"Brother Lin, what you want to learn this time is the composition and the commercial operation of the relevant content?"

"It's not."

Listening to Xu Xin's question, Li Jinglin shook his head.

"Don't worry about the soundtrack, I'll take you when the time comes, the content of your internship is about the promotion and revenue process of pop music works in the market."

The commercial operation of soundtrack creation and the operation of pop music works are really two different things.

It can even be said that it is a bit like two kinds of work.

The added value is completely different.

Relatively speaking, the operation of the soundtrack is a little more complicated, and the operation of pop music is simpler, but because it is simpler, there are more tricks.

Soon.

In the process of chatting for days.

The group came to the headquarters of Feixun and entered the company to visit.

After a visit, Manager Luo personally came to take it.

"Mr. Li, I have heard of the name for a long time, and I finally met, and my name is well deserved."

Manager Luo shook hands with Li Jinglin, and when he came up, he didn't want money.

Looking at Xu Xin and Liu Chenyang, Manager Luo was even more exaggerated.

"These two are high disciples? The two of you are really talented! ”

"Manager Luo praised it falsely."

was praised, Xu Xin and Liu Chenyang were naturally very happy.

But the two also clearly know that most of this comes from the teacher's face.

What's more, the two of them are definitely people who have seen the world, and when they treat praise, they are definitely sober in the world.

"Alas! How can you say that? Both of them are high-level young musicians in our China! ”

Business blows each other.

The group came to the office.

Li Jinglin watched from the side and did not make a sound.

And Manager Luo quickly arranged the next step.

"Just right, two, we have a new round of work to run recently, and you two can just get involved."

Xu Xin and Liu Chenyang nodded.

Soon, he began to get in touch with the commercial operation of this pop music.

Be reasonable.

It doesn't matter if you don't touch, as soon as you touch, it really feels like a knife is pg and your eyes are opened.

I was even a little surprised.

There are some things that you know and you know, and you will still be shocked when you see them.

If you say, what is the difference between the operation of this pop music and the daily work of the two?

That's the quality-to-quantity ratio.

Xu Xin and Liu Chenyang are pure classical backgrounds.

In the classical world, quantity was something that had no effect at all.

You're busy with a hundred concerts, and sometimes it's better to have an epiphany than a two-month retreat.

Even the process of many musicians running the quantity is all for the improvement and polishing of quality.

It is easy not to produce works, and once the works are published, they must be the best at present.

But pop music is a different story.

The quality is not very bad, and it is passable, at least it is not a shoddy industrial assembly line work.

But that's just too many.

The number of musical works under the operation of the first round.

It's 1,400 pieces of music.

Yes.

1,400 songs.

There are too many works that I really haven't heard of.

Li Jinglin saw all this in his eyes.

In fact, these works are definitely carefully selected by Feixun, so the quality can be maintained on the baseline of "okay", mainly because Li Jinglin is next to him.

Otherwise, at least half of the more than 1,400 songs have to be copy-pasted or patchwork works.

"This first round of screening lasts for two weeks, and some leftovers from the company's resources will be used to promote these works."

"Looking at the response and trend of the works, we will determine the next round of selected works."

"With the same exposure, we only choose the data that is good."

"During these two weeks, we will probably only select about 8 to 12 of them, sometimes less, sometimes more."

Manager Luo's explanation suddenly made Xu Xin and Liu Chenyang's pupils dilated slightly.

That's a pretty impressive elimination ratio.

Just the first round of screening reached 0.7 percent!

This is definitely a fairly intuitive data impact for Xu Xin and Liu Chenyang.

"Just looking at the data? Aren't you afraid that someone will brush it? ”

Xu Xin and Liu Chenyang were shocked.

I couldn't help but ask.

If someone grabs resources by brushing, it will not only squeeze the living space of others, but also be very unfair!

"I'm not afraid, if it really doesn't work, either he will brush until the end, or he will still be eliminated later, as for whether it will seize resources, it's not a big problem, it's just one or two works, and the company will lose."

A word from Manager Luo.

Suddenly ZB's ruthlessness was vividly displayed.

Yes.

It has nothing to do with the work, and the creator himself will not be cared about by anyone.

The only thing that matters is the data.

“.”

Xu Xin and Liu Chenyang's expressions were a little complicated.

It's not that I don't think there's anything wrong with this model.

In fact, this is the most effective way to filter in a way.

Otherwise, more resources will be invested, and it will be more unfair to judge the subjective feelings of the musical work itself.

You say it's good, he says it's not.

No head.

It's better to look at the data intuitively.

Next.

Xu Xin and Liu Chenyang began to visit the foundation work.

The company has a recording studio in-house, and the recording studio here usually records some key works.

The vast majority of works.

In fact, it was received from some independent producers.

A song worth a few thousand dollars will charge a lot at a time.

It's as if this round of operation, just the cost of the song, is in the millions.

These are the company's resources.

Among the more than 1,000 songs, as long as one of them can become popular, it is pure earning, and two popular songs are even more profitable.

However, in the current market, it is not so easy to become popular.

Moreover, the duration of the fire will be much shorter and faster than in the previous era of records and CDs.

The reason why many people think that the eating of some music products is ugly is mainly because of the short bonus period, and everyone wants to make as much money as possible in the empty window.

"Brother Lin, is it really useful to see this kind of operation?"

Xu Xin's emotions were a little complicated, and he couldn't help but ask about Li Jinglin.

"It's useful, don't think about how these things can improve your music level now, let's start with the commercial module."

Li Jinglin nodded.

Judging by the face, it doesn't seem like a joke.

Although, such a business model has a lot of slots.

But it really works.

In fact, it is not common to be able to become popular like Li Jinglin in the industry.

The Internet has a "signal-to-noise ratio".

In the midst of a large amount of useless information, the audience has limited ability to sift through useful information.

It's the same with the spread of music.

Therefore, relying on the volume to try your luck, and leaving the selection of music to the market, from the perspective of business model, this is the best way.

However, from a musical point of view, it is definitely not good.

There have always been such conflicts.

But what Li Jinglin wants the two of them to know is that as musicians, what they want to do is not to confront them, but not to default to such a model and obey.

It's about finding a "middle point" that's as good as possible.

"The commercial value and artistic value of music are not opposites, but unified, music without commercial value cannot be art, and music without artistic value has commercial value like that."

Li Jinglin's words dispelled the concerns of the two.

Whether it's business or art, focusing too much on one point is a serious problem.

Combined, it is easiest to find a more suitable way.

"If you are blindly commercial, then after attracting a large number of sixteen or seventeen teenagers and girls whose aesthetic value has not yet been determined, and using industrial music and imbecile music to influence them, then ten or twenty years later, there will be a group of listeners who have no musical aesthetics."

"Therefore, combined with the dissemination of commerce, let the commercial value and artistic value go hand in hand as much as possible, so that, under the influence of time, ten or twenty years later, there will be a group of listeners with high musical aesthetics."

When Li Jinglin said these words, he did not shy away from Manager Luo.

Manager Luo also laughed and didn't take it seriously.

In business, and from the perspective of music, there is nothing wrong with talking about music.

If there is hostility, it is not conducive to the development of music.

Because art needs to rely on business, and business needs art.

Whether it is a well-known painter, writer, or some of the top evergreen singers in the circle.

There is a large part of their works, which have double-sided value.

The commercial value is extremely high, and the artistic value is not low.

It's just that there are also works that have no artistic value and are pushed up by commerce.

It is this part that should be hammered, not all of them.

With that in mind.

Li Jinglin glanced at Manager Luo.

This Manager Luo is still very face-saving, at least, he doesn't blatantly engage in that kind of industrial products.

What is an industrial product of music?

That is, those most common musical works in the idol circle.

Most of them have no value, music has always been just an add-on, and the purpose of existence is only to add labels and personalities to the idol itself.

People's marketing is taking a different path, marketing is a cultivation model with the idol itself as the main body of the commodity, what singing, dancing, acting, that are all additional character projects, it doesn't matter at all.

Studying that model would not be of any value to the discussion of music.

"Okay, during this time, take a good look, study hard, sum up your experience, and I'll come back in two weeks."

"Okay, Brother Lin!"

After Li Jinglin left.

Xu Xin and Liu Chenyang began to study seriously.

In the past two weeks, all kinds of fancy small promotions have emerged one after another.

These more than 1,000 pieces of music are impacting various media in batches and groups.

There are short videos, there are websites to play, and there are music apps to play.

The amount of promotion is not high, and the exposure rate is not high, purely winning in a breadth.

It wasn't until the data statistics at the end of two weeks that Xu Xin and Liu Chenyang saw the horror of big data.

Although in the eyes of the two, the few songs that have been promoted dare not be said to be the best in this batch of works.

But there are still some in the forefront, and the quality level is relatively online.

Of course, the two also know better.

The real fierce fight is still to come!

(End of chapter)