This matter about how to cooperate with "private masters".

The group began to discuss.

Professor Liu's mind kept echoing with Li Jinglin's various words.

It's true.

These words, in other words, Professor Liu really didn't bother to pay attention to them.

But this is what Li Jinglin said.

This horse has to talk about it seriously!

"To be honest, it really doesn't matter if you can turn positive or not."

Li Jinglin began to speak.

"What we have to consider is not the problem of regularization, but the problem of eating folk artists and craftsmen!"

"Eating, eating well, this is the main thing, as for the assessment and treatment, the question of whether to turn into a positive or not. These optimizations still take time, after all, it takes a whole body. ”

The crowd nodded.

At this level, there are so many issues to consider.

Many problems that seem easy to solve are actually not easy to solve.

As long as there is a constant benign push, it's fine.

In recent years, the internal restructuring of the academy group has been very frequent, and it is also in the continuous trial and error in order to adapt to the new era.

You can't rush, and there's no need to rush.

"Nowadays, if we want to give new life to old traditions, we need to rely on the vigorous promotion of our people, as well as various cultural and creative activities."

"And the problem of eating is to open up a new platform, that is, networking!"

"Networked?"

Hear the word.

The expectant gazes of everyone suddenly dimmed.

Networking of opera?

These professors have no hope at all.

After all

Subconsciously, there are still some stereotypes of understanding.

Say. "Young people don't like these traditional arts at all", "traditional arts are difficult to appreciate and difficult to promote" and other stereotypes.

"I think we still need to change the content, but it's actually very difficult."

Professor He frowned.

But after listening to Professor He's words.

Li Jinglin couldn't help laughing.

"Haha, everyone, don't be so tactful."

Actually, what these old professors think.

Li Jinglin naturally knows a thing or two.

It's nothing more than feeling that due to the impact of pop culture, "young people don't like opera".

"Actually, it's really not because of pop culture and the rhythm of modern society that young people don't like opera."

Li Jinglin shook his head.

"It's because they don't know where to hear opera, all they need is an opportunity or a carrier."

"On the Internet, there is everything, no matter what unpopular art it is, there are people who like it, and it is nothing more than a problem of the masses and the minority."

"It's true that opera is in decline, but it's really not so difficult to eat at all, it's just that no new market has been explored."

"It's so hot, I don't dare to say, but at least it's a little hot, it's absolutely fine."

Speaking of which.

Li Jinglin couldn't help but smile slightly.

"Not only opera, but also folk songs, folk performances, and all kinds of strange musical instruments, which can be broadcast live on the Internet to obtain a part of the income and traffic."

"Especially short videos, live broadcasts on mobile phone platforms are more convenient, as far as I know, there are now MCNs eyeing the cake of intangible cultural heritage art and starting to sign a contract for admission."

"As for the way of living, it can also be very high, such as a sentence of opera, the actor uses different tones such as Beijing dialect, Yue opera, pop singing to make some changes and contrasts, or some cultural elements and symbols behind the opera, such as makeup, costumes, and cross-dressing entertainment."

"Divide the traditional opera cultural content from the entertainment content, but combine with each other, set off, vigorously innovate, and vigorously entertain at the same time, but also completely use part of the time, seriousness, and avoid excessive catering to the traffic and market."

Sentence after sentence.

Immediately made several professors feel confused.

However, I still felt a little hesitant.

Professor He frowned.

I couldn't help but ask.

"Is that going to work?"

"Why not."

Li Jinglin pursed his lips.

"Offline performances are not only difficult to find, but also have few people, the theater has a maximum of 200 to 2,000 people, and tickets can't be sold, and if you accumulate enough followers online, there are 1.4 billion people in the country, and it's really not difficult to get an audience of 100,000 million people who like to listen to operas."

"How can the number of audiences for an online performance be reached offline?! Even if it's just advertising money, that's just enough. ”

One big pie after another.

It really made several professors stunned.

But think about it.

It feels a little outrageous, but it makes a lot of sense.

The biggest use of the online platform is actually "sample amplification"!

Truly.

For example, opera, intangible cultural heritage art, this mountain song, that folk song, this dance, that gong.

It's really unpopular.

But where did this unpopularity come about?

It's not that "young people" don't like it.

It's that the "young people" don't know that there is such a thing, they know that there is, they don't have any specific concepts, they like it, and they don't know where to listen to it.

Even if you are unpopular traditional culture.

Out of a hundred, only one or two like it.

Then, offline, this naturally cannot be promoted, and those one or two who like it have no conditions to appreciate it.

It's different when you put it on the Internet.

Yes, your retention rate is only 1 percent, or even 1 in 1,000.

However, as far as the current statistics are concerned, among the 1.4 billion people in China, the Internet penetration rate is 70+, and the scale of netizens is about to break the 1 billion mark.

Even if the traffic of a certain platform is only a small part of it, this base is still too large.

Therefore, no matter how unpopular your culture and art are, if you put it on the Internet, you will naturally gather a group of like-minded people from all over the world.

This kind of attention is far from being comparable offline.

"Peking Opera master Mei Lanfang once said that an ancient opera can be evergreen because it can progress at any time."

"The reason why the quintessence of the country is the quintessence of the country is not only meticulous, but also innovative."

Li Jinglin shook his head.

"And this innovation, not only from the content, architecture, but also from the new people, new models, new platforms."

Everyone looked at each other.

I couldn't help but nodded.

I still don't believe it a little.

However, I think it's worth a try.

Moreover, what Li Jinglin said is not false.

Indeed, MCNs have begun to focus on this piece of cake of intangible cultural heritage, and want to operate intangible cultural heritage on the online platform to gain greater attention, which obviously has a lot of room for interests, and it is indeed a pity not to use it.

When the review work is temporarily over and it is in the middle of a break.

Professor Liu began to carefully recall the various opinions that Li Jinglin had expressed during this period of time.

seems to be a little grateful to Li Jinglin for interrupting himself in the first place to prevent him from saying the wrong thing.

Filters.

That is the impression of Li Jinglin can't be too good.

Professor Liu's main focus is to listen to persuasion.

Looking at the words condensed in his book.

There were quite a few ideas.

[New platform, new content, new media]

【Excavating the intrinsic entertainment and commercial value of traditional culture】

[The younger generation of art practitioners, folk gods]

"Tsk, the more I think about it, the more I feel a little powerful."

Professor Liu had to sigh with emotion.

After starting out in tradition and getting used to his comfort zone, Professor Liu suddenly looks back and finds that he is indeed imprisoned by some preconceived ideas.

Every time the top issues cultural creativity, innovation, and activity tasks.

The first thing Professor Liu can think of is only some offline performances, or contact with the big stage, and the objects of cooperation are generally selected theater troupes, and most of the content is the renovation of old works.

But now, there seems to be something new in front of me.

"Platform, Platform"

Professor Liu frowned slightly.

Li Jinglin did talk about the short video live broadcast platform.

But those, need to be the first to open some related attempts and markets, before they can be gradually unfolded.

Presently.

There seems to be a missing introduction.

"Baidu, you will know what is the favorite online entertainment platform for young people."

Professor Liu wears reading glasses.

With one finger Zen, I typed a row of words on the computer.

And then.

A whole bunch of pages popped up.

The old professor glared and drank his tea.

Browse page by page.

He even took notes and analyzed.

clicked on the page, if Li Jinglin saw it, he couldn't help but be speechless.

Too many marketing accounts!

But whether to say it or not, although the marketing account likes water, likes nonsense, and likes to engage in some mentally retarded things in it.

In the summary of the answers, there is something to be done.

At least it is convenient for Professor Liu to do "materials".

"Douyin. Slow-handed little red book."

Professor Liu frowned.

"AA What's cFun? Bilibili? ”

"Huh? What is this P? Why can't I get on? ”

"Forget it, let's think about the front one first."

For the Internet and this kind of thing.

Professor Liu is only at the level of "knowing a little".

For how to operate, how to be popular, business profit model.

I don't know.

However, since Li Jinglin said, this piece will be useful for developing the economic and entertainment commercial value of traditional arts.

That would definitely work.

"Contents. Folk"

Professor Liu pondered for a long time.

He immediately scratched his head.

made a phone call and directly connected to an old acquaintance from Henan Station.

"Huh? New concepts, new content, new platforms, folk masters? ”

The tone of the person on the phone was quite surprised.

"Old Liu, what are you studying?"

Hear the words of an old acquaintance on the phone.

Professor Liu couldn't help but laugh.

"Xiao Tang, just say, did you have a head!"

"Yes, of course."

The man who was called "Little Don" replied with a smile.

"In fact, we have been studying this aspect in a short period of time, gradually promoting traditional culture to the Internet, and actively contacting some top domestic troupes in cultural and creative matters."

I can hear that.

Professor Liu raised his eyebrows.

I pondered it for a moment.

explained some of what Li Jinglin said to this "Little Tang" again.

"Didn't I meet Li Jinglin's child recently, I think what he said is very reasonable!"

"Well, that's good, but there's a problem."

Hearing these words, "Little Don" frowned slightly.

"The cultural and creative plan needs to have a ladder, and there are many places that need to be rectified, and it is easy to mess up when it is changed all at once."

"What we want is to first solve the problem of platform and media, and move from traditional platforms to the Internet."

"In order to echo Internet entertainment, priority should be given to the entertainment and commercial development of cultural and creative content, as for considering non-governmental issues at the beginning, I think it is still necessary to rely on the top troupe to take the lead first, and after bringing out a wave of enthusiasm, it is much simpler to call for non-governmental participation."

"However, this is only a problem in the performance industry, such as the rest of the intangible cultural heritage, which can be directly taken to the Internet, and there can be a lot of room for operation."

Listened to this sentence.

Professor Liu frowned, obviously not satisfied.

However, I also know that what Don Jr. said is correct.

It is indeed easy to have too many problems if you make a big change all at once.

It is still necessary to start from the domestic academy group first.

The upward and downward effects will really promote some craze.

Regardless of this or that attempt, the most important thing is to let folk artists have a new way of eating.

It is this problem of helping and grassroots artists to live in their lives.

But.

Eat the rice one bite at a time.

The performance industry has come step by step, but craftsmen can promote it directly on the Internet.

That's a good start.

"Recently, there is a large-scale variety show in preparation, called "National Treasure", and the related performance season will take the lead in this regard, as far as I know, many people are waiting to see the results."

Xiao Tang's words made Professor Liu nod.

This is the normal mode of promotion.

Yang Ma made a sample, and the following TV station learned it, and then formed a chain, gradually promoted, carried forward, and began to spread out.

"Oh? Then Xiao Tang, you arrange the arrangement, I will go to take a look early and learn from the experience. ”

"Huh? Old Liu, don't you know? ”

Hearing Professor Liu's request, Xiao Tang was stunned.

Then he said something strange.

"Then Li Jinglin is the music director of "National Treasure", it is obviously easier for you to find him than to find me."

“？”

Professor Liu was stunned.

"Didn't he be a judge at the Intangible Cultural Heritage Conference?"

"Huh?"

Hearing this, Xiao Tang was stunned.

What Liu Lao said just now was that he only met Li Jinglin, and he didn't mention this link.

"He can still run to the intangible cultural heritage to be a judge at this time?"

"Then you see, Li Jinglin's children are really powerful, and he is really a senior expert who is really a treasure of music intangible cultural heritage!"

When it comes to this, Professor Liu is not sleepy.

"That's amazing."

"Ahh

Inexplicably, the two reached a boastful consensus on the phone.

We chatted a few more words.

After hanging up the phone.

Professor Liu was moved.

made a phone call to Li Jinglin.

"Professor Li! I heard you're the music director for National Treasure? ”

"Ah, yes, Professor Liu, what's wrong?"

"Ahh That is true. ”

"I just want to ask, when did you start recording this first episode?"

Professor Liu smiled.

"Can you take me on a tour, learn from the experience, and see for yourself on the spot?"

On the opera section of Douyin, the post-90s and post-00s are the main force in listening to operas, accounting for 52% of the audience, and the market is very large.

It's an outrageous number, but it's true.

I don't know when the next chapter will be.

Estimated to be a little later.

It took too long to redact.

But it will be more.

(End of chapter)