What is youth? If you don't understand this problem when you make youth films, then you can't move people's hearts. If you understand what youth is, then no matter how old the old man is, he will be filled with joy and sorrow when he watches your youth movie, and he will feel sad about the youth that the years have taken away.

So, what is youth?

For each person, the definition of individual youth is different, and for the collective, the collective youth memory is related to the national environment and the shape of the times.

Youth movies often shoot the commonality of a collective youth, taking the greatest common divisor of most people, so that the collective can fall into the memories of youth.

So, what is the collective youth of Chinese nowadays?

High school, college, and entering the society for the first time, this time is the most highlight moment of youth, because both men and women have emotional throbbing during this time, hormones are bursting, and the intersection of reality and ideals makes life in the most painful transformation.

Therefore, ignorant love, sincere friendship, tears of remorse, flamboyant personality, unbridled shouts, rebellious words and deeds, memories of struggle, classmates and sworn friends who fought together, and the blow of reality......

As long as you grasp these elements of youth and express them well, then there is a high probability that your youth movie will be successful, tear-jerking, and can evoke people's collective memories.

Of course, a good director will match the youth with a color, blue-yellow plus unpolluted white, and appropriately embellished with some red or yellow.

In the picture, you have to give some close-up shots of the little girls and guys who have countless bright lights in their eyes and are full of collagen......

Therefore, as he said, the audience who watched "To Youth" was moved and played a hand of collective memory, especially at the end of Faye Wong's "To Youth" song, which made more audiences break their defenses.

……

The beautiful scenery of the good day is for whom the sky is hard and sweet for whom

This year, Hua Qing passed away, but there was no cave

The beautiful scenery of the good day is for whom the sky is hard and sweet for whom

This year, Hua Qing passed and understood the time

Crazy, tired, painful, human comedy

laughed and shouted away, and the youth was bizarre

……

Even like He Fang, who is a director, has red eyes, who doesn't have some youthful memories, who hasn't had some hard-earned youthful emotions?

That's life, it's all like that.

After the movie ended, Jing Wei really came out with red eyes, and in the applause of the audience, she invited the creators to the stage.

He didn't go up, there was no need to go up to steal the limelight, he just needed to come out and bring the wave flow.

"Three directors, I would like to ask, what kind of creative process did you go through to make the movie so good? I heard that you were originally disagreeing with each other, why? Jing Wei asked.

It was still Li Xiaojiang who was the first to stand up and answer, "The reason for the disagreement is that Director He told us about the main points of the creation of this movie. He told us that to make youth movies, we must grasp the collective youth memories, such as love, friendship, personality, rebellion, struggle, dead friends and other youth elements, in addition, in the color, we must grasp the color of youth blue and yellow plus white as the main color, red and yellow can be embellishments, adding a little enthusiasm, blood and confusion. So, the three of us had a disagreement on how to choose these elements, which is why we haven't been unanimous for a long time. ”

After Li Xiaojiang's explanation, Jing Wei suddenly realized, "Oh, so that's the case, Director He, why do you know so much about the shooting techniques of youth films?" ”

Even if he sat on the stage, he still had to be involved, and he took the microphone from the staff.

"You're digging my director's secrets." After He Fang said a word, everyone laughed.

But it's not a secret that can't be said, in fact, every type of movie will have its core label, that is, the selling point. For example, youth films, love, friendship, personality, rebellion, struggle, sworn friends, etc., you grasp one of the labels as the main line, and then use several other labels as auxiliary lines, so that the whole story will be very different, unless there are big loopholes in the performance, plot or production. ”

He Fang is not worried about what will happen if he shares his own opinions, because there are many insights that have been published in books and put in the classroom to give people professional training for four years, and they may not be able to be understood and learned.

"Oh, that's the case, those who want to be directors and make movies have to thank me, and I helped you dig out some secrets here from Director He." Jing Wei said with a smile.

The next thing is the process routine, the routine that most premieres should have.

But when it comes to the National Day file, this year's National Day file is not competitive, at least in the eyes of outsiders.

But in the opinion of He Fang, this National Day file must be a win-win for "To Youth", which is simply a very good schedule.

Why?

Because in addition to "To Youth", there are four main competing movies in this National Day file: "Tongquetai", "Tai Chi 1 from Zero", "Second Exposure", and "Ring Messenger", people who have not seen these movies will of course feel that these movies are strong competitors.

But for those who know the situation, He Fang feels that this is the reverse schedule to bring "To Youth" to a high position.

Needless to say, "Tongquetai" is a super bad movie, not only did its reputation collapse, but it also lost a lot of money. I heard that the investment was 80 million, but the box office was only 100 million, and the loss was 40 or 50 million.

Some people criticize the plot of this movie, some people criticize Liu Yifei's facial paralysis acting skills, and some people criticize the production, anyway, it is a big bad movie on the whole.

So, nothing to worry about.

"Tai Chi 1 Starting from Scratch" ...... It's a ...... The steampunk-style movies that the people of Taiwan Province squandered the investment of the big and small kings are stubborn on the mainland, and they want to prove that they are creative......

He Fang can't complain, anyway, Chen Guofu has separated from Huayi since this movie and started his kung fu film industry.

As for "The Ring Messenger"? This is a co-production film that learned from where to go, thinking that it would be able to make money in China by borrowing a Hollywood shell, but it only took 130 million yuan at the box office, but fortunately, this film is not bad at the global box office, with a box office of 170 million US dollars, so it shouldn't be a loss, but it didn't get any money in China.

The movie "Second Exposure" is ...... is too literary and artistic, relying entirely on Fan Bingbing to support the box office, and another time and space took 107 million at the box office.

So after looking at it this way, who can still stop the momentum of "To Youth" in this National Day file? This time it will be a winner-takes-all outcome, no doubt.

He Fang added a bunch of actors' WeChat after attending the thank-you reception that night, and it is popular to add WeChat this year.

After the drunkenness was over, he was dragged away by Fan Bingbing, and at the end of September, a cold wind from Siberia began to blow in the capital.

But it can't stop Fan Bingbing and He Fang from blowing the autumn wind in the wild, and the two of them are very sexual.

Especially at this time, the reed flowers are in full bloom in a section of the canal outside Tongzhou, and the autumn wind blows the reeds is really beautiful.

The reeds are in a mess, and it turns out that there is more than one pair hidden here.

"It's okay, it's okay, I'm scared by a big mallard." Suddenly, after someone shouted, those who wanted to run took a sip.

Then it fell silent again, and the shuffling sound melted into the night.

……

Fan Bingbing did not complain that He Fang did not come to the premiere of "Second Exposure" a day in advance, because He Fang made it very clear to her that first, there was no time, and second, the box office competitors were not good, and there were many Taiwanese actors in it, and he didn't want to intersect.

When it was dawn the next day, a black RV drove out of the reedy depths.

He Fang is going to Haidian this morning, he is going to Zhichun Road, where ByteDance has made an appointment with the other party.

After entering the Fifth Ring Road, He Fang changed cars at a gas station, and Tong Weidong waited here for a long time.

Then their Q7 drove out of here and headed north, although they rushed very early, but the road in the capital was really blocked.

It wasn't until half past nine that I arrived at Zhichun Road, which was really not easy.

He Fang was disguised and had already spoken to Zhang Yiming before entering ByteDance, so Zhang Yiming went directly into the general manager's office after receiving He Fang.

"Director He, welcome." Zhang Yiming is the same year as He Fang, both of whom are 83 years old, and they are actually very young.

"Hehe, Mr. Zhang, we are the same year, don't be so polite."

"It's different, you're an international director, and we're just a ...... who specializes in computer programming."

"Hey, Mr. Zhang, I have to interrupt you. What's wrong with computer programming? Google, Microsoft, Facebook, and other big companies who didn't start their business with technology at the beginning. I believe in you, come on, let's talk about your philosophy, and the direction of cooperation. ”

He Fang didn't want to be polite with them, he couldn't wait to negotiate the cooperation immediately, and then quickly launched Toutiao and Douyin to steal the traffic of Zalang Weibo.

"Well, that's good, then I'll introduce our entrepreneurial ideas, Director He, you take a look first......" Zhang Yiming immediately motioned to Liang Rubo to start explaining.

He Fang was smoking a cigarette, drinking coffee and listening, after about half an hour of PPT explanation, He Fang nodded, although he already knew, but he also had to respect others and let them finish the situation.

"Well, you two, I'm done, I've also played the website of Toutiao that you launched. To be honest, I will make two suggestions, one is that I personally think that the future will be the world of mobile Internet, so the product should focus on mobile Internet, how to adapt to mobile Internet This is the main thing. ”

"The second is that you want to attract traffic, and I think there's a very good model. For example, if you publish an article or video on the website, you will be paid, for example, it will be counted as three cents per 100 followers, just like paid reading at the starting point. In this way, a large number of people will publish articles and videos on the platform, and when there are more people, advertisements will also come in, and there will be a virtuous circle. ”

He Fangyi said, Zhang Yiming and Liang Rubo's eyes lit up, this is special, this is a good way.

"In addition, I will also bring in a group of celebrities to increase the exposure of Toutiao, and you can make an international version. I believe that there will be many people around the world who are interested in making money on this platform. ”

"Yes, yes, yes, Director He, you're right. In fact, the biggest way to attract traffic is to let participants make money, and only when everyone makes money in it, the platform will rise. ”

Zhang Yiming slapped his thigh excitedly.

"In addition, I think that in the future, the mobile Internet will not be based on text, but should be based on video, and we can focus on developing some platforms that allow netizens to take short videos of things around them."

Next, He Fang chatted with the two about ByteDance's future development strategy, anyway, he just retold another space-time ByteDance's thing.

He Fang's statement suddenly made the two of them see a bright future, so the three young people of the same age chatted like this.

In the afternoon, they reached an agreement that He Fang, as the original shareholder, would invest 500 million yuan and own 25% of the company's original shares.

In fact, now he owns 98% of the company's shares when he starts up, and he is not short of money, his family has money.

But in the face of He Fang's investment, he couldn't resist the temptation, because He Fang and the joining of Tuanhuo Culture would allow ByteDance to directly save several years of slow development.

What's more, the model He Fang said can completely set up a company by himself to find a wave of people to develop, so after comprehensive consideration, Zhang Yiming accepted He Fang's investment.

When the three of them signed the contract, He Fang's heart was completely let go, and he became one of the original three original shareholders.

"Okay, Mr. Zhang, Mr. Liang, then I'll withdraw first, I have to go back to Changsha to film. As for the follow-up, you can call me at any time to communicate. Including, when do you need me to pull people to settle on the platform, just say it when the time comes. That's right, the money, it will arrive tomorrow,"

"Okay, Director He, don't worry, we'll make another optimized version here, and we'll call you when it's ready." Zhang Yiming said as he held He Fang's hand.

"Okay, the company's affairs, I don't interfere, how you like to come, unless the company wants to finance and sell shares, remember to tell me before making a decision."

He Fang really just wants to be an investor, and then shake hands with his one-acre and three-point land on the high ground of public opinion, at least his words can be said, and they can't be deleted at will.

"Don't worry, Director He, we will do it according to the rules, and it is very important for the company to become bigger and stronger." Zhang Yiming assured.

He Fang nodded, ByteDance's ability to become a world-class company proves that Zhang Yiming understands modern management and will not mess around.

"When you have time, I will go to Changsha to play, and I will invite you to eat Hunan food when the time comes." Before leaving, He Fang smiled.

"Okay, I'll go."

……

(End of chapter)