350: Crisis in hometown, preparing for a trip to Chengdu

The two chatted on the phone for about ten minutes, and he roughly understood the difficulties of the county secretary in his hometown.

It turned out that in the town where Xu Ning was located, a large liquor company was on the verge of closure, and more than 2,000 workers were about to lose their jobs.

That's quite a big thing.

This "Enhe Distillery" was established in 1949.

Raised generations of people across the county.

The quality of the wine produced is very good, and it has won numerous awards in Suzhou Province, and Xu Ning often drank it in his previous life.

Since the reform and opening up, this distillery has not only been an important source of tax revenue in the county, but also a place for everyone to support their families and survive.

Xu Ning's grandfather and father, as well as relatives and friends, many of whom worked at the winery.

Now the goods can't be sold, the wages can't be paid, and the workers have no rice to cook.

And that's just a microcosm.

At present, many state-owned enterprises have such difficulties.

Some state-owned enterprises that have not found a way out have basically closed down.

And some of those who have found a way out will mostly introduce social capital restructuring and reorganization, and there are not a few who have soared into the sky.

Secretary Wu found Xu Ning just to reform the system.

As long as there is sufficient funds to resume production after the restructuring, the distillery will be able to survive, and the most important companies in the prefecture will continue to provide tax revenue.

If the distillery pours ......

There is not a single decent industry in the whole county.

This is the sorrow of the third, fourth and fifth-tier small cities.

And the rich counties in the Yangtze River Delta and the Guangdong-Hong Kong-Macao Greater Bay Area will not have such troubles at all.

He is a person with hometown feelings, and now that he has the ability, he can help his hometown winery tide over the difficulties with a slight move, and there is no reason to refuse.

If Xu Ning invests money, with the help of this wave of the Olympic Games and the quality of fine wine that has been precipitated for decades......

He is confident that he will build a new liquor aircraft carrier-level enterprise.

And

He's already figured out the advertising slogan and which Olympic team to sponsor.

Advertising words: [The widest in the world is the sea, higher than the sea is the sky, and more extensive than the sky is the feelings of men! ] 】

As for the selection of sponsored teams, they are very particular.

In the case of insufficient funds, it is wisest to choose a team that is not much noticed, but can win the championship steadily.

Xu Ning set his sights on the kayaking team, which was a team full of strength!

And

will win two gold medals in this Olympic Games, a proper dark horse.

……

In fact.

Even if there is no Xu Ning to help,

Continue on a normal trajectory,

"Yuanhe Distillery" will also survive the difficulties with the active efforts of the city and county governments, and ten years later, it will become a large-scale liquor enterprise with an annual turnover of more than 10 billion yuan.

I remember that in the year of rebirth, the distillery had become one of the few listed companies in the city, and 40% of the county's tax revenue depended on it!

The importance is self-evident.

As a responsible young man, Xu Ning is duty-bound.

And the charm brought by this kind of "returning home" can not be rejected by any man.

When the time comes,

As soon as the people of the whole city drink this wine, they will think of him.

"Sister, how much does Secretary Wu say it costs?"

He said that it was about more than 40 million, which was used to pay salaries, repay debts and upgrade equipment, but did not include the cost of later promotion and publicity.

"Okay, you ask him how many shares he can give me."

"Okay."

……

……

Hung up the phone.

The car also arrived at the newly built Bird's Nest Stadium.

Now that the overall structure of the Bird's Nest has been completed, workers are working overtime and 24 hours a day to decorate.

Xu Ning entered the gymnasium and felt very huge.

Standing on the football field, people instantly feel small.

Field,

Rehearsals are underway for three shows in preparation for the second dress rehearsal in the middle of the month.

In the stands, workers are laying the floor, and it is estimated that the installation of seats will not be until next month.

"Ready, go!"

"Hurry up, hurry up, keep up with the rhythm, the expression should be a little more exaggerated, yes, the momentum must come out."

Zhang Yimou stood on a high platform and commanded everywhere with a loudspeaker.

Xu Ning also held a horn in his hand, pointing out problems from time to time.

He mainly focuses on the musical side and makes sure that all the soundtracks are stuck on point and can't go wrong.

It was busy until more than nine o'clock in the evening.

He just returned home, and Xu Xiuyan, Chen Yu and Liu Yinyin had already prepared a table of dishes waiting for him.

"Brother, Secretary Wu wants to talk to you on the phone."

"Okay, for now."

"If you don't finish eating, you've had a hard day."

"It's okay, let's talk while eating, Secretary Wu knows I'm busy."

Once the call is connected.

Secretary Wu said with a smile: "Mr. Xu has worked hard, and he has only eaten a bite of dinner until now." ”

Xu Ning turned on the hands-free, put the mobile phone on the table, and held the bowl in his hand: "Secretary Wu, you are also working hard, and you are still in the office for the development of the county." ”

"Haha, we have a young talent like you in our county, and my job is much easier now."

The two exchanged a few words and got down to business.

"Director Xu, 40 million, 48% of the shares, what do you think?" This ratio was studied after an afternoon of discussions.

Xu Ning was unwilling to open low, and the county did not agree if it was high.

After all, the scale of the Yuanhe Distillery is not small now, even if it sells land, factories and rags, it can be worth 10 million.

And

The 40 million does not have to be invested by Xu Ning, and if the county goes to the province to cry and cry poor, it can also get a sum of financial support.

therefore

The figure mentioned by Secretary Wu is relatively appropriate.

Xu Ning didn't think about it, and immediately replied: "Okay, I have no opinion." ”

The remaining 52% of the shares are held by the county government 42% and the management holds 10%.

It took twenty minutes, and the two of them discussed it.

Secretary Wu hurriedly called the city to report the situation.

The next day.

Andong County held an executive meeting and urgently arranged the restructuring of the "Yuanhe Distillery".

Xu Ning also promoted "Yuanhe Wine" on his Weibo.

"I grew up smelling the aroma of 'Yuanhe wine' since I was a child, and after more than 20 years, the once well-known wine company has been on the verge of closure......

"In order to save the pillar industry in my hometown and keep more than 2,000 workers in their jobs, I decided to inject funds to help her tide over the difficulties."

As soon as the Weibo was issued.

It soon gained the support of a large number of fans.

"Support Brother Ning and contribute to his hometown."

"I'm from Suzhou Province, and I've drunk Yuanhe wine, which is very good."

"I'm going to buy Yuanhe, Brother Ning supports you!"

"I'll buy it too!"

"I'm already on my way to the supermarket."

"I happen to have a bottle at home, so let's drink it first."

“……”

Just one Weibo doubled the sales of Yuanhe Liquor, and the major distributors almost dropped their jaws when they saw this number.

A dealer in Yangzhou: "Aren't Xu Ning's fans all young women?" Do they also like to drink? ”

A distributor in Nanjing: "How do I feel that Yuanhe Liquor is going to bottom out, no, I have to contact the distillery as soon as possible and win the agency of AH." ”

A distributor in Suzhou: "Yuanhe wine is still good, the taste is soft and silky, the aftertaste is sweet, what is missing is publicity, and now Xu Ning has a rising trend, increase the position!" ”

“……”

Andong County, Yuanhe Distillery.

Many workers who had no work to do and were forced to take a vacation to farm at home were called back to work in the factory.

Everything is trending for the better.

May 5th.

Through his own investment company, Xu Ning transferred 40 million cash into the account of the newly established "Yuanhe Group" at one time.

The newly established group is composed of Xu Ning, the county investment company and eight management members, and the chairman of the board of supervisors is Xu Ning.

The most important thing is that he can participate in the business decisions of the group.

The entire process of restructuring and purchasing equipment took almost two months, and the new distillery was ready for full operation in early July.

But during this time, it is also impossible to do nothing.

Xu Ning participated in the first general meeting of shareholders through video.

At the meeting, he set a strategy for the company.

"Yuanhe Liquor will focus on mid-to-high-end brands in the future, and we have extremely superb brewing technology for Qingya Sauce Flavor Liquor, which has been around for decades, why not use it?"

When this question is thrown,

The executives of the eight participating companies sighed.

They are all veteran employees of the company and know why.

The general manager said: "Mr. Xu, the competition of soy sauce wine is too great, and Moutai is dominant, we are worried that the competition will not be enough, so we focus on low-end strong flavor wine." ”

“……”

Xu Ning smiled:

"The taste of Qingya sauce and Moutai is different. In the future, 50% of the energy will be put on high-end liquor, mainly promoting 'Qingya sauce flavor wine', and Moutai differentiated competition. ”

"30% of the focus is on the mid-range 'soft and fragrant wines', and the rest is on affordable wines."

"Yes, Mr. Xu, follow the implementation."

——

The time is getting closer and closer to 14:28 pm on May 12.

Xu Ning's mind was already here.

Almost every day, he had to contact people from the Sichuan Provincial Department of Education to get them to step up their propaganda efforts.

He himself was not idle, he was calling the actors.

"Uncle Ge, let's go to Chengdu together, haha, yes, yes."

"Zhou Gongzi, haha, I have something to look for you."

"Brother Daolang, No. 11, Chengdu!"

"Bingbing, you two come with me...... What to live together? No, there are a lot of people, and it's inconvenient. ”

"Tang Yan ......"

"Yuanyuan misses me? Come to me in the evening. ”

"Jaylun, hurry up and come to the capital, you must arrive before the 10th."

"Brother Long, if you have something, see you in Chengdu on the 12th."

"Sister, you notify the company's artists and let them all come over for a meeting."

“……”

When the phone call was made to Sissi, it was Aunt Liu who was connected.

"Stinky boy, what are you looking for my daughter again?"

"Of course I miss you."

"Why do you want me to call my daughter?"

"Let her mouth tell you."

"Stinky boy, poor mouth."

"Haha, let's get down to business, the National Celebration Olympics will be held in Chengdu on the 12th, let Sissi go with me."

"Don't hit her crooked mind...... This is a very perverse thing. ”

Xu Ning scratched his head speechlessly, "Auntie, don't you believe me like that?" There's no way I'm going to ...... you two together."

"Stop, stop...... Don't say it again, I'm afraid you won't be able to help it. Aunt Liu stopped him in time.

"It was fine, but now that Aunt Liu says it, I really need Aunt Liu to help me release it."

At this point,

Liu Yifei just walked downstairs.

Aunt Liu looked at her daughter, covered the phone with her hand and whispered, "Okay, okay, you call me tonight...... Sissi is here now. ”

(End of chapter)