Xin Zixing: We can use this opportunity to announce to you the book "Jumping Up: Our Student Days", which can make the most of the popularity of this matter and get better promotion than other publicity methods, Yan He, I understand that you don't want this book to become a book with strong fan attributes, but you see, now the authors of this book include Jiang Yuqian, Li Zhibai, Song Linxin, Yan Haohao and several artists, even if it has fan attributes, it is not just focused on you, think about it, okay?

-

Lu Yanhe looked at the message sent by Xin Zixing, was silent for a moment, and showed it to Chen Siqi.

After reading it, Chen Siqi asked, "What do you think?" ”

"I think she has a point, but the most important thing is another thing, I'm also thinking about it these days, I care more about whether it can survive than whether it is a book with strong fan attributes in the eyes of others." Lu Yanhe said, "We all have such big expectations for "Jump Up", if the first issue is not good, it will definitely be difficult to continue to do it in the future, this time, Sister Zixing wants to take advantage of it, and I will do the same." ”

"But then you're exposed to everyone, and all the problems that may arise in "Jump Up" will be blamed on you by them." Chen Siqi said.

"I know, but since we edited the book, we should have been responsible for all the problems that would have arisen with Jump Up." Lu Yanhe said, "Since Lu Yanhe is my name, writing my name on the book "Jumping Out" has a lot of benefits for it, so let Lu Yanhe's name be written." ”

Chen Siqi looked at him helplessly and said, "You can actually wait until "Jump Up" is really done, and then announce to everyone that you are the editor-in-chief of this book. ”

"It's okay." Lu Yanhe shook his head, "I haven't done anything unseemly, why hide it, and besides, aren't you the editor-in-chief with me?" ”

He laughs.

Chen Siqi was stunned for a moment and looked at him in surprise, "Are you going to be the editor-in-chief together?" ”

"Hmm." Lu Yanhe nodded.

-

"Co-editors?" Xin Zixing asked in surprise on the phone.

"Yes." Lu Yanhe nodded and said, "Is it okay to put the names of the editor-in-chief on me and Chen Siqi?" ”

Xin Zixing was silent for a while before she said: "It is almost rare to see a double editor-in-chief in China, and in fact, it is rare in the world. ”

The editor-in-chief is the one who makes the final decision, just like the director of a movie, it is rare to see two people at the same time, otherwise, how to resolve a dispute? Who do you listen to for differences of opinion?

Lu Yanhe: "This is considered from the actual situation, I am also an artist, I will have various jobs such as acting and acting in the future, and I can't put all my time and energy into this book, if I really want to make this book go on and become a book department, there must be someone who will edit this book with me, I hope it will be her." ”

"Yan He, don't get me wrong, I like you very much, although she is still very young and young, she is very energetic and driven, this is the type I admire, just put her on the name of the editor-in-chief, it is easy to cause criticism." Xin Zixing said, "She's just a recent high school graduate, of course, I know that she, like you, is the person who made the book possible, she can be the content director, be the deputy editor-in-chief, that's fine, put her in the same position as you, it will make people question." ”

"Question what? Question her inability, or question me selling dog meat on the head of a sheep? Lu Yanhe's words directly pointed out the concerns in Xin Zixing's heart, "Sister Zixing, since this book is made by the two of us together, let's put the names of the two of us in the editor-in-chief's position realistically, I hope so." If Yemaiwang wants to announce this at this time, let's announce it together. ”

Xin Zixing was a little helpless.

Only eighteen or nineteen-year-olds would say such things, non-negotiable, with a zeal and idealism that adults cannot understand.

However, Xin Zixing had no way to convince Lu Yanhe.

This book is not a book by Yemaiwang, but a book by Lu Yanhe and Chen Siqi.

What they want to do, Yemaiwang only has the right to suggest, not the right to decide.

In fact, from the bottom of her heart, Xin Zixing actually admires Lu Yanhe's attitude - after all, there are always more people who want to monopolize the credit and less who are willing to share the credit.

Xin Zixing said: "Okay, I know, but, Yan He, about the book "Jump Up", do you and your classmate have a clear division of responsibilities and income distribution plan? I've seen a lot of partners, when we are doing business together, we can twist into a rope, but when we divide the cake afterwards, the conversation collapses, it falls apart, do you communicate these things? ”

Lu Yanhe said: "I have communicated, it's very simple, five or five points. ”

Xin Zixing was stunned.

Lu Yanhe said: "Sister Zixing, we are just high school students who have just graduated, we care more about the meaning of this book to us than the specific benefits, it may sound a little idealistic to you, but it is true, it doesn't matter if we don't make this book, we want to spend time and energy on this, just because we are willing." ”

Xin Zixing heard Lu Yanhe say this, and wanted to laugh a little, but held back.

Sure enough, children are children, and you can't really communicate with them, because they still don't understand what it means to "human desires are slowly growing", and they haven't experienced "flying separately when disaster comes". But when you listen to these childish words, you feel a little ridiculous on the one hand, and a little envious on the other, they are still so simple and splendid, and even have an impulse to protect their simplicity and splendor.

"Well, come on." Xin Zixing heard herself say this.

-

The official account of Yemai.com released a message: I heard that the two editors-in-chief of our upcoming theme Mook "Jump Up" are on the hot search?! Deflated mouth, Xiaomai originally wanted to secretly hold back a big move and surprise everyone, but it was exposed? Okay, okay, let's officially announce it, Xiaoye United Lu Yanhe and Chen Siqi, who have just graduated from high school, are the editor-in-chief of a theme Mook "Jump" for all Internet youth, and the follow-up will be on the Yemai network, everyone come to Yemai to make an appointment! The link is attached ~

Lu Yanhe and Chen Siqi were officially called @ at the end.

Lu Yanhe and Chen Siqi successively forwarded this news.

Lu Yanhe made a smile and said: I have never had the experience of making a theme Mook with my classmates, I am facing new fields and new problems every day, but doing what I want to do, even if I am tired, I am happy.

Chen Siqi: Well, a 27 yuan meal solves a key problem, and this meal is worth it.

Then, Yemai.com spent money to buy Lu Yanhe and Chen Siqi on the hot search.

On the same day, the search volume of Yemai.com surged threefold, the number of visits increased by 160%, and the number of appointments for the "Jump Up" reservation link opened by Yemai.com exceeded 1,030, of which nearly half were newly registered users.

Whether this data is high or low depends on how to evaluate it.

For the inside of the leaf vein, this was a number that was within their expectations, but it was very satisfying to them.

Now there is nothing in the book "Jump Up", there is only one editor-in-chief's name, and he can immediately get a thousand and three appointments, which shows that Lu Yanhe really has a lot of fans, and he can be interested in this book because of Lu Yanhe's name.

But for some marketing accounts and media who don't understand the market, they have made them sing about Lu Yanhe. After all, this is an era of traffic where XX stars are on the cover and this magazine will be sold out in tens of thousands, or even hundreds of thousands, and how much sales can be driven has become a touchstone for the popularity of a star artist. And Lu Yanhe was only able to summon the number of appointments of one thousand three, which was too stretched, and he was not worthy of the momentum he had been in the limelight in the past two months.

"Art Daily" has a special columnist who wrote in the column: No matter how high Lu Yanhe's college entrance examination score is, in the idol artist market, it cannot be equivalent to the corresponding fan appeal.

-

More media questioned Lu Yanhe's behavior of editing Mook.

Most of those who work in the media know some of the market.

They questioned that Lu Yanhe, a recent high school graduate, could be the editor-in-chief, and questioned that Yemai.com only had traffic, stars, and disrespect for the profession.

There are also former paper media workers who complain that Lu Yanhe has not yet walked steadily on one road, and began to jump to another road.

Most of those who are optimistic about the book "Jump Up" are passers-by.

Lu Yanhe had expected such a situation before, but they didn't expect it to be so fierce.

Some people went to the comment area of Lu Yanhe's social platform to complain about him, questioned him, and said in a weird way that it is good to be a star artist, everything is smoother than ordinary people, and what you want to do is what you want.

It was even worse on the side of Yemai.com, many people poured cold water under Yemai.com's speech, asking how much they paid Lu Yanhe, so that Lu Yanhe came to them to be the editor-in-chief, and said that they had miscalculated the market, and the book would definitely lose money and not sell, and so on.

The official account of Yemai.com made a simple reply in its comment area, saying: "Jump Up" is not that we asked Lu Yanhe to be the editor-in-chief, but that we learned that Lu Yanhe and his classmates had this idea, so we went to talk about cooperation, and did not provide any remuneration, only responsible for the production of the book.

As soon as Ye Maiwang replied like this, many people came out to laugh at Lu Yanhe for pulling his crotch too much, and Ye Maiwang asked him to cooperate, and he didn't plan to provide any remuneration.

“……”

Such a large-scale singing voice caught Ye Maiwang unexpectedly.

Lu Yanhe also gradually became a little worried from his indifferent attitude at the beginning.

He was even a little puzzled, wondering, why are so many people resisting this matter?

Chen Ziyan said to him instead: "Yan He, you have to slowly start to learn to accept this matter, you are an artist, it is undeniable that you have indeed received a lot of convenience brought by this identity, and you also have a lot of resources that ordinary people can't get, so even if you don't use a fair scale to measure you, you can feel uncomfortable, but you have no position to explain, for you, the only thing you can do is to do it well, and use the final results to tell everyone that you are the right choice to do this thing, and you have not wasted these opportunities." ”

Chen Ziyan's words made Lu Yanhe think deeply.

The main reason is that Lu Yanhe didn't expect that Chen Ziyan would say this.

Lu Yanhe has never felt that his identity as an artist has brought him a lot of convenience, and even in the past year, there have been many more doubts and troubles than convenience.

If you really want to talk about convenience, that is, after the college entrance examination results came out, he suddenly had a lot of work, and that was because of his own popularity, not because of his identity as an artist.

However, Lu Yanhe also admitted that if he were not Lu Yanhe, he would never have had the opportunity to edit such a book.

He hadn't seriously thought about the contradiction between these two ideas before, but now Chen Ziyan poked it out sharply.

"So, because I'm an artist, no matter what I do, I'm going to be considered taking advantage of being an artist, right?" Lu Yanhe actually had some grievances in his heart.

Chen Ziyan sighed.

As soon as she heard it, she knew that Lu Yanhe was a teenager with a young heart here, and she didn't really understand it.

"Yan He, it doesn't matter at all whether you take advantage of a certain identity or not, in this world, every young person wants to prove that their success is 100% on their own, but this is simply unrealistic, because from the moment people are born, they are involved with all kinds of people and all kinds of things." Chen Ziyan said, "Rather than taking advantage, I hope you can truly realize that when we have the ability to properly get more resources and more convenient conditions from our identity, family, and interpersonal relationships, we can accept it calmly, and we can calmly accept that there are nobles, assistants, and luck behind our success, and admit that we are special, so that we can face our own success calmly, otherwise, the more we deny it, the more we are jealous, the more we can't let go, and the more we can't lift our weight." ”

Chen Ziyan's words lingered in Lu Yanhe's mind, entrenched for a long time, and did not disappear.

-

In Yemai.com, because of the controversy over Lu Yanhe's editor-in-chief "Jump Up", this project was also brought to the meeting to discuss whether to continue.

A senior editor in the editorial department said: "I'm not very optimistic about this project, to be honest, of course celebrities have a fan effect, but we all know that to make a book series is a long-term project, not people who really love books and have feelings for books, it is difficult to keep doing it, Lu Yanhe came to do "Jump Up", he was fresh for a while, and made a book series with a high topic, which of course will achieve temporary success and attention, but how long can this last? You see, this matter didn't even get a lot of support from many people at the beginning, which shows that everyone knows very well that celebrities are actually a gimmick to be editors-in-chief, how can they pay attention to content. ”

"Teacher Chen, as well as all the teachers here, I need to make one thing clear to you, the book "Jump Up" is not a plan proposed by us Yemaiwang and then asked Lu Yanhe to do it, it is our Yemaiwang who has always wanted to make such a book series, but for various reasons, how can it not be done, just at this time, Lu Yanhe proposed that he wanted to do it, and we took the initiative to seek cooperation." Xin Zixing said seriously, "Without Lu Yanhe, when will our own book series of Yemai.com be made?" ”

The person she called Teacher Chen shook his head, "Zixing, I know that the recent documentary "City Travel" has given you a good cooperation with Lu Yanhe, and you also trust him, but our own book series has not been made, there are many reasons, Lu Yanhe wants to do "Jump Up", I actually don't object, not to mention whether it can be successful in the long term, at least in the short term, it will definitely attract some of his fans to come, but, do we really want to use "Jump Up" as the brand book series of our Yemai.com e-reading? This is what we have to seriously consider, even if tens of thousands of fans subscribe every month, but the social reputation evaluation is very low, in the long run, it will ruin and affect the overall reputation and reputation of our Yemai.com. ”

"Indeed, one of the biggest differences between our Yemai and other websites is the construction of our user community atmosphere, the reason why we have delayed opening the entertainment star section is that we don't want to let the fan circle affect the online community atmosphere of our Yemai.com, and now Lu Yanhe and his "Jump Up" are introduced into our Yemai.com, what impact will it bring, we must seriously consider it." Another person also said.

Xin Zixing shook her head, "Teachers, Lu Yanhe is indeed an artist, but is he the same thing as an ordinary artist?" Is there a second idol artist with such a high social evaluation? Now only some people question Lu Yanhe's ability to be the editor-in-chief, is this a very negative evaluation? As long as "Jump Up" does a good job and wins everyone's reputation, these doubts will be easily solved. ”

"Who knows what the word-of-mouth of 'Jump Up' will be?"

"It's true that we don't know what the word-of-mouth of 'Jump Up' will be like now, but if we don't try it, we will never know." Xin Zixing said, "Lu Yanhe and Chen Siqi are both working on this book with a very serious attitude, aside from Lu Yanhe's identity as an artist, isn't he suitable to be the editor-in-chief of "Jump Up"? This is not a serious literary journal, this is an e-book for young people in the Internet era, Lu Yanhe's age, experience, and ability are very in line with our positioning as the editor-in-chief of such a book, only such a person as the editor-in-chief can really create a book that can attract many people. ”

"But he's an artist, and we can't discuss this matter regardless of his identity as an artist."

In the discussion of this matter, both sides of the opinion were at odds and refused to compromise.

In the end, the conference room became two groups of people with completely different attitudes, one group of people led by Mr. Chen of the editorial department, who thought that this matter should be considered carefully, and one group of people led by Xin Zixing, who thought that they should seize this opportunity.

At this time, Liu Qiao, the editor-in-chief of Yemai.com's content, spoke.

"Yemai.com is indeed not a data-only website, we are very interested in the impression of the big family on us, the positioning of Yemai.com."

As soon as Liu Qiao spoke, Teacher Chen's face showed a slight smugness.

"However, do you know how many pre-orders for this book have been made so far after we announced the news of "Jump Up" today?" Liu Qiao asked.

In the conference room, everyone looked stunned.

"So far, more than 1,800 people have made appointments." Liu Qiao said, "Of course, people who don't know how to make appointments will say that the number of appointments is very small, but we all know that we require that the person who makes the reservation must have a real-name and serious Yemai account in the background, which means that it is impossible to brush the data, and we have not done any recommendation and publicity within the Yemai.com, all relying on the drainage on social platforms, half of which are newly registered." ”

"I say this, in fact, I don't mean to say that the data is good or bad, I want to make one thing clear, there are many people on the Internet who question Lu Yanhe as the editor-in-chief, but there are also many people who believe in Lu Yanhe and are interested in the book edited by Lu Yanhe." Liu Qiao said, "We have always wanted to launch a brand by ourselves, but we have not been able to launch it, why is this? There are many reasons, but to put it bluntly, after we evaluated, we found that the launch could not achieve our goals at all, and we could not be self-financing, and we could only rely on the website to continuously supply blood to maintain it. You might as well think about it again. ”

He smiled and got up, "I'll go out for a cigarette." ”

After he went out, the faces of the group led by Teacher Chen became a little ugly.

Xin Zixing did not show a smug look because of this.

She silently looked at the information in her hand, knowing that the overall situation of today's meeting had been decided, and "Jump Up" would continue to advance.

That's enough.

She didn't want to say anything more.

No matter how much you say, it's better to do a good job of "Jump Up" and put it in front of everyone.

(End of chapter)