"Domestic films are in the same file as Hollywood blockbusters, and the box office has not been defeated"

The next day, a press release was immediately issued, the front page headline of "Xiaoxiang Morning News", there is no way, how can you do your own good things without publicizing them?

"Yesterday, two new movies in the summer file were released, a Hollywood imported blockbuster "Harry Polly and the Half-Blood Prince" and another domestic low-budget movie "Far Cry". The well-known Harry Potter series ...... Our domestic low-cost films are low-cost films invested by our Lake Film Group and produced by Changsha Tuanhuo Culture Development Co., Ltd., with a production cost of only 3 million yuan. However, what is unexpected is that in the competition between the two films yesterday, the box office of "Far Cry" was 10.84 million, although it was only half of the 20 million on the first day of "Harry Potter and the Half-Blood Prince", but the production cost of the two movies is very different......"

He Fang saw this report on the Internet, he was a little crying and laughing, the box office is only half of others, so he can find out the angle of bragging?

Advantage in me?

However, what He Fang didn't know was that in another time and space, this version of "Harry Potter and the Half-Blood Prince" did not achieve much outstanding box office in China, and finally only won 156 million box office, far lower than everyone's expected two or three hundred million.

Although the angle of this advertorial is novel, it does not affect the liking of the Chinese people, especially the enthusiasm of the Hunan audience.

Today, He Fang and his entourage are going to run six theaters in the capital, and they have to be so diligent in the roadshow, and they have to go back to Changsha on the 17th to participate in the live broadcast of the fourth game of the finals of "Happy Girl".

This is the task given by Hunan Radio and Television, and Hunan's films must be supported, alas, it's good to have thighs.

He Fang swiped the news on the Internet, and suddenly swiped several film reviews in the blog, such as this one called "The Surprise of Domestic Movies, [Far Cry] A Movie That People Can Watch in One Breath", author Shui Muding.

"Thriller movies are a powerful tool for domestic low-budget films to break through in recent years, but thriller movies are no less difficult than comedy movies. Comedy movies need to give the audience a small laugh in one minute, a big laugh in five minutes, and dense laughter and ups and downs of the plot can make a comedy successful. "Similarly, in an excellent thriller, you not only have to set the thriller points intensively, but also make the audience not disgusted, not to challenge the audience's bottom line of horror, and the plot must be strict. In particular, how to commercialize thrillers instead of niche them is a very difficult challenge. ”

"And I saw a movie yesterday that strikes a complete balance between thriller and business, it is our domestic film "Far Cry", this film can not only scare you, but also cool you, it has achieved a perfect balance in the middle, yesterday when I watched it for the first time, I inadvertently finished watching the movie, and I was addicted to watching it in one breath, so I watched it a second time, and I think the excellent points of this movie are summarized as follows......"

He Fang looked at this film critic and nodded with satisfaction, in fact, not all film critics in China pursue art, there are still those who understand commercial films.

However, at this time, another film review scolded "Far Cry" like, and the author named Zifeiyu bluntly said that he had a painful experience in the cinema yesterday.

"It wasn't until I published this review that I learned that Far Cry was so high at the box office on the first day. But I'm not going to flatter, I'm still going to say my point. The high box office of this film should be caused by the large number of shots of bikini actresses, right? Domestic film directors do not study film art well, but use this opportunistic way to fight for the box office, which is a lewd practice. Anyway, what is the theme that I didn't see it in Far Cry? Where is the idea of its author? The actors' performances in the film are even more disastrous, and the director uses distractions to cover them up. Other than that, I don't see the expression of the language of the lens......"

Seeing the film reviews criticizing the movie, He Fang just smiled, after all, "Far Cry" is indeed a bit explicit in the eyes of domestic filmmakers.

But it doesn't matter, only when the movie has likes and scolds, will the movie be popular.

Thinking of this, he called Zhang Qian.

"Zhang Qian, quickly organize people to scold our movies on the Internet."

"Huh? Scold...... Oh, hype, huh? Okay, how to fry? Zhang Qian was just stunned for a moment, and immediately understood.

"There is a film critic on the blog called 'Zi Feiyu', he wrote a film review criticizing the movie Far Cry, and you organized people to scold him along the lines. But it is necessary to scold separately, such as a thousand scolding movies for being vulgar, and selling meat with D-cup actresses. scolded the movie again for having no sense of art and no soul. Also, what does Director Shuang want to express in addition to scolding the movie. Just scolded. ”

"Ha, okay. Do you want someone to like it? Zhang Qian asked.

"Of course you have to have it, and organize a group of people to praise it, you should understand this." He Fang said with a smile.

"Okay, understood."

"Bigger amounts, don't just a few comments in a few forums, let actors, directors, hosts, and filmmakers participate. To be hot, a lot of heat, a lot of heat, a lot of a lot of heat. If the heat is not enough, you go to Mr. He Jiu of Mango Station and let them speak, just say that the scale is indeed a little bigger, and the celebrities of Mango Station can be dispatched. Don't just say nice things, bring the heat up. ”

"Okay, I know, I'll arrange it right away." Zhang Qian received the instructions and immediately went to do it.

And He Fang here also went to the hotel restaurant for breakfast, and then met with the crew to prepare for today's roadshow.

The cinemas I want to go to today include Xingmei International Cinema (World Trade Center), Wanda International Cinema (CBD), Zhongguancun Meijia Happy Cinema, UME International Cinema (Shuangjing Store), Capital Cinema Xidan Store, Broadway Cinema (Wangfujing Store), Hengdian Cinema (Wangfujing Department Store Store), etc., all of which are BJ's most box office theaters.

Nowadays, movie theaters still welcome crews to roadshows, after all, there are very few crews going to roadshows. If the crew goes, it will definitely bring a huge star effect to the storefront.

It's only 09 years now, this thing is not on the rise yet, and the current crew roadshow says at most that they will go to Beijing, Guangzhou, and Shenzhen, and basically don't say anything about running several movie theaters in one city to meet the audience directly.

So when the crew of "Far Cry" appeared in the cinema, the entire cinema hall was agitated, especially a few coolly dressed actresses who were still posing there, which almost caused a stampede in the cinema.

"Shen Yilin, I love you, wow, it's so big in reality."

As soon as the crew came on stage, someone in the crowd shouted, and Xu Dongdong also waved happily and made a flying kiss.

"Wow, this movie is worth ...... ticket"

"This row is full of big Ds, it's really enjoyable."

"I'll go, I don't know these stars, but they're so good-looking......"

The host on stage is not very familiar with this business, "Okay, let's let our director say a few words." ”

The host is also a bachelor, and after speaking, he threw the microphone to He Fang, who picked up the microphone and blew it.

"Guys, did you enjoy watching the movie?"

With He Fang's shout, the audience's enthusiasm immediately came.

"It's enjoyable."

"Isn't it cool?"

"Cool."

"Okay, there will be more cool things later, you can take photos and sign autographs with our actresses, but the premise is that you have to promise to go back and introduce five friends to buy tickets to watch our movies, can you do it?"

"Can ......"

"Uh, okay, it looks like we're not in the mood to talk about anything else, just take a group photo?"

"Good ......"

……