Chapter 108 Making Money "with Tears".
Now that the intention of making a car has been exposed, Ma Tian simply asked Li Runqi to make an announcement, Tianyu Xinghai officially entered the field of car manufacturing, and invited talents from all over the world to join us.
The recruitment of talents by Tianyu Xinghai Technology is as follows:
Mechanical, including but not limited to vehicle dynamics, vehicle suspension systems and shock absorbers, welding, etc.
Materials, including but not limited to PP film polymers, material characterization, polymer composites, etc.
Chemistry: chemical raw materials, insulation material development, petrochemical industry, etc
Electronic Information: ......
Electrical: ......
……
As long as you have the ability, you can come, regardless of education, regardless of age, only about technology, there is no cap on the annual salary!
Maybe other companies say that "the annual salary is not topped" There is still the possibility of false publicity, but it is Ma Tianyu Xinghai Technology that said, and the people believe it.
First, Ma Tianrun I is recognized as a "money printing machine", which is not bad for money.
The second is that in the last bicycle race, Tianyu Xinghai casually donated the $1 billion earned from the competition, highlighting a person who does not treat money as money.
Seeing the official announcement that Tianyu Xinghai Technology is going to enter the field of car manufacturing, a group of engineers from car manufacturers couldn't help but feel restless:
"Have you seen the news, Tianyu Xinghai is going to enter the field of car manufacturing, are you interested in giving it a try?"
"I definitely have to give it a try, 996 here, the money is less, and Tianyu Xinghai's welfare is notoriously good."
……
"Did you submit your resume?"
"Of course I voted, a fool won't try!"
"However, Ma Tian is building a car for the first time, will it fail?"
"Heh, I believe in Ma Tian, Ma Tian can't fail!"
……
The students on campus are also partying:
"Hahaha, it's our turn to rise up this time, right?"
"Please remove the Shenghe ring, thank you!"
"Ma Tian big guy Niu Bi, I have submitted my resume!"
"Mechanical and Electrical Institute, charge with me!"
……
With so many people submitting resumes, and some majors, such as chemistry and materials, the company doesn't have a suitable interviewer yet.
However, Ma Tian did not panic at all, and gave priority to finding some people with excellent resumes from the resume database to start the interview, such as those with a doctorate degree or a long working experience with a long working experience.
Ma Tian faced them first as an interviewer, anyway, his biochemistry and materials had already reached Lv3, and it was more than enough to be an interviewer.
However, he gained the admiration and admiration of the interviewer, and he almost kowtowed to the big guy.
A few days later, Ma Tian also called the people who felt excellent in the interview during this period to the company, asked Li Runqi to issue an offer to them, signed a relevant confidentiality and dedication agreement, and then directly asked them to take office as an interviewer first.
Although it may be a little fast, but there is no way, this is the disadvantage of the company's lack of heritage.
Ma Tian didn't think about buying a car company, but he gave up after thinking about it. Because the equity is complex, it is easy to lose the tail, and there are a bunch of people who rely on the old and sell the old with the book (bianzhi) and can't be expelled.
It is better to slowly create a car factory by yourself, and it is faster and more stable to recruit people while recruiting people.
There are not many soldiers!
Ma Tian was busy for a month just interviewing and recruiting, and at the same time, the factory was also being built under the leadership of Su Xihua and a group of engineers.
This is the hardest few months since Ma Tian started his business, recruiting people, research and development, equipment construction, cost control, patent ripping, etc., Ma Tian has participated in the ......
In a blink of an eye, half a year later, the first car of Tianyu Xinghai No. 1 car factory officially landed, and Ma Tian named him "Tianming No. 1".
Tianming No. 1 is equipped with industry-leading dual-engine dual-mode technology, combining high-power drive motor with 1.5TID golden energy-saving powertrain, which can output a total power of 238kW and a total torque of 500Nm in hybrid mode, with an acceleration time of 0~100 km/h in only 5.2 seconds, and a maximum speed of 210 km/h, ensuring strong power while fuel consumption of only 1.5 liters per 100 km.
Moreover, as a plug-in hybrid new energy vehicle, Ma Tian has also solved the barrier of difficult charging, and the 220V household power supply can be charged in half an hour with the installation of a special transformer.
Such a Tianming No. 1, which looks good, makes Ma Tian feel "garbage".
Because this is his castrated and castrated version, not only the solid-state battery was cut by him, but it can only have a pure range of 150 kilometers, and many functions such as intelligent recognition and sensing, intelligent lighting, automatic reversing and warehousing, etc., Ma Tian did not add.
In addition to the petrol-electric hybrid range can reach 600 kilometers, and a smart screen with Xiaotian voice assistant, other functions such as shock absorption, anti-shake, etc. are just average, and under the optimization of Ma Tian, it is only a little stronger than other cars.
In order to reduce costs, the interior seats and other configurations are also in line with the popular route.
Why is it so castrated? It's not that I'm afraid that those car companies will lie down all of a sudden, and then foreigners will be scared to death and can't afford to play, like Tianrun I. banned him.
Tianrun I can still be smuggled, but cars really can't be smuggled.
Therefore, this time to build a car, Ma Tian can't directly build a crushing car, but like squeezing toothpaste, give them those car companies a little hope, and then silently torture and crack down after occupying the market.
Behind him, a group of engineers were still partying, rejoicing that they had built their first car.
Ma Tian was very excited, and beckoned Su Xihua and other major staff to come to a meeting with him.
"Now that we have manufactured the first car, Su Xihua, let's probably calculate the cost, and my solid-state battery will not be included first." Ma Tian sat on the main seat and asked Su Xihua, who is currently the chief construction engineer of the automobile.
Su Xihua took out a stack of paper from his bag, and sketched with a pen for a long time before saying: "Mr. Ma, the cost is not easy to calculate accurate figures." But only in terms of manufacturing materials, I currently estimate that a car will definitely cost more than 60,000 yuan. Of course, this cost will definitely be reduced after the assembly line operation. ”
Ma Tian nodded, and also pondered, the cost of his castrated version of the battery is about 70,000, that is to say, the cost of the whole vehicle currently adds up to 130,000, and it is estimated that it will be reduced by about 10% after the assembly line operation, and the cost will reach 120,000.
The price of domestic automobiles is composed of three parts: taxes, profits, and manufacturing costs, and in the case of domestic automobiles, taxes and fees are generally composed of consumption tax, value-added tax, purchase tax, technology transfer tax and other taxes.
The proportion of taxes and fees is about 32% of the price of the whole car, and the cost of these taxes is fixed, so there is no room for negotiation.
120,000? In addition to various taxes, sales costs or something, according to GM's vehicle manufacturing costs accounted for about 43% of the sales price, then a Tianming No. 1 car must be sold at least about 200,000 yuan to be profitable, which is not counting the cost of research and development.
It is no wonder that it is difficult to promote new energy vehicles in the early stage, the price is indeed not cheap, even if the petrol-electric hybrid car has a government subsidy of 35,000, people want to buy the lowest function of Tianming No. 1, it also costs 165,000.
However, selling 200,000 yuan is definitely more cost-effective than the current domestic new energy vehicles, such as the Qin series of hybrid cars that will be listed in December this year, with flagship and noble prices of 209,800 yuan and 189,800 yuan respectively.
Ma Tianming No. 1 must be a little stronger than him in all aspects, and the battery is even more than a street.
If you think about it this way, it seems that the price is 200,000, which is a bit cruel compared to Yadi, and it is still interesting to compete with foreign vehicles.
"What are the new energy vehicles in foreign countries? How much does it cost? Ma Tianwen asked Ma Fangwen, director of automotive marketing.
Ma Fangwen also told the story:
"The price of the Toyota Prius is 239,800 yuan, and the CRZ hybrid car is 288,800 yuan.
The price of Lexus CT 200h is 390,000, Audi Q5 hybrid is 547,200, BMW 3 Series hybrid is 661,600, and Infiniti M35hl hybrid is 745,800.
and the most expensive Mercedes-Benz S-Class 400 hybrid 1.458 million yuan. ”
"How much?" Ma Tian was stunned, good guys, why are Mercedes-Benz and BMW so expensive?
"Give me the parameters of these two cars, and collect information for me." Ma Tianxia ordered.
……
Looking at the Mercedes-Benz S-Class 400 hybrid parameters that sold for 1.45 million, Ma Tian was silent.
The Mercedes-Benz S-Class 400 is powered by a V6 petrol engine and an electric motor, with the 3.5-litre petrol engine providing 205kW of power, while the electric motor also produces 15kW of power and 160Nm of starting torque. The combined output of the two is 220kW and the combined maximum torque is 385Nm.
What kind of garbage is this, his Tianming 1 castrated like that also has a maximum power of 238kW and a maximum torque of 500Nm.
Just this broken car sold for nearly 1.5 million? Is it the internal configuration?
Ma Tian continued to look at the internal configuration:
The Mercedes-Benz S-Class 400 is equipped with a start-stop system, and when it encounters a traffic light stop, the engine stops completely to save fuel consumption; But as soon as the light is green, as soon as you release the brake pedal, the engine starts working again......
The center console and steering wheel are decorated with a lot of solid wood. It gives people a very business, very luxurious feeling.
The safety equipment includes main and passenger airbags, front and rear side airbags, front and rear head side curtains, knee airbags, tire pressure monitoring, lane merging assist, lane departure warning, body stability system, etc.
The auxiliary operation is equipped with cruise control, hill assist, variable air suspension, variable steering ratio, electric suction door, electric tailgate......
The comfort interior is equipped with seat ventilation and heating, car TV, rear LCD screen, rear seat electric adjustment, rear windshield sunshade, rear sunshade, rear privacy glass and so on......
The more he looked, the more silent Ma Tian became, what is this, how much can these internal configuration facilities cost combined? Could it be that the car is worth 1 million?
Ma Tian then looked at the BMW 3 Series hybrid car:
The BMW 3 Series hybrid sells for 660,000 yuan and is equipped with a 2.0-liter turbocharged engine with a maximum power of 184 horsepower and an 88-horsepower electric motor. The integrated output of the diesel-electric system is 251Kw, the comprehensive torque is 420Nm, and the pure electric range is 40km......
Well, this 660,000 BMW 3 Series is a little better than Mercedes-Benz's 1.45 million power parameters, in comparison, BMW has a conscience, but not much.
Why can such a cost-effective car be sold in China? Or even rushing? Ma Tian fell into deep thought.
I couldn't figure it out, so he searched up this question on his computer: Why would you rather choose a foreign car with low cost performance than a domestic one?
I saw that the netizen's answer was like this:
[The most intuitive impression of using a domestic car is that there are many small problems, the plastic is cracked today, and the door lock is broken tomorrow. Although these small problems are harmless, they are very disgusting, and the domestic quality control should be strengthened a little more! 】
[The three major domestic pieces are not good, and the gold and jade are outside, and they are ruined. The core components such as the engine and gearbox are all dependent on foreign countries, and some defects are not known at all. 】
[Some Chinese blind worship and vanity, as well as the long-term trust of the hardware of the joint venture car, the domestic road has a long way to go! 】
……
Seeing this, Ma Tian understood that some people were afraid of being frightened because they admired foreigners, and some people were mainly not confident in their country's cars.
In the three major parts of domestic automobiles, the experience of domestic automobile manufacturers is still very small, and naturally it cannot be compared with foreign companies with 100 years of manufacturing experience, which is not as normal.
But Tianming No. 1 is different! Tianming No. 1 was built by him Ma Tian according to the knowledge of the system, and the problems that the three major domestic pieces would encounter did not exist in him at all, because he was a round warrior, and he knew these car-making experiences as soon as he looked at the matching of equipment.
Even if the engine is foreign, it does not affect his matching.
It can be said that the performance of those Japanese and German cars should have, as long as the materials are in place, Ma Tian can assemble a better car than them.
"Alas, it looks like I'm going to have to castrate!" Ma Tian sighed.
Now Tianming No. 1 has beaten those Mercedes-Benz S400 that sold for 1.45 million, if it really sells for 200,000, it is strange that Mercedes-Benz S is not scared by him.
As for branding? What doesn't exist here in his Ma Tian, he just needs to use a trick and don't worry about selling!
In the next few weeks, Ma Tian also continued to lead the engineers to find a way to castrate.
First of all, Tianming No. 1 was assembled by him in three parts, and it had to be castrated, at least it could not be as comfortable as Mercedes-Benz and BMW, and the pure electric range was originally 150 kilometers, and it continued to be castrated to 75 kilometers.
Then develop the high-grade Tianming No. 2, the battery is 150 kilometers before the Tianming No. 1 is castrated, and the internal configuration is learned from BMW and Mercedes-Benz.
What internal Xiaoice box, rear seat screen plus one plus, the spacing should be wider, stretching feet more comfortable, anyway, it doesn't cost much.
After thinking about it, Ma Tian continued to make the door a little more forced, like Elon Musk doesn't have an eagle wing door?
Ma Tian himself designed a more sci-fi door called "Tianmen".
The gimper can be split in the middle, half of which is retracted to the very top of the car, and half to the bottom of the wheel.
If it rains, it can also automatically recognize the weather and form a shield for the half of the door that shrinks to the top of the car without shrinking.
In this way, when you collect your umbrella on a rainy day, you won't get drenched even a bit.
Except for this door, the technical difficulty of Tianming No. 2 is really nothing, and it was rectified by Ma Tian in less than a month.
Coupled with some expensive interior configurations or something, Ma Tian endured heartache and sold 1.46 million, which was 10,000 yuan higher than the most expensive Mercedes-Benz S400 hybrid car.
Alas, selling one can net more than 1.2 million, and Ma Tian is also speechless.
He really doesn't want to make this money, but foreign cars are too arrogant and treat the Chinese people as wronged bosses, and he has to snatch the market back!
It's going to be a little later.,I feel like it's not very well written.,Modify and revise it again~.
(End of chapter)