"Only the most unique you can be worthy of the most exquisite superstar sports. Win respect with quality, win the future with comfort. ”

At the end of April, the ad began to be broadcast on CCTV and local satellite TV in prime time.

Hongxing Sports, an originally unknown clothing brand, began to enter people's field of vision.

For Zhang Chu, people are naturally no strangers, the hero who resisted Korea and resisted Japan in the fighting ring, and the label he has has always been full of positive energy.

Especially at the beginning of last year, after the story of climbing a 9-story building with bare hands and heroically saving people was broadcast, it became a national idol.

I have seen on the news before that Zhang Chu and Hongxing Sports signed an endorsement agreement.

It's just that the brand of Hongxing Sports is too niche, so many people don't know what they do.

Now seeing this advertisement, people suddenly have curiosity about Super Star Sports.

After all, the products endorsed by Zhang Chu shouldn't be wrong, right?

Don't underestimate the influence of celebrity endorsements.

At that time, Nike was pressed to the ground by Adidas, and its sales fell year by year, just because it signed the basketball god Michael. Jordan, as a result, achieved a counterattack in just a few years.

There are also the two most famous cola brands in the beverage industry, and it is also because of the signing of a large number of popular sports stars and entertainment stars that a small bottle of drink can create tens of billions of dollars in sales every year.

Hongxing Sports signed Zhang Chu as the brand spokesperson, and the influence was soon revealed.

As a brand that has just been founded for a short time, the usual sales are barely passable only in Fujian, and it is placed nationwide, not to mention compared with well-known foreign sports brands, even if it is some domestic brands, Hongxing Sports is completely incomparable.

But not long after the advertisement was broadcast, the phone number of the sales department of Hongxing Sports was directly blown up by dealers around the country.

Without exception, all the callers are urging goods.

"Mr. Wu! This is the recent call record received by the customer service of the sales department, which is urging the goods, not only the dealers in the province, but also the dealers in other provinces, even the dealers in Shanghai and Beijing. ”

Shanghai?

Capital?

Wu Rongguang thought for a while, looked at the sales supervisor with a happy face, and asked hesitantly: "Do we have distributors in Shanghai and Beijing?" ”

Belch......

This really stunned the sales executive.

The main sales scope of Hongxing Sports was concentrated in the province, and in big cities like Shanghai and Beijing, they were not a well-known brand, and they couldn't squeeze into it at all.

"There are agents and dealers in Shandong, Jiangsu, Shanghai and Beijing...... Maybe retail, right? ”

Wu Rongguang listened to the words of the sales supervisor, looked at the phone record in his hand, there were calls from all over the country, suppressed the excitement in his heart, and picked up the phone on the table.

"Inform all the directors of the company that in 10 minutes, the meeting will be held in the conference room on the 5th floor."

Waiting for the sales director to leave the office, Wu Rongguang couldn't hold back anymore and swung his fist twice.

He knew he had won the bet.

Before spending 2 million a year to ask Zhang Chu to be an endorsement, many people expressed opposition.

According to the words of some old people left behind by his father, the most important thing for Hongxing Sports to do now is to do a solid job of product quality first, and then think about developing outside the province after accumulating enough reputation.

After all, if a new brand is put in the national market, there is no competitiveness at all.

However, Wu Rongguang, who has always been good at listening to opinions, did not have the persuasion of the audience this time, but chose to go his own way.

Because after inspecting the national sportswear brand, Wu Rongguang found the biggest change, that is, people's spending power has been greatly improved.

People are no longer satisfied with food and clothing, but more eager to improve their quality of life, in the past, an important expenditure of a family was three meals a day for the whole family, now life is better, people's consumption investment in clothing, has begun to increase greatly.

In particular, as the generation born after the reform gradually grows up, although they do not yet have the ability to make money, their consumption concepts, especially aesthetics, are completely different from those of their parents.

Dress not only modestly, but also beautifully.

At this time, whoever makes his own brand bigger and stronger first will be able to occupy the market first.

But if you want the name of Hongxing Sports to be known and understood by consumers, it is far from enough to slowly accumulate word of mouth.

Publicity is indispensable, and the best way to promote it is to ask celebrities to endorse.

Regarding who to invite to endorse Hongxing Sports, in fact, Wu Rongguang didn't think about it, the reason why he contacted Wang Jinghua through a friend was completely to try his luck.

Moreover, like those big stars in Hong Kong and Taiwan, Hongxing Sports can't afford to pay millions of endorsement fees a year, and only those stars who have just become popular and are not really on the front line can be considered.

Among them, Zhang Chu is undoubtedly the most suitable.

The image is good, there are works, and the most important thing is word of mouth.

beating foreign fighters in the ring, in order to save a child he didn't know, he risked climbing a 9-story building with his bare hands, such a heroic public figure, in Wu Rongguang's view, can better represent the brand image of Hongxing Sports.

However, the money was spent, and the advertisements were broadcast during this time, and Wu Rongguang's heart was uncertain about how much effect it could have.

I thought I would have to wait for a while, waiting for the publicity effect brought by the advertisement to slowly ferment, but who knows, the advertisement was only broadcast for three days, and it gave him such a big surprise.

In the conference room on the fifth floor, all the company's executives arrived, and they all learned about the situation, and everyone's faces were full of smiles.

After all, only when the sales of the company's products are high, can the development get better and better.

Wu Rongguang first asked the sales supervisor about the current order volume, and when the numbers were exposed, everyone in the conference room exclaimed in unison.

Then Wu Rongguang looked at the production supervisor, and the order volume surged, which put pressure on the production department.

"Mr. Wu, of course it's a good thing to have more orders, but I'm afraid our current production capacity is ......"

"How big of a gap do you feel?"

Wu Rongguang summoned everyone to come over for a meeting, but it was not to listen to complaints, the company spent such a big price to ask Zhang Chu to endorse, and advertised on CCTV and many local satellite TV, what he wanted was the current effect, if the production capacity could not be reached, delaying the company's next development, all the previous efforts would not be in vain.

The production supervisor naturally understood this truth, and immediately put away the idea of complaining, and quickly thought about it in his heart.

"If you do three shifts......

"Three shifts are not good, to ensure the rest of the workers, not in order to increase production, regardless of everyone's health, I think so, temporarily implement four shifts, first eat the orders in hand, and explain the situation to the front-line workers, the night shift subsidy must be clear."

The production supervisor nodded hurriedly: "Okay, Mr. Wu, I'll get a plan as soon as possible." ”

"The personnel department, hurry up and recruit workers, and the follow-up training must also keep up."

"Okay, Mr. Wu!"

"The quality inspection department, the product quality must not be sloppy, the quality inspection must be stricter than the original, we must ensure that every product from the production workshop is 100% qualified, there is a defective product, when the time comes, I only ask you."

"Yes, Mr. Wu!"

"Sales department, you should seize the time to expand new dealers, the counters of large shopping malls in every city, we must also prepare in advance, don't be afraid of the production department dragging its feet, just rest assured to do it boldly, and I will solve other problems."

Hearing Wu Rongguang say this, the sales supervisor's heart was also steady.

After the report just now, he was thinking about this problem, if he didn't take advantage of this opportunity to expand the scope of sales, what are you waiting for!

On the contrary, he was worried that Wu Rongguang did not have such courage.

Now, with the support of the chairman of the company, he still has nothing to worry about, just do it.

"Propaganda department, get a good grasp of the propaganda plan for the second half of the year."

Now that we have tasted the benefits of advertising, it is natural to increase our efforts.

Wu Rongguang can't help but start looking forward to the movie that Zhang Chu is shooting now, and when it is released, people will see Zhang Chu wearing Hongxing Sports' clothes and Hongxing Sports' shoes, what kind of explosive publicity effect will it bring.

It's well spent, it's worth it.

The heads of all the departments were given their assignments and went to prepare.

Wu Rongguang couldn't sit still in the office, and didn't say hello to the secretary, so he drove away from the company alone and went to the largest store of Hongxing Sports in Xiamen.

Usually, sales are good, but ......

The scene in front of him really stunned Wu Rongguang.

There was a long queue outside the store, and the car was parked across the road, and when I looked into the store, it was even more crowded.

Quietly leaned over, and before he could reach the door, he was spotted by people who were queuing.

"Line up!"

"Don't talk about the rules, go to the back and line up!"

Wu Rongguang hurriedly explained that he was just looking, not buying, and chatted with the two young people who were queuing up by the way.

"The brand recommended by Zhang Chu, no matter what, you have to buy a pair of shoes to go back."

"Me too, a young actor in China, my favorite is Zhang Chu, good kung fu and good character, the products he endorses must not be wrong!"

"That's it! I don't believe other celebrities making endorsements, Zhang Chu is different, he is a hero, heroes will never deceive people! ”

Hearing people say this, Wu Rongguang was happy about his wise decision, but also felt pressure.

Next, whether it is for Hongxing Sports or for Zhang Chu.

Quality is the next priority.