The boss's heart is so dirty
After leaving the former square, Jiang Qin came to the entrepreneurial base of 208.
Lu Xuemei and Pang Hai have arrived early, and they have done a good job
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and promotional pictures, the logo of Xitian is being added on the spot, and then it can be launched after docking with Sunai.
The long white table is full of computers, one plug in the east and one in the west, although messy, but there is a sense of vigor of wild grass growing wantonly.
Jiang Qin saw that the time was almost up, so he called for them to have a meeting and announced the content of the next stage of work.
The content team should continue to contribute to keep the topic fresh and add some fuel to the competition.
The technical department continued to optimize and make real-time rankings at the same time, because without this thing, the competitiveness would not be reflected.
The focus of Pang Hai's work was temporarily detached from the website, and he concentrated on designing offline promotional materials for Xitian, seamlessly connecting offline promotional activities with online competitions.
"Lao Pang, you communicate with Maxvision Printing, go through their channels, and order a batch of limited-edition milk tea cups, and the pattern of the cups is designed with the name of Xitian plus school flowers."
"Sunai, you keep an eye on the data, once a candidate gets two thousand flowers, Xitian will launch a limited edition school flower milk tea, each cup of milk tea can contribute two flowers to the designated goddess, and the sales volume of two hundred cups will become permanent packaging."
"Wenhao, you have taken someone to interview a few of the most popular school flower candidates in the past few days, and then give them a character biography, it is best to match the name of a milk tea flavor, such as Hong Yan of the Law Department, which is fragrant and elegant, like a very succulent grape."
"Wei Lanlan, continue to talk about advertisers, intentionally or unintentionally, reveal to them that Xi Tian spent 100,000 naming fees."
Wei Lanlan was slightly stunned, and said with some doubts: "It's eighty thousand, right?" ”
Jiang Qin paused: "You said 100,000 and they definitely didn't believe it, so they would secretly find an opportunity to inquire, and then when they heard that it was 80,000, they immediately believed it a little, because the rumors were unreliable, and it was more true to inquire by themselves." ”
"The boss's heart is really dirty, obviously he just put the money from the left pocket into the right pocket, and he blew an extra 20,000 yuan." Tan Qing whispered.
Wei Lanlan lowered her voice: "Qingqing, you have to learn a little, doing business is by blowing." ”
……
In the following time, the technical group, the content group, the design team and the external grouping team began to carry out business according to the plan set by Jiang Qin step by step.
The focus is to divide a part of the energy from the website and transition to the offline Xitian milk tea shop.
The traffic of the website is aimed at the college students who are users, while the Xitian milk tea shop is used to target the merchants near the university town.
The two kinds of public opinion guide two different groups of people, so as to achieve a coherent effect.
"Have you heard that Xiao Liu's bubble tea shop invested 100,000 yuan in advertising money for the new forum."
"Don't listen to their nonsense, I went to inquire yesterday, eighty thousand."
"The little girl who came to advertise that day told me that it was 100,000."
"Lao Zhang, you have been in business for so long, you can't even brag about it, they want to charge advertising fees, the money must be higher, believe me, it's 80,000."
"Eighty thousand is not a lot, Xiao Liu is crazy, right?"
"She was also forced to do it by the academy supermarket, probably because she wanted to treat a dead horse as a live horse doctor!"
"The college supermarket is really not authentic, and it will fight a price war at every turn, and if it is disgusting, it will rely on their family's great business."
"That's not to blame people, they are all in business, and if you want to make money, you can't be authentic."
"No, 80,000 is too much, Xiao Liu can't do it?"
"I guess she's the last to fight, as long as she can, if she can, she will be transferred at a low price."
"Xiao Liu is too unwise to be young, there are a lot of people in that forum, but there are a few people who are willing to watch advertisements, and most of the money is wasted!"
Several business owners in the front square got together and had a concentrated discussion on Wei Lanlan's deliberate release.
Of course, most of them are not optimistic about the effect of the title of this event, and feel that it is likely to be a loss.
Just kidding, can a half-dead bubble tea shop be brought back to life with one advertisement?
If the business were to be so good, they would have been a nationwide chain a long time ago!
And those who do business, especially those who are close to the merchants, basically have a little bit of a bad feeling about others.
The idea lasted until Wednesday morning, when a white van drove up and brought out a large number of promotional materials, and the surrounding merchants realized that it was going to be a real game.
"Masters, please take a hand and help us erect the board and face the direction of the teaching building."
"And that banner, just hang it on the street lamp and the pole at the door."
"If you stand up, just put it on the college road, just put the two pieces of Xitian and Zhihu at the front, there are no other requirements."
Pang Hai got out of the truck and instructed Maxvision's workers to start the installation.
The first thing to be lifted down was a two-meter-high PVC school flower ranking board, with the words of the school flower ranking written in pink cartoon font, and the logos of Heytea and Zhihu printed in the upper right corner, which were so eye-catching that you could see them as soon as you left the teaching building.
The masters put the board up first, and then installed the bracket with their hands and feet.
In addition, there are various custom-made stands and banners that are hung one by one.
The scene at the door was big, and the atmosphere suddenly rose.
However, the meeting attracted not only the surrounding businesses, but also the security guards who patrolled the school on motorcycles.
"What are you doing here?"
"Hold an event."
"Is there a document? You can't just put it there without papers! ”
Pang Hai opened his bag and took out a copy of Zhihu's self-employment book and registration form to show them.
This was explained by Jiang Qin in advance, and asked him to keep these things in his bag all the time, but he didn't expect it to really come in handy.
At this moment, Pang Hai felt that the boss was indeed a bit far-sighted, and almost every detail was considered clearly.
Of course, the security guard won't look closely at what is written in your paperwork, as long as they see the school's red badge on the back, they don't care.
But when the security guards left, Pang Hai still gave each of them a pack of cigarettes according to Jiang Qin's previous instructions.
If you want to hold activities in the school, you will inevitably have to deal with these security guards in the future, and it is necessary to maintain a good relationship, after all, the county officials are not as good as the current management.
After all the promotional materials were placed, the bell rang just in time for the end of class.
A large number of students poured out of the three school buildings at the same time, thinking about what to order in the cafeteria, but they couldn't move when they arrived at the front square.
The school flower contest has been paved for a whole week, and even the stray dogs in the school will shout a few words, so a large number of people quickly attracted a large number of people at the Xitian door, all of whom stretched out their heads to look at the huge leaderboard.
Although the dog days have passed, the autumn tiger is still powerful, and it is not hot to see the lively students standing up, so they turn around and go to the store to buy milk tea.
This phenomenon occurs twice and three times.
As a result, before the advertising effect was completely produced, more than a dozen cups of milk tea in the store had already been sold.
Fang Xiaoxuan had never seen so many guests, and she was a little unable to keep up with the rhythm for a while.