Chapter 47: Album Pre-Sale
In December 2014, the first digital music album in Chinese history, Dong Chou's "Ouch, Not Bad", which was first released by the Penguin Music platform, launched the first shot in China's digital album market with sales of 3.2 million yuan.
Since then, digital music albums have officially stepped onto the stage of the Chinese music market and have been accepted by Chinese music listeners.
……
Previously, Yixin and Jiang Tian discussed the official release of the new album on Qixi Festival, and the pre-sale was five days in advance.
At 9 a.m. on August 15, Jiang Tian Weibo released a 15-second preview video of the three songs in the digital album "THREE" and launched a pre-sale, announcing that the new album will be launched on Penguin Music at 0:00 on August 20.
Penguin music was then reposted.
At the same time, Yixin Entertainment bought the entry #Jiang Tian THREE# on the hot search, and attached a nine-square grid photo specially taken by Jiang Tian for the album. Steady input beauty and add a fire to the album.
This album has been in production since the end of February this year, and the three songs "Youth", "Light Chaser", "Confession Balloon" + a MV were dragged on until the end of July before it was completely completed, and Jiang Tian's time was really spent on the crew.
In addition, whether it is the company or himself, the confidentiality work has been done very well, which has caused his fans to be crazy since "The Wind Rises", and as for "Drunken Butterfly", it is difficult to reconcile, and some people feel that they can't take it, so it's okay not to mention it.
Zhang Xianzong's role was on fire during the summer vacation, I thought that Jiang Tian was going to go down the actor route all the time, and the fans also stopped thinking that he wanted to release a song, but they didn't expect the surprise to come so suddenly, and they quickly opened the pre-sale channel.
And the new fans are listening to it first, they are not so persistent about Jiang Tian's songs, and they will buy it if it sounds good.
The composition of the fan ginger is complex now, before the summer vacation, it was basically song fans + face powder, and now it is mostly actor powder + face powder + song powder.
So Jiang Tian's comment area is also polarized, and old fans are full of expectations for his new song.
"Bought it, bought it."
"Wow, I feel like my brother's album is of good quality, three songs and three different feelings."
"I smell the vigor, the bitterness and the sweetness." It's all exaggerated.
"How do you interpret the name of "THREE", and what does it mean?"
"I think three means three, two in one life, two in three, and three in everything."
Abstraction is a number, that is, from one to two to three, to three, to the end. Jiang Tian remembered these songs, but it didn't come to an end.
I have to say that fans understand Jiang Tian very well, and they completely got what he meant before, Jiang Tian silently praised this fan in his heart.
"My brother has a nice voice and is magnetic."
"To be reasonable, this time it's definitely not a drunken feeling, I couldn't go out last time."
"Actually, my family likes nostalgic songs."
"Who listens to these few seconds and looks down on me?"
New fans don't know how to do it, and their focus is different.
"Why don't you sing the theme song of "Heartless Mage"." Jiang Tian rolled his eyes, the author did not arrange.
"Jiang Tian's Zhang Xianzong is the best in the world."
This person definitely didn't read the copy.
"So you can sing." Jiang Tian saw this and wanted to ask you, the sixth is not an archaeology.
Now Jiang Tian's Weibo fans have risen to 9 million, and the two songs released before are free, and this time the album purchase is real, and it costs real money, this is the moment to test his true popularity, not only the company is nervous, Jiang Tian is nervous, and the industry is also paying attention.
A hint of apprehension appeared in his heart. These songs he released were sung quite well in his previous life, and he hoped that he would not overturn in this life.
Jiang Tian and the assistant sat stupidly on the sofa, he looked at the assistant who had been scrolling through the purchase page, his face was solemn, didn't he ......
Jiang Tian closed his eyes, he couldn't think about it anymore, he wanted to divert his attention. Then he ran down from the fourth floor and up again, and circled the room twice.
"Brother Tian, you know ......"
"No, I don't want to know," Jiang Tian interrupted Adu's words, and only after calming down did he say slowly, "Let me see for myself." ”
He took out his phone, and it was only 9:10, just ten minutes had passed.
He folded his hands, closed his eyes and bowed around, then clicked on the album pre-sale page, which showed 42,691 copies.
"Oh yes!" Jiang Tian jumped up suddenly.
He slumped on the couch with a sigh of relief, originally he had estimated 80,000 tickets for his first day of pre-sales, but now that he was halfway through, it was only a matter of time.
"Actually, what I just wanted to say is that there are quite a lot of people who buy it, and I am very nervous when I see it." Adu scratched his head.
"Understand, understand, we're all too nervous."
"I didn't expect your fans to be so powerful."
Jiang Tian had forgotten the embarrassment he had just been, and smiled evilly: "Isn't this normal?" ”
"Brother Tian, don't pretend."
"Hahaha~ Don't break me."
Just as they were about to open a bottle of champagne to celebrate, the agent called, "Xiao Jiang, congratulations, your album sales have exceeded 40,000 copies in ten minutes, and it is still rising." ”
"Rejoice and rejoice. Thank you, Sister Yang, you have worked hard. ”
"Hey, it's all within its own business. The company decided to increase marketing to help sales reach a higher level. You'll just have to wait and see. ”
Jiang Tian remembered Yang Tianzhen's "800 Marketing Number", he touched his chin, so many numbers will always arouse the curiosity of one or two passers-by, and one or two of them are not bad to buy albums.
"Okay, I'll just wait and see."
Sure enough, the album grew rapidly, with sales exceeding 120,000 within an hour of the pre-sale starting, and breaking 190,0008 on the first day.
……
Early the next morning, the agent called Jiang Tian again, "This album is selling really well, to be honest, it is beyond all of our expectations, the company is waiting for you to come back for a celebration." ”
Yang Tianzhen felt dizzy all day yesterday, and the sales exceeded expectations too much, and she realized that she had signed a treasure back.
"It's just that in the end, it almost didn't reach 200,000, otherwise it would have been recorded on platinum records. I knew that the company would brush a little last night. ”
Jiang Tian thought that people's hearts were not enough, and the snake swallowed the elephant.
"Sister Yang, don't! This is just the beginning, believe me, there will be a wave of growth when the song is officially released. ”
It is gold that always shines, and Jiang Tian believes in the quality of the songs.
"You have all worked hard during this time, I will treat you in the evening, Hongbin Lou will order three tables, you can help me put on the money first, and I will pay you back."
From yesterday to today, Jiang Tian has not been on the hot search. The company is spending a lot of money on publicity, and it is bound to let everyone know that he has released an album.
Du Ziteng has been scrolling Weibo since he came over in the morning. He smirked smirked as he brushed.
And Jiang Tian was practicing signing at this time.
On the last Weibo night, some boring media posted Jiang Tian's signature on the Internet, ridiculing him for not being able to sign art.
Then the agent paid someone to design one for him, so that he could practice and get familiar with it, so that he would be ashamed.
Jiang Tian felt that this black spot was inexplicable.
In order to give back to fans and stimulate another wave of sales, Penguin Music asked Jiang Tian to sign 20 signed posters, which were used to draw a lottery to fans who bought the album.
I have to say that it is still the merchant who will make money.