Chapter 84: You Earn Me, I Earn
The trucks brought in a batch of clay pots, mashed the red peppers from the farmers' homes, added the ingredients in the recipe, and marinated them with small finger-sized fish.
The Dragon Country market can be divided into two categories.
The first category is Longcheng and Longdu, as well as urban markets with urban workers; The other category is the township market, which lacks purchasing power.
Young people go out to school and work, and most of the people who stay in the village are children and the elderly.
This is one of the reasons why scammers are prone to deception.
The perceptions of consumers in the two markets are very different.
The consumers of Longcheng and Longdu are pompous, and the same goods are added to it with exquisite packaging. If you sell it more expensively, you can greatly satisfy your vanity.
Luxury brands can be popular without this consumer psychology.
The elderly and children left behind in rural areas do not have much money in their pockets, and many things cannot be bought without being bought.
Even daily necessities, such as rice, noodles, vegetables, and other ingredients, are based on the principle of buying cheaper, where to buy them, and try to save some money.
This kind of consumer psychology makes cheap goods more marketable.
As long as the development level of the state capital has not been raised, this consumption pattern will not change.
Even in Dragon City, there are many people who want to buy the same product at a lower price.
After all, it takes hard work to make money, and everyone wants to save some money.
That's probably what Xiao Yi said at the business seminar in Heluozhou.
Although many people hate meetings, this form is something that has been handed down from ancient times to the present day, and there is a reason for it.
After the presenter finishes speaking, the attendees can convey the content without having to repeat it again and again.
Spread as efficiently as possible without the hassle of the presenter.
Since becoming president of the association, the number of meetings has skyrocketed.
He deserves to be the president.
As a pilot enterprise in Heluo Prefecture, Heluo Leisure Food Factory plays an exemplary and leading role.
The main purpose is not to make a profit, but to start a factory, you can't always run at a loss.
That will scare away ordinary entrepreneurs who don't have the blessing of the system.
You can't do that kind of thing.
Liu Jialuo had completed his task, and Mei Zizi returned to Dragon City to receive the 50,000 dragon yuan bonus scheduled for him.
I don't do much work, but I make a lot of money.
It's worth it.
Xiao Yi's purpose was to drive the entrepreneurial enthusiasm of the people of Heluozhou, and he hired a local factory manager to convey two sales strategies to him.
A batch of goods is divided into small bags, then packed in cardboard boxes, and transported to big cities through logistics channels for sale.
The suggested retail price is one dragon dollar.
Snack food, and it is a spicy taste that is not spicy or happy, and it is not worried about not being able to sell.
Another batch of goods was shipped in bulk and wholesaled to the township merchants at low prices, so that they could bring them to the market and sell them.
The factory director was a senior executive in a garment factory, and he jumped to Heluo Leisure Food Factory to become a leader.
Although I changed industries, the management model was much the same.
Quickly get started and sell goods according to the strategy formulated by Xiao Yi.
Hin Leong Logistics' business took the opportunity to expand to Holo, hanging up signboards, and several large trucks took turns to run to the food factory to transport goods to Longdu and Longcheng.
Xiao Yi has established a distribution channel for selling Tianquan mineral water, and snack food is also sold in shopping malls, supermarkets and commissaries, and the sales chain overlaps, so there is no need to find a new way.
The process from production to sale seems to be very smooth.
The director of the factory personally went to the wholesale market to find stall owners related to selling aquatic products, and at the same time, he also ran the commissary to obtain buyers from downstream channels.
The stall owner of the wholesale market drove a tricycle to the food factory and stocked up on a batch of goods.
Wait for market feedback before deciding whether you want to increase the size of your order.
It is related to the local industrial upgrading pilot, and Xiao Yi cannot leave in advance.
Running between the state government and food factories from time to time.
Stay up-to-date on the sale of goods.
The unique taste of small dried fish quickly won the praise of buyers.
People in the city love this kind of spicy dried fish and are willing to pay a few dollars for it, and they are willing to buy a box for less than the retail price.
For goods that are easy to sell, merchants will also urge them.
In towns and villages, it is sold by catties, and the price of one catty is very cheap, and it can be eaten instead of stir-fried vegetables when the farm is busy.
For rural areas where the level of economic development is not high enough, it is quite affordable and cost-effective.
Sales are also high.
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[Congratulations to the host, Iron Badge*1]
Xiao Yi originally planned to produce dried squid in a snack food factory, but when he saw that the workers were working overtime, they still couldn't keep up with the speed of selling goods, so he decided to concentrate on making a kind of food.
Yi Gongbu's subordinates also continued to follow up, and when they saw the rapid success of the food factory opened by Xiao Yi, they immediately had the confidence to revitalize the economy.
Xiao Yi is a busy man, and it is impossible to stay in Heluo Prefecture all the time.
Even the most responsible experts can only provide temporary support.
Not to mention a big boss of Xiao Yi's level.
If he weren't the president of the Entrepreneurs' Association, these things would not be part of his business at all.
Helping is love, not helping is duty.
Yi Gongbu booked a box in the hotel, and found a few guys from the state government who could drink to accompany Xiao Yi to drink.
"President Xiao, a big boss of your level is not short of money, and the state government has no money in his pocket, so he can't give you a cash reward." Yi Gongbu held a wine glass, not as serious as when he worked, "In addition to the income of the snack food factory, a few of us held a meeting to study and decided to let the supermarkets in the districts and counties under the jurisdiction give priority to the distribution of Tianquan mineral water. In principle, they are not forced to do so, and they are encouraged to do so. β
Although it is clearly said that it is not forced, the superiors suggested that selling Tianquan mineral water is better than advertising.
Tianquan mineral water is the pillar industry of Longyao Group, and its monthly net profit ranks first among its subsidiaries.
Previously, to open a factory in Yunhe Prefecture, you also needed to apply for a loan from a bank.
Now I have opened a snack food factory, and I can get it directly with the cash on hand.
Even food factories have started to sell their goods back into the process of recovering their costs.
Tianquan mineral water can get more market, which is definitely a big benefit to Longyao Group.
Yigongbu's resolution can be described as full of sincerity.
Xiao Yi is not a greasy businessman, and he will not do an illegal act that will make himself empty in the end.
Since the other party uses the sales channel as a thank you, Xiao Yi also has to give the same feedback.
"I'm the president of the Entrepreneurs' Association, but I'm also a businessman. Profits can be thin, but not without. "There are all people who understand, and there is no need to talk about vain," and a few more trucks will be sent in the future to provide logistics services for local enterprises with minimum profit standards. β
Yi Gongbu put his hand on the wine glass, wanting to toast Xiao Yi with a glass.
Realizing that he still had something to say, he stopped.
In addition, as long as it is related industries, you can use the sales channels of Longyao Group. There is no charge for this service. In the future, I will send people to Heluo Prefecture to deal with this matter. β
Yi Gongbu raised his glass: "President Xiao, don't blame others for saying that you are the living god of wealth, you became the president of the Entrepreneur Association at such a young age, and you really have two brushes." β
Xiao Yi raised his glass, touched it lightly with Yi Gongbu, and then drank it all.
The office secretary had the foresight to see it, and immediately filled it up for the two bigwigs.
Xiao Yi drank some wine and opened the conversation.
"It's not that I'm not big, but from the very beginning, I set this business development route. I held a meeting with the start-up team of Longxing Mobile and talked about a topic. β
Economic development is an urgent task at present, and Yi Gongbu finally got in touch with a big boss and was willing to listen to him talk about business.
Even if you learn part of it, it will be of great benefit to Haluo Prefecture if it is applied to the subsequent development process.
"At that time, I made a simple calculation, which one is more profitable from 10,000 people or 100 million yuan from 100 million people?"
Everyone present is a top student, and simple multiplication is not difficult to calculate.
Naturally, it is more profitable to earn ten yuan from 100 million people.
"At present, only urban workers in Haluo Prefecture have purchasing power. Township residents do not have high incomes, and they are reluctant to eat or wear. The consumer market is relatively silent, and the economy is like a stagnant water, and it is difficult to have surging vitality. What Xiao Yi said was not empty words, it was all the conclusions he came to when he went to the township during this time.
Consumers are an important part of the market economy, and even the parents of enterprises.
The money they buy for the product goes into the cash coffers of the business.
Businesses use it to maintain operations or scale up to make better products for consumers.
This is a virtuous circle.
"Only by making township residents rich and the consumer market expanding, can local economic development be revitalized."
Yi Gongbu listened to Xiao Yi's opinions, and he realized more things than listening to economic classes in Longcheng.
The technical terminology of theorists is obviously inferior to the experience gained from actual operations.
Let consumers make money, and businesses and governments can make money.
The mind is completely open.