may be due to the fact that there is no good entertainment news in April, so #He Fang will not have a new film released in the next year or so# has become a big topic in the entertainment industry, and it is estimated that everyone really has nothing to hype.

When He Fang heard the news during the filming, he was really speechless.

This entertainment industry is too quiet, it's not lively, and something has to be done.

Therefore, on April 16, the first annual film award jointly organized by Tuanhuo Culture, Lake Film Group, State Administration of Radio, Film and Television, Film Association and other units will be held on January 31, 2016.

And this annual film awards press conference was held in the news center of Lake Film and Television City, and he didn't have to run to participate.

Those who came to the scene were Hu Ying Wang Tiejun, Huang Ke and Cai Ju of Hunan Radio and Television, Wu Yigong of the Film Association, and officials in charge of cultural affairs in Changsha and the province were all present, and of course, He Fang was also present.

As the general operator of the annual awards, Zhang Qian first introduced the relevant information of the annual film awards on stage, such as the purpose of the awards, the scope of the awards, the award process, the award settings, the award judges, the registration method, the cooperation unit, the advertising and other contents were introduced to the media.

After Zhang Qian introduced the film awards, the next step was for the heads of each unit to make speeches, telling about the purpose of the film awards and how the unit would support it.

The last one to introduce is He Fang, he did not have a detailed speech, only an A4 sheet, which was written 1234...... Some.

So, he leaned over to the microphone, cleared his throat, and began to speak.

"Regarding the Film of the Year Award, we have been planning for a long time. But after a year or two, it didn't start to land until this year, but I don't think it's a bad thing, the longer we plan, the more mature our things will be, and the better and longer we will do it.

Just now, Mr. Zhang also introduced the basic situation of our film awards, I will summarize what the annual film award is, I think the annual film award is the most open film award in the world.

Why? First, we are open to the language of films, and we do not compete for any other awards in Asia or around the world, nor do we have the same conditions as other film awards. We are not only for the Chinese Film Awards, nor are we only for the English Film Awards, we are judging the annual Asian Film Awards.

Second, we are open in terms of geographical restrictions, no matter what country you are from, as long as your film is qualified for release and has been released in theaters in any country for more than seven days, and then meets the entry conditions of this film award, it can be free of blood, violence, sexuality, and political and religious issues.

Third, we are open in the way we award awards. We do not engage in a jury system, but let thousands of professional judges, countless fans and the box office market evaluate the quality of the film.

Fourth, we are ideologically open. As an inclusive and open Chinese culture, we uphold the concept of 'community with a shared future for mankind', put aside the so-called ideology, and let the film belong to the issue of the film.

We will not engage in institutional criticism and criticism, nor will we engage in contradictions between race and religion, nor will we engage in ideological confrontations such as environmental protection, animal protection, and transgenderism.

I believe that an open film award will be a film that is welcomed by all filmmakers, and it will also be the favorite film award of fans. ”

Speaking of this, He Fang picked up the water and took a sip, then continued.

"As one of the initiators of this film award, I hope to get all the people who really love movies to participate in the film event. I hope to make the Film of the Year Award a fair, open and widely participated film award.

In recent years, many film awards have slowly moved towards politicization, religion, profit-making and even utilitarianism......

The reason why I launched such a film award is simple. Because participating in Western film awards, it is necessary to criticize and go with scars. It's not that I'm reluctant to criticize or expose the scars, but it's okay to say appropriate, but it can't be mainstream.

The mainstream of the film award should be based on the quality of the film itself, so that more audiences or judges can recognize it, and let the market pay for it, which is a good movie that everyone likes to see in the mainstream.

In addition to this, film awards need to be fairer, and I believe that some people have different opinions on the judging of certain awards. I think a small jury can't convince them to let some films win awards and some films can't.

Therefore, let more people participate in the evaluation, remove all the preset conditions, and make the film pure. If the majority of judges and the audience think that some criticism is the mainstream that everyone wants, it is the mainstream. They think that good-looking is the mainstream, and that is the mainstream.

We try to minimise minority ratings and minority interventions. Movies should be the image art of the broad masses of people and fans. Just to make a film that is made for the masses of people and fans and has a certain technical and artistic level, then the annual award is an award set up for this kind of film. ”

He Fang's explanation is passionate and pragmatic, which directly gives everyone a feeling of 'this is an open and pragmatic film award'.

"Okay, let's move on to the third part, media Q&A. Next, I would like to invite questions from reporters from various media, and the leaders on our stage will try their best to answer your questions. ”

As soon as Zhang Qian finished speaking, the media reporters in the audience immediately raised their hands, of course, the first question was for the reporters of Mango Channel. The first question must be given to the official media, and it is the official media of Hunan, which is an unspoken rule.

And the reporter of Mango Satellite TV was also very smart to ask Cai Ju at this time, and this reporter asked so.

"Hello Director Cai, what I want to ask is. What is the difference between the Film of the Year Award and the Shanghai Film Festival and the Beijing Film Festival? In addition, will it affect the Golden Rooster and Hundred Flowers and Huabiao Awards? ”

The questions asked by the reporters of Mango Channel were very pertinent and very high-level.

Cai Ju nodded, and then pulled the microphone.

"Mr. Zhang and Director He just said very clearly, the Shanghai Film Festival and the Beijing Film Festival are both traditional film awards with a nine-judge system, and the direction of evaluation is more biased towards art. These two awards are aimed at film festivals such as Cannes and Venice, including the award set.

Personally, I think the Movie of the Year Award is an upgraded Oscar, and the Oscars will only be awarded to films from the English-speaking region. The Film of the Year Award is an Oscar that breaks the language barrier, and both film awards adopt a multi-jury system.

The Annual Film Award not only has many judges, but also has many levels of participation, including the weight of fans, box office, etc. The main thing is that the Film of the Year Award has no political restrictions, no cultural restrictions, and as Director He said, this is a more open award.

As for whether what you asked will affect the Golden Rooster and Hundred Flowers and Huabiao, I believe that it will not. Because the Golden Rooster and Hundred Flowers and Huabiao Awards are only for Chinese films, these awards are internal awards, not international awards. ”

(End of chapter)