand prize, attracting countless players to participate in the treasure hunt.
The process is full of ups and downs.
Because he was worried that the clues would be too straightforward and the puzzles would be too simple, causing players to easily find the treasure, Chen Ba buried the clues very deeply.
Fortunately, he hid the clues too deeply, resulting in the second day of the first lunar month, and no one had collected the clues to solve the puzzle, so Chen Ba was in a hurry.
Don't worry!
Community players began to question whether Brother Ba didn't want to give money, so he hid the clues so deeply.
Chen Ba didn't want everyone to misunderstand, it was only five million, it was not a lot of money for him, and it was impossible to repay the debt or shady.
Seeing that the community's doubts were getting louder and louder, and the first lucky person did not appear for a long time, he had no choice but to prompt.
After his prompting, things quickly took a turn for the better.
The first lucky winner was born!
Through the clues he finds, he successfully deduces that the answer to the puzzle is hidden in an abandoned red SUV car in a garage in the eastern part of the map of "Rush".
After searching, he found the garage and the abandoned red SUV with hidden treasures, and after dragging it back to the game workshop to disassemble it, he found a string of mysterious codes.
The code is exactly the phone number that Chen Ba has prepared.
The player, who successfully dialed the number and left his bank card number and real name, became the first lucky winner and won a cash prize of one million yuan issued by Tianba Studio.
After this news came out, other players were also full of energy, frantically looking for clues in Tianba's games.
2nd & 3rd Place......
In just three days, as of the fifth day of the first lunar month, the five lucky winners have appeared.
It is worth mentioning that one of the five players is an acquaintance of Chen Ba and the person he often deals with, Jiang Bin, the editor of the game Star.
This surprised Chen Ba.
But he thought about it, Jiang Bin loves to play games, and he often soaks in games all day long, and it is surprising that he can find treasures, but there is no problem.
And his identity can also be announced, so as to prove to players that Tianba Studio is really not shady in this event, after all, if there is really a shady scene, it will not be Jiang Bin's turn as an outsider.
"It's shady!"
"It's really shady, I'm not convinced, this coward must have some collusion with Brother Ba!"
"Laugh to death! Jiang Bin writes manuscripts every day and brags about Brother Ba in the Tianba studio, you tell me that there is no shady? I don't believe it, this must be a dirty erotic deal! ”
"Don't be embarrassed, Editor Jiang has posted articles in the game starry sky, explaining in detail the process of his treasure hunt, how can it be shady?"
"I don't believe ...... anyway"
Chen Ba originally thought that announcing the identity of Jiang Bin, the winner, could dispel everyone's doubts about this event and prove the fairness of the event.
However, Jiang Bin is too famous.
As the editor of [Game Starry Sky], he always writes various columns to boast about Tianba Studio and Chen Ba, and has long been labeled as "Brother Ba licking dogs".
For his award, not only did not prove the fairness of this event, but it confirmed the suspicion that Brother Ba was shady.
"I've been wronged!"
Chen Ba rolled his eyes angrily: "Forget it about me, I actually suspect that I have some ulterior underground love affair with Jiang Bin, is this still human words?" ”
Made, Jiang Bin is old and ugly, are these players all blind? Why did he form a CP relationship with Jiang Bin?
"Sometimes don't blame the outside world for being too outrageous, you still have to reflect on yourself!"
Yang Dong said seriously: "If you have a partner, if you get married, will there be such rumors?" ”
Chen Ba: "......"
It makes sense, he was speechless.
Speaking of which, just because he is still single, everyone thinks that he likes men, and will he fall in love with Jiang Bin's ugly monster?
"Don't be embarrassed, it's not just Jiang Bin who is with the CP, but also me!"
"You?"
Glancing at Brother Dong, Chen Ba was speechless and said, "Why you?" Is my taste so strong in the eyes of everyone? ”
"Who else but me?"
Yang Dong rolled his eyes and said: "The whole studio is that we are single, if we don't make rumors about us, who else can we create?" ”
"Understood, I have to keep my distance from you, so as not to be rumored, I don't want to form any CP with you......"
Chen Ba quietly took two steps back, looking at Yang Dong's eyes as if he was looking at a plague god.
Brother Dong is really wrong!
He had long suspected that Yang Dong had ill intentions towards him, but he lacked evidence. Now when he heard this from Yang Dong's mouth, goosebumps straightened all over his body.
"Alright, don't hurt each other."
Waving his hand, motioning for Chen Ba not to talk about such a heartbreaking topic, Yang Dong turned to the new game he was making.
"I Am a Big Internet Celebrity" is a simulation of the development of online games, so far, the game has set up a rough framework.
It's just a matter of filling it in.
Although Chen Ba has repeatedly emphasized that he will not interfere in the production and distribution of the game, Yang Dong is leading the development of a game for the first time after all, and he still wants to hear his advice.
"My advice?"
"Actually, you're doing a good job, and there's nothing wrong with that. If you have to pick a bone in the egg, it's probably the game's numerical system, which is too conservative. ”
"Game stats?"
Hearing this, Yang Dong was a little surprised and said, "Can you be specific?" What is it that makes you feel too conservative? ”
"Number of followers!"
Chen Ba said succinctly.
In the game "I'm a Big Internet Celebrity", players take on the role of Internet celebrities. Since it is an Internet celebrity, there is a corresponding number of followers.
This number of fans is divided into two parts.
Part of it is real fans, that is, the "following" of other players.
The other part is fake fans, which come from the robot in the game, and the proportion is very high. Among the 1 million followers, there may be 900,000 fake robot fans.
Chen Ba thinks there is a big problem with this set of numerical systems, mainly in the distinction between real fans and fake fans!
"What do you understand as a fake fan?"
"Robot water injection fans!"
"Then let me ask you, will fans like this kind of robot inject water also like and comment on bloggers?"
"yes......"
Yang Dong seemed to understand.
Activity, that's the key to the problem! As long as you are active enough, in the eyes of others, even if you are a robot water injection fan, you are actually no different from a real fan.
It's even hard to make a distinction.
Because what real fans will do, such as commenting and leaving messages, liking and forwarding, etc., will also be done by bot fake fans.
"That's why I said the game's fan base is too conservative."
Chen Ba explained: "You seem to have forgotten that there is also a situation of zombie fans and inactive fans. ”
In the existing game system of "I Am a Big Internet Celebrity", a player with 1 million followers can receive an average of 80-900,000 likes and comments on his works.
Is this normal? Abnormal!
Although there are many fake fans of the robot, these fake fans have also liked and commented.
So this makes it seem that the number of fans is a little conservative. This kind of data performance, in reality, must be at least a big Internet celebrity with tens of millions of fans.
Or even a little more ugly.
In reality, bloggers with more than 10 million followers are difficult to get such good likes and comments for their works.
"What then?"
Yang Dong frowned, as if he was thinking about the solution to the problem.
Without Chen Ba's reminder, he really didn't notice that the numerical system in the game was so exaggerated.
"There are two solutions."
Chen Ba gave his solution, the first is to change the calculation of fans. For example, the original 1 million followers, after changing the calculation method, may become 10 million or even 20 million fans.
The second method is the opposite.
If you don't want to create too exaggerated followers, then reduce the gold content of the existing number of followers, and lower the magnitude of likes, comments, retweets and other data.
For example, if one million fans can have seven or eight hundred thousand likes and comments on a work, then cut it by half or even seventy or even eighty, leaving only seventy or eighty thousand likes and comments.
The specific implementation plan is also simple.
As long as those robot fans don't like, comment and retweet bloggers, they can honestly be a "zombie fan".
"Isn't that okay?"
Yang Dong hesitated: "When the number of players in the early stage is not enough to support the game framework, the game needs these robots to interact and simulate a real network environment. ”
"That's ...... that"
Chen Ba thought for a moment and continued to propose: "We set a threshold, once the number of followers of a player exceeds this threshold, the bot will stop being active. ”
Let's say 100,000 followers!
The number of fans is less than 100,000, the robot is running as usual, the likes and likes, the comments and comments, the activity is very high, and it is impossible to see that this is a robot at all.
But once the player's followers exceed 100,000, these robots will go into a dormant state, turning into zombie fans and not interacting with each other.
"But there's a problem."
"If a player has robot fans accounting for ninety percent of the total number of fans, his 100,000 fans are very average."
Yang Dong said slowly: "As for the other player, the proportion of robot fans is not more than half, then his gold content is very high." ”
is also 100,000 fans, the former has too many robot zombie fans, and the data of the work is clear at a glance, and it can be judged that he is not as good as the latter based on this alone.
This goes against the "anonymity" spirit of the game, after all, with the same number of fans, A's data performance is better than B's, which proves that A is better than B.
"I see what you mean."
"Do you think that since there are so many fans, it should be done a little more hidden, so that players can't distinguish the high and low so intuitively?"
"Yes!"
Yang Dong has always emphasized that "I Am a Big Internet Celebrity" is a virtual game, and everyone plays the role of Internet celebrity. It would not be good if fans broke through the tipping point and exposed the fact that their fans were all zombie fans.
So we need to think differently.
Set a threshold, and when the number of followers exceeds this threshold, it is correct for the bot followers to stop being active, and there is nothing wrong with that.
But on the basis of this mechanism, a new mechanism needs to be added, and that is the way the number of followers is calculated!
One real fan corresponds to five fake fans!
This ratio is permanent, no matter who it is. determined a unified ratio, so that there would not be the same number of fans, one likes more than 100,000, one likes only a few thousand embarrassing situation.
At least judging from the data of the works, as long as the number of fans is about the same, it is difficult for players to distinguish between high and low, and they don't know who is a real Internet celebrity and who is a fake Internet celebrity.
The confusion has been greatly improved!
Why create this deception? Of course, it is to improve the sense of immersion and immersion in the game.
True and false, false and real!
This is the real charm of the Internet, and it is also the basis for the survival of many Internet celebrities.
"It doesn't have to be 1 to 5, this ratio can be changed flexibly, it can also be 1 to 10, 1 to 20 ......"
Chen Ba said with a smile: "Anyway, you have to make sure that there is no one player and all the fans are robots." It also doesn't show up, a certain player's fans are all real people. ”
True and fake fans are mixed in proportion, and then after the player accumulates 100,000 fans, all the robots turn into zombie fans, and all the likes and comments are real fans, and the game enters the second stage.
The first stage is to increase the number of fans!
Quickly rose to 100,000 followers, which is the main line of the first stage of the game, and it is also the goal of many players.
The second stage is no longer for the purpose of increasing fans, but to improve the quality of fans, increase the activity of fans, and convert traffic into money as the main goal.
It is also from this stage that players can pass the novice period and become a qualified influencer and begin to experience the real influencer career......
That's right!
It doesn't matter in reality, but in the game "I'm a big Internet celebrity", the number of fans below 100,000 is collectively called the novice period.
Players who don't reach 100,000 followers are all novices. Veterans play for two days, figure out the rules and mechanics of the game a little, and combined with the super high proportion of "real and fake fans", they can easily reach 100,000 fans.
"We have a live streaming link, and we also have a variety of fixed business orders......
Yang Dong smiled: "This is one of the main contents of the game, and it is also the most interesting part. ”
Live streaming, chafan business orders, etc., these channels for Internet celebrity traffic monetization, and games have been maximized.
Yang Dong even proposed.
In order to simulate the most realistic Chafan experience, he may consider contacting some advertisers of "Don't Leave School" and asking them to distribute some real "business orders".
"Huh?"
Hearing Yang Dong's proposal, the corners of Chen Ba's mouth twitched: "Distribute real business orders?" So who does the money go to? ”
"Thirty-seven points! Let's take seventy percent! ”
Yang Dong introduced: "But this is just an idea, and this is a game after all, playing an Internet celebrity in the game and receiving orders from a food businessman...... To be honest, advertisers probably don't know the bottom of their hearts. ”
This matter needs to be considered in the long run!
Being an Internet celebrity in the game, it is obviously a fake experience, but you can receive a real business order or live broadcast invitation, it is estimated that players would never have dreamed of this kind of development.
(End of chapter)