003 Impress customers with professionalism

Guo Zhaosheng looked at He Fang's sincere eyes, and he nodded.

"Director He, you say." Then he flicked the ash at the ashtray.

"First of all, let's talk about awards, Mr. Guo, maybe you don't understand movies, but you can do one thing. That is, take out the award-winning films of major film festivals and watch them again, and see which movie won the award by making a person's road to success? I can say very little, very little. Even if there were, it would be a biographical film of a famous person in history. Do you think you are? ”

He Fang asked, picking his chin as he spoke.

How does Guo Zhaosheng answer the question of "......"? He wasn't a moviemaker, he didn't understand fart, so he had to shake his head.

"Okay, you also know that this award is a fraud, so let's talk about making money again. Mr. Guo, you haven't made movies, and you haven't understood how movies make money, right? He Fang took a deep puff of cigarette after asking, fooling people is a high-tech job, and it is the first time in two lifetimes combined, so he is a little nervous, and he takes a cigarette first to stabilize his emotions.

"I don't know much about it, basically Wu Lai told me. He said that after the movie is filmed, it will be released to the theater, and then it will be able to get the box office, I heard that last year's movies "Painted Skin", "If You Are Honest, Do Not Disturb", and "Red Cliff" each had a box office of two or three hundred million, and Wu said that even if our electricity is worse, we can get one or two million box office. Mr. Guo shook his head and said.

"Ha, this dead liar is really good at fooling people. Did he tell you that there are hundreds of Chinese films a year? In 2008 alone, 406 feature films were produced, not counting cartoons, science and education films, documentaries, and the like. Do you know how many films have a box office of over 10 million in 2008? ”

Guo Zhaosheng shook his head.

"54, do you know how many of these 54 are domestic films and how many are foreign films?"

Faced with another question, Guo Zhaosheng still shook his head.

"It's about half and half. Do you know what the box office of the award-winning movies "Li Mi's Conjecture" and "Children of Yellowstone" is? ”

Without waiting for Guo Zhaosheng to shake his head, He Fang gave the answer.

"The box office of "Li Mi Conjecture" is 12 million, and the box office of "Children of Yellowstone" is 11 million. According to the proportion of the box office, the filmmaker can only get 30%, like "Li Mi's Conjecture" can only get 4 million. But do you know how much "Li Mi's Conjecture" costs? The male and female protagonists are the most popular Chinese mainland stars at the moment, and their salaries are tens of millions. Do you say this kind of movie makes money? Do you find out how difficult it is to exceed 10 million at the box office? How hard is it to make money from movies? Wu Lai casually paints cakes with you, and you believe that his box office can be tens of millions? ”

"......" Guo Zhaosheng was completely stunned by He Fang, and his brain was full of paste.

"So, to sum it up, this Wu Lai is completely lying to you. So, you get the idea, right? ”

Guo Zhaosheng nodded, but he suddenly remembered a question.

"Then why didn't you tell me earlier? What Wu said, do you still want to help him fool me? ”

He Fang was stunned for a moment, he didn't expect there to be this loophole.

"No, Mr. Guo, what you are asking is a bit amateurish. I was paid to work, and the producer said to me, 'What will I say to Mr. Guo when I go back, you should cooperate with me', do you think I can not cooperate? It's like you're going out and running a business...... Isn't that normal? ”

Guo Zhaosheng was stunned, understood, and transparent, and was already very sure that Wu Lai had deceived him alone.

"Then what do you mean by investing another 5 million to make real money?"

He Fang took another puff of cigarette, and then flicked off the ashes.

"Mr. Guo, you are in the business of opening a factory, can you tell me what products make money?"

Guo Zhaosheng thought for a while, "Of course, it is a product that conforms to the market to make money, and the people love to buy high-quality and low-priced." Like my shoe factory, the production quality is the same as Adi's, but the price is only 100 yuan, which is simply crazy. ”

"Slap" He Fang patted Guo Zhaosheng's thigh excitedly.

"That's right, only those who meet the market make money. Wu Lai fooled you before that you made a movie that did not meet the market, so it was difficult to make money. And I, for eight years in Hollywood, have studied how to make movies that meet the market and how to make movies that make money. You say, is this reliable? He Fang raised his eyebrows and asked.

"It seems to make sense, but ......" Guo Zhaosheng was a little puzzled.

"Mr. Guo, if you have any concerns, you can say it directly." He Fang said.

Guo Zhaosheng took a hard puff of his cigarette, and then extinguished the cigarette butt.

"Director He, I was only deceived by two million, and now I have invested another five million, how can I guarantee that I will not be deceived again?" Guo Zhaosheng asked.

"Mr. Guo, you didn't pay the tuition in vain, and first thought of the risk of the movie. This is the first question that Hollywood studios have to consider every time they make a movie, and your thinking has been synchronized with that of Hollywood studios. "He Fang immediately praised it.

"Huh? Is it? I'm actually very capable of learning, otherwise I wouldn't have been able to open a few factories......" Guo Zhaosheng said proudly.

He Fang nodded approvingly, "I can see this, in the past few days of contact, I feel that Mr. Guo, you may not know the most about technology, nor management, nor the market." However, you are the best at learning from problems, and it is proof that you can do so well in several factories at the same time. ”

Anyway, if it's nice, you don't need money, so let's talk about it first.

"It's okay, it's one of the few advantages I have." Guo Zhaosheng nodded with satisfaction, who is not happy to be praised by such an international director?

"So, look. Why are so many countries around the world making movies, and Hollywood movies alone are the most profitable to sweep the world? They must first assess the risk, calculate the cost, package beautifully, and finally advertise before filming. ”

"Well, isn't this the same as opening a factory to make products?" Guo Zhaosheng suddenly realized.

"That's right, making a movie is making a commodity, and how to sell this product to make money is what we should do." He Fang nodded again.

"Director He, as soon as you say that, then I understand a lot. You are still professional, and you have an international vision, so I knew that it would not be enough to cooperate with you directly. Guo Zhaosheng said regretfully.

"It's okay, we don't know each other if we don't lose those two million, do we? Come, Mr. Guo, let me tell you how to control the risk. First of all, making film investment does not mean that the film budget is 5 million, and then you immediately invest 5 million. Instead, the money should be invested in batches, and the producer must first make a schedule, and then invest it one by one according to the schedule. In case something goes wrong in the middle, invest in a timely stop-loss and error correction ......"

"Yes, yes, yes, yes...... The more you say that, the more I feel like I'm doing a dime a dime in a factory. Guo Zhaosheng's mouth foamed with excitement.