Taking advantage of the rare opportunity to go out, Mushanhe, which appeared from Shanghai, also rarely started a domestic inspection trip again. However, to his surprise, the number of investment projects in the mainland over the years has surprised him.

With strong financial and technical strength, the investment of Shanshen Group is undoubtedly a fragrant and vigorous competition for all provinces. It is precisely because of this fame, as well as the ability to drive the economy of one party, that the group has indeed expanded rapidly.

Unlike many domestic groups that invest funds in real estate projects with faster money, although Shanshen Group also does real estate, it only does commercial plazas and staff communities, and the number of commercial communities built is very small.

But at present, the benchmark of domestic commercial real estate companies seems to be still the real estate companies under the Shanshen Group. The reason for this is naturally because these commercial communities, regardless of location, quality, and quality, can be said to be absolutely prohibited.

Even to the envy of many real estate developers, these high-end commercial communities will be snapped up every time they open. Many customers who have money and plan to snap up the purchase for investment or value preservation will be politely rejected by the sales office of the community.

The reason for the decline is simple, there is a limit of one set per person. If the buyer does not meet the corresponding requirements, the company will not sell. But the more harsh the conditions, the more it attracts the real top rich people in China.

For these top wealthy people, they want to buy a villa or commercial house that can truly reflect their value and difference. If there are other ordinary people in the community, they feel that the quality of the community is not enough.

When inspecting these communities, Mu Shanhe also said with emotion: "Originally, I wanted to curb the growth of housing prices, but I didn't want to stimulate the price of commercial housing. But in this world, there are always some people whose brain circuits are different from ordinary people! ”

In the face of Mu Shanhe's emotion, the person in charge of taking care of these commercial communities didn't know how to answer. In fact, at the beginning, Mushanhe put forward various requirements for the business community, and many executives felt that it was a bit foolish.

Unexpectedly, for those rich people who really have status and status, these strict purchase requirements and conditions are exactly what they need. In the eyes of these rich people, it doesn't matter if the price is expensive, but it has to look tall!

Knowing that the rise in housing prices is indeed beyond his control, Mu Shanhe didn't say anything more. But privately, Mu Shanhe still talked to some well-connected local leaders and suggested that they build more affordable housing.

Even in terms of funding, the group will give a certain boost. In Mu Shanhe's words, he really didn't want to make money in real estate, even if the money he made was from those who were rich, but it also invisibly helped to increase housing prices.

Using this money, which is equivalent to 'robbing the rich', to sponsor 'helping the poor', he will feel more at ease. Although many people don't understand this approach, for many leaders, they have a lot of good feelings about Mushanhe.

Although the current fiscal revenue of various places has been greatly improved compared with the early years. However, it is sometimes difficult for the government to raise the required funds to build more affordable users. Now that Mushanhe is willing to sponsor, who will refuse?

A large number of affordable housing can also curb the rise of housing prices to a certain extent. This kind of policy has now begun to be implemented and promoted in Xiangcheng. Even if many real estate developers are dissatisfied, they are powerless to prevent the implementation of the policy.

The reason is very simple, today's Mu Shanhe, or his Shanshen Group, is already the uncrowned king of Xiangcheng. Coupled with the fact that he has been providing cheap housing for the group's employees, it has indeed become difficult to increase housing prices.

But in Mu Shanhe's view, although Xiangcheng has a strong demand for housing, and wages are rising rapidly. But house prices are rising at a much faster rate than wages, and it's becoming more and more difficult to buy a home.

In this case, more and more outstanding talents in Xiangcheng have also begun to turn their attention to the mainland. Compared with another time and space, the young people of Xiangcheng in this time and space undoubtedly have a much better attitude towards the mainland.

With a higher sense of identity, these young people are also willing to work in the mainland, and their salaries may not be as high as in Xiangcheng, but the consumption level in the mainland is certainly far inferior to that of Xiangcheng, and the pressure and cost of living are greatly reduced.

The most important thing is that if they come to work in the mainland, they can not only buy the staff housing within the group, but also have the spare money to buy other commercial houses for investment. If this continues, it will be difficult for Xiangcheng to retain young people.

It is precisely because of this trend and worries that Xiangcheng has decided to launch relatively cheap affordable housing. Although doing so would hurt other real estate developers, Mushanhe was the first to express his approval of this policy.

With the Shanshen Group taking the lead, top tycoons such as the Su family and the Hong family also expressed their support, and other tycoons were powerless to prevent the implementation of this policy even if they were dissatisfied. And this policy, the ordinary citizens of Xiangcheng are naturally fully supportive.

Although the implementation of these measures has led to the inability of housing prices in Xiangcheng to continue to rise, and even the wealth of many wealthy people who are mainly engaged in real estate has shrunk significantly. But in Mu Shanhe's view, from a long-term perspective, the main real estate will do more harm than good to Xiangcheng.

In addition to the group, Mushanhe has always controlled the investment in real estate, and entered the banks that have opened many branches in China, and the approval of real estate loans is also stricter than that of other commercial banks.

Although in commercial real estate, Yashin Group has always been cautious. But in the investment commercial square, the group's footsteps have never stopped. Because the investment in the commercial plaza involves the overall strategic planning of the group.

Although many real estate companies also want to copy this commercial real estate model. But after really investing in the construction of the square, many real estate companies found that they were greatly troubled in attracting investment.

Those well-known foreign companies are willing to settle in the commercial plaza under Mushanhe. Even if the entry fee is higher, these well-known foreign brands are also willing to cooperate with Shanshen Group.

The reason for this is that before investing, Shanshen Group will conduct detailed market investigations. Only after the results of multiple rounds of inspections meet the group's investment standards will the investment project be launched to ensure that there is enough customer source for the opening of the plaza.

It is with the project of Oriental Commercial Plaza that Mushanhe's cinemas and supermarkets are also in full bloom in large and medium-sized cities in China. If other similar brands want to compete, it will undoubtedly be more difficult.

Because of this, Mushanhe's family supermarket and cinema have now become leaders in the industry. Even if well-known foreign retailers begin to enter the country, they still can't grab the market share of Hejiahuan supermarkets.

These subsidiaries or groups alone, if integrated and listed, their valuations are not inferior to those of internationally renowned brands in the same industry. And the people in China, after comparison, also trust the brand of Shanshen Group.

Isn't it natural that the brand reputation of these companies is rising?

(End of chapter)