Chapter 86: The King of Marketing
There's a pretty popular category in movies β comedy.
In the short video works of a certain station, the ghost animal area is also used as the core pillar.
As it turned out, the need for some fun was quite large.
It's 2006 and will soon be in the '07 mark.
Web forums have become quite popular.
People post in communities, and everyday events, hobbies, and even global news become topics of discussion.
Small-scale strategic flickering exchanges, which were previously only possible on street corners or in teahouses, can now be exchanged anytime, anywhere.
What happened in Yunhe Prefecture, when it appeared on the forum, would immediately be seen by people in Dragon City and even farther towns.
The arrival of Xiao Yi made the smartphone born in advance, and the dissemination of information was more convenient.
The rumors of alien incarnation, which could be fabricated casually before, have gradually disappeared with the development of video carriers.
Just one sentence, I didn't want you to say a Jill.
The lies of the liar cannot be carried on.
Zhao Ruoxi followed Xiao Yi's suggestion to infiltrate the celebrity fan group and release the task of the water army.
It's not a collective team building, a black star, and it's not a propaganda of their main master.
Instead, it was a post that Longxing Automobile was a god car.
One post costs five cents, and there is no cap.
In the end, the group owner will make statistics, and according to the number of posts and replies sent, they will go to him to collect cash.
"But what does this have to do with the celebrities we like?" A girl with the screen name of That Sad Girl sends a message.
"That's right." Someone immediately followed.
The group owner came forward to speak: "The main owner is about to sign a contract with Starlight Media, which belongs to the same company as Longxing Commercial Vehicle, and helps to do publicity." β
No one would really think that Longxing business cars can be compared to those luxury supercars, unless the brain is funny, otherwise there will be no similar thoughts at all.
Xiao Yi is not really a turtle, the reason why he sent Longxing commercial vehicles to the Longcheng Auto Show is to pave the way for follow-up marketing.
Longxing Automobile's main customers are not in Longguo for the time being, and Europa is currently the largest market.
There are also people in China who buy it, most of them are drivers who run black cars to pull people, and the number is not very large.
Longxing van is a niche vehicle, even if it is advertised, the publicity effect can be ignored.
The money was put in, and there was no splash.
At this time, you can't go the conventional route, but rely on marketing.
Xiao Yi didn't know marketing, but he had seen more routines, so he knew how to attract attention.
Lei's comparison rule, the main focus is to rub the heat.
Magazines usually set aside comics and humorous columns, and there is always a market for funny jokes.
What Xiao Yi has to do is to weave the Longxing van into a joke and become synonymous with funny porcelain.
Whether it is positive traffic or negative traffic, it can eventually push the brand to the public eye.
This is also the original intention of asking the water army to post.
Jokes about the Longxing van suddenly began to appear on major forums, saying that it was posing as a luxury car at the auto show, and there were even video clips of the drainage canal bending.
There are quite a few followers of the webworm, and when they see someone else's hair, they think it is a certain trend, even if they follow it.
It didn't take long for the name of Longxing Automobile to spread all over the country.
Marketing spending, but only a few hundredths of advertising costs.
The initial water army has money to take, and the follow-up followers reap the joy of playing stalks.
Joy is priceless, and they don't lose either.
Zhao Ruoxi never thought that sending Longxing commercial vehicles to participate in the auto show was just a part of the marketing strategy.
was originally an inconspicuous brand, but suddenly became a generation of magic cars in the mouths of the masses.
You have Rolls-Royce, I have Longxing Motors.
What kind of car do you drive, young man?
Longxing Automobile.
A marketing campaign that has the potential to have a negative impact is a big success in the domestic market.
At least people across the country know that there is such a car brand that focuses on abstraction.
β¦β¦
Marketing strategies in overseas markets are very different.
Most of the developed countries in Europa have high wages, and they not only have spare money to travel, but also can afford to buy private cars.
The appearance of Longxing commercial vehicle is magnificent, and the number of people carrying more people is than that of ordinary cars, which is suitable for families with three or four children at home.
The characteristics of resistance and low price have become the most prominent selling points.
Even if you don't use it as your main car, you can buy one.
Longyao Group has already established an overseas business department, which is responsible for channel sales and marketing promotion in the European and American markets.
They received the task and threw money into the local newspaper to broadcast the news that Longxing commercial vehicles would participate in the Longcheng Auto Show.
Most Europa people don't know about Dragon City Motor Show, only that it is the largest car show today.
Since Longxing business vehicle can be selected into it, it is bound to have its own uniqueness.
After coming and going, the scheming Europa people believed that Longxing Business Vehicle was selected for the auto show because of its excellent quality.
The price is slightly higher than the first-generation van, but it is still a fairly cheap business car for the generally affluent Europa.
Sales are rising.
The staff of Longyao Group's Europa Division sent the marketing progress to Han Lin, who was sitting at the group's headquarters.
In the past, she only knew that Xiao Yi was an investment genius who could find business opportunities that ordinary people could not see.
Later, he thought that he was good at industrial layout, integrating resources that could be used, and creating a sustainable industrial chain.
Now I think he is a rare king of marketing, and seemingly nonsensical actions can eventually be converted into commercial profits.
Making money seems to be Xiao Yi's innate talent.
Illusion.
Absolutely delusional.
Xiao Yi not only had no money in his previous life, but also had no talent, which is a typical example of a clean face.
Traveling into this world is nothing more than having insights from previous lives, and as a result, he becomes a business wizard.
There's really no place to reason.
It can only be explained as dog luck.
Xiao Yi was happy, he could do anything.
The basic salary of all employees of Longxing Automobile has directly increased by 500.
It's not enough for him to make money alone, everyone makes more money, and this is what is a loss or a gain.
Xiao Yi sat on the sofa and shook the red wine glass in his hand.
On the coffee table was a magazine with a photo of him on the cover.
The title of the cover article is only four words β the king of marketing.
γDingγ
[Congratulations to the host for unlocking the marketing achievement]
[Obtained items: Silver badge*1, a number of materials (and stored materials will be issued together), please pay attention to check]
Xiao Yi put down the goblet in his hand and went to the warehouse next to the villa.
Every time you pick up supplies, it's like opening a blind box.
Before I opened the door, I didn't know what good things the system had issued.
The roller shutter opens automatically, revealing neatly stacked containers.
When I walked into the warehouse, I found that the boxes were labeled.
Machine lubricants.
In the past, it was through Cheng Yufei's live broadcast room that water friends could buy a penny.
At an extremely low price, the materials distributed by the system are sent out.
This batch of goods is lubricating oil, so you don't have to go to the live broadcast room.
Immediately contact the driver of Xinglong Logistics and ask them to pull the lubricating oil from the warehouse to the terminal and ship it directly to Europa.
Buy a Longxing van or commercial vehicle to send lubricating oil, saving the buyer from buying extra.
β¦β¦
Since Sun Herong was placed by Xiao Yi with Longteng Cinema, he regards the latter as a thorn in his side, and he has been paying attention to his movements all the time.
Xiao Yi was elected as the president of the Dragon Country Entrepreneurs Association, cutting off the idea of secretly doing things.
But the hatred is even stronger than the beginning.
agreed that Longxing Commercial Vehicle would enter the Longcheng Auto Show, and the original intention was to see Xiao Yi's jokes, but it turned out to be self-defeating and marketed by the other party, which turned out to be a ladder for him to open up brand awareness.
Endure for a while, and the more you think about it, the more angry you become.
"Lao Liu, you help me think of a rut, how can I make Xiao Yi fall into the gutter and never turn over?" Sun Herong thought that his head was about to explode, but he still didn't come up with a good idea.
Lao Liu's name is Liu Xianfa, he is a natural bad bag, and he used to mix in the underground world in Xiangjiang.
Later, he got acquainted with Sun Herong by chance, and was brought to Longcheng by him for development.
The Dragon Kingdom vigorously cracks down on the underworld forces, and there is no such relaxed atmosphere as Xiangjiang.
Even if you engage in coercion and temptation, you have to choose a place where you don't see the light of day.
"Or tie him up and kill him secretly." Lao Liu's expression was fierce and hideous.
Sun Herong was a little moved, but he knew that Xiao Yi was a ruthless character who dared to fight wolves with a shotgun in no man's land.
Whether or not they can get him is still unknown.
"The last time I put him together, it turned out that Blue Wing Cinema is still half dead. I don't have much property under my hands, and I still have a bunch of rice buckets to raise, so I can't withstand the wind and waves. Sun Herong vetoed Lao Liu's proposal.
The Dragon Kingdom is a country governed by the rule of law, and it's okay that no one has found out.
Once Xiao Yi detects it, it is likely to be completely knocked down by him.
Sun Herong is used to living a rich life, but he doesn't want to become a prisoner.
"Then sit on the mountain and watch the tiger fight." Lao Liu, as a bystander, can see the situation clearly.
The only person who can stop Xiao Yi's rise is Zhou Liyi, who is sitting in the position of the richest man.
Sun Herong narrowed his triangular eyes, and the bad water in his stomach stirred back and forth.
He had to come up with a good idea to completely pull Zhou Liyi into this dispute.