019 Hollywood's Production Budget Table
"By the way, since you have returned to China, do you want to join the Lake Film Group? Talents like you are what the group needs, plus you are a child of Lake Shadow, and emotionally you are your own family. "Secretary Gu sent an invitation to him.
"Ah, Secretary Gu, let's forget about this. If I join the group, there are some things that are inconvenient to do. I think it's better to cooperate, and if some groups are inconvenient to do, I personally have no problem. He Fang didn't want to be bound, he flatly refused.
"Heh, yes, let's discuss this matter later, you sort out your thoughts first, and I'll think about it too."
"Okay, Secretary Gu, then I'll go first."
……
He Fang came out of Secretary Gu, went to Huang Kena, the general manager of the group, and went to Wang Tiejun, and said hello everywhere.
In fact, he just came to report on his work, and then contact his feelings.
Is there a factional struggle in the Lake Shadow Group? Of course, there is, but Hunan people have an advantage in doing things, that is, they dare to think and dare to do, seek common ground while reserving differences, no matter what the faction is, but things can't be wrong.
Projects like He Fang are jointly decided to support by the group, so no matter whose faction it is, it must be supported, at least not delayed.
After meeting the leader, when He Fang returned to the office, Zhang Qian and Jiao Guoxiong came.
Where did the two of them call over, and the next thing is to do the later things.
"Brother Xiong, the next thing is that you have to go to the capital with the materials first, didn't the group negotiate before that Nortel's Teacher Qian edited for us, and Teacher An did the sound processing and music for us? I went over first, brought the footage, and brought the video and sound notes. By the way, there is also the script and the storyboard script, you go first, I will give you the contact information, and I will call the two teachers in advance. You tell them to cut it first, and I'll come back later. ”
"Okay, director, then I'll go over tomorrow." Jiao Guoxiong nodded.
"yes, okay." He Fang turned his head to look at Zhang Qian when he said this, "Zhang Qian, the next thing you have to do is to set up a publicity team first, and I will rent the room next to it for the office of the publicity and distribution team." Don't have too many people, just three or five, you can poach people from TV stations or groups. The salary starts at 5,000, and I believe that people can still be poached. ”
"Huh, such a high salary?" Zhang Qian was taken aback, in 09, the salary in Changsha, the mainland, was 5,000, which is a high salary.
"Talent, we are not stingy, as long as we have real talent." He Fang said that he took out a cigarette and gave it to the two of them, and he also took out one and lit it.
"As for the content of this work in the early stage, it is very simple, that is, to register accounts on major websites, and then cooperate with the big V accounts of various websites, if there are big V accounts in film and television to sell, you can also buy, and strive to have a network account that can cover the whole network before June. In addition, we need to build a good relationship with the major media outlets, and when we need them, we need to be able to cover all the major media in a short period of time. ”
Speaking of which, He Fang took out a USB flash drive from his bag and gave it to Zhang Qian.
"Now, I have thousands of photos of the crew here, you know, a few a day, preferably focusing on an actor or a plot first, preferably the kind that can cause discussion. For example, if you send a photo of Xu Dongdong's good figure today, and a photo of Wang Li Danni's good figure tomorrow, you will organize people to quarrel the day after tomorrow, and some people will say that Xu Dongdong is better than Wang Li Danni's figure, but some people will also say that Wang Li Danni's shape is better. ”
"Anyway, you know, it's just to make a noise and use different accounts to quarrel. When the two of them are almost arguing, they will come out of Liu Yan again, saying that Liu Yan killed the two of them in seconds, and then continued to quarrel. ”
"In the early stage, I will first argue about this figure, and then I must emphasize that this is a still from them in "Far Cry". I will arrange something else in the later stage, make some noise, and I will give you the material. Don't stop this, the quarrels on the Internet must not stop, and the quarrels must continue until the movie is released. My plan is that if I can do the post-production quickly, it is best to release it in the summer, in July or August. Can this be done? ”
Zhang Qian patted his chest, "This is not difficult, don't worry." ”
"Okay, this is a matter of early publicity, and there is no rush in advance for later publicity and distribution. Next, let's talk about cooperation. Zhang Qian, Brother Xiong, do you know what my company name means? Changsha Tuanhuo culture. He Fang took a puff of his cigarette and looked at the two of them.
"Tuanhuo, it means a fire in the heart, enthusiasm, passion, right?" Jiao Guoxiong said.
He Fang turned his head to look at Zhang Qian again, Zhang Qian also nodded, his understanding was also like this.
"It's only half right, and half of it is not said. In my opinion, it takes a group of people to work together to do anything, and it is not possible to do it alone. Therefore, Tuanhuo Tuanhuo needs a group of gang members who have a fire in their hearts. ”
"Huh? Gang members? You're talking about the gang of the Black Society? Zhang Qian wondered.
"That's right, it's the gang, and I think the gang is better than the team. The team is a group of problem-solving, self-managing, and achieving the goal. ”
"And I think the gang is better, after all, the gang is a gang, sharing weal and woe together, born and dying together, not the word of profit but the word of righteousness. However, the word gang as a company name has too bad an impact, so it's not bad to have a single person on the side. See what I mean? He Fang said.
"But, Director He, it will be illegal to engage in blackness." Jiao Guoxiong said timidly.
"......" He Fang is numb, "Who told you that you are going to have a black meeting?" I, this, I mean...... The concept of a gang is more in line with my philosophy than a team, and I need a group of cooperative members who share weal and woe and take the lead in righteousness...... I...... Ah, forget it, let's put it this way. ”
"Now I really want the two of you to join us, after all, we grew up in the same unit, and we have known each other since childhood, and we have a good relationship. Now that I've said that, I'll ask you if you want to join the gang...... No, do you want to take a stake in my company? ”
Talking about this, we must say one thing, that is, Changsha Tuanhuo Culture Development Co., Ltd. He Fang actually invested 6 million funds, this is after the establishment of his company, his father felt that He Fang fooled others 5 million in case he had to lose, then he had to have money to lose, so he put the money on the company's books in advance.
Of course, in order to let He Fang lose money and continue to play, he added an extra 1 million.
When He Ben told He Fang about this, he made it very clear that this was more than half of the family's property, and it was given to him in advance.
Raising a son is like this, you have to prepare a house and you have to pay for the start-up, and there is nothing to say about parents who do this. Wang Sicong is not like this, Lao Wang gave 500 million entrepreneurial fees.
Previously, the registered capital of the company was 2 million, but with the blessing of 6 million, the registered capital has been changed to 10 million.
"Occupancy? Or is it a shareholding? Zhang Qian asked.
"Stake, stake." He Fang hurriedly said.
"How do you get into the law?" Jiao Guoxiong asked.
"Of course, it's a proportional investment, how much money you have to invest in as many shares. For example, now the company's registered capital is 10 million, and if you want to account for 20%, you can contribute 2 million, that's it. ”
"Then how can I have the money to invest, I'm running for life every day, I'd better get a salary." Jiao Guoxiong immediately gave up.
"You can subscribe, you can subscribe first, and then make up later. In addition, now that the company is start-up, considering your actual difficulties, I can give you a 5% discount, 1 million can get 10% of the shares, but now you can get 20%, that's interesting, right? ”
"The premise is that you can't hold more than 30% of the shares after this discount, that is, you are allowed to contribute up to 1.5 million to get 30% of the shares. Speaking of which, according to our relationship, it is not impossible to give some shares for free, but the company must first be fair, even if it is a brother's gang, it must be public first, righteousness first. ”
"Pay back 1 million, 30%, and now let me get 100,000 yuan, I'll have a big head. Also, after moving in, what is the specific accounting method? For example, I do photography, I have a stake in the company, but I take the job outside. Is this the company's job, or is it my own? Jiao Guoxiong asked.
"Of course, it's your own, don't say that you take over the work outside, even the company's projects have to be paid, and there is a clear distinction between public and private. For example, if the two of you are shareholders of the company, and now the company has a project and wants Jiao Guoxiong to be a photographer, then this salary still has to be paid, and the dividend is the money earned after dividing the cost. ”
"So what's the calculation for this wage? By market price or? ”
"It must be based on the market price, and the company will make a price list, which means that what level your technology is, then what level of salary is it. For example, if you are an ordinary photographer now, the market price is 1200 a day, then the company's crew will give you 1200. Now, here's a table of the cost control standards for Hollywood productions. ”
As he spoke, He Fang took out a table from his bag, which was also his reference table when he made the budget for Far Cry this time.
I didn't show Zhang Qian this thing before, in fact, Zhang Qian's previous role was just an upgraded version of the production director, and the big things were still in the hands of whom.
Now I want them to understand how Hollywood producers should budget their costs.
Zhang Qian and the two of them hurriedly gathered together and watched:
The production team costs 6-18% of the total cost, the director team costs 3-10% of the total cost, the screenwriter fee accounts for 5-8%, the camera crew accounts for 2-5%, the actors 15-30%, the equipment and lighting 2-3%, the live sound 0.4-1.2%, the art 6-9%, the scenery 3.5-8%, the special effects 0.5-8.5%, the travel and accommodation 6-10%, the makeup and hair 0.5-2%, and the costume 1.5-2.5%.
The main creative staff accounts for 16% to 26% of the total budget, the production cost accounts for 56% to 74%, and the post-production cost accounts for 7% to 13%. Other fees showed the largest variation, ranging from 1 per cent to 8 per cent.
Of course, this budget table does not list the budget for publicity, because He Fang has never been in contact with publicity in Hollywood, so he doesn't know about this.
But in general, it is understood that Hollywood's film publicity is generally 30-100% of the production cost, that is, low-cost production of films, there is no money for publicity, but there is also a budget of 30% of the production cost.
If it is a big production, such as a movie with an investment of hundreds of millions, the general publicity and distribution fee will be hundreds of millions.
But this does not apply to domestic films, because Hollywood's film promotion is aimed at the global market, while domestic films are only aimed at domestic films.
When Zhang Qian and Jiao Guoxiong finished reading it, they immediately understood.
"You mean, in the future, our film production will be based on this standard? That is, if it is a film that produces 10 million, our photography team can get 20-500,000 yuan? Jiao Guoxiong asked.
"That's right, that's what it means." He Fang nodded.
"But why do you have a higher fee for a producer than a director? The director team is not higher than the camera team. And the actor's fee is so low, and the cost of other groups is so high. Zhang Qian was puzzled.
"Needless to say, that's the producer-centric approach. The domestic director-centric system is that the director takes 10-15%, which is unreasonable. Because in Hollywood directing is just a technical job. Of course, in addition to the big directors, they will take a proportion of the pure box office dividends, but that has nothing to do with the production budget, it is a floating reward, if you don't make money, you don't have to take it, in the production budget they are this expense. ”
"The actor's fee is low because the money is mainly used for production, such as equipment, art props, post-production special effects, etc., if these budgets are too low, the quality of the film will plummet. This budget table is to ensure that all aspects of film production have sufficient funds to ensure the quality of the film. ”
"The producer takes so much?" Zhang Qian was a little excited.
"Ha, don't think too much about it. The reason why the production team takes so much is because they set up the whole plate. For example, if you Zhang Qian, if you can get a good crew, and then you can get an investment, then you are the boss of this project, and you are invited to come over with any director, cinematographer, etc. That's why you take more. ”
"You also have to know that not every film has to be a producer or a cinematographer. For example, Brother Xiong, if there is a movie with an investment of 100 million yuan now, can you handle it with your level of photography? In the same way, a movie with 100 million plates, can you afford Zhang Qian? ”
He Fang said with a smile.
"If the technology doesn't work, we can do what we can, I just care about what you mean, in the future, the group will give money according to the proportion of the production cost, and this money is for individuals. And if you take a stake in the company, the dividends are the money earned from the film, and the two are not related? Jiao Guoxiong said with interest.
"Of course, that's pretty clear."