110 Where is the return on the movie so high?

Since they were talking about cooperation intentions, the two talked about a lot of cooperation details.

He Fang even recommended to Wang Changtian the filming consulting service jointly created by Changsha Tuanhuo and Huying Group, and he felt that the light needed this now.

"What is the main service of this consulting service?" Wang Changtian asked.

Speaking of this, he took a big sip of tea and was about to say something more attractive.

"As you said before, you can't find a good script, you don't know how to control the cost and quality of the film, you don't know how to choose a good director, you don't know how to bind the director in the contract with the director. Even, you don't know what kind of movie the market needs. ”

"Our consulting services are here to help you solve these problems." He Fang took a puff of cigarette after speaking, and then continued: "Our consultation is divided into three parts, pre-production consultation, production consultation, and publicity consultation. ”

Wang Changtian asked curiously, "Can you elaborate on it?" ”

"Of course, I won't talk about it, you guys did a good job. I'll just talk about the first two, let's talk about pre-production consultation first. ”

"In fact, what we use is to sinicize some of Hollywood's practices, for example, you want to make a film, and then you are not sure about the quality of the script, how to choose the main creator, and how to make the budget, then you find us, and we will solve the problem."

"First of all, for the script, we will have a script green light system similar to Hollywood, that is, there will be two evaluations of the script. One is to evaluate the quality of the script, such as whether the story logic is reasonable, whether the character portrayal is in place, whether the plot setting is exquisite, whether the emotional rendering can resonate with the audience, and whether the script is within the specific budget of the shooting feasibility. This is purely to judge the quality of the script and whether it is qualified. ”

"The other is to evaluate whether the subject matter of the script and the selling point of the story meet the market demand, and we will have a special market research department for this, which will conduct research on fans in theaters in major cities. For example, the script you handed over is "The Whole City is on Alert", then through research, through the trend of Hong Kong films in the mainland market over the years, analyze the audience of action movies...... After a series of data collection is completed, we will give an analysis suggestion, such as how high the market acceptance of this type of theme and story selling point, what is the box office expectation, and what is the best range of production costs, etc. ”

"These are two kinds of evaluation of the script, of course, some companies may not pass the script after evaluation, but they still want to make the story for some reason. Then we can also take over the script modification business, and change the unqualified script to qualified. ”

"Of course, these are all operational matters, so I won't talk about them here."

There is so much to say about the script alone, and He Fang took another big sip of tea.

Wang Changtian nodded after hearing this, "This major, if I had your business, then I wouldn't have lost money if I invested in so many movies." ”

"In fact, the quality of the movie is not good, and the script is fundamental, but it is not quite. Because having a good script but not a good production is also fake, this is our next consulting service, advising the main creator. ”

"For example, which photographers are capable of doing their jobs? What about the price? What's the style? What art styles are there? What about the technology...... Including directors, actors, etc., there will be a comprehensive evaluation in the one-person evaluation system between our company and Huying Group, and some of the main creators in the film and television industry will be evaluated and scored. ”

"In this way, when we encounter different film projects, we can recommend what kind of main creators. Of course, this can also be inquired and selected by the customer himself. ”

"In addition to the main creator, we also have a professional production consultant who will give a specific budget proposal and filming cycle advice, so that we can save costs with reasonable investment and reasonable control cycle."

"Finally, we also have an investment and financing service, if we encounter a good script and a good project, when the producer does not have enough funds, after our comprehensive evaluation, we feel that we can participate in the investment, we will participate."

"If some investors have money, but they don't understand film investment, they can entrust the money to our investment and financing services, and we will help him invest, Guo Zhaosheng, the boss of Fujian Desheng Group, who cooperated with me in the first film before, and Guo Zong, now puts his money in it."

…… After He Fang further introduced their consulting services, Wang Changtian became more and more shocked the more he listened.

"No, according to what you say, then a layman will find you with a script and then he can make a movie?"

"The theory is this, we just want to make most of the investors make money, and at the same time protect most of the film creators to make money."

He Fang nodded.

"Shhh...... This is good...... "Wang Changtian is very smart, he realized after a little thought that this consulting service is done, if it becomes an industry standard in the future, it will be able to determine the level and income of the main creators......

Isn't this the right to grasp and formulate the industry's discourse?

Then, who will have a high level in the future, and who will set how much the cost will not be controlled by Changsha Tuanhuo and Huying Group?

"However, Director He, isn't the evaluation system you mentioned afraid of resistance from artists? This ......"

"Haha, Mr. Wang, we have also thought of what you said, so we will cooperate with the Film Association, the Actors Association, the Directors Association, the Photography Association, and the Producers Association...... and other associations, plus major film and television companies to comprehensively score employees, it is not up to us to have the final say. ”

"Then I understand when you say that, so can we join in the study of this preliminary work?"

He Fang looked at Wang Changtian and smiled mysteriously, it seems that the boss is not a fool, he is shrewd.

"Of course you can, not only you can join, but also big film companies and studios can join in the future. We hope to make this assessment industry-wide. ”

Wang Changtian narrowed his eyes, and then gave a thumbs up: "Director He, Gao Ming, really Gao Ming, what kind of director are you, I didn't expect to play business rules so slippery." ”

"Haha, Mr. Wang has won the award......"

The two of them talked a lot this night, and the more they talked about Wang Changtian, the more confident he was in the development of the film, and the more he recognized the set of industrialization rules that He Fang engaged.

Wang Changtian sighed that everyone was blindly fighting on their own before, filming indiscriminately, there was no set of guidelines, if there was such a set of rules, then Chinese films may really have a lot to do.

……

In the next few days, He Fang and Wang Baoqiang will continue to run the roadshow, and he will not relax because the box office has been at the top of the list these days.

This is how much you are sincere to the audience, how much sincerity the audience has to you.

If you keep trying to fool the audience, then the audience won't support you.

Some filmmakers are always fooling the audience, self-centered, and filming what they think is good film and television works. In the end, the box office or ratings are not good, and they scold the audience in turn, this kind of person is insincere in making film and television.

The audience goes to the cinema to support you, doesn't they just want to watch some good content, and then if they have the opportunity, they can also meet real people in an offline theater.

If you don't meet this requirement of the audience, why should the audience pay real money to support you?

As of August 16, "Single Zoo" has been released for a month, just five weeks and three days, and the weekly box office will be: 41.26 million in the first three days, 73.02 million in the second week, 41.76 million in the third week, 21.88 million in the fourth week, and 15.89 million in the fifth week.

The total box office reached 193.81 million, that is, 193.81 million, and there is a box office less than 7 million away from 200 million.

The media has also paid a high level of attention:

"[Single Zoo] has been released with a total box office of nearly 200 million per month, the highest-grossing literary film in history"

How does [Single Zoo] balance the artistic and commercial? Worth thinking about》

The success of "Single Zoo" marks the rise of young director He Fang

……

Of course, in addition to the success of "Single Zoo", the box office of "People in Embarrassment" is not bad, and it is not bad for ten days after its release.

On the first day of August 6, it was 16.54 million, 17.78 million on the 7th, 18.96 million on the 8th, 11.25 million on the 9th, 12.51 million on the 10th, 10.34 million on the 11th, 9.97 million on the 12th, 10.17 million on the 13th, 12.88 million on the 14th, 13.56 million on the 15th, and 8.65 million on the 16th.

The total box office in the first ten days of release was 142.61 million, that is, 142.61 million, tsk, this trend is to have another 200 million box office?

"Where is the light of this summer vacation overshadowing Feng Xiaogang, two movies have become popular in a row"

"The audience prefers to watch newcomers flash, Feng Xiaogang is old"

"Feng Xiaogang: "Tangshan Earthquake" has a box office of more than 500 million, and some people say that I am old"

……

"Hehe, director Feng Xiaogang, don't be unconvinced, the audience likes the new and hates the old like this. Where is it, who still remembers the three old directors. Now He Fang not only brought us good movies, but also brought new atmosphere and new dreams to the audience. Because he wants to industrialize, because he wants to make sci-fi blockbusters...... Young audiences like this kind of person who breaks the existing order and rules. ”

"Yes, we want to watch Chinese own sci-fi blockbusters, let's stop watching comedies, tragic movies, historical movies, we want to watch sci-fi blockbusters......"

"He is the only one in China who dares to do this, and we believe that he can do it, because he studied under Cameron, because he has been in Hollywood for eight years......"

…… Many netizens on the Internet are blindly supporting He Fang, because He Fang has brought them a ray of light, and they think that if they grasp this light, they can see heaven.

"Netizens, don't blindly support me like this, I'm under a lot of pressure, in case I fail......"

He Fang spoke on Weibo.

"Don't worry, as long as you dare to do it, we will support it if you fail, and everyone will donate money if you run out of money. Chinese films now need people who dare to do things and people who dare to break through. ”

"Come on, where!"

"Where to go: [People are embarrassed] After the publicity, he went to Hollywood to audition for the actors of "Pacific Rim"

"On August 18, He Fang and representatives of Huying Group signed a strategic cooperation agreement with Guangguang Media in Beijing, and the three companies will carry out in-depth cooperation in film and television production"

"Lake Film Group: We hope to cooperate with companies and organizations in the whole industry in the process of industrialization"

China Film Group and Huayi Company Officially Signed the "Pacific Rim" Investment Cooperation Agreement with Huying Group and Changsha Tuanhuo Culture

"Three consecutive movies have a return rate of more than 300%, where is the return rate of the movie so high?" 》

"Not only won the award, but also made people jealous at the box office, where is the return rate of the movie released"

"One year, it only took one year, three movies made hundreds of millions, count how much money did the three movies make"

"He Fang uses the profits of three movies to tell everyone how profitable movies are when they are played"

……

Before He Fang went to the United States, a series of big moves really made the entire public opinion excited, and at the end of this summer vacation, I didn't expect that there would be such a sudden, Guangguang Media, China Film Group and Huayi Brothers are using practical actions to support Huying's industrialization reform.

"Director He, which actors are you going to Hollywood to talk about this time, I heard that "Pacific Rim" will start filming in October, will it be too late to talk about actors now?"

"Director He, can you disclose the specific content of your cooperation with Guangguang Media?"

"Director He, it is rumored that you are going to talk about Cameron as the executive producer and Leonardo as the starring role?"

He Fang was blocked by a group of reporters when he arrived at the capital airport, don't think too much, this is the bureau he did with Huayi.

"Pacific Rim needs big names to support the scene, and as for whether it is a combination of Cameron and Leonardo, I can't disclose." He Fang's answer was ambiguous and plausible, feeling like he was admitting that he had gone to ask Cameron and Leonardo, but it seemed like he didn't say anything.

After answering this question, he entered the security checkpoint and ignored the reporters.

……

"Mr. Wu, do you see it? Obviously, who is really going to talk about Cameron and Leonardo. Mr. Wu, if you think about it, the current annual return rate of stocks is about 20%, and even the annualized rate of the world's most powerful trading companies is only 40%. ”

"And real estate is only 10% a year a year, but do you know where the movie returns? The return rate of "Far Cry" is 379%, and the return rate of "Single Zoo" is currently 300%, but there is still an overseas box office that has not been released, and the return rate of "People in Embarrassment" is 310%. ”

"See? He Fang's films generally have a return of more than 300%, and his film production cycle is usually less than a year. In less than a year, invest one million and earn three million, where do you go to earn this money? It's not so fast to grab money. ”

"Pacific Rim said that it was an investment of 800 million, but it was against the global box office, so this premium is worth betting. One loss and three losses, even if it is a loss, it is impossible to lose cleanly, right? But don't you like the odds of three to one? ”

The more Mr. Wu listened, the more excited he became, but he stopped thinking about it: "Mr. Shi, what you said makes sense, but Huayi wants to pay a premium of 1.2 billion, which is ......"

"Mr. Wu, if it's you, do you have a premium? Obviously, the project that earns money does not transfer shares at a premium, and you don't dare to buy it. The broker surnamed Shi hurriedly replied.

"Shhh...... Makes sense, I'll think again, think again. ”

"Okay, Mr. Wu, think about it slowly, I still have to go to Mr. Fang, he is very interested, don't have a chance to buy it when you want to......"

(End of chapter)