The cold ratings of "Seventeen Floors" in Beijing and Taiwan are not something they have not preset, but they didn't expect that it would be this kind of cold method.

"If you start with a drama like this because the genre can't attract middle-aged and elderly people over 40 years old, so the starting point is very low, but if the quality of the drama is good enough, then at least the ratings are going up, right? Doesn't this pattern of opening high and going low mean that this show is not popular? ”

At the internal meeting of "Seventeen Floors", someone opened fire at the beginning.

"Indeed, the beginning of "Seventeen Floors" can be said to be at the top level, but unfortunately, it can't retain the audience. The theme of battle royale is still too niche for our domestic audience. ”

"Do we need to arrange so many publicity resources for "Seventeenth Floor" in the future? Such ratings, unless it is a miracle, will continue to fall. ”

……

Everyone is gossiping.

"Just the Northern Lights' purchase of the copyright fee for the exclusive webcast has already made the show pay for itself, right?" Someone proposed, "Not to mention the rest, our TV series is not bad in terms of commercial performance, especially in overseas sales, because of the subject matter, Asia has sold the broadcast rights to four or five countries." ”

"It's actually okay, I probably guessed it myself." Lu Yanhe said, "Originally, this theme was premiered on a traditional TV station, it was quite risky, "Six" is to put it bluntly, it still tells the story of modern life, the threshold is low, "Seventeen Floors" is like an urban legend, it is really difficult for the middle-aged and elderly generation to accept. ”

"Hmm...... An album that I'm about to release. Qin Zhibai said, "It's an electronic album, and the entity has only recorded a thousand sets, and this is one of them." ”

The trend of the first episode yesterday was so scary that it made people feel that it would fall directly to 0.5 today.

Can the power behind Lu Yanhe bring another "Six"-like publicity miracle to "Seventeenth Floor"?

-

"Why didn't you tell us?"

After talking to Wang Xiao on the phone, the more Lu Yanhe thought about it, the more he felt that what he said was very reasonable.

Chen Siqi: "Then you mean, you are actually very optimistic about its effect after the Northern Lights video is broadcast?" ”

Chen Siqi: "Let's officially invite Sister Yuqian to dinner, although I know that you have a lot of other cooperation with her later, and she also came to do this activity with us because of you, but anyway, she is willing to be the first guest to provide rewards for those who make reservations, and we "Jump Up" have taken a big advantage, I should have something to say." ”

Here, she has the most proficient author resources, as well as rich offline publicity resources, whether it is the traditional physical store represented by the cooperative bookstore accumulated from time to time and time, or the reader circle represented by the reading club and university club, which is significantly different from the current publicity team.

"Yes, it's too early to say that 'Seventeen Floors' has failed, right?" Another person immediately stepped forward to help, "When we were doing this drama, we knew that this drama would have a lot of subject risk, but now we at least know that this drama is very well done, and it is a good drama for the audience who have watched it, isn't it?" ”

"Senior, what you said made me feel empowered."

What is this?

Yu Lang, the girl with a boy-like name, immediately made an OK gesture, "I'll follow up here." ”

Indeed, a whole room, more than a dozen people, are now all contracted staff members of the self-media team.

Lu Yanhe: "It's a mule or a horse, I'll know tonight." ”

-

Northern Lights video platform.

Lu Qingzhen nodded unexpectedly and said: "Of course it can be done, yes, since our plan is customized, it must be to meet your needs, I have listened to Zhibai's songs, I like it very much." ”

Video platforms are different.

Now different TV series have different ways of scheduling, of course, fans will pay attention to a lot of details, but the real passerby audience, who will really pay attention to whether a drama is broadcast daily or weekly, or what, some watch it, and if you don't, just watch it.

This other person is naturally the video platform Northern Lights.

-

In the evening, the second episode of "Seventeen Floors" was broadcast on Beijing Channel, and the first episode was also launched on Northern Lights Video.

Li Zhibai thought of something, "Why don't we develop it ourselves?" Let's get some money together to make a "Seventeenth Floor" themed secret room? ”

"Huh?"

Lu Yanhe was stunned.

As a result, after chatting with Chen Ziyan, he learned that this kind of thing is not a potential gold mine at all, and someone has already smelled gold.

This is because of the problem of his own personality.

"Yes." Qin Zhibai nodded, "Chen Siqi, she also called me, and there will be a part of me appearing in the appointment event later." ”

Someone asked: "It's all about young people as the main viewer, why can "Six" break such a record?" ”

Lu Yanhe: "I really didn't realize this. ”

On the phone, Wang Xiao jokingly said to Lu Yanhe, "If you had told me earlier, the ratings of "Seventeen Floors" last night would definitely not continue to fall." ”

The next moment, Bai Yu's voice also sounded, "Li Bi has already arrived on the street, and he will start interviewing passers-by on the scene in ten minutes." ”

"Very optimistic." Lu Yanhe said, "This theme is not innovative, but there are very few domestic dramas, there is a large blank, even if it is average, there must be many people who want to watch it, not to mention that the reputation is so good now, you can see the hot searches and popularity on the Internet now, just those who watched TV yesterday spontaneously made so many topics, in discussions, in hot discussions, at least half of the hot searches are not done by them or our artist team in Beijing and Taiwan, all of them are naturally generated." ”

Of course, Chen Siqi said that he could do it.

"If the ratings are mediocre, why not give it? It is a sum to be able to earn. Li Zhibai said.

"It's not that good, and I don't usually have much contact." Qin Zhibai said frankly, "But we can talk very well. ”

-

Northern Lights Video's "Pre-registration Event" updates the prizes that can be drawn by the pre-bookers at the rate of one guest in ten minutes.

When Lu Yanhe heard this, he was moved in his heart and said, "Sister Yuqian has always taken good care of me, she must have seen that the ratings were not very good last night, so she wanted to help me add to the fire." ”

In addition to the Northern Lights video logo, there is also a "Jump Up" logo.

On the large carousel of the homepage of the Northern Lights video, there is also a window on the right that occupies about a third of the size, showing a ten-minute countdown.

For example, the Northern Lights labeled Chen Bige as: The queen has returned, and she is still on the top of the mountain.

He himself doesn't like to talk, and he rarely hype, because he is not short of money, and his ambition is not so strong, in short, he just wants to sing well.

Of course, at that time, they didn't do this as a specific business.

"That's precious." Lu Qingzhen immediately said, "You took out such a precious physical album to give to everyone, it seems that your relationship with Yan He is really good." ”

"Jump Up" uses its own resources to try a new drama announcement, increase the audience's sense of participation, and let the audience become the promoter of this drama." Lu Qingzhen said, "This is a drama promotion plan tailored by the jumping self-media for "Seventeenth Floor", and our company actually does this and tailors service plans for our VIP customers. ”

Qin Zhibai is a rich second generation.

Chen Siqi: "Well, I have the same opinion as you, I also think so, many of my classmates who have not gone home are complaining, there is no TV at school, they can't watch it, they have to wait 24 hours to watch it, and even many people go to find piracy, fortunately, piracy has been cracked down hard in the past two years, and it is better controlled." ”

"Please, don't do it." Lu Yanhe had a black line on his head, "I haven't done anything, how can I be an honorary vice president." ”

These labels alone have been on a hot search and have been discussed by many people.

The most is the discussion about Chen Bige and Lu Yanhe.

"Thank you, Mr. Shi!" Chen Siqi hung up the phone happily and turned her head to look at her classmate and assistant, "Lang'er, Teacher Shi Xia has done it over there." ”

Qin Zhibai said to her seriously: "Thank you." ”

The people in Beijing and Taiwan saw it in their eyes, and it was impossible to say in their hearts that it was not sour.

The first person who noticed it was stunned.

-

Jiang Guang, a hotel suite, more than a dozen people each holding their own equipment, looking for a place to sit, occupy the king, Chen Siqi sat behind the desk, holding up his mobile phone with a smile on his face.

Lu Yanhe knows how the plot develops, but under the lens of Lian Bei, he still feels the excitement of sealing his throat.

And what Chen Siqi attached as a classic case is actually the publicity that "Jump Up" came forward to pick up a day or two before the broadcast of "Six" and after the drama announcement was completely removed on Beijing and Taiwan.

As well as a huge question mark.

Chen Siqi said: Jingtai deserves this, I talked to them about cooperation before, they thought we were inexperienced, small households can't do big things, but when I look back, I want to rely on my relationship with you as lovers, let us work for day, I am so angry that I am speechless, since I don't look down on us, and covet our little strength to do what we want to do for nothing.

Of course, such an exaggerated label is mixed with the equally exaggerated labels of other actors, which is not very abrupt.

"Hey, hello everyone, I'm Yuqian, my idol Sister Bige and my dear little brother Lu Yanhe starring in "Seventeenth Floor" will be launched on Northern Lights Video tonight, have you already understood what kind of story this is? Doesn't it sound exciting for a group of people to be tricked into being on an uninhabited island and having to pass through life-and-death crises before they can qualify for escape? Come and make an appointment for the Northern Lights video, if you make an appointment now, maybe, you are the one who eats with me, I will draw three people from the reservation and invite me to have lunch, hurry up and make an appointment! ”

Chen Siqi: No, they have a special department responsible for this kind of publicity, and they will cooperate with some third-party organizations, and I am going to talk about this business, including the drama announcement of the drama "Seventeen Floors", in fact, it is also docking with them.

"Oh, Mr. Shi, you know, we have never done unquality promotion of "Jump Up", I have sent you the audience praise of "Seventeen Floors", you have also seen it, it is definitely not fooling you, please help me stand on the platform, I just did such an activity by myself, and expand the business of "Jump Up" from the media, not only you, dozens of people, nearly hundreds, I will not smash my own reputation for such a small event, I still want to get a new big story from you, Put it on our "Jump Up" serialization. ”

Wang Xiao said: "To be honest, it is true that all traditional TV stations are going downhill, but if it is really completely irreversible, why can "Six" succeed? It's not me boasting, so what did we do at the time? Our main concept is 'watch the premiere together and support Lu Yanhe', and the emphasis is on watching the premiere. "Seventeen Floors" is good-looking, of course, it is good-looking, but it's not that you can't watch it if you don't see it for the first time, and you only broadcast it in that time period, so if you miss it, you will miss it. ”

Lu Yanhe felt that Li Zhibai's sense of smell was quite keen.

"But the Northern Lights signed the contract with us too late, and a lot of things were too late to prepare, crazy, crazy." A person shook his head and sighed, "I really didn't know until today that there are so many people in the self-media team that we derived from magazines." ”

Damn, a drama, they paid for it, they produced it, they formed such an all-star lineup plate, and it turned out to be broadcast on Beijing TV, but it exploded in the Northern Lights video, who is not sour?

Of course, the copyright owner of "Seventeen Floors" is in them, and their other copyrights can also sell better and benefit from the same.

Now Chen Siqi has begun to develop it as a very important business segment.

-

After the first 10-minute countdown ended, a video appeared in what had been a question mark.

Chen Siqi smiled brightly.

Not only did Jingtai not think about it, but even he himself didn't think about it.

Some people analyze how well the first episode of "Seventeen Floors" was filmed yesterday and how fast the pace was at the technical level, and some people analyze the characteristics of different characters from the perspective of performance.

Jiang Lan pressed the tip of her tongue against a mouth ulcer in her jaw that came out of her heart because of the rush to attack her heart, and she was in a terrible mood.

Lu Yanhe is still sitting in the house, watching the second episode with Li Zhibai.

The henchman received the look and immediately said: "But now the evaluation of this drama on the Internet is very high, in addition to the hot searches arranged by ourselves, there are more than 20 hot search entries naturally generated on various platforms." ”

This cooperation has been covered and not released before, and people came to talk about cooperation with Beijing and Taiwan as early as when "Seventeenth Floor" was to be broadcast.

The drama announcement itself is a direction that Chen Siqi wants to do when he does self-media.

Many media outlets just take the ratings of the declining trend to do various analyses, but for the industry, the thing to analyze is not only "why the ratings are high and low".

"If we continue to invest so much publicity resources and don't stop losses in time, how much will we lose in this project, and can we afford it?"

Lu Yanhe looked at their description of himself, and there was only one sentence in his mind: praising the dead is not worth their lives.

-

Northern Lights Video relied on "Seventeenth Floor" to usher in their hit.

Of course, for the platform, the most important thing is not the attraction of these prizes to everyone, but the invisible communication power that celebrities one after another bring to "Seventeen Floors".

Lu Yanhe was stunned.

After doing a lot of analysis, the data analysis team came to the conclusion that it was not that "Seventeen Floors" was unpopular, but that this drama was completely different from the main viewership of Beijing and Taiwan.

On Saturday, since many media and marketing accounts were shocked by the ratings trend of "Seventeen Floors" and posted articles one after another, the voice of discussing the drama "Seventeen Floors" has not disappeared.

Some people also asked, where did everyone read "Seventeenth Floor", why can't they find it on the Internet.

"Really? So what is the gift you offer? ”

"Now the drama announcement is a set of old templates, focusing on the promotion content and attracting everyone's attention, which is understandable, but your drama has no shortage of attention, shouldn't it focus on how to attract everyone to watch the premiere?" Wang Xiao complained, "Your girlfriend and Northern Lights Video both know to make reservations, why don't they know to do a premiere event to strengthen the concept of premiere time and TV station?" ”

Why did they decide to cooperate with Chen Siqi after the ratings came out last night?

Lu Qingzhen sat in front of Qin Zhibai and said with a smile to this potential customer.

Click to open, and Jiang Yuqian's face appeared.

"What, how am I?"

However, compared with the ratings, the first episode was launched on the Northern Lights video within an hour, and the number of viewers exceeded 10 million, which directly refreshed the record of this year's Northern Lights video, making the Northern Lights video three times in a row, and "Seventeen Floors" as the king of the drama finally shook up.

#江玉倩邀请你一起吃饭#的词条打出, the number of readings is rising.

-

"Sister Yuqian here, she took the initiative to propose this prize." Chen Siqi called Lu Yanhe and said, "She is very powerful, originally I just wanted to ask her to provide a set of autographed photos, but she said that there are a lot of things and they are not attractive." ”

Not counting the follow-up shares, Jingtai charged no less than eight figures for the licensing fee alone.

Ten minutes after it was launched, the Northern Lights video released a good news: the number of viewers exceeded 8 million!

At the same time, the real-time ratings of the second episode of "Seventeen Floors" in Beijing and Taiwan started at 0.72%, and within ten minutes, it rose slightly to 0.75%, and did not continue to fall.

Northern Lights Video's description of "Seventeenth Floor" is: an all-star cast lineup led by top actors, setting off a new theme and new genre to ride the wind.

Lu Yanhe: "Will Jingtai give it?" ”

"Nonsense, this is not in place of publicity." Wang Xiao said, "Since it is broadcast exclusively on the TV station, and the video platform will not be launched until 24 hours later, shouldn't it focus on promoting the broadcast time of the TV station when "Seventeenth Floor" is already so popular and has attracted much attention? But you have been focusing on promoting this drama before, rather than watching time, resulting in many people thinking about searching for where to watch it on the Internet, and then missed the premiere time, so didn't the people who watched the premiere yesterday mainly the viewers of Beijing TV and some people who knew the broadcast time? ”

His agent smiled at Lu Qingzhen and said, "Qingzhen, we are actually not thinking about how popular Zhibai is and how many fans there are, but we want the songs he writes and sings to be heard by more people, can you do anything about this?" ”

Wang Xiao: "Anyway, I'm like this, I still wanted to take a look yesterday, and after a second search, I found that it was broadcast exclusively on the TV station first, and it can only be launched on the video platform today, so I can only miss it." ”

In this case, many people are waiting to see if "Seventeen Floors" will become their rare Waterloo work.

-

There are fewer people who send messages to Lu Yanhe.

And the Northern Lights, which will have a lot of cooperation with Lu Yanhe, also secretly labeled Lu Yanhe at this time: the film and television dramas he participated in as an actor were all big hits, and none of them failed.

"Well, okay, I'll write it down, and I'll arrange it later." Lu Yanhe nodded.

Even students who go home do not have this habit.

"You helped us make an appointment with so many big names to come to the event, and, basically, as long as you are free, you will come to our event, how many stations have you stood for us, is this all fake? Haven't done anything yet. Wang Xiao said, "I very much hope that you can take over the position of honorary vice president." ”

Because the data of their own platform shows that the number of people who are interested in the show, the people who search for the show on the site, the number of trailers and tidbits, etc., are all showing a very positive exponential growth.

There were several thrilling and tense places in the middle, and they all lifted their hearts and hung up to their throats.

It's one thing to help "Seventeen Floors", and another thing is that she wants to use the project "Seventeen Floors" to announce her entry into the game.

Chen Siqi: The propaganda that Jingtai is doing for "Seventeen Floors" now is that the thunder is loud and the rain is small, and it has not fallen into the pit where it should have fallen, which has cheapened others.

Some people count Chen Bige's past achievements, and some people say that Lu Yanhe has not had a work since he became an actor.

It can be said that on Saturday, the industry did not really sentence "Seventeen Floors" to death, but waited for the second episode to air on Saturday night, and the first episode to air on Northern Lights Video.

His most out-of-the-circle work is actually the variety show "Young Days", but in this show, his sense of presence is not particularly high.

Young people don't sit in front of the TV and watch TV.

Lu Yanhe told Chen Siqi about it.

In this case, the Northern Lights video suddenly made such a "reservation event" vigorously, and everyone understands that it is sending a signal: they are still very optimistic about "Seventeenth Floor".

-

"Which platform didn't make an appointment for an event? But this is the first one that has made such a vigorous and exciting effort like the Northern Lights. ”

Promote good film and television projects that can be promoted.

"You're good friends with Yan He, aren't you?"

Lu Yanhe took a deep breath.

"I want you to record a small film for us, won't you record? It's okay, I've arranged for a photographer to be on my way to your house, and I'll be there in an hour, and I know you're not willing to refuse me. Whatever you want, whatever you want, I've come to you in such a hurry to help me, how can I command you to say anything! If it weren't for the fact that this is a play starring Yan He, it has a good reputation, but it hasn't been seen by many audiences, so I wouldn't have bothered to do this! ”

"Because it's short, it's only 20 minutes, and there is an ad in the middle, and everyone can sit still. But "Seventeen Floors" is an hour per episode, plus the advertising time, and it is longer, and few young people can sit still now. ”

"Some personal opinions, if you say something wrong, you will not be responsible." Wang Xiao smiled, "Next semester, the current president will be in his senior year, and I will take over as the president, do you want to be an honorary vice president?" ”

Lu Qingzhen looked at the boy in front of him, who had been debuting for a few years, but was still well protected and unpolluted at a glance, and smiled lightly.

"Forget it, senior, I'll be an ordinary member honestly."

He is a singer, he also writes songs, he can't say that he is not popular, he has a group of his own diehard fans, but he is not out of the circle.

Lu Yanhe: Did you talk to Jiang Lan?

……

"Let's adjust the publicity strategy well, such a basic rating, even if it keeps declining, it will be 0.7% in the end, which can be completely saved."

Lu Yanhe said: "Maybe if this drama is very popular, someone will make it?" ”

The trend of this ratings made Jingtai breathe a sigh of relief.

Chen Siqi asked, "How are you?" ”

"It's really too early to judge success or failure based on the results of the first episode, and the second episode will be broadcast tonight."

-

However, it is true that the discussion of "Seventeen Floors" has an unprecedented heat.

“OK。” Chen Siqi took a deep breath and said: "This is the first big order we have signed with Northern Lights Video from the media, and the ratings in Beijing and Taiwan yesterday have been declining, which is not a bad thing for us, before they even wanted to prostitute us for nothing, let us give them free publicity, everyone, today we will let everyone know that we "Jump Up" have our own most unique channels and capabilities in promoting this part." ”

This is the result of the influence of behavioral patterns.

Bottom right corner –

However, in this case, the Northern Lights video suddenly hung up a new page:

The number of reservations for "Seventeen Floors" is 3271287.

In the past, Chen Siqi grabbed it with his own hands, and made one-line contact. This time "Seventeenth Floor" was going to be broadcast, Chen Siqi went to Beijing with the cooperation plan prepared early, but Beijing TV looked down on their small team, thinking that they had never done drama announcements, but were just perfunctory. And the Northern Lights video has been studied for ten days and a half months, until last night, as soon as the ratings of Beijing TV came out, I suddenly contacted Chen Siqi and asked her if she could still do it.

Lu Yanhe said: "How can I trouble you every time, senior, last time it was a special situation, this time Beijing and Taiwan smashed so many publicity resources, and the ratings continued to decline, and this is not a matter of insufficient publicity." ”

And the label they gave Li Yuefeng is not subtle: the topic is a big hit, luck is added, not the protagonist, but with the aura of the protagonist!

……

She gave her henchman a look.

All the media of "Jump Up" released and pushed this video as soon as possible.

After Qin Zhibai heard Lu Qingzhen say it, his first reaction was to turn his head to look at his agent.

For many, this is another "Lu Yanhe moment".

"Aren't there many voices singing about "Seventeen Floors" now?"

"But, Mr. Shi, don't worry, I will personally lead the team to help you promote and publicize your new book in the future, as long as you don't dislike me, not only our domestic, but also overseas, where our "Jump Up" can cover, the name of your new book will definitely be promoted."

Welcome to make an appointment in advance for "Seventeen Floors" to win a surprise prize.

After the second episode was broadcast, the ratings were clear, and the peak did not break 1, but it did not fall below 0.7, and the average rating was slightly higher than yesterday's first episode, reaching 0.79%.

Wang Xiao's words gave Lu Yanhe a slap in the face.

Li Zhibai sighed: "It's really awesome, I want to act in such a play, is there such a real-life secret room?" I also want to play this type of escape room. ”

The brand of a large amusement park in China has already negotiated cooperation with Beijing and Taiwan, and will carry out related development.

But the core is the ratings.

Just like the results of "Six People" when it was broadcast.

The advertisers suddenly want to advertise one by one, such a grand occasion, for a traditional TV station, how long has it not appeared?

At this time, Jiang Lan's speech suddenly circulated in Beijing and Taiwan: Compared with the propaganda strategy formulated for the Northern Lights video, our own propaganda department is simply a corpse vegetarian meal! (End of chapter)