He Fang and Alima had a Hunan dinner at his villa, and then the two walked to the pavilion in the courtyard and began to smoke and drink tea.

"Director He, I read your plan today, and I discussed it with my colleagues. Director He, are you really just studying directing? Alima asked, confused.

"Huh? Can you still see that I also studied acting? He Fang asked rhetorically.

"Poof, haha, I mean you are definitely a very powerful Internet business thinking, just your idea can be pulled into the angel wheel in Silicon Valley in the United States. The Internet plus film and television is still such an easy thing to monetize, which is much more powerful than other Internet concepts. Alima complimented.

"Well, I only have ideas, but I don't have the ability to implement them, and I haven't been an Internet company, and I don't understand technology or Internet operations. However, you Ali understand, so you talk to me about cooperating, and this is the first thing that comes to my mind. He Fang picked up the teacup and took a sip of tea.

"I thought you'd pull us into a production company......"

"No, Mr. Ma, you don't need to be your own producer. Wouldn't it be more profitable to produce products than to sell them, and so many factories are more profitable than Taobao? Is it necessary for Taobao to build factories for production? ”

He Fang asked rhetorically.

"Hey, what you said makes a lot of sense, what do you mean if we want to do film and television, don't do production, just do Internet film and television?" Alima tapped the cigarette in his hand and lit it.

"Of course, why not do what you're good at and challenge yourself to be unprofessional? Do you think that filmmaking is the least professional to need? On the contrary, this is the most important professional threshold, otherwise there would not be so many schools all over the world dedicated to teaching this profession. ”

"Moreover, there is not only a professional threshold, but also a financial threshold. Don't look at a movie with a lot of room to invest millions to hundreds of millions, in fact, if you don't understand film production, take a billion to invest in a movie, I dare to guarantee that you will lose at most three years and lose it. But after three years you'll be guaranteed to make money? It's hard to say. If you don't believe it, you can invest a billion to play for three years and give it a try. ”

He Fang's words made Alima a little dignified, he had always thought that film and television production should be very simple, and he had cooperated with Huayi for many years, and Mr. Wang had always told him that it was easy......

"Is this hard? High barrier to entry? General Alima asked, suspicious.

"There are only three and a half film and television companies in China that really make money, one is called Huayi, one is called New Picture, another is called Changsha Tuanhuo, and the other half is called Bona. Except for these three and a half, the others are all losses. Mr. Ma, do you think other families have no money or no professional filmmakers? ”

"Moreover, among these three and a half companies, if you analyze them carefully, you will find that Huayi and Xinxiang rely on two directors to make money, and they don't vote for other directors' movies, but only vote for these two directors, so the two of them can make money. And the reason why Bona can make money is because his family has won half of the country's publicity. ”

He Fang said this, took a sip of tea from the teacup, then flicked off the ash and continued to smoke.

Alima nodded slowly at this and pondered.

"Moreover, movies are really so good to make money, why doesn't China Film make money? Why doesn't Shangying continue to invest money in filming? Is there no money to invest in the film? Or is there no talent in the film? Why do many film studios go to filmization and build buildings to collect rent to live? ”

He Fang said again.

Alima squinted his eyes and thought for a moment, then looked at where he was: "Then why does your Tuanhuo culture make money?" ”

"That's a good question, because I play differently than them, and I learned the Hollywood one. Also, now Tuanhuo culture is actually not much different from Huayi, Huayi relies on director Feng Xiaogang to make money, and Tuanhuo culture relies on me to make money. Although our rookie director has already succeeded in a movie, it doesn't mean that he is really on the right path, and it depends on the follow-up. ”

Alima spat out his cigarette and nodded, what he said was an objective fact, and he felt that there was no problem with this.

"According to what you say, this film making industry is really a very high threshold, and with all the strength of China, three and a half companies can succeed. Okay, okay, Director He, it's very good that you reminded me of this, I almost believed other people's remarks, saying that film and television are good to do. ”

Alima shook his head after speaking, he was really almost fooled.

In fact, he was fooled in another time and space, and in another time and space, Alibaba Pictures lost a lot of money in the first few years, and later learned a lesson and did not make his own production but turned to film investment.

"Hehe...... "He Fang just smiled and didn't speak, people deceived Ali Ma that it was also to pull investment from him, no, without Ali Ma's investment, how can Huayi and Culture China make money?

Dong Ping of Culture China has not made a few film and television works, but he has invested in some popular works, such as "Crouching Tiger, Hidden Dragon", "Jing Ke Assassinates King Qin", "The Devil is Coming", "If You Have Something to Say", but these are not produced by them.

He fooled Alima with these vain qualifications, and then sold Cultural China to Alima for 700 million US dollars.

can only say that Alima's money is easy to cheat, Alima is known as the most able to fool others, and his level of fooling can be higher than that of the film and television industry? He was not fooled by the film and television industry, spending tens of billions.

Speaking of which, He Fang is still really conscientious and is helping Alima to stop losses for future investments.

"Okay, your idea of this Maoyan website is really great, but you said that you want to produce a ticket machine in every theater, and no one has ever done this machine." Arima said.

"This machine is very simple and the cost is not high, and the cost of each machine is up to a few thousand dollars. Moreover, theaters are also willing to put it on, because with this thing, can it reduce their employment costs? There is no need for a conductor, a one-time investment of thousands of dollars can be exchanged for subtracting the perennial expenses of a few conductors. We're good, they're good. We're doing a win-win thing. ”

"We have occupied the smart ticketing market, the theater has reduced labor costs, and the consumption has saved more time and cost by saving on-site ticket purchases. And what about the propagandists? With direct-to-consumer website promotion. ”

He Fang earnestly induced.

"Well, this is, it's a good thing to win more, our purpose is to win more, the more the better, everyone makes money together and can't go down." Ali agrees with this idea.

"The most important thing is that there is no resistance to this thing. You're going to open a movie theater now, and you're a competitor to other movie theaters, right? You go to make a movie, and you are someone else's competitor when the movie is released, right? But you are engaged in Internet ticketing and publicity, who are you competing with? ”

"If there is no competition, it means that this system is not only feasible in China, but also can be quickly rolled out globally. When the time comes, the global film companies will not be able to avoid you. You say we don't have to compete with others to get the global market, can we do this? ”

"You open Ali and Amazon to compete with eBay, who will compete with you if you make a cat's eye? No, I don't. And this thing can be big, if you want to enter the film and television industry, you go to Alibaba Pictures as a producer, how big can you be? Making two blockbusters released worldwide a year is the limit, can you compare with this? ”

He Fang induced more and more deeply, Alima listened to it with excitement, yes, this is an unknown field, this can do a big thing.

Seeing that Alima is already excited, he must add the last firewood.

"In fact, making money is secondary, the most important thing is to engage in the website I said, it also has one of the biggest benefits." He Fang paused when he said this, and then slowly re-touched the cigarette and lit it.

"What's the benefit?" Alima asked rhetorically.

"Cultural discourse." He Fang spit out five words lightly and heavily.

"Cultural discourse? How so? When Alima heard this, he became even more dignified, he also has power ambitions, that is, he wants to have the right to speak.

For example, he is very interested in the financial discourse, and it would be nice if they could make the central bank like the Federal Reserve, and they private financiers have the final say. So, he's been working on it.

"Think about it, if our website works with theaters around the world, no distribution company in the world can reach every theater in the world, not even the big six Hollywood companies. Does this control the right to speak in publicity? ”

"Then think about it again, if you think that a certain film is very unfriendly to China, we will reduce or suppress its publicity for various reasons, is this cultural suppression? For example, a certain movie is specifically promoting the darkness of the island country, which makes the government of the island country anxious, and we push it more in publicity, does it affect the situation in this country? ”

"Even, when our platform mobilizes filmmakers around the world to make films, we can ask them to make films of whatever content we like. For example, we will give more traffic to movies that specialize in digging up the black material of some big names in France, so that they can make more money......"

He didn't say anything about it, because some things were said so thoroughly, what else could he say?

Now Alima suddenly figured out all the joints, this special thing can play like this, then he still plays a ghost filmmaker, isn't it fragrant to have the right to speak?

"Do you mean that the big online movie function we want to launch in the future can engage in cultural discourse? That's what you said in your plan, more than 80 minutes of films, reliable quality, and then we open a membership, give members to watch the first 10 minutes for free, and members will continue to watch it when they are satisfied, so that we can share the income with the producer like a theater? Ali reconfirmed.

"yes, this is the big killer. Think about it, why is it difficult for filmmakers from all over the world to make movies? Because there is a threshold, a large investment is required, and even if you invest, you don't know who to find to publicize, how to get back the cost? ”

"Now we help them solve all these problems, they just need to find a way to solve the problem of production funds for filming, they can make money based on quality after they make a film and upload it to our website, they don't have to publicize it, they don't have to look at people's faces. Wouldn't they have more motivation that way? ”

"So, if you think about it, we control the direction in which they make money, is that what they shoot that we can guide? Is this a cultural discourse? ”

After He Fang finished speaking, he slowly picked up the teacup again, and let this power bait stir in Alima's heart and burn in his eyes.

For an ambitious person, he would never let go of such an opportunity, but ...... Alima suddenly turned her head to look in the direction.

"Why do you make such a good thing yourself? Or aren't you afraid to tell me I'll kick you away? ”

"Mr. Ma asked well, as I just said, I don't understand Internet technology, and I don't know how to run an Internet company. The main thing is that I am not interested in running a company like this, my interest lies in making films. ”

"That's the first answer, the second answer. If it weren't Mr. Ma who was sitting across from me now, but Mr. Wang of Huayi, or Zhang Weiping of the new picture, then I would never say it, because they really did what you said to kick me out. But you're different. ”

"Oh? Am I different? What is different about me? Alima wondered.

"A person who helps more small and medium-sized enterprises to become bigger and stronger all day long has no mind at all? A person who dares to share the equity of a company with a market value of hundreds of billions of dollars like Ali will be greedy for a business plan for me? I don't believe it, I don't think you're always like that. ”

"Haha...... Okay, good, good, Director He, I have to admire your vision, I like it, I like it quite a bit, we Ali did your project with Ali, and I also admit the 10% non-dilutable equity you asked for by Changsha Tuanhuo. ”

Thank you for your support in June, this chapter is the last chapter in June, and it is also the last chapter of this update. From tomorrow onwards, two shifts a day will resume.

The monthly tickets of the old irons are very powerful, and they helped me rush to the 2000 mark. Let's rush to the 3000 mark in July, thank you.

In addition, I would like to report to you the situation in June: in June, the book was updated with a total of more than 336,000 words, basically 10,000 words per day.

The average booking in May was 1781, and now the average booking at the end of June is 2410, a total increase of 629 in a month. Well, in July, we will strive to increase by 800-1000 in a single month, and we rely on the support of your old iron.

Also, about the July update, let me take a break at the beginning of the month, I also want to be every day, but I'm really tired. So let me save some drafts first, and strive for 5 days on the 11th, and then 5 days at the end of July. The rest of the time, there are 2 shifts a day.

Finally, thank you for your support, I hope you can continue to support me, thank you!

(End of chapter)