025 Communicate a business idea? No, it's the elimination of prejudice
Qian Lin is very busy, she doesn't have much enthusiasm for a returned director who makes commercial films, as a teacher who teaches film art in school every day, she hasn't seen any commercial movies, she still thinks that movies should have a certain degree of artistry, and she doesn't recognize it from the bottom of her heart.
But where is this movie, there is no theme, no art, no art, and audio-visual...... It's all Hollywood sports shots, and the colors are vibrant. Moreover, it is full of vulgar commercial shots.
But as a film teacher, she has to admit that "Far Cry" is more in line with commercial standards than many domestic movies, and it is a proper standard commercial movie.
The logic of the story is complete, the dramatic conflict is fierce, the relationship between the characters is clear, the commercial elements are full, and the atmosphere is in place. Although there was some crotch pulling in the performance, the director cleverly avoided the problems in the actors' performances.
In this movie, there must be flesh and meat, action and action, and thriller and thriller...... The key is that in the end, there is an open-ended ending for you, which can make the audience think about it after watching it, although it is not advanced, but it is also a very standard thriller technique.
So after Qian Lin read it, she wanted to criticize it, but she didn't know how to criticize, so she could only criticize this film for being too vulgar.
In fact, on the other side of her heart, she really feels that directors who have received formal Hollywood training really have a complete set of creative techniques in commercial films, which is not available to domestic directors. Nowadays, even if a domestic director makes a commercial film, he tries his best to stuff it with personal things such as 'author's expression' and 'advanced thought', for fear that others will say that his film has no thought and no soul.
But "Far Cry" is very pure, business is business to the end, without any so-called 'thought' and 'soul'.
"Director He, do you want to read it first and then talk about it, or will we tell you about it first? Or do you share your thoughts with us? He Lin asked after taking He Fang into the editing room.
"I'll watch it first, and I'll tell you what I think when I'm done." He Fang said.
"So, now this first cut version has a length of 150 minutes, so I'll watch it first, I'll be busy. After reading it, you call me, and then we will talk in detail. ”
"Okay, no problem, Mr. Qian, you can get busy first."
……
For three hours, it was dark, and He Fang finished reading this first cut and filled two A4 sheets of paper with his opinions.
After that, everyone can only have a meal together first, who is the treat, and has a restaurant outside.
After Mr. Qian chatted with He Fang about some film technology, she felt that He Fang's ideas and her thinking were complementary to hers.
Because she studies the artistry of films, of course, she thinks that she has watched so many Hollywood commercial films, and her understanding of commercial films is also very sufficient, and she also teaches students about commercial film analysis.
But after talking to He Fang about commercial films, she found that the commercial films she talked about were just commercial films that Chinese thought they knew, and they were different from real commercial films in Hollywood.
Let's not talk about the process of this production division of labor, this Qian Lin understands it, after all, this is not a secret, everyone knows what Hollywood's producer-centric system means.
Talking about how low-budget films can be made commercial and exquisite, take "Far Cry" and they discussed it.
When the production cost and cycle are limited, how to achieve excellent production, and so that the commercial elements are not left behind.
He Fang told him what he told several actors before, that is, how to use sports shots, light and shadow, props, and medium shots and small panoramic shots to disrupt the audience's field of vision, to cover up the low cost and the lack of actors' acting skills.
"You mean to say there's something wrong with the way we're acting right now?" Qian Lin is very interested in this.
"I can't say that there is a problem, I can only say that our current shooting method is very unfriendly to new actors. It is impossible for a rookie actor to be very qualified in acting, but the director will jam a close-up or close-up shot of the rookie actor's face at every turn, do you say they can perform? That's all flaws. The point is that our directors have learned to shoot movies with fixed lenses, at most using a rail push or a swing arm to shake an overhead shot. If you use too many fixed lenses, the movie picture will be very stable and unchanged, and the energy of the audience at this time will be all on the actor's face and the actor's performance. Because the viewer will only pay attention to the moving images that can attract their attention in a fixed environment. ”
"In fact, this is an endless loop, if you want to control the cost, you have to use some rookie actors, and you can't afford to become famous. But once you use a rookie actor, the rookie actor's acting skills are all problems, the quality of your movie will decline, and then it will be a bad movie. However, you don't use rookie actors, what do rookie actors rely on to improve? Can acting skills be made by staying up to age? Low-budget movies can't get ahead, and new actors can't get ahead, in fact, it's a problem with our shooting mode. ”
Qian Lin listened to He Fang's interpretation, she nodded thoughtfully, and then drank beer silently.
This seems like a simple commercial movie, but it's really not that simple.
For example, Chen Kaige can't play it, for example, the sixth-generation directors can make literary films, but they can't play commercial films. Because they always like to add some of their personal 'thoughts' to the movie, injecting a kind of 'soul' into the movie, which often leads to the wrong direction of the movie.
In their eyes, simple commercial films have become something that high-level literary directors can't play, and the problem here is not as simple as they think.
"Of course, what I'm talking about is just some of the differences in the creation, but there are actually a lot of differences. For example, in this editing, if it is replaced by a domestic director, he will want to die for the editing rights, and he can't wait to become an editor to cut the movie. In Hollywood, directors also want editing rights, but this possibility is very rare, very simple, when the director integrates the three rights of editing, directing, and editing, it is against the creative laws of commercial films. Commercial films are not auteur films, and there is no need for directors to desperately instill any 'thoughts' and 'souls' into the audience. ”
"In addition, let's just say that this producer-centric system will make the budget of the entire crew more reasonable. Do you see why the production cost of my "Far Cry" is only 3 million, but the props, scenes, lighting, art, and costumes in it are not bad? Because I didn't deduct the budget that each department should have, just our area, the lighting equipment budget is 80,000 yuan, and we basically use all the lights that can be used. So, you can see that the light and shadow in our lens definitely don't have the plastic feeling of cutting corners. Besides, we don't have enough budget for this art set and props, but I used my limited money on the scenes and props that need to be reflected, in order to save costs, we can borrow the scenery if we can, but I will definitely make the scenery and props do it right. ”
"There is also service, I heard that the production cost of 3 million movies in China, the service is generally borrowed or bought on the market bargain. But we are not ambiguous, we are a high-end product that pulls sponsors, and we will never let the audience feel inferior at first glance. ”
"Of course, these production concepts may allow us to make a movie that people can't fault with only three million. In China, I heard that "Crazy Stone" also cost more than 3 million, but if you look at their picture and quality, can it be compared with ours? ”
He didn't want to brag or show off the superiority of the business methods he learned in Hollywood, he just wanted to eliminate the prejudice against him from BJ filmmakers.
After all, he didn't come back to fight BJ's filmmakers, he just wanted to make movies to make money. He doesn't want to promote and carry forward any commercial film theory, he is not a theoretical school, he is a pragmatic school.
Why is Mango TV successful? Because Hunan people are pragmatic, we make what the audience wants to see. Of course, you can't blindly cater to it, blindly catering to it is the wrong way, so the audience still wants to watch the midnight show, is it done?