Director Huang was very interested in the proposal handed over to him by Su Xiaoli last time.

Some of the things this little girl wrote were what he thought of, and some of which he didn't expect, but they were very innovative proposals.

He didn't think she was a little girl, so he looked down on her.

On the contrary, if you have the ability, no matter how old you are, you should have the right to speak, but he hopes that Su Xiaoli can talk about it.

Do women's business, don't ask women, ask whom?

Do those rough old men know how to be a beautiful girl?

He cast a look of trust and encouragement at Su Xiaoli.

With the practical experience of setting up stalls and selling last month, Su Xiaoli is quite confident, and she said with a key point.

"It's not as simple as telling customers that this sunscreen will turn whiter and more beautiful, and people will buy it.

It's not enough to know that you can prevent tanning and sunburn, you also have to let customers know why they can turn white.

It is best to combine it with the massage technique and let them try it on their face.

With the addition of interaction and a sense of participation, there is resonance and human touch, and it can also deepen the customer's recognition of the product. ”

Su Xiaoli was reasonable, and gave feedback to everyone about the opinions of a few repeat customers.

Director Huang nodded again and again.

He is still a production-oriented thinking, only thinking that the goods are good and always not worrying about selling, and introducing the latest advanced technology and patents in the world, just thinking that the products he makes can have a solid foundation.

But in terms of sales, he is indeed not as good as Su Xiaoli and He Aiqing who are women, and women have some innate advantages that they men do not have.

For example, women's gentleness and empathy are good help in sales communication.

Another example is what Su Xiaoli said, "plus interaction, emphasis on participation, and massage techniques......

As long as a big man like them dares to touch the face of a strange woman, believe it or not, he will immediately be sent in by the women comrades on the charge of "hooliganism"!

Su Xiaoli's explanation made Director Huang gradually come up with a new idea: maybe in the future, find more female salesmen, which will broaden a lot of business.

But that's it......

Ay!

The ...... in the house

Seeing that his feedback had won the trust of everyone, Su Xiaoli then spoke.

"Director Huang, we can continue to cooperate in the sunscreen business, and I will order another batch of goods from the factory.

In addition, I hope that the factory can sign a long-term contract with me, and I want the general agency rights of the entire North China region. ”

She just wants to take advantage of the fact that the factory is still in its infancy, first bring down the purchase price, and enjoy a higher profit sharing ratio.

At the same time, it enjoys the dividends of the upfront investment and has higher distribution rights.

Of course, making a heavy bet means that she needs to invest more resources and energy to face the uncertain market environment with manufacturers.

It's kind of tied to a rope.

Now is not the 21st century, manufacturers and the terminal market can be closely linked through the network, what she wants to do now is to establish her own marketing network through one or several explosive products.

Open up the depth of market strategy and become the king of channels.

At present, the market in Huaguo is still in the era of supply and demand, as a manufacturer, it is "insufficient production capacity", for consumers, there is no way to choose, or even to find their favorite products.

At this time, it reflects the function of her channel, linking both sides and providing sales services.

The function is to strengthen the fit between the product and the consumer.

She is not greedy, the Chinese market is huge, she has only chosen one North China region at present, and has left a lot of room for mediation, which is enough for her to digest for a few years.

As a traverser, Su Xiaoli thinks more long-term.

In the future, when the state of oversupply and overcapacity in the Chinese market arrives, of course, the buyer will have more say.

At that time, as a channel, the target group can be clearly grasped, and others cannot reach it through other means.

Without you, and him, leaving this manufacturer, she made the channel of this meal as a meal.

Before the era of online B2C benefiting consumers, there are still more than ten years of channel dividends to eat, and she doesn't want to miss it in vain.

From now on, the road must be paved.

As soon as Su Xiaoli said this, not only Director Huang and He Aiqing, but everyone took a breath of cool air.

"The whole?! - North China?! ”

Director Huang couldn't believe his ears.

"That's right," Su Xiaoli nodded solemnly.

"Of course, we also need to upgrade the outer packaging of sunscreen, and if you have spare energy, it is best to add advertising and publicity, and the number of orders I can also increase."

Outer packaging and advertising are related to terminal presentation and product positioning, and are to establish cognitive advantages, both of which cannot be ignored.

It's a pity that the strength of the manufacturer and her own is limited now.

If she chooses, it must be channel first, terminal second, and positioning third.

Publicity or something can wait for more funds to keep up.

The market rate is low, there is no product at the terminal, and advertising is a castle in the air, which is difficult to convert into sales, and it is useless to say anything.

Therefore, it is better to achieve effective in-depth distribution and terminal recognition first, and then supplement positioning advertising, so that it is possible to soar to the sky and have strong follow-up growth.

Director Huang was excited.

The increase in the number of orders means that on-site production can be lifted, and the semi-idle production line can be used!

They are manufacturers, to put it bluntly, they belong to the manufacturing industry.

The initial investment is huge, which does not cost money to buy equipment, build plants, build production lines, and introduce technology?

And that's not even counting the pressures of taxes, land costs, labor costs, electricity costs, and raw material costs.

Not to mention the large investment, the payback cycle is still long, and the cash flow is always in a tight state.

However, in the current domestic market, sunscreen is still in the enlightenment stage, the sales volume is not good, and the profit margin is not as good as those special effect whitening products.

If the product can't be sold, the cost can't be amortized, and the industry is struggling.

Therefore, as long as the production line of the manufacturing industry starts, it can only rush forward, and it must not be easily stopped.

Even if the workers work in three shifts, are responsible for production operations in different shifts, and rest in shifts, they must ensure that people stop their beds without stopping.

Besides, the cosmetics they produce have certain particularities compared with other manufacturing production lines.

The specific process and chemical preparation of cosmetics are time-sensitive.

If the process is not completed at the appropriate time, defective products will inevitably be generated.

He didn't want to have a bad conscience, and the defective products were sold as good products, which was another cost.

But with all the production lines fully open, it's completely different.

Director Huang took a look at Su Xiaoli, this girl is really a gambler.

Do you know how risky this decision is?!

One purchase volume, eight achievements are all her family background, and she dares to say that she wants to eat the total generation of the entire North China region! (End of chapter)