GBG's promotional video is full of effects.

The front foot of the live broadcast platform announced the main room of the GBG team, and the attention of the back foot soared all the way at a rocket-like rising speed.

Lakh!

Two hundred thousand!

500,000!

Million!

Rao is the part that has been added by the platform's additional algorithm, and the speed at which the attention has soared has really scared many people.

In addition to the main room of the team specially placed by the live broadcast platform, the attention of fans in the personal live broadcast room of other players like Tang Jun or IMP who have their own traffic is also skyrocketing.

Originally, Tang Jun's personal live broadcast room had the most fan attention, and after returning to his profession and becoming both a boss and a coach, he absorbed a huge number of e-sports newcomers and passers-by fans.

LPL legend player, GBG boss and coach, Li Guapi is a lifelong enemy in love.

Any title can be said to be a big anchor with millions of fans, not to mention that Tang Jun also has the bonus of excellent appearance.

In addition to GBG here, several other clubs have also issued their own Spring Festival live broadcast previews, and the audience can be regarded as determining the meaning of @ several team leaders on a certain fish announcement that they really want to broadcast live together.

It's just that the outside world obviously didn't guess the last layer, that is, these bosses of the live broadcast platform @ will play the game in person.

Compared with the GBG team's unburdened live video, the other ones are obviously the first time, and the promotional videos they shoot are somewhat twisted.

But for those fans who have never had such an experience on weekdays, it can be regarded as a surprise within a surprise.

In this way, for GBG, which brought the joy of LPL, unexpectedly gained a batch of likes and fans from other clubs.

Yes, it's likes, the kind of people who urge changes under the official blog every day, GBG ghost animal video goes the way of others, so that others have no way out.

And our big boss Tang, after finishing the live broadcast planning and distributing the entire live broadcast program to the group chat of the Internet café with five consecutive seats, turned around and put his energy into the matter of GBG peripheral goods on the shelves.

Enjing has actually completed 99% of the work in the early stage very well, and Tang Jun has also rewarded the GBG manager who ran around in the past two days, perhaps because of the tiring relationship, Enjing and himself and Bella have a red record in several consecutive big fights, and in the end, they still relied on Bella's dribbling to win a small game.

So what is left of the work left for him?

Pricing!

That's right, after the foundry has made the peripheral products that GBG urgently needs in the near future, the last thing to do before putting them on the shelves is to price the goods.

"No way!" Tang Jun looked at the price list of the marketing proposal in his hand and shook his head, "This price is still too high." ”

"Players may buy once, but it's hard to buy a second time."

As he spoke, Tang Jun threw the product list back on the table.

In the conference room, there are also manager Enjing, Bella who is in charge of personnel, and Li Yu who is publicized.

Enjing's expression has not changed much, when talking about business, she likes to put aside her personal relationship and discuss matters with her boss, "This is the best price that has been calculated many times after market research." ”

"Our products mainly use other people's foundries, so they account for a large part of the cost."

"The peripheral price is already the lowest grade of the LPL, and under the condition of ensuring the quality, the club's profits can only be barely maintained."

"Profit?"

"Don't want this part of the profit in the early stage, reduce all of them in the unit price, and give the rebate to the fans who buy our peripherals."

"Especially the team uniform, you can keep the support, that kind of consumables, the price itself is very low, you will not have an impact if you go up or down one or two pieces, make a mind to make fans who go to the scene to watch the game or buy it in other ways willing to pay for it."

In fact, it is a very stupid act to raise the price of something like a team uniform, and Tang Jun's idea is to simply classify it.

Special team uniforms that are collectible and signed by players, and even used in major tournaments, can be priced at the highest end.

The rest are divided into regular services, and even sales products in the low-end market.

Everyone thinks that relying on the traffic of e-sports clubs to earn some fan money is the most direct choice, but he doesn't think so, and the fans in the e-sports circle alone only have a few dollars.

Broaden your horizons and eat up the traffic of the e-sports circle, which is equivalent to eating up the traffic of contemporary young people.

With attention, it is equivalent to no shortage of publicity, using their GBG recognition and then extending to the recognition of GBG's products, and finally deriving a trendy clothing brand that belongs to his Tang Jun.

With the huge traffic volume of e-sports in hand, and now I have caught the last train of S7 to enter the LPL, as long as I am not blinded by lard, this road is completely feasible.

From 2017 to at least 2025, when LOL esports is still active in the eight years, it is entirely possible to create a cultural symbol that belongs to GBG.

From the beginning, he planned to take the road of the real industry, because only in this way can his e-sports aircraft carrier have the confidence to convince some local governments and really let them see that e-sports is a new symbol of the times.

E-sports is a kind of spiritual entertainment product belonging to contemporary young people.

It can bring substantial economic development to certain regions like movies and TV series.

Thinking about it, Tang Jun expounded his thoughts, "Our home base in Chengdu, as well as the product factory, are gradually advancing, the difference between before and after is only half a year, we just don't earn a penny from this batch of goods, hundreds of millions of dollars have been invested, and I don't care about the short-term tens of millions." ”

"On the shareholder side?" Eun Jing reminded.

"I'll explain over there, the old fritters who want to buy shares before I even step into the LPL can't be so short-sighted."

"By the way, in terms of marketing, in addition to simply and brutally reducing the price, there are also some other ways to consolidate the fan base."

When Tang Jun said this, Enjing and Li Yu, who was in charge of publicity, immediately took out a pen and paper.

No one will question the business talent of his own boss.

"Let's not take the initiative to reduce the price, after all, no customer will dislike the cheap goods they buy."

"For example, the audience who previously purchased the tickets for the matches of our GBG team can get a 20% discount with the tickets, and the four games are directly half price."

"The latter strategy can also be extended, those fans who don't even the entire LPL event don't want to give money away in vain, and can even make seasonal exclusive peripherals for each other."

A non-falling, the fans who are there all the time, the cliff is the master of true love and wealth and freedom, this kind of fans are high-quality fans wherever they are placed, and it is not too much to make exclusive peripherals for them.

The three people in the conference room nodded their heads one after another.

"Of course, in addition to these, people who are more active than a certain level in forums such as our fan group post bar can also receive coupons with screenshots, and newcomers to GBG Mall can enjoy ...... for the first time."

(End of chapter)