Sitting in the conference room of Tenglong Technology's headquarters in Xiangcheng, Mu Shanhe, as the chairman, also began to listen to the work report of the management. After nearly two years of preparation, Tamron's first straight mobile phone was officially launched in Asia.

Although this straight phone, in Mu Shanhe's opinion, the technical content is not high. You can refer to the mobile phones currently issued abroad, regardless of appearance or performance, basically standing on the same starting line. And this mobile phone is also regarded as the Tamron generation.

Listening to the management's introduction to the launch of this mobile phone, Xiangcheng alone has sold nearly 100,000 units, but Mu Shanhe said very calmly: "This number can only be said to be successful, but the sales need to be further improved." ”

As soon as these words came out, everyone was somewhat surprised, and Mu Shanhe also said directly: "Do you think I'm too greedy?" 100,000 mobile phones, how much profit do we have? And how much did it cost us to develop this mobile phone?

If it is only in Xiangcheng, nearly 100,000 units have been sold in less than a month, which is already a very good result. But is our Tenglong technology only a market in Xiangcheng? You have to work hard to do it, and you have to sell more than one million units a month to be considered successful.

And what I want to tell you is that the first generation of the dragon is only our primary product, the second generation of the dragon has been successfully developed, and the research and development room is testing. If all goes well, the second-generation aircraft will be available on New Year's Day next year, understand? ”

As Mu Shanhe said this, the management was somewhat shocked: "Chairman, will the speed of this replacement be too fast?" The big brother of the motorcycle is still on sale! ”

"Then you go to the market and take a look, with our mobile phones on the market, is their big brother still selling? Electronics, technology is king. If you want to seize more market share, you can only continue to innovate and attract more users.

At the moment, you are only responsible for sales, publicity and production, and you don't have to worry about the rest of the research and development. So, you have to spend more time on how to do the publicity, how to build our brand image. ”

In the face of Mu Shanhe's harsh words and beatings, the high-level executives who had felt a little happy before instantly became nervous. But if you think about what Mu Shanhe said, they also feel that it is very reasonable.

After all, in order to study this mobile phone, Tenglong Technology was desperately throwing money at it before. Now it seems that more than 100,000 mobile phones have been sold, but compared with the cost invested by the group, it still seems a little insignificant!

Taking the opportunity, Mu Shanhe also said directly: "Mr. Hong, since our mobile phone has been listed, how to cultivate the domestic market and start the popularity of our mobile phone, you also need to spend more time with the sales team."

Today, our group has a lot of popularity in the mainland, and has also established a very considerable network and channels. In terms of promoting the brand and mobile phones, you can contact the vice president of the group. ”

"Okay, Chairman!"

"If nothing else, after our mobile phone is listed, it will inevitably arouse the vigilance of other mobile phone brands, and then we will compete with foreign big brands in order to compete for the market, and I don't want to lose to them at home."

Technical matters are handled by our research office. If you lose out to each other in marketing and promotion when the technology is comparable, then I will also hold you accountable. The purpose of the group's employment must be clear to you. ”

The so-called purpose of employing people is actually very simple: 'those who can go up, and those who can't go down'. If you can't complete the tasks assigned by the group, it can only be said that the management personnel can't do it. The rules of the workplace are also undoubtedly revealed at this moment.

He Qiong, who accompanied Mu Shanhe to inspect, was also the first time to see Mu Shanhe show the domineering and ruthless side of the chairman. But she must admit that after this inspection and beating, these management will become nervous.

Any boss who hires an executive will not pay his salary for nothing, but will want to pay him well for his money. If the executive can't create value for the boss, what's the use of keeping it?

When the meeting ended, looking at the appointed general manager Hong Zhenke, Mu Shanhe also said seriously: "Lao Hong, you can be regarded as an old man who started with me, but in the management team, you also have to show some of the domineering spirit of the general manager."

With me and Lao Xu supporting you, what are you worried about? Although you never said it, I know more or less that these recruited professional managers in Xiangcheng are somewhat dissatisfied with you, the general manager from the mainland.

The problem is that Lao Xu and I are the ones who pay their salaries, and even the other minority shareholders will fully support any decision I make. In this case, you don't have to worry about anything, whoever can't complete the task will let him get out of the way. ”

Hong Zhenke, who was beaten, said somewhat embarrassedly: "Mu Shao, I took too much care of it, and I will definitely change it in the future!" ”

"Actually, I thought about asking Assistant He to come over and take over your position. But I hope that when others mention Tenglong Technology in the future, they will think that you, the general manager from the mainland, are the real heroes.

At present, there are not many mainland executives in the group's senior management team, which is very inappropriate in my opinion. If your ability and vision are inferior, then you should spend more time learning, and I don't mean that I don't give you time to grow.

But at least you have to show me that you have signs and actions to work hard, not to get by. Whether it is the headquarters or the branches below, you must establish the prestige of the general manager, and I will support you and do it boldly. ”

"Understood!"

"And in terms of marketing channels, you have to know how to use the group's resources. It is said that fertilizer and water do not flow into the fields of outsiders, as long as the money is given according to the rules, who will earn the promotion and publicity fees? Bus companies, TV stations, and celebrities can all use it.

As long as we can establish our brand image, what is the problem of spending a little more advertising money in the early stage? When you have established a marketing channel in the mainland, you can directly contact Vice President Lin and ask her to help you contact China TV in China for advertising.

Wait for domestic users to know that the performance and technology of our mobile phones can compete with foreign brands. Do you think that when the time comes, domestic customers will choose to use our mobile phones, or foreign brand mobile phones? ”

As a human being, Mu Shanhe knows better than anyone that the importance of brand and marketing. It is simply wishful thinking to expect to produce a generation of mobile phones and earn back the cost of investment. Only by establishing a good brand image, the money will be earned back sooner or later.

At present, the R&D room absorbs relevant experts and R&D personnel recruited from polar bears, coupled with Mu Shanhe's investment regardless of cost, he believes that the future of Tenglong Technology, involving mobile phone technology, will not be inferior to foreign brands.

The mobile phone is only the first product promoted by Tenglong Technology, and the follow-up will also involve computers and other electronic products. Compared with other companies in the group, Mushanhe has high hopes for this technology company!

(End of chapter)