Chapter 157 Celebrity Endorsement Advertising

As one of the four Asian tigers recognized by the outside world, Xiangcheng also enjoys the reputation of the world's financial capital by virtue of the United Exchange. This also means that the rise and fall of the financial stock market will inevitably affect other economies in Xiangcheng.

Faced with the government's efforts to raise funds to bail out the market, and even announced a series of measures to help alleviate the crisis, investors did not buy it. As Mu Shanhe said, the act of forcibly closing the market actually undermines the rules of free trade.

Naturally, investors withdrew their funds out of this distrust. The money that the government used to bail out the market simply could not contain the collapse of the stock market. For a time, the entire Xiangcheng seemed to be shrouded in the haze of the stock market's heavy fall.

Xu Siwen, who has been in charge of the luggage factory recently, heard the news of the stock market crash, and called Mu Shanhe with great concern to inquire. Listening to the other party's worries, he even said that it didn't matter if he lost it, so that he didn't have to feel guilty.

Mu Shanhe, who heard this, said with some tears and laughter: "Who stipulates that if the stock market falls hard, you must lose money?" Anyway, you've played futures with me, so you should know that some people buy up, and some people buy down, right? ”

"Then you mean, Lao Tzubai is worried? Wait, you're not going to buy down, are you? So we made money again on this investment? ”

Facing Xu Siwen, who was a little excited, Mu Shanhe also smiled and said: "I didn't make it, I lost it all." Anyway, you said you don't have to feel guilty, then I don't need to feel guilty about hacking your principal and contract. ”

"Dare! If you dare to hack Lao Tzu's money, Lao Tzu will rely on you every day, disgusting you! ”

"Alright! I'll admit, you're really disgusting to me. I just hope that after returning to Beijing next, how will you explain these things to Xu Lao. After all, your gains this time may be beyond your imagination. ”

knew that Mu Shanhe was making fun of himself, but Xu Siwen was still a little excited: "Let's talk about it first, how much can I earn this time?" ”

"Aside from the principal and taxes, it should be fine to make a small goal."

"A small goal? How much is that? ”

"In hundreds of millions, let's do the math yourself!"

"What! I only invested 10 million, and I actually earned back 100 million, and I didn't rob the money so quickly, right? ”

"You're right! Doing financial investments, sometimes it is true that you can make money faster and more than you can grab money. It's just that next, your old man knows that the capital given to you has increased more than ten times, will he let you hand it over? ”

"That won't do! Say that this money is mine, whether it is a profit or a loss. He can't talk without words! In this way, wait for me to come to you, we must unify our tone when it comes to making money, and don't leak it out. ”

"I'm sure it's okay! But you're sure that Brother Zhou can also keep it a secret for you. ”

"Don't be afraid! Hehe, I will also learn from you the money I earned this time, and all of it will be deposited into my personal overseas account. If Brother Zhou asks, I will say that I lost my luck this time. Anyway, the money I made in the first two times was enough for me to make a difference. ”

In two soybean futures transactions, Xu Siwen, as an investor, has made tens of millions of profits. These tens of millions are not incense coins, but real U.S. knife foreign exchange. This money is also currently deposited in the Huayin account in Xiangcheng.

Although Xu Siwen knows that the above is in urgent need of foreign exchange now. The problem is that this is his own money, and it is impossible for the old man to let him contribute it. The bank borrowed it temporarily, so there must be no problem.

But borrowing these foreign currencies must also be approved by Xu Siwen. If he needs to use foreign exchange in the future, the bank must also cash in full. After all, to import some machinery and equipment, he also needs to pay foreign exchange.

That evening, Xu Siwen came to Mushanhe's residence again. Seeing Mu Shanhe, who had already cooked the meal, he was also very excited and said, "Mr. Mu, thank you!" Thank you very much, you brought my brother to make a fortune! ”

"Don't you think it's hard for you to run errands now?"

"Surely not! Running errands is healthier, I like to run around, and when I have more things to do, I am happier. ”

If there is such a bottomless limit, Sun Xuan and the others are also quite speechless. But they all know that this son of the Xu family is only like this in front of his own boss. On the outside, his son-in-law style is also undaring to ignore his existence.

Compared with the early 80s, the ownership of Xiangcheng is still inconclusive. Now the future direction of Xiangcheng has become clear but cannot be changed. This also means that Xu Siwen, a son-in-law with an identity background, is even more difficult to provoke.

The most surprising thing for Mu Shanhe is that this inconspicuous son of the Xu family in China has connections with several Chinese-funded bigwigs in Xiangcheng. Although it's not a close friend, at least I can talk to a few big guys.

This alone is enough for Xu Siwen to start a business in Xiangcheng without too much interference from the outside world. As long as the Xu family does not go downhill, then these bigwigs who are committed to the motherland will also give the Xu family a few thin faces.

In a society of human affection, how can the bigwigs not understand the truth of relatives and old courtesies?

After three rounds of wine, Xu Siwen also said in a timely manner: "The bags produced by the company are now accumulating a lot. And we have prepared a lot of raw materials in advance. Even as you said, another batch of people was recruited.

But now you only produce but don't sell, and continue to backlog goods like this, aren't you worried that you won't be able to sell? If we want to start sales in advance and continue to produce inventory, I'm afraid we won't be able to fund it for too long. ”

"Then go ahead and inject money! If we were short of money before, then there is no shortage of funds now. Stocking up more is also a preparation for the follow-up paving. Although we have exclusive patents, can you guarantee that no one will pirate and copy them? ”

"Okay! Anyway, you're a major shareholder, you're not afraid of me, I'm afraid of a yarn! ”

"However, your concerns are not unfounded. Before that, I focused on investment, and I didn't have much time to ask about Phoenix Industrial. Now that the time is ripe, you can send endorsement invitations to Zhang Guorong and Wang Zuxian as I said before.

The price can be on the market, and you can find a director with good skills to shoot an advertising video directly. Then take these commercials and go to wireless and ATV to advertise. As long as the advertisement is good, the dealer will naturally take the initiative to find the door.

First set up the Xiangcheng market, and then advertise to Baocheng and other Asian markets. If the sales meet expectations, you can also consider inviting well-known artists abroad to shoot luggage advertisements to completely start the popularity of Phoenix bags. ”

"Then I'm afraid the cost of advertising is not small, right?"

"The wool is out of the sheep, our bags sell well, are we still afraid to pay advertising endorsement fees? What I'm really worried about now is that after the market is rolled out, the luggage factory in Xiangcheng alone will not be able to meet the order at all, understand? ”

Although he felt that this was a bit exaggerated, after listening to Mu Shanhe's publicity and sales strategy, Xu Siwen felt that it was very possible. Thinking of this, he suddenly felt that it might be safer to accumulate more inventory.

If the follow-up order explodes, at least there is still time for him to expand. When the time comes, investing in the Special Economic Zone and setting up factories can also reduce the cost of bags and bags. Even if someone pirates the production, with the low cost of the mainland, these pirate manufacturers can be crushed!

(End of chapter)