For today's Chinese people, most of them think that coffee is a foreign product, and it is a drink that foreigners like to drink. For foreigners, coffee has the same status as the Chinese who like to drink tea.

Perhaps it is because of this perception that a group of people who have become wealthy after the reform like to drink coffee to flaunt their differences. In the case of demand, the coffee industry is naturally developing rapidly in China.

But Mu Shanhe, who is a man of two generations, knows better than anyone that in fact, in the early fifties and sixties in China, high-quality coffee varieties have been successfully cultivated. It is a pity that the real value of these coffees is monopolized by foreign coffee giants.

The coffee beans purchased from China are packaged by these coffee giants and then sold back to China as imported products. It seems that he has just been going around abroad, but the value of these coffees has increased several times in an instant.

This kind of export-to-domestic situation will also be common in the future. In the final analysis, many domestic enterprises do not pay attention to brand marketing. As a result, some people feel that things abroad seem to be better than those at home.

Relive a lifetime, since Mu Shanhe knows this, how can he not intervene?

After arranging the preparation for the construction of the pharmaceutical factory, as well as the follow-up staff cultivation and the establishment of procurement outlets, Mu Shanhe continued to set off to start his own inspection. As far as Caiyun is concerned, they naturally know the importance of this expedition.

If the results of the investigation are good, then Mushanhe is likely to continue to invest. For Caiyun, it is rare to meet such an investor who is not bad for money, how can they not work hard to cooperate and receive?

Arriving in the Baoshan area, which is currently the most coffee planted in Caiyun, Mushanhe, who got off the train, was not too polite to the leaders who came to greet him, and directly asked them to take him to inspect the county with the most planting areas at present.

Although the leaders of the state government were a little surprised, the provincial leaders who accompanied him said very directly: "Wu Dong's travel time is limited, so we still hurry up and take Wu Dong to a few more places." In that case, Wu Dong may be even happier. ”

Hearing this, the leaders of the state government did not dare to say anything more, and directly arranged for people to lead Mushanhe and his party to the county with the largest coffee planting area in the jurisdiction. When the convoy arrived, the county leaders were naturally excited.

As an assistant, Ah Duo already knows the popularity of the man next to him in China. Even the province sent special personnel to accompany them, how could the leaders of these counties not be enthusiastic?

When the convoy arrived at the first inspection area, Mu Shanhe was also looking through the corresponding information. Seeing that most of the coffee in the place is currently sold to the coffee company abroad, the corner of Mu Shanhe's mouth also showed a sneer.

"What a cheap kindness!"

Ah Duo, who was sitting next to him, was a little curious: "Chairman, is there anything wrong with this?" ”

"It's a big problem! If the quality of Caiyun's coffee is not good, do you think foreign coffee companies will send people to buy it every year? When buying, it is picking and choosing, but in fact, it is constantly lowering the price, making growers feel that they are a little profitable after all.

But in fact, the coffee they buy from here is roasted in their packaging and sold for at least ten times the purchase price. Coffee farmers work hard, but they make profits, do you think there is a problem? ”

As Mu Shanhe said this, the provincial leaders who accompanied him were also shocked: "Wu Dong, our coffee is really so expensive abroad?" So why did they always say that our coffee beans were not as good as those abroad when they came to buy them before? ”

"Have you seen a few businessmen who buy things and don't deliberately lower the price?"

It seems to be a very common sentence, but it made all the leaders who accompanied the inspection very angry. But Mu Shanhe knows very well that the entire procurement channel must have lost its conscience. Because at present, there are not many technicians who can roast coffee beans in China.

But with Mu Shanhe's inspection and reminder, the leaders who were in charge of these matters before will inevitably be frustrated. As for the roasting skills of coffee beans, there is naturally no difficulty for today's Mushanhe.

Even, after visiting the local coffee planting, Mu Shanhe quickly said: "Our local climate and soil are indeed very suitable for coffee planting. This industry, I hope you can really pay attention to.

If you are willing, I will sign the corresponding planting and cultivation contract with you in the name of Tenglong Investment. Hire a really knowledgeable expert to teach you how to grow coffee scientifically.

In addition, I will also set up a coffee roasting factory in the local area. Even if our coffee can't be promoted to the world for the time being. But I believe that the quality of these coffees should be appreciated by Asian customers. ”

Hearing that Mu Shanhe was very satisfied with the results of this inspection, the accompanying leaders were naturally very happy. But what made them even happier was the package of cooperation agreements signed by Mushanhe with them during the later negotiations.

From planting to management, to later procurement, etc., a series of cooperation agreements will undoubtedly greatly increase the income of coffee farmers. At least the previous situation of selling at a low price, or being sold at a low price, will also be completely eliminated.

When the provincial leaders learned that the initial investment amount could reach 10 million US dollars, it was even more impossible to refuse. What about foreign coffee giants, who let them not invest, and even cheated earlier?

When the cooperation agreement is signed, the coffee beans grown in the entire Baoshan area in the next ten years will be purchased by Tenglong Investment at market prices. The so-called market price naturally refers to the market price.

As long as the coffee beans are of high grade, the purchase price is high. Correspondingly, if it is not well managed, the grade of the coffee beans will be low, and the price will naturally be ordinary. But even if it's ordinary, it's still cheaper than before!

In less than a week, Mu Shanhe invested another 10 million yuan, which made Caiyun naturally very happy. And the entire Baoshan area, several counties that can grow coffee, will benefit from this.

But Mu Shanhe knows very well that when foreign coffee giants learn that Shanshen Group is taking food, I am afraid they will also be very dissatisfied. But what about dissatisfaction? For Mushanhe, it's a big deal not to sell the coffee beans they produce to their core market area.

The Asian region and even the mainland market alone will be enough to absorb the coffee produced by the coffee factories of the future. If you don't have to worry about sales, why is Mushanhe afraid of those coffee giants?

In other words, if these coffee giants dare to play any shady tricks, Mu Shanhe even has the ability to prevent their brands from entering the country. With his current connections, there is a real chance of doing so.

In fact, the ten-year cooperation agreement period is also a period of protection and cultivation. Ten years later, when Caiyun's coffee is really famous, and other coffee giants come to grab business, then Mushanhe will not stop it.

When the time comes, the two sides will compete, naturally price and strength. As long as the price is higher than these foreign giants, Caiyun's coffee will still be monopolized by Mushanhe. Giants raise prices, so aren't the profits also made by this kind of hard-working coffee farmers?

(End of chapter)