Not only who spoke out on Weibo, but also Tuanhuo Culture, which basically welcomes all investors to invest in the film and television industry, but please participate rationally.

In another time and space, at the beginning of 2012, capital tycoons from all walks of life began to enter the film and television industry, and then brought a series of chaos to the film and television industry.

The years that caused a false prosperity in the film and television industry were also a few years of chaos.

What is the root cause? One is that there is no producer-centric mechanism in another time and space, and it is all director-centric. This has led to the fact that there are no professional producers who make reasonable use of investors' money to make their works brilliant and investors can make money, but all kinds of investors are deceived by many directors who cheat money, and they lose one after another.

After that, the investor personally went to the layman to guide the insider, and all for the purpose of making money, he only looked at the star traffic, not the quality of the film, and only wanted to be able to make money, no matter how sparse the operation would be.

For example, Kuailu Group defrauded 40 billion.

For example, the whole industry has tens of billions of tax evasion.

For example, the life of people in the circle is erosive, which leads to the outbreak of them gathering a certain mess from time to time and sucking something.

For example, a group of people with no acting skills are messing up film and television works.

……

A lot of chaos, this chaos finally reached the point of being uncontrollable, and finally in another time and space in 2018, it began to be regulated, but the problems caused have already arisen, and some of the measures came a little late.

Therefore, I can't listen to any free market theory, and I can't listen to it. Do you want to be market-oriented? Of course, there is no vitality without marketization. But isn't it good to let liberal marketization go unchecked? Of course not.

Laissez-faire marketization will produce only two results: one is extremely chaotic and vicious competition with no bottom line, and the other is the control of the market by a few companies that have formed a monopoly.

Either way, this is contrary to the original intention of the market, marketization is to prosper the market, let the market compete benignly, and thus promote the development of the industry.

And these two results, vicious competition leads to the demise of the industry, just like Hong Kong film piracy kills the genuine version, Hong Kong's managers think that this is a free market, so it doesn't matter, and in the end the genuine version is pirated to death.

Monopoly will turn the market into a pool of stagnant water, lifeless, which is contrary to the marketization of healthy competition in the market, and competitors are killed and eaten by the monopolist.

All this evolution happened in another time and space, so who must prevent this situation from happening again, so he wrote a long article, writing in great detail about this kind of chaos that may happen, and also writing industry rules and suggestions to be formulated in advance before the explosion of the film and television industry, so as to stop all the chaos that may occur in advance.

Of course, He Fang will not be stupid enough to write nonsense, so he took the establishment and improvement of Hollywood as a blueprint, and also talked about the chaos of capital in the development process of Hollywood, the chaos of the industry, and the rules established later.

In short, in a word, marketization does not mean that it is completely laissez-faire and disregarded, but it must be regulated. It can not be the government's action, but the industry association can be established, and then each association must have rules and regulations and disciplinary measures.

This long article has arrived on the table of the General Administration and the main leaders on the fifth day of the Lunar New Year, and everyone has different feelings after reading it.

For example, Wang Ju was discussing this issue when he was drinking tea with Han Sanping, and Wang Ju did not say good or bad at the first time.

"Old Han, how reasonable do you think this kid is saying?"

Han Sanping took a puff of his cigarette and thought for a moment.

"In general, I think He Fang is very disciplined, and the first thing he proposed in Huying's industrialization is the rules and regulations, as well as the top-level process design. It's the same this time, he said that the great development of the film and television industry should be based on the system first, and the rules should be established first, which is also this rule. ”

"It turns out that he is successful in Huying, at least now their set of operations is very smooth, and the rules of cooperation with external collaborators are clear, and everyone cooperates in a disciplined and disciplined manner."

Han Sanping didn't say whether He Fang's suggestions were good or bad, but just took He Fang's affairs in the Lake Film Group as an example.

People in the system are like this, they will blur their positions before they express their position, and if they support it, they will follow up and support it. If the boss is against it, then there is room for his own words, come to some 'However, Huying's success does not mean that it can also succeed in the industry, and the industry has complex ......' and other words turned around, and immediately became consistent with the line of the above.

Therefore, after listening to Han Sanping's words, Wang Ju nodded, "Your statement is reasonable and well-founded, I will bring this up when I go back to the meeting, and look at the opinions above." ”

“……”

The co-author Wang Ju has not expressed his position, it turns out that he is also because he is not clear about his position before the boss has expressed his position, he takes Han Sanping's words, that is, he wants to see everyone's opinions and then make his own decisions.

The ones are all old foxes, cunning and cunning.

On the afternoon of the fifth day of the Lunar New Year, a notice was issued from above, and relevant personnel held a meeting in the ministry at 9 a.m. on the eleventh day of the Lunar New Year to discuss this matter.

He Fang was also invited, after all, he wrote it. It just so happened that the promotion of "Pacific Rim" was also over, and he himself could go back to participate.

How was the international promotion of Pacific Rim arranged? Where is it now? Just look at this itinerary planner to find out.

Hong Kong on the first day, Singapore on the second day, Bangkok on the third day, Tokyo on the fourth day, New York on the fifth day, Dallas on the sixth day, Houston on the seventh day, Renton on the eighth day, and Paris on the ninth day.

This is the end of the global publicity of the entire Pacific Rim.

Looking at this itinerary, you can see that their focus is on Southeast Asia and the United States, and the rest of the region is London and Paris, and many places are not gone.

The real target of Hefang is actually in Southeast Asia, and the North American market may be lost at any time, because it will be greatly affected by the changes in the relationship between the two countries.

But Southeast Asia is the top priority, and if Chinese films want to go global, they must first go to Southeast Asia.

The first is the cultural homogeneity here, because there are many Chinese living here, and the culture here is deeply influenced by Confucian culture.

The second is that the market here is very large, there are 680 million people in Southeast Asia, this is a big market, although the degree of wealth is not high, but in addition to China, East Asia, Southeast Asia and South Asia The annual output of the film box office is more than 10 billion US dollars.

Among them, the box office of island countries is about 2 billion US dollars, the box office of India is about 1.8 billion US dollars, the box office of South Korea is about 1.4 billion US dollars, and the rest are from Southeast Asian and South Asian countries. Among them, Southeast Asia has an annual box office of about $4 billion.

So, if Chinese films can win Southeast Asia all year round, how big of a market will it be? If relations with East Asia are stable, it is good to win the markets of the two East Asian countries and have a corresponding share of the $3.4 billion market, but it is difficult to influence the relations between the three countries.

Don't think about South Asia, that's India's traditional territory, don't say that Chinese movies or Hollywood movies can't enter the South Asian market.

Therefore, in He's vision, the first step in the international market is to develop the Southeast Asian market first, and make it the basic plate of the overseas market for Chinese films.

The second step is to stabilize a certain North American market, although the North American market is affected by national relations, but at least it is better than the two East Asian countries, after all, the Hollywood market also needs the Chinese market, which forms a clamp.

I'm open to you, and you're going to be partially open to me. If you're playing tricks on my films, I'm going to play tricks on yours too. Therefore, the North American market is better developed than the East Asian market.

The third step is to talk about other markets, which is after the first and second steps of Chinese films.

This is the original intention of the "Pacific Rim" promotional route, with Hong Kong, Singapore, Bangkok and Tokyo being the focus.

……

But as soon as they arrived in the United States to publicize, they encountered some things that were not very pleasant.

Even when "Pacific Rim" was promoted in the United States, many American fans were still very supportive, but there were some Chinese holding signs in front of the movie theater.

This really made a few Chinese creators speechless, let's just make a movie, what interests of these people have been offended? Why do you have to hold up a sign to hate the country?

These people are really embarrassed, and the key is that these people are all Chinese, including those from Taiwan Province and cults, and most of them are mainlanders who hold up signs with green cards.

He Fang didn't say anything to the reporters about these people, but when they looked into their eyes, the others lowered their heads in shame, while some gritted their teeth

"Don't our embassies and consulates care?" Wu Jing asked.

"How? They didn't rush in, but in the public areas on the periphery. ”

"It's useless to call the police?"

"There's a piece of, these people were instigated by the Americans, and you expect them to take care of things? As soon as they called the police, they said that this is free speech in the United States. ”

"......" Wu Jing clenched his fists after hearing this, he was really angry and had nowhere to spill, he was really aggrieved.

"Okay, our image abroad has been tarnished by the Western media and some of our own country-hating compatriots, and it won't be much better to go to London and Paris, so you have to be mentally prepared." He Fang smiled bitterly.

He wasn't angry, but what could he do? People use two tricks, one is the black media in the West, and the other is that the Chinese themselves go around holding signs, marching, distributing leaflets, giving speeches, and publishing books.

This is the reason why many foreigners regard China as a hell, and many ordinary Westerners do not know the truth, and when they talk about China, they shake their heads, thinking that there are many demons there.

……

They spent a day in Dallas, and it was clear that the people of Dallas had a mediocre response to "Pacific Rim."

Because Americans have watched too many sci-fi stories of this kind of earthlings fighting aliens, but this time "Pacific Rim" is more refined and the plot is better. So, it's not good, it's not bad. The same is true for box office performance in North America these days, not good, but not bad.

After all, there are millions of dollars at the box office every day, 6.03 million on the third day of the Lunar New Year, 5.42 million on the fourth day of the Lunar New Year, and 7.65 million on the fifth day of the Lunar New Year. Because it's Friday, it's weekend.

Why did the crew of "Pacific Rim" come to Dallas, because this is the third highest grossing urban area in the United States, it should be said that the Dallas-Fort Worth metropolitan area is the top three urban areas in the United States at the box office, referring to the metropolis composed of Dallas, Fort Worth, and Arlington, covering 12 counties and a total population of 6.87 million.

New York has a population of just over 8 million, and Los Angeles, the second-largest city in the city, has a population of just over 4 million, so it's no surprise that the Dallas metro area is among the top three grossing cities in the United States.

In addition to the Dallas metropolitan area in Texas, there is also a Houston that is also very good at the box office, and when you talk about Houston, you will think of Yao Ming's Houston Rockets.

Previously, the publicity team originally wanted to pull Team Rocket together to do some publicity, but the price was too high, so they gave up.

On the eighth day of the Lunar New Year, the crew of "Pacific Rim" ended the propaganda in the United States and flew to London.

And the seven-day schedule of China's Spring Festival has officially ended, and the second week of global release has also ended. It just so happens that it's time to sum up the box office.

China's Spring Festival file, the box office of "Pacific Rim" from the first day to the seventh day of the new year is: 90.51 million, 95.66 million, 92.33 million, 93.45 million, 95.08 million, 76.52 million, 65.43 million, the box office of the seventh day of the second day of the new year is the highest 95.66 million, and the box office of the sixth and seventh days of the new year is declining, because the peak of returning to the city after the Spring Festival holiday has affected the box office.

But the box office data of these seven days is enough to go down in the history of the Chinese film box office, setting many records.

The total box office of the Spring Festival stalls in seven days reached 608.98 million, that is, a box office of 609 million yuan was created in seven days, and it only took seven days to do so.

This is shocking enough, the previous Chinese film box office champion "Let the Bullets Fly" took two months to box office of more than 600 million, while "Pacific Rim" only took seven days.

In addition to the domestic box office explosion, in fact, it is also the history of Chinese films in the world.

The seven days in North America were: $5.89 million, $6.13 million, 6.03 million, 5.42 million, 7.65 million, 7.94 million, and 6.93 million, and the total box office in the seven days of the second week reached $45.99 million. Coupled with 32.66 million in the first three days, the total box office reached $78.65 million, and the final box office in North America exceeded 100 million.

The rest of the world was even better, earning $114.98 million, or $115 million, in the second week.

"Pacific Rim" grossed $379.37 million worldwide in two weeks after its release, or $379 million. This data can rank in the top 30 in the global movie box office data, which is stable.

(End of chapter)