In December, in addition to He Fang's proposal in the film and television industry, it became a new turning point in the development of Chinese film and television, and five high-profile films were released in China in December.

The first to be released was Lu Dazuo's "The King's Feast" and Feng Xiaogang's "1942", both of which are relatively heavy and heavy stories, and the two parties were released on the same day, I really admire the two of them.

Lu Dazuo's "The King's Feast" is indescribable, anyway, people who have watched it can't say the taste, it feels like watching a stage play, and then ...... And then there was no then.

You said that this stage play is not good, it seems to be quite serious in many aspects, you say it is good, you can't arouse interest, you don't see the exciting points, and you don't feel that you are amazed by anything.

Anyway, there are a lot of people who ridicule and abuse this movie on the Internet, Lu Dazuo has completely lost the hearts of fans since he used "Nanjing Nanjing" to speak for the little devil, no matter what art he wants to play, he can't take off the hat of 'Lu Dazuo'.

In fact, this movie really can't arouse the interest of current fans, and now the price of going to the movie is not low, you tell a story from more than 2,000 years ago to fans, or do you understand it with your private goods, how do you let fans accept it?

The same is true for "1942", the young people of today don't want to watch the suffering and listen to the suffering anymore, they think that they are already suffering enough, and you still have to feed the suffering to them, who wants to see this kind of thing like you?

Each period has its own spiritual needs, and in 2012, the whole society is experiencing a period of cultural confusion from being moderately well-off.

The whole society lives under low self-esteem, lives in doubt, doubts about the system, culture and self, and some people immigrate in a hurry after making some money.

You made "1942" to feed the suffering, what kind of fans can buy it? Use the narration of the movie to tell the fans' feelings: "Such a terrible story, you still shoot it, what are you doing?" ”

Therefore, I am looking forward to the Chinese New Year stalls allowing fans to watch some happy movies and eat popcorn for a romantic December, but as soon as this Lunar New Year stall came up, it gave the audience two walls, first "The King's Feast" and then "1942".

Of course, there are also wonderful parts outside the movie, for example, "The King's Feast" was given a very low score on Douban, only 5 points, and the box office in the first week was only more than 20 million, and the total box office was only more than 6,000 to 70 million according to the calculation of the first week box office accounting for about 25-30% of the total box office.

This made Lu Dazuo very angry, and repeatedly accused the 'competitors' of maliciously giving low scores to his movies by the water army, of course, Huayi did not admit it.

"1942" was scored more than 8 points, and it received rave reviews.

But no matter how much praise you have, you can't stand it, the box office is not strong, the audience votes with their feet, fans are not interested in this theme, no matter how good your marketing is, it will be in vain.

The more you market, the more you market, 'how many viewers cry', the less the audience will enter the cinema, who is rushing to see their suffering, watch and cry and go to the movies themselves?

Therefore, the box office of "1942" only got 100 million in the first week, and the total box office is between 3-400 million according to the calculation that the box office in the first week accounts for 25-30% of the total box office.

But this box office is far from Huayi's expectations, because Huayi wants seven or eight billion, or even one billion data.

If "1942" loses again, then Huayi will not make money with two blockbusters in a row this year, and "Tai Chi 1 Starting from Zero" and "1942" in the National Day file did not meet expectations.

But Chen Guofu and Feng Xiaogang are Huayi's two trump cards, and their movies are no longer profitable, is Huayi panicking?

……

On December 12, when "Thai Embarrassment" should be released in the original time and space, through the change of He Fang, this December 12 "Journey to the West and Demon Suppression" was released, and He Fang's Weibo also forwarded the publicity.

In particular, the trailer of "Journey to the West: Demon Suppression Chapter" Pioneer Character Version: Where is it', Stephen Chow really didn't let go of the marketing of He Fang, which also aroused the enthusiasm of some fans.

"When was the last time you starred in a movie?" Someone asked online.

""Scorching Sun", after the performance, he won the Venice Best Actor Award, and then I haven't seen him participate. I didn't think he starred in Xing Ye's "Journey to the West: Demon Suppression", what kind of combination is this? It's so cool. ”

"He Fang and Xing Ye combined, tsk...... It's worth seeing. ”

"I have to support it, just look at where the shape is so greasy, my face feels like a layer of lard, perverted and handsome."

"He is playing Zhu Bajie, he is really oily......"

……

He Fang took the time to read Weibo one night, and smiled helplessly, alas, it was consumed like this, and it was free...... This is for the development of Lake Film and Television City, he personally lost a lot of money.

Sure enough, the box office of "Journey to the West: Demon Suppression" reached 83 million on the first day of release, and then for three consecutive days, 90.5 million and 91.23 million in a row, the movie exploded.

The big and small kings finally understood, and the big king sat in the sofa chair in the office, smoking a cigarette and pondering.

"It's still going to be a blockbuster, a sci-fi or a fantasy blockbuster."

"But none of us can shoot ......," Xiao Wang said decadently.

"Who says no?" The king always said.

"Huh?" Xiao Wang was stunned, he didn't think of anyone for a while.

"Wu Ershan, isn't his "Painted Skin 2" very good, where they shoot "Journey to the West", then let Wu Ershan shoot "Fengshen", they are all mythological and magical films." There was a flame in the king's eyes, and he was unwilling.

"yes, how did I forget about him. And Wu Ershan is also young, and the commercial films are ...... good," Wang Zhonglei exclaimed.

"So, you know what to do? Sign an agreement with him, which is slightly lower than Director Feng's cooperation agreement. Ask him if he has any thoughts on "The Gods", let's put this movie into operation. The king always said quietly.

"Also, hurry up the preparation for the filming of "Ready Player One","

"I understand, big brother, the market has changed, and now the audience likes to watch blockbusters, so the talents who can make blockbusters are the talents we should gather the most."

"How are the people who sent it out now? He Fang's newcomers have released two blockbuster movies, and the box office has surpassed Director Feng's movies, we have to work hard. The king always said.

"Uh......" Xiao Wang always scratched his head, "they ...... Alas, not so fast. ”

"What's going on? Such a good opportunity for further training, let's talk about ......"

……

After "Journey to the West: Conquering Demons" exploded, Jackie Chan's "Zodiac" was released on the 20th, and now there is no "King's Feast" and "1942" scheduled, these two movies are extremely miserable.

It's a pity that the momentum of "Zodiac" can only be said to be average, and Jackie Chan's movie doesn't need to be seen to know what kind of model it is, just like that.

After the release of "Journey to the West: Demon Conquering Chapter", it seems to be a big counteroffensive of Hong Kong films, and "Zodiac" is accompanied by "Blood Drops" and Sammo Hung and Chow Yun-fat's "Big Shanghai".

And on December 29, Tuanhuo Culture invested in Wang Jing's movie "Chasing the Dragon" was released.

This wave directly pushed Hong Kong films to a climax, and the quality is not bad, especially "Chasing the Dragon", He Fang also worked hard to promote it on Weibo, although it was operated by the company's people, but it was also carried out under his prompt.

In particular, who blew "Chasing the Dragon" into something? He Fang said that this is a new genre film opened up by Wang Jing - nationalist gangster films.

So it has attracted a lot of fans to watch it, and the key is that the audience entered the theater to take a look, and it was really of good quality, absolutely good.

even scored a high score of 8.5 on Douban, which is higher than "Journey to the West: Demon Suppression" and "Zodiac".

The box office of "Chasing the Dragon" exceeded 90 million in three consecutive days on New Year's Day, and it was in the limelight for a while, which made Hong Kong filmmakers and mainland filmmakers feel swaying, 'Is it really according to which method to make a movie that sells high quality at the box office?' ’

Wang Jing's movies have not been so bright for a long time, except for the 90s, after 2000, Wang Jing's movies are synonymous with bad movies.

Who knows where he cooperates, and he will immediately make a move, who can stand it.

Including Wang Jing said in an interview: "Tuanhuo Culture is a very professional company, how can I force me to finish the script in Changsha, and also do a good job of the director's script, so that they are all satisfied, and then signed an agreement that I can't modify more than 5% of the content, so that the producer and I went south to Hong Kong to shoot together." ”

Andy and Zidan are a little uncomfortable on the set, because they both have the habit of changing the script on the set, but unfortunately, this movie can't be changed. I know they don't fit in, and neither do I. ”

"So, we had to discuss how to do it more extreme and better when the script couldn't be changed. With the generous production cycle and financial support of Tuanhuo Culture, I experienced the joy of being a pure director. ”

"Really, it's great to have less mess and focus on making movies. And I did it for three or four months, which gave me plenty of time to polish every detail. ”

"Therefore, I myself think that this is my best film in the past ten years, and I am very grateful for the help of Tuanhuo Culture, and I am also grateful for Director He Fang's request."

Not only did Wang Jing give such a good evaluation in an interview, but Andy Lau also gave a high evaluation.

"When I entered the millennium, I made a good movie, Infernal Affairs. "Chasing the Dragon" is the second film that I personally think is the best, these are the two films I think I have played the best, and I feel a different production model, and I am looking forward to the opportunity to work with Director He Fang once. ”

Including Donnie Yen also said, "I never felt that I was a star who could make the audience feel how good my acting skills were, but "Chasing the Dragon" made me suddenly feel that I also had a chance to win the actor trophy. Everyone may have heard that our Hong Kong movies like to change scripts on the set, which really made me experience a constraint that I have thousands of ideas but can't play them, I thought it would be bad, but unexpectedly the effect was very good. ”

It is precisely because of the voices of the three main creators of the crew of "Chasing the Dragon" that it immediately sparked discussions in the industry.

"Where is the producer centering to prove its success with one film after another, why are there still people hesitating and doubting? Isn't it right to bring good movies to the audience and good returns to investors? ”

"The struggle for power comes at the expense of film quality and box office, and I think some people who still emphasize the creative rights of directors should rest."

"As it turned out, the director-centered productions of "The King's Feast" and "1942" did not live up to expectations."

……

The discussion on the Internet was very lively, and there was a growing belief in the correctness of Who's approach and suggestions.

After the time entered January, the filming of "Edge of Tomorrow" also entered the final stage, and the Spring Festival file followed.

The Spring Festival file in 2013 was wrapped up by Tuanhuo Culture, "The Origin of the White Snake" and "People in Embarrassment 2 Thailand" were released at the same time, a comedy, a magic blockbuster, available for Chinese people to choose.

At the same time, the trailers of "The Origin of the White Snake" and "Thai Embarrassment" are also overwhelming, and the key is that the most funny thing is that these two movies fight themselves in the ring, which amuses the fans.

He Fang's Weibo said: "This Spring Festival file must be the No. 1 box office of "The Origin of the White Snake", because there is only this movie in the Spring Festival file." ”

But the official Weibo of Tuanhuo Culture has a special idea: "Director He, don't see anyone, "Thai Embarrassment" is a very powerful movie, don't underestimate it, be careful of capsizing." ”

Fan Bingbing's Weibo: "Thai Embarrassment"? The movie that still has me going to make a cameo? As much as I like you, it's not so easy for me to make a cameo appearance and upset my starring movie. ”

Tuanhuo official Wei: "Who knows? Let's have a big battle during the Spring Festival, see you at the box office! ”

And the netizens below couldn't stand it anymore and complained one after another.

"No, isn't it interesting to play with your own left and right hands? I'll go see both, okay. ”

"Ah, I've seen shameless, I've never seen such shameless, I've hyped myself up, I've really convinced you."

"The whole Chinese knows, the Spring Festival file, "The Origin of the White Snake" and "Thai Embarrassment", a magical love, a modern comedy, you still have your own ...... here"

"Why is such a good schedule for the Spring Festival stalls monopolized by Tuanhuo culture? Is that good? ”

"Upstairs, why don't you watch someone's movie and go up to get a piece of the pie?"

"Forget it, do you want movies like "Tai Chi 1 Starting from Scratch", "The King's Feast", and "1942"?"

……

(End of chapter)