Soon, some details were arranged.

Li Jinglin did not refuse the work arranged by Jiang Song, it is better to say that he came to help "work" from the beginning.

Although Li Jinglin and Jiang Song are not a system.

But I still learned a lot by working together.

Soon, Li Jinglin and Jiang Song conducted an investigation together.

The expedition was carried out without prior notice.

The duration of the inspection was four full days.

In addition to visiting Dunhuang's cultural and commercial districts, some tourist attractions will also be inspected.

Miao Street, Night Market, Museum.

Mogao Grottoes, Crescent Spring, Desert, and experience travel photography and aerial photography.

Ancient City, Silk Road Heritage City, Yadan.

After coming to these places for field investigations, Li Jinglin understood why there were some differences on Jiangsong's side, and even more understood why Dunhuang was so beautiful, but in the tourist city, relatively speaking, it was tepid.

Not so much, but not so popular.

The biggest reason is not because of publicity.

Rather, it is because of the conflict between development and protection.

In order to protect cultural heritage, many scenic spots will be restricted, that is, tickets can be purchased through the Internet as much as possible, and the ticket is limited, so that there will not be so many tourists in the short term.

And, many of these attractions are either deserts or remote areas away from the city.

In addition, its own cultural attributes are too strong, and it is not at all something that can be felt by conventional tourism.

Instead, you need to taste it from multiple angles in order to feel a different travel experience, and this time, at least for more than a week, slowly listen to the wind and sand of the Silk Road.

The fast-paced life obviously makes it difficult to slow down in some free time.

Rate limiting.

But also publicity.

This seems to be a contradiction, but in fact, Li Jinglin understands the embarrassment of Dunhuang's tourism industry.

The protection of cultural relics and relics is the most important, and the excavation and publicity of cultural content is the second most important.

At first glance, it doesn't seem that there are too many tourists, but it is better to be a little lonely?

No.

The essence of tourism is to attract foreign tourists and stimulate the local economy through characteristic attractions and culture.

By digging tourism.

That is, we should create more jobs, develop various economies, and make the local people rich.

However, Dunhuang has such a bright pearl, but because of cultural relics and culture, it is sometimes difficult for tourism to drive the city's economic development.

Conflicts arose.

The life of the common people, the splendid culture and cultural relics of the Chinese nation.

Nothing can be waived.

How to do a good job in the protection of scenic spots and cultural relics as much as possible, the promotion of cultural content, and the coordination of tourism to drive the economy. It's very complicated.

In the past, Dunhuang would not engage in tourism promotion at all.

Originally, there were not a few tourists.

Plus the need for throttling.

It is actually enough to do a good job in promoting culture.

The reason why we want to publicize it now is because after people's living standards have improved, there are more people who travel off-peak, avoid the crowds, slow down, and experience a better tourism life.

In this case, Dunhuang is simply too suitable for playing.

Ride camels, see desert ruins, listen to people talk about history and culture, watch theatrical performances at night, and eat Dunhuang mutton.

Sweet juice.

Therefore, the corresponding promotional content should also be put on the agenda.

The reason why it is necessary to promote the content that is biased towards culture rather than scenic spots is precisely because people who come to Dunhuang for tourism as much as possible can experience the cultural content of Dunhuang through literary and artistic works in addition to seeing a circle of scenic spots.

After playing a big circle in a remote place, after having an understanding, you can go back to the city business district to rest, you can also watch the relevant theatrical performances, and when you finish the performance, you will have different feelings when you go to the scenic spots.

Through the joint scenic spots, tourists' awareness of Dunhuang culture will be strengthened.

That's the most important thing.

"Looking at it this way, in fact, Dunhuang's tourism consumption is not very high."

After walking around for such a circle, Li Jinglin couldn't help but nodded.

It is too common for tourist attractions to be black, but the consumption here in Dunhuang is unexpectedly not so high.

"The problem of Dunhuang tourism is not the consumption of scenic spots."

Jiang Song shook his head.

"Most of the scenic spots are remote, although the transportation is convenient, but the guidance on self-driving travel is not intimate enough, and foreign tourists sometimes don't know how to go, and there will be people who take advantage of loopholes here, such as making sand traps, helping you with hundreds of trailers and the like."

"Come to Dunhuang to play, if you play by yourself, if you don't follow the group, it is actually very money-saving, but most tourists are still more accustomed to following the group, especially some low-cost groups, once you are greedy for cheap, in fact, all you encounter are more expensive self-paid projects"

"It has been rectified many times, but it is difficult to completely eradicate it, especially low-cost groups, there are too many of them on the Internet"

Li Jinglin pursed his lips.

Didn't answer.

Every family has a scripture that is difficult to read, how can there be a simple and profitable good thing?

As for the questions, leave it to the professionals.

Anyway, just don't point fingers at yourself.

After all, I am engaged in art, not tourism.

What I have to do is to do a good job in this aspect of literary and artistic works, as for whether we can attract tourists to the urban area as much as possible, and retain tourists, and increase the consumption of tourists in the urban area

It still depends on local preparations.

Anyway, if the effect is not good, then find another way, and if you can use it yourself, then continue to do it yourself.

"It's really a battle between the world, a battle over culture, and it feels like it's become more and more direct in recent years."

Li Jinglin smacked his lips and couldn't help but sigh.

"Originally, how could it be so direct, it was all secretly poked and poked, but now it's okay, just remove the vest and go straight to work."

listened to Li Jinglin's words.

Jiang Song's brows jumped.

Dunhuang culture bar. It is definitely the trump card of the rabbit side in the cultural battle.

However, like other trump cards, they are often suppressed and badly defined by some Western scholars.

Even if Jiang Song and Li Jinglin are not a system, they are not as good as Li Jinglin in terms of culture, especially art.

But you can also understand some of these things.

"Playing a hammer card, if you want me to say, you have to understand the core logic."

Li Jinglin suddenly gritted his teeth.

"Isn't it because we're too serious? The opponent does not talk about martial arts, and the demons and monsters who engage in bells and whistles are naturally sometimes difficult to compare. ”

"Not to mention crooked, there are so many beautiful young ladies in the Western Regions, pull them out and put on characteristic national costumes, reproduce some mural shapes, dance or something, even if it is a serious thing, can't this also smash those foreign demons and monsters?!"

Li Jinglin's sudden complaint.

Immediately made Jiang Song dumbfounded.

Watching Li Jinglin's continuous complaints, the whole person was a little surprised.

Ning really dares to nag anything!

"Atomization? No, no, no, who doesn't love beauty? ”

"However, it is necessary to take precautions, so as not to lead the rhythm of those who have a heart."

Li Jinglin shook his head again and again as he spoke.

Think ahead of time for all possible problems.

Why have domestic TV series become more and more popular in recent years?

In addition to the shark arm script, mentally handicapped director, mentally handicapped acting, cheap special effects.

The looks of the actors you are looking for are all a problem.

There are so many serious and good-looking beauties, but a group of crooked melons and cracked dates + mentally handicapped stylists.

The person who stepped on the horse also needed to have good facial features when recruiting a front desk.

This.

In addition to the art part, we must do a good job, the professional ability must be online, and the cultural part must be grasped.

There are only three requirements!

Beautiful sister paper, beautiful sister paper, and stepping on a horse is a beautiful sister paper!

You have to feel the style of the Western Regions and the style of Dunhuang from the characteristics of your appearance.

"If you don't wear the mural, won't you wait for someone to steal it?"

"Letting go of the various two-dimensional or entertaining creations of Dunhuang culture does not necessarily mean pan-entertainment, and it is also possible to establish a ladder so that Dunhuang culture can be appreciated by ordinary people more intuitively from the original complex and mysterious, which is nothing bad."

Li Jinglin let out a sigh of relief.

In the complaint, an important decision was also made.

(End of chapter)