Losing is Earning Chapter 153 Audience Market

Chen Yiming and the artists of Dream Comics Club put all their energy into the production of 2D animation, and under the guidance of professional teachers from Dragon City Art Studio, the progress was faster than expected.

Xiao Yi chased a hot-blooded migrant worker comic in his previous life, whether it was Naruto or One Piece, it was an episode of weekly animation.

Of course, the premise of all this is still based on a complete animation industry chain.

The employees of Dream Comics Club are all people with dreams of drawing, and they have no relevant work experience before.

After going through the initial difficulties, I slowly got on the right track.

Domestic animation-related industry workers are relatively scarce, and there are often situations where one person wears multiple hats.

In his previous life, he was quite acclaimed as an anime with a domestic mountain and sea background, and the chief director did a lot of work alone.

Saving money is one thing, and lack of people is another.

People who don't have animation attainments choose to change careers early and become concept artists for games, or hand-drawn comic stories.

Most of the practitioners who stick to the animation industry can only generate electricity for love.

If the boss of the Dream Comics Club was not Xiao Yi, who was willing to burn money to invest, the animation project would not have started at all. Full-time comic sales, can ensure a steady profit and no loss.

Although the profit will be very small, it is better than continuous loss.

Forgive me for my uninhibited indulgence in this life......

Xiao Yi answered the phone, and then ran out of the living room excitedly, drove the car parked in the courtyard, and went straight to the Dream Comics Club.

Before the official production of the 2D animation, the artists of the whole company made a short animation film, which lasted just over two minutes.

Even for this condensed version of the animated short film, it took half a month from the beginning of drawing the first picture to the official videotape.

If it is Xiao Yi's hot-blooded comics chasing more in his previous life, there may be anxious viewers who send blades to the animation club.

It is my first time in animation production, and it is really an achievement to be able to make a film in such a short time.

The plot of the anime is simple.

The protagonist is a young scholar who went to Beijing to catch the exam.,Passing through the demon willow forest.,Caught by a fox demon inside.。

He was supposed to dig out his heart and eat it directly. But the fox demon fell in love with the handsome scholar and decided to let him live.

Lonely men and widows have close contact and feelings for each other.

It happened that a skilled Dao passed through the demon willow forest for a long time, noticed the demonic aura on the scholar's body, followed the vine, and found the fox demon hidden in the demon forest and devouring the hearts of passers-by.

The scholar is torn between upholding justice and following his feelings......

The story comes to an abrupt end.

Xiao Yi felt that the storyline was a little familiar, very similar to the chatting he had heard in his previous life.

There are relatively few works in the Dragon Kingdom hot-blooded comic genre, and more traditional elements are used as story models, so that the traditional culture that has lasted for thousands of years is full of new vitality.

Putting that aside, let's just talk about the quality of animated shorts. Whether it's basic artwork, character design, and soundtrack and dubbing, the level is quite high.

Even if it is not as good as those hot-blooded anime in Sakura Country, it is enough to accompany the children's after-school life on the TV.

"Boss Xiao, what do you think of this animated short film? Can this level of production be put on the market? Chen Yiming sat in a wheelchair and looked at Xiao Yi eagerly.

The comics are the key to his new life, and he is naturally full of hope when he puts all his heart and soul into it.

Xiao Yi is a successful businessman who has a better judgment of the market than a painter who paints in his studio.

"There's a problem with the age of the audience in the animation industry. Older people prefer to watch movies and TV series, and basically don't stay on children's channels. The plot of the story you made is a little too esoteric. ”

There is a difference between male and female love and shemales, and it is impossible for children who are in elementary school to think clearly.

When this kind of story is put on the market, there will be a sense of separation between the audience, resulting in a poor response.

After the post-90s and post-00s grow up, they have developed the habit of watching animation, and they will not be afraid that this art form is young, and the market for this type of animation will appear at that time.

In the context of 07, it is difficult for this kind of story with a strong sense of separation to succeed.

Xiao Yi does his own animation and is happy to promote this type of work, after all, if he loses money, he can be compensated with double the material.

Mixed with the dreams and sweat of the painters, you can't deal with it at will.

At this stage, if you make a work that is too advanced, it will be cold and cold the author's enthusiasm.

"Boss Xiao, what type of works do you think is more acceptable to the market at this stage?" Teacher Liu Yu of the art studio humbly asked Xiao Yi for advice.

Businessmen are good at grasping the direction of the market.

It's a delusion.

At least Xiao Yi didn't think about grasping the market, he just did what he wanted. To have today's achievements, three points depend on dog luck, and seven points depend on the system.

Really talk about strengths, that is, the layout of the industrial chain. Integrate resources to significantly reduce costs, so that consumers can buy cheaper products.

However, for otaku, there is still quite enough experience in the field of anime to act as a lecturer.

"Children's storybooks and animations should be sold in a clear and concise style with an entertaining and educational storyline. It can teach children a simple truth, or it can be just a few episodes that bring laughter. ”

Liu Yu has been engaged in the animation industry for more than ten years, focusing more on the adaptation and creation of traditional stories of the Dragon Kingdom. After listening to Xiao Yi's words, I felt that it was not unreasonable.

The place where children learn is in the classroom.

Children's cartoons have more effect, or add a little joy to childhood, as well as memories buried deep in the mind.

After listening to Xiao Yi's analysis, Liu Yu and the artists of the Dream Comics Club had a new understanding of the market.

……

Liu Yu is not only a staff member of the art studio, but also a professor in the animation department of Longcheng University.

There was a class in the afternoon.

I overturned the lesson plan prepared last night and decided to explain to the students what I learned today.

"Students, before this class starts, I would like to do a small survey. How many people in your age group still maintain the habit of watching anime? Liu Yu smiled at the students in the classroom.

One or two students raised their hands.

One of them was in the way of losing face, so he secretly put down his raised hand again.

Facts have proved that at this stage, the public's perception of cartoons is still stuck in the concept of children's animation.

Students who have not yet stepped out of the ivory tower have seen a significant decrease in the frequency of watching cartoons. Not to mention adults who have entered society, or who have become parents.

They are even less likely to turn on the TV and watch children's channels.

Liu Yu pressed down with his right hand and motioned for Dumiao, who raised his hand, to put down his arm.

"In the previous classes, I talked about the production techniques and painting skills of cartoons, and today I will share a new knowledge point with the students." Liu Yu turned around and wrote two words on the blackboard.

Market.

The main reason why the animation industry in Dragon Country lacks vitality is that it is not profitable.

Unless it is a rich second generation who has no worries about food and clothing, only a very few people can stick to the confusion of not seeing the dawn.

Producing works that are more recognized by the market and improving profitability are also issues that animation teachers should consider.

"I'll use a simple example as an example. If we are a manufacturer of cosmetics and launch men's cosmetics, it is destined to be difficult to catch fire in the market. ”

"Teacher, you're a bit of a generalization. Boys can also prop up the cosmetics market. The naughty boy in the class spoke out to refute Liu Yu's example.

Liu Yu was still smiling: "In that case, let's do a small investigation." How many boys use cosmetics in the class? ”

The boy who retorted to her just now did not raise his hand.

None of the boys use cosmetics.

"At this stage, the main audience of animation is children. Putting out a work that works for them is the best fit for today's mainstream market. After you graduate, if you are engaged in animation production, you must understand this. ”

A store without customers is just one step away from going out of business. Works that can't find the right audience will also be submerged in the vast market.

"Elementary school students just have fun, what can they understand?" The experts in raising the bar among the students do not quite recognize the experience shared by Teacher Liu Yu.

Thankfully, she was prepared.

Play two animated clips for students to vote on.

The results are clear.

Works with high artistic value are high and low. Anime works that can make everyone happy have received higher votes.

That's the market.

Doesn't change for anyone.