Xiamen, Hongxing Sports Headquarters.

Zhang Chu is here for the second time, the last time he came to sign an endorsement contract, and this time it is the same purpose.

Unlike before, the size of the production hall has at least tripled.

Zhang Chu and his entourage are being accompanied by Xiao Wu, vice president of Hongxing Sports, and are visiting the company.

Surrounded by people from the company's publicity department, as well as some local journalists.

The flashing lights that light up from time to time indicate that this is not just a simple visit, but also a preparation for the next promotion.

This is also stipulated in the draft agreement.

"Mr. Zhang, this is our production workshop."

Mr. Wu is not very old, only in his early twenties, but he seems to be a shrewd and capable person.

When Zhang Chu and others came over this time, Wu Rongguang, the chairman of the company, happened to be a representative of outstanding entrepreneurs to hold a meeting in the capital, but he couldn't rush back, and the reception work fell on his younger brother, Xiao Wu.

Walking into the production workshop, it looks a little messy, but insiders can see at a glance that this is orderly in chaos, and all the processes are being carried out step by step.

"According to the company's development plan, in the next year, the production capacity of the headquarters will be doubled, and at the same time, the company's branches in Zhejiang, Hebei and Shandong will also be put into use."

Xiao Wu patiently introduced Zhang Chu, and did not have the slightest contempt for Zhang Chu because he was just an actor and a layman.

Why can Hongxing Sports increase its production capacity several times in just a few years, and at the same time sell its products all over the country, and build sales outlets in Xiangjiang and some parts of Southeast Asia.

Among them, the role played by Zhang Chu, the brand spokesperson, cannot be ignored.

Perhaps some people in the company are not convinced, and feel that Hongxing Sports has today, which is completely due to their quality first and hard work.

Even for the renewal of the contract with Zhang Chu this time, there are some different voices inside.

But Xiao Wu always knows very well that the accumulation of a brand's prestige is far from enough to be himself.

Just like the well-known foreign brands Nike and Adi, the annual investment in publicity can even reach one-fifth of the revenue.

Years of advertising have allowed its brand value to accumulate and these are intangible assets.

Hongxing Sports can be bound to Zhang Chu, because Wu Rongguang has a unique vision and invested in advance, so he picked up this big bargain.

I don't know how many people in the industry have hot eyes.

People who walk ridiculously are just short-sighted, and always feel that it is unnecessary to increase investment in publicity.

This contract renewal, although the price paid by Hongxing Sports is not small, but considering Zhang Chu's current fame and huge fan base, Hongxing Sports has earned it.

Then there is Mr. Xiao Wu's admiration for Zhang Chu.

If you simply look at the contract, Zhang Chu did tear off a piece of meat from Hongxing Sports this time.

24 million endorsement fees for three years, plus 0.05% sales share.

Based on the sales of Hongxing Sports last year, 0.05 represents tens of millions, and may even reach hundreds of millions of wealth in the future.

But when the contract was about to be signed, Zhang Chu added another sum to the contract.

All sales will be used for charity in the country.

Moreover, the money will be transferred to a designated account, which will be jointly supervised by representatives of Super Star Sports and Zhang Chu.

Every year, not everyone has the courage to spend such a large amount of money on charity.

If Zhang Chutu is famous, with his ability to attract money, it is enough to donate a few million every year, but tens of millions, or even hundreds of millions, every year, this obviously cannot be simply explained as his own fame.

After Xiao Wu signed the contract, he immediately contacted his brother who was far away in the capital.

After the two brothers discussed, they promised Zhang Chu the next day that they would inject an equal proportion of their annual sales into Zhang Chu's charity fund.

This attracted the local media to report on it.

"Mr. Zhang, please come here."

After visiting the production workshop, Mr. Xiao Wu took Zhang Chu and his party to the quality inspection department.

In recent years, in addition to investing a lot of money in production for expansion, the company has invested the most in the quality inspection department.

Nowadays, the quality inspection procedures and facilities of Hongxing Sports are carried out in full accordance with the model of foreign big brands.

"Quality is always better than everything, this is written into our corporate culture a criterion, the company everyone must abide by, every product from the star into the market, must ensure that the quality is qualified, can afford all kinds of testing, and at the same time in the inspection process to be specific to each product, everyone, not a little sloppy."

Zhang Chu didn't say a word during the whole process, he was just a brand spokesperson, not a partner, but the attitude expressed by Xiao Wu on behalf of Hongxing Sports still made Zhang Chu very satisfied.

Since he is the spokesperson for this brand, he is not only responsible for the brand, but also responsible for consumers.

After visiting for a whole day, the materials needed for the promotional video were enough, and Zhang Chu and his party returned to the hotel.

"Sister Hua, are you still unhappy because I made my own decisions?"

Originally, Xiao Wu always had an arrangement, but Zhang Chu rejected it.

Zhang Chu and the others solved their dinner by themselves, and seeing that Wang Jinghua's mood was obviously not quite right, Zhang Chu also felt that it was indeed a bit reckless to take out so much money for charity without discussing with Wang Jinghua in advance.

When Wang Jinghua heard this, he glanced at Zhang Chu.

"Do you think I'm reluctant to pay for it?"

Wang Jinghua said and put down his chopsticks.

"I underestimate you Sister Hua! If you want to do charity, not only do I not object, but I also raise my hands in favor, this is a good thing, if I have a problem with you because of this, I will look down on myself. ”

He took a sip from his glass and continued.

"It's a good thing to do charity, to be honest, you can have so much courage, I'm very happy, in this circle, some people value money more than life, and shout all day long to give back to the society, it's really real, it's all a dime, you can look down on money This is a good thing."

Then why do you have a black face?

As if he heard Zhang Chu's heart, Wang Jinghua said angrily.

"I'm angry that you don't respect the fruits of my labor."

Belch?

What does it mean?

Wang Jinghua glared at Zhang Chu: "Do you think it's so easy to negotiate a contract with the brand?" I finally talked about it, so you can hold it in your hand and cover it, you are good, and you will donate it in one sentence. ”

Scold!

Dare to love because of this.

"That's really ...... It's me who owes it to me. ”

After Wang Jinghua complained, he didn't plan to hold on to this matter, it would always be beneficial to Zhang Chu.

Regardless of whether it is a name or not, if this matter is publicized, Zhang Chu's reputation in society will definitely increase exponentially.

These will all act on Zhang Chu's body and ultimately bring him greater benefits.

At the same time, it has indeed achieved giving back to the society and benefiting from many parties, which is obviously not what tens of millions of dollars can bring.

"I'm not complaining to you, before making any decisions in the future, can you talk to me first, like this sudden decision, you ...... I'm passive, and besides, you have to think about others. ”

Zhang Chu took out his own interests for charity, should the brand follow up?

If you don't follow, it seems that a large company doesn't have an artist with a sense of social responsibility.

This is not good for the image of other brands.

Fortunately, this time, Superstar Sports responded in a timely manner and chose to take out part of the proceeds and jointly set up a charitable foundation.

Otherwise, it is easy to offend people.

Zhang Chu also realized that he was indeed reckless, and couldn't help but laugh at himself secretly.

It's good that in his previous life, he was a person who mixed up with officialdom, and he didn't see things as thoroughly as Wang Jinghua.

It's still been a long time since the comfortable days passed, and the consideration of the problem is not as comprehensive and meticulous as before, and it is a little presumptuous.

Zhang Chu really didn't think about it so much, but simply felt that the money was endless.

In the past, when I had no money, I naturally had to worry about it, but now I have endless money, so I want to provide help to those who need it within the scope of my ability.

It's ridiculous to say that Zhang Chu in his previous life, as an official of the imperial court, had never had such an awareness.

Now that he has made a play, he has given birth to a heart that worries about the country and the people.

It seems that the change of the environment to people is really not ordinary!

"Sister Hua, I have to rely on you to remind me more in the future, otherwise, I don't know if I really offend people."

"Come on, I don't know about you yet."

Wang Jinghua glanced at Zhang Chu.

This kid looks reckless and easy to be rash, but he is shrewd in his bones, and he is old and sophisticated, and sometimes, he doesn't look like a young man in his twenties at all.

This time, it seems that Zhang Chu is emotional, and Hongxing Sports passively accepts it.

But in fact, who can know that this is not Zhang Chu's test of Hongxing Sports.

A truly socially responsible enterprise.

If Hongxing Sports' response cannot satisfy Zhang Chu, perhaps after the expiration of this contract, there will be no basis for the two sides to continue to cooperate.

The contract has been signed, the promotional video has been filmed, and the establishment of the foundation still needs a process.

On the day Zhang Chu left, Hongxing Sports publicly announced that it would take out 100 million yuan as the foundation's reserve funds.

With the media coverage, the influence of this incident is also increasing.

With tens of millions of charitable donations every year, Zhang Chu wants to break the record of donations in the name of individuals in the entertainment industry!

The establishment of the foundation was accompanied by the news of the renewal of the contract between Zhang Chu and Hongxing Sports, and the fact that Hongxing Sports will also participate in the preparation of the charitable foundation, which suddenly shaped Hongxing Sports into a synonym for a conscientious enterprise.

In short, this wave of operations is a win-win.

The only unhappy thing is probably a certain cross, I hope that as the boss of a domestic charitable foundation, there are some official remarks that such activities should be led by them, but this time it has completely bypassed.

Blue thin, shiitake mushrooms, but helpless, after all, no one stipulates that charity must be approved by them.

Now the media has not reacted, but some people obviously feel that the reason why Zhang Chu did not cooperate with them is that he clearly does not trust.

Some people raised questions, but they were quickly silenced.

And at this moment, Zhang Chu had already left for Xiangjiang, so he didn't have the heart to care about these things.