Chapter 114: Ugly Betty
Looking at the reporters in the audience who raised their hands, the corners of Chuck's mouth curled up proudly.
His purpose was achieved.
Serena withdrew her gaze from the TV screen and looked at Jamie standing beside her.
"This is the script you designed for him?"
"No, it was improvised by him, and it seems that he does have a talent for being an actor."
Serena was noncommittal.
She mainly couldn't get used to Chuck's crooked-mouthed dragon king's smug face, and everything else was fine.
The scene of the press conference.
Nate and Dan looked at each other with shocked faces.
After a while, Dan was the first to speak.
"Are you sure Chuck is serious? The expression on his face when he spoke just now always made me think that he was deliberately amusing everyone? β
"It's possible!" Nate nodded approvingly, "But from what I know about Chuck, I think it's more likely that he's not joking." β
Dan's eyes widened.
"Is he really going to publish this?"
Dan would love to ask, what is Kyakhta?
He is a rich second generation who can inherit hundreds of millions of property by lying down, and the royalties that he cares about?
Nate shook his head, he couldn't understand Chuck's operation at this time.
However, Nate can guess a thing or two about the reaction of others.
Chuck's father, Bart Bass, for example, would have prevented the publication if nothing else.
It's like the Hilton family buying back Paris's tapes from San Fernando Valley Pictures at a high price.
As it turned out, Nate was right in his judgment.
The next day, Bart Bass made it clear in an interview with a media outlet that he would prevent the publication of Fifty Shades of Grey.
Dan breathed a sigh of relief when he saw the news, and at the same time he couldn't help but feel a little regretful in his heart.
Chuck filled everyone's expectations at the press conference, and if "Fifty Shades of Grey" can be published while the trend is published, the sales will definitely explode.
Now that Bart has spoken, everyone probably won't have the chance to see this one again.
As a result, the next day, all major bookstores in New York City put on the shelves "Fifty Shades of Grey" with the fragrance of ink, and slapped New York real estate tycoon Bart Bass in the face.
At this time, the media in New York have collectively made chicken blood, and they have set aside the front page headlines to report on this incident.
What Paris Hilton didn't do back then, Chuck Bass has done now!
Within half a day of the new books being on the shelves, major bookstores sold out one after another.
According to later statistics, "Fifty Shades of Grey" sold 500,000 copies in New York in just half a day.
Publishers have been rushing to reprint and restock, but with the rollout across the United States, the printing speed still can't keep up with readers' enthusiasm for buying.
Especially among the girls at Constance High School, if they don't have a copy of "Fifty Shades of Grey" in their hands, they are embarrassed to say hello to others.
In order not to be left out and isolated by her classmates, Constance's girls directly fried the price of a copy of "Fifty Shades of Grey" from a dozen dollars to a few hundred dollars.
In order to be able to read "Fifty Shades of Grey" for the first time, Bobi directly spent $10,000 to buy a copy from another girl.
Because of this incident, the girl also went to the principal to sue Bobi.
Principal Housees promised to punish Bobi severely, but when she was done, she asked the girl if she had any way to get more "Fifty Shades of Grey".
Because she didn't buy it either.
In just one week, "Fifty Shades of Grey" landed directly at the top of the New York Times best-selling list.
With sales of 5 million copies, it set a new record in the American publishing industry in one fell swoop.
No other film has ever been able to sell so many in such a short period of time.
On the one hand, because book sales are long-term, unlike movies that take more than a month to release, a bestseller can often stay on the list for more than a year.
Such is the case with Percy Jackson and the Thief of Divine Fire and Weakness, both of which are still firmly in the top 10 of the New York Times bestseller list.
On the other hand, publishers don't print so much stock for stock, and if sales don't sell, the extra printed books will become waste paper.
However, the publication of Fifty Shades of Grey is somewhat unusual.
Judging from such rapid sales, publishers have at least one million or more stocks before they are officially put on the shelves.
Moreover, in the case of out-of-stock in various places, it is obvious that the replenishment of goods in such a timely manner has been discussed with the printing house for a long time.
Now looking back at the series of turmoil before the shelves, the media suddenly realized that they thought Chuck was doing crisis public relations, but in fact this was a premeditated propaganda campaign.
When people are competing to report on this, they are actually advertising for free.
The Wall Street Journal published a special article analyzing the truth behind the hot sales of "Fifty Shades of Grey", and incidentally gave another wave of free advertising.
New York, Office of the Editor-in-Chief of the legendary fashion magazine Mode.
Daniel Mead, a rich second-generation who had just been appointed by his father as the editor-in-chief of the magazine, sat on his desk.
On the couch in the opposite lounge area, Chuck leaned back on the sofa in a standard Geyu lying position.
Jamie on the side crossed Erlang's legs and was flipping through the advertising plan provided by the magazine.
It is said that this plan came from Daniel Meade's own handiwork, and he had just proudly mentioned it to the two of them.
Although both playboys, Chuck is not very familiar with Daniel Meade.
The age difference between the two is more than five years.
Chuck had not yet graduated from high school, and Daniel Mead had already graduated from Harvard and started working in the family business under his father's arrangement.
But Daniel's daddy, Bradford Mead, knows Bart.
This time, "Fifty Shades of Grey" was published and distributed by a subsidiary of Mead Publishing Group.
Hearing that Chuck was preparing to place an advertisement for Victoria's Secret underwear in a fashion magazine, Bart specially recommended an old friend's "Mode" magazine.
It just so happened that "Mode" had just been handed over to Daniel Mead, and both parents wanted to let the two young people have more contact.
But after meeting, Daniel found out that although Chuck was nominally the boss of Victoria's Secret, it was Jamie who really made the idea.
Daniel cleverly kept the conversation on the recently popular "Fifty Shades of Grey," but Chuck didn't buy it.
He could see that Daniel was a little trying to please him, which just showed that Daniel was not very confident in the advertising plan.
Jamie's expression after reading the ad plan also illustrates this point.
It's very ordinary, and it doesn't have that kind of creative eye-catching.
Seeing Jamie close the advertising plan in his hand, Chuck also got up from the couch and walked over to shake Daniel's hand.
"We need to take your plan back and discuss it again, and I will inform you immediately if there is a result."
Daniel's face changed on the spot, and he could certainly hear the perfunctory meaning of Chuck's words.
"So there's something about my plan that you don't feel comfortable with, right?"
As he said this, Daniel looked straight at Jamie.
Jamie shrugged his shoulders and asked Daniel if he wanted to hear the truth.
Daniel replied without hesitation.
"Of course!"
"Truth be told, there is nothing about your plan that satisfies us!" The one who spoke was replaced by Chuck.
This kind of offending thing is usually done by him.
Daniel froze on the spot.
Of course, he knew that Chuck was that kind of unscrupulous character, otherwise he would not have made such an astonishing act as publishing "Fifty Shades of Grey" publicly.
But Chuck spoke so directly, which still made Daniel a little unexpected.
Chuck didn't even look at the advertising plan, why would he say such a thing?
That's when Jamie suddenly spoke.
"Mr. Mead, I don't think you ever bought underwear for your female companion, did you?"
Daniel was stunned for a moment.
Of course, he gave underwear to his female companion, and more than once, but these things were left to the assistant to do.
Key assistants also often "part-time" Daniel's female companions.
But that's all in the past.
Now when Daniel thinks of his assistant, the first thing that comes to mind is the image of an ugly woman wearing braces and old-fashioned black-rimmed glasses.
It was an assistant that his father, Bradford, had hired specifically for Daniel.
And the only reason Bradford chose the other party was that Daniel would never have slept with the other party.
Daniel didn't disobey his father's arrangement, so he had to find a way to force the girl named Betty to resign herself.
After coming up with a jerk idea to trick the other party, Daniel succeeds in his goal.
Jamie's voice continued to ring, interrupting Daniel's distraction.
"Mr. Mead, Victoria's Secret's product positioning has never been purely based on male aesthetics, but unfortunately I only see models in your advertising plan scratching their heads and posing in various sexy and seductive poses."
"If this was a Playboy ad, I might think it was a good shot, but Mode's main subscribers are women, so imagine how they would feel when they saw an ad like that?"
"In fact, the vast majority of women cannot have the perfect body of a model, if Victoria's Secret underwear is only attractive enough to wear on the model, then it will be a complete failure for our products."
Jamie has one more thing he didn't say.
If you want to show the effect of Victoria's Secret underwear on models, they also have the Victoria's Secret show in preparation.
The lingerie show will be in collaboration with Flyover magazine, the fashion industry's vane.
There's no need to re-advertise on Mode.
The Victoria's Secret show is to build a brand, and the advertising on "Mode" is to clarify the product positioning and shorten the distance with female consumers.
Daniel also designed the advertising plan according to the male aesthetic, and it is no wonder that Jamie is satisfied.
Seeing that Jamie and Chuck were about to leave, Daniel hurriedly stopped the two.
This is his first advertisement since becoming the editor-in-chief of Mode, and if he messes up, it will not only disappoint his father, but more importantly, it will make a bunch of subordinates in the magazine who are not convinced that he has parachuted into the editor-in-chief to see the joke.
"I also have an advertising counter-case here, which is...... It was designed by my assistant, and I guarantee that this solution will definitely meet your requirements. β
Chuck glanced at Jamie, then nodded.
Daniel immediately ran back to his desk and rummaged through it.
No!
Looking up, Daniel smiled awkwardly at Chuck and Jamie.
"I forgot, I asked my assistant to take it and revise it, so I'm going to get it back."
After saying that, he immediately turned around and walked out of the office.
Seeing Daniel leave, Chuck looked back at Jamie in confusion.
Since you can't look at Daniel's plan, you just leave.
An assistant's plan, even Daniel himself can't look down on it, what is the use of them continuing to stay except for wasting time?
"What do you think of Daniel's vision?"
Jamie asked suddenly.
Chuck replied while boredly looking at Daniel's advertising design just now:
"This guy has a good eye for choosing models, but unfortunately, as you said, there really isn't anything eye-catching in terms of creativity."
Jamie asked.
"In other words, you agree that he doesn't have much vision, right?"
Chuck nodded and asked Jamie:
"Don't you think so?"
"It's because this guy doesn't have much vision, so I decided to stay and see the plan he doesn't like, maybe there is an unexpected surprise?"
Jamie, of course, was lying.
The real reason why he stayed was that he recognized Daniel as a character in an American drama in his previous life, and the real protagonist of that drama was Daniel's assistant.
"I found it!"
The office door was slammed open.
Daniel strode into the office with a folder in his hand, a little bit of happiness on his face that he hadn't had time to hide.
Almost the folder was cleared as useless waste paper.
Although he is not sure if this plan will be favored by Jamie, he can only use dead horses as a live horse doctor now.
Jamie took the folder and looked through it.
Chuck leaned his head over curiously.
During this time, Daniel has been observing the changes in the expressions of the two.
Daniel was relieved to see that Jamie simply closed the entire ad plan after flipping through it, but had no intention of returning the folder.
He knew he had made the right bet.
"Mr. Dutton, what do you think of this planβ"
"It's great, what Victoria's Secret needs is this kind of advertising plan that shows product features from the perspective of ordinary women."
Jamie offered to hand Daniel.
"Can I meet your assistant who designed this plan before I sign the contract?"
The smile on Daniel's face froze for a moment, but he immediately adjusted, and explained with regret on his face:
"She just had a break today."
A flash of doubt flashed in Jamie's eyes.
The boss goes to work, but the assistant rests, this excuse is too ridiculous, right?
Daniel also realized this, and quickly remedied:
"She's on leave for some things at home, but I can call her right away."
Daniel pulled out his phone, but before dialing, he checked with Jamie again.
"Mr. Dutton, are you sure you really want to see my assistant? I mean, she's very, very ordinary, even a little ...... Ugly. β
Jamie hadn't said anything yet, and Chuck on the side was interested first.
He looked at Daniel, who had a slightly embarrassed expression, with interest.
I've only heard that Daniel is a playboy like him before, but I didn't expect this guy to have such a strong taste.
The American drama involved in this chapter is titled "Ugly Betty", continue to ask for leave, and there is only one chapter today.
(End of chapter)