Chapter 15: Zhou Tianhao's price war
"Boss, the ...... across the street"
At half past ten, Lin Youan came to the milk tea shop on time.
"I saw it when I came in the morning!" Chen Ping'an was looking at his phone.
"That's someone from the Zhou family!" Lin Youan frowned and said.
Chen Ping'an did not answer, but continued to look at his phone intently.
Opposite the taro milk tea shop, a new milk tea shop has opened.
And it is engaged in a new store promotion, with a minimum of five yuan a cup.
This price is more than three or four times cheaper than Chen Ping'an's milk tea.
In fact, the milk tea in Chen Ping'an's shop is already extremely cheap.
Unlike most of the milk teas on the market, he has freshly made milk tea.
It is made of Zhengshan small black tea, fresh milk and white sugar.
Some of the fresh fruits are a little more expensive, and most of them cost between a dozen and twenty yuan.
Originally, the bubble tea shop was opened because Zhao Wen liked to drink, and it was not aimed at making a profit.
It's just that the price has been at this price for more than two years, and after Chen Ping'an took over, it was not easy to increase the price, and at the same time, he was unwilling to reduce the cost of materials.
So, the real profit is not much.
The bubble tea shop opposite reduced the price to five yuan, and if the ingredients were the same, it would almost be a loss of money.
Of course, if you use the flavor seasoning of the powder package, it costs a few cents, even five yuan is profitable!
"They're so cheap, and the materials are definitely not as good as ours!" Lin Youan looked out the window.
"If they really want to mess with us, their materials won't be too bad."
"Even if they brew it with powder packets, their price advantage is ......," Chen Ping'an frowned slightly.
The other party's intentions are obvious.
If it's an ordinary price war, it will only press another one or two dollars.
And when they came up, the price was three or four times lower than Chen Ping'an's milk tea.
"So how are we going to deal with it?" Lin Youan turned his head and looked at Chen Ping'an.
She has a strong learning ability, but she has never faced such business competition, and she can't think of a way for a while.
"Normally, the most direct way to deal with the price war is to fight attrition until one side falls or loses!" Chen Ping'an's expression was indifferent.
In fact, in addition to consumption, it is also possible to carry out differentiated competition, product upgrades, and launch new products.
But milk tea has been popular in the market for more than ten years, and there are all kinds of flavors.
Even ordinary people can't think of strange combinations, it is difficult to achieve new products in a short period of time and make people accept.
In the face of such an almost inexplicable situation, Chen Ping'an still maintained a calm demeanor, which made Lin Youan, who was a little worried, feel a lot more relieved.
After all, his current position is a clerk, and such a nerve-wracking thing should still be handed over to Chen Ping'an.
So, Lin Youan went to the storage room and began to prepare the raw materials.
"Boss, the milk may be enough for a day, and the fruit is not enough!"
Lin Youan walked out of the storage room wearing a tight-fitting work uniform and holding two bottles of fresh milk.
"I called the supplier in the morning, and they said that it would be out of stock in a short time!"
"This is the legendary bottom of the kettle?"
"It's over, I just found a job, and I haven't paid yet!"
Lin Youan put two bottles of fresh milk in front of the bar.
"Lin Jiqiang?" Chen Ping'an continued to look at his phone and muttered a name.
And when he heard this name, Lin Youan's body stagnated slightly.
She quietly walked behind Chen Ping'an and found Chen Ping'an looking at Binhai News.
"Boss, our store is about to close down, do you still have the heart to look at these things?"
Chen Ping'an didn't seem to hear it, and after reading the news, he began to check the stock again.
Then, he took out another blank piece of paper and began to write.
"I'll go out for a while, I'll come back later, there's money in the cabinet, you can order a takeout at noon!"
After a long time, Chen Ping'an got up and said a word to Lin Youan.
"Boss, wait a minute!"
"How?"
"I'll take a leave of absence from you tomorrow!"
"Leave?"
"Well, tomorrow there is a school founding celebration, as well as the donation ceremony of the Zhou family, and the school requires that all of them must participate, otherwise they will be deducted credits!"
"Yes, when you have time, you can come over, you haven't graduated yet, your studies are the most important!!"
"If you can, help me recruit another person, otherwise we won't be here, and this store will be closed!" Chen Ping'an reminded.
"Okay, so what is the price of this milk tea today...... Do you need to go down? ”
"No!" After Chen Ping'an finished speaking, he left the bubble tea shop directly.
Since it was a weekend, there were a lot of pedestrians coming and going on the streets, most of them were students of Hama University.
The college students here have good spending power, so the business around the university town is also particularly hot.
Not long after Chen Ping'an walked out of the bubble tea shop, he heard people gathered in twos and threes, discussing tomorrow's founding celebration.
Of course, the protagonist is Zhou Tianhao of the Zhou family.
"I heard that tomorrow night, there will be a return banquet for the young master of the Zhou family?"
"Well, and this time it's quite grand, as long as you are an alumnus of Binhai University, you can participate."
"What a space it takes!"
"The two largest five-star hotels in Binhai, as well as several four-star hotels, were all chartered by the Zhou family!"
"Yes, there is an invitation letter from the Zhou family, including all the teachers of Binhai University, as well as Young Master Zhou's classmates, to go to a five-star hotel, and others can go to several other hotels for free with their graduation certificate or student ID card of Binhai University."
"This time the momentum is really big, not only Binhai City, but also the entire Shengtian Province is known to everyone, no one knows about it!"
"What about Young Master Zhou before? Why is there no sound at all? ”
"The real thing is back, how can there be a place for a fake?"
"That's pathetic!"
"Poor what? If I could have twenty years to enjoy the life of a rich man, I would even be willing to exchange my life for the rest of my life! ”
Chen Ping'an didn't stop to listen, after all, he didn't have much time left in his life.
He just wants to use the rest of the time, relying on his own ability, to earn as much money as possible and leave it for his parents to support their old age.
I don't want to have any more conflicts with the Zhou family.
But he also understands that there are many things that cannot be escaped.
And if you want to deal with Zhou Tianhao, ordinary methods will inevitably not work.