Chapter 434: A New Strategy for Ice Lake Beer

The director said that he would find a way to apply to the higher authorities, if the higher authorities did not agree, then the Ice Lake College would apply for independent enrollment qualifications, once there was an independent enrollment qualification, wouldn't it be normal to give more places to the Ice Lake Economic Development Zone?

Both Yan Da and Qinghua actually did the same, and most of the places were actually given to Yan Cheng."

Zhang Hancheng's face showed an expression that you should understand.

As a leader in one of the top universities in Xia Guo, he knows the road of independent enrollment better than anyone else.

On the surface, it seems that the application is based on the principle of "secondary school recommendation, supplemented by personal self-recommendation", however, whether it is "secondary school recommendation" or "personal self-recommendation", the final interpretation right lies with the school.

If the school gives more places to the local middle schools, the places and opportunities recommended by the school will naturally go up.

As a high school in the vicinity of Ice Lake Academy, it naturally has advantages that other schools cannot have.

"That really mentions the acceptance rate of local students."

Feng Shuyu actually took out his mobile phone as he spoke.

Time

Although selling nearly 40,000 cases of beer a day is a qualified result, Lu Siming is not very satisfied with this sales ratio.

"This time, I must walk on two legs, and I need not only advertising, but also on-site gifts!"

"Mr. Lu, today's local delivery is 20,000 boxes, channel delivery is 10,000 boxes, and webcast delivery is 6,000 boxes."

"Well, but the most effective way is for our Economic Development Zone to be demarcated as a county-level city as soon as possible, and after the county-level city stands firm, although I don't dare to think about the affairs of the municipalities directly under the Central Government of Xia Kingdom, we can at least try to rush and plan to be a separate city!

If we can get the right thing to do, we can get a lot of policies."

Although the Ice Lake Brewery is five kilometres from the stadium, the buildings are now clearly visible.

Lu Siming's expression moved.

"Okay, I'll cut a long story short, there's a thing."

"Hmm!"

"I'm done discussing the brand power with the leaders, isn't there a provincial Universiade in September? I'll see if I can sponsor and spread the word about our Ice Lake Beer."

Zhang Hancheng nodded.

The man's name is Ma Yao, a middle-level person in charge who was promoted from Binghu Cultural Tourism, and now he is the vice president of Binghu Beer.

Seeing this,

Hearing this, Ma Yao hurriedly replied.

"Hmm! High margin varieties are not necessarily beer, such as mineral water, beverages, etc., of the same brand. There's no problem with making a glacial lake mineral water like this, and we can also make a relatively niche drink with a high gross margin."

"By the way, what about you?"

"That's okay, I'll arrange it in advance, with the style of leadership, the audience at the opening ceremony of the Provincial Universiade this time will definitely not be small, let's prepare some more supplies."

The next day, the morning sun rose,

At the construction site of "The First Village in the World", when Xu Xing had just finished arranging today's project for the construction team leader and was about to turn around to go to the stadium, he actually ran into Feng Shuyu head-on.

After a pause, Du Jianshan continued to ask.

At this time, the Ice Lake Brewery has also undergone a lot of changes from when it was first built.

Feng Shuyu asked.

"Wait, Uncle Feng, what are you?"

In addition to the two additional filling production lines, there are also two more packaging workshops, and the Qinglong North Road built some time ago passes through the gate of the Binghu Brewery, which makes the Binghu Brewery more and more convenient to travel, not to mention, but also more of a large-scale manufacturer.

"Disagree?"

Xu Xing glanced at the construction site behind him.

"To be honest, the two years in the Binghu Economic Development Zone have a sense of accomplishment compared to more than ten years in Yancheng University, so I must be thinking about staying, and the director actually mentioned the meaning of staying in front of me, but Yancheng University."

"Only 10,000 boxes in the channel?"

Du Jianshan suddenly realized.

Du Jian

The mountain sighed slightly.

"Uncle Feng!"

The afterglow of the setting sun falls on the attic of the West City Gate, and it is equipped with the ancient city wall, the longest ancient pedestrian street in Asia, and the ancient costume tourists coming and going.

Ma Yao replied.

"Xiao Xu, is this going to the stadium?"

In Xia Guo, if a leader like this kind wants to stay in the local area, it is not voluntary, and it must be agreed by the three parties and then approved by the organization before it can be officially transferred.

Zhang Hancheng took a sip of the teacup, and stopped talking.

"Okay!"

"Wait, if that's what happened."

"This."

Feng Shuyu said immediately.

Recently, he has basically left early and returned late, and he has a lot less time to meet with the villagers of Binghu Village than last year.

"And what are you going to do? Have you ever thought about staying in the Ice Lake Economic Development Zone? The director is not like the person in charge of other cities, as long as he tells him, it will be fine."

"This sales volume is not small as we expected, didn't call those agents?"

Zhang Hancheng said again.

"Director Zhang, will the suspension period expire at the end of this year?"

Ma Yao hurriedly replied.

After a pause, Lu Siming said again.

There is an endless stream of tourists watching the sunset on the west city gate, and the flow of people is almost in time for the lighting ceremony of the stork tower.

"Mr. Lu, are you planning to sponsor in the form of an advertisement?"

otherwise

"There's almost no hope!"

After a moment, turning around, Lu Siming said.

It won't take any less time here than it does at the stadium.

Otherwise, Ice Lake Beer can only be considered a local brand.

"That's for sure, just look at the movement in the stadium."

After thinking for a while, Ma Yao whispered.

Many tourists have gone back to buy ice lake beer online.

"You say!"

At this time, it is not only tourists who enjoy the sunset, in the office building of the Ice Lake Brewery,

The person in charge, Lu Siming, was also standing by the window looking at the sunset, and there was a middle-aged man standing behind him.

"Mr. Lu, what those agents mean is not that we need to make more types of beer, but that we don't have varieties with high gross margins like other manufacturers."

Du Jianshan said.

Zhang Hancheng glanced at the ornaments on the desk.

In his opinion, if Binghu Beer wants to go out and become a real "national" brand, the proportion of channels should be the largest.

"I'm just talking about it casually. What happens next in the Glacier Lake Economic Development Zone depends on the rhythm of the director."

As if sensing Zhang Hancheng's thoughts, Du Jianshan was silent for a moment before speaking again,

Seeing this, Xu Xing was stunned.

"Other categories?"

Ma Yao said hurriedly.

Ma Yao nodded.

"Your aunt's cousin has a granddaughter, named Ling Feifei, she is twenty-three years old, she is very beautiful and very down-to-earth, and she is now in the second year of graduate school at Xia Guoren."

Time flickered, in the evening,

Ma Yao hurriedly reported a number.

"Hmm!"

Seeing the turn, Xu Xing hurriedly said hello.

Lu Siming said.

"The agent said that the brand power of our Ice Lake Beer is too weak, and the product structure is relatively simple and seasonal, so if we only sell this low-margin variety, we can't actually make much money at all."

"How much did we produce today?"

Lu Siming wanted to speak and stopped, and didn't say until a moment later,

"How?"

Zhang Hancheng shook his head, and then said again,

"I don't dare to think about it for the time being! GDP is only one trillion, and there is basically no hope for the permanent resident population not to be more than five million, and

And these are the two most basic conditions."

No matter how Feng Shuyu looks now, he doesn't look like a "good person".

Lu Siming asked again.

"I've already called those agents."

"Me? I'm still early, so maybe the school won't want me first."

To this end,

Lu Siming looked at Ma Yao.

Now it has completed the provincial agency investment work.

Lu Siming glanced back at the north side of the window.

"Do you have any ideas on the single product structure? We are a beer production enterprise, relying on the water quality of the glacial lake! Beer is different from other alcohol."

In order to increase the brand awareness and sales of Binghu Beer, Lu Siming has set up direct sales points in various cities in Suqing Province, including Lan City, and has adopted an investment promotion model in other provinces and cities.

Lu Siming fell into deep thought.

Once one of the parties disagrees, it must return to the original unit in accordance with the relevant regulations.

Hearing the numbers, Lu Siming frowned.

It is said that during the Ice Lake Cultural Tourism Festival last year, in order to appease those tourists who had no place to live, Ice Lake Beer provided free drinking activities in the tent area, and the effect was still very good.

Ma Yao explained again.

Since the ancient construction team has always used old workers, many simple things no longer need him to be present in person, and the construction team can do it by himself.

"Hmm! The project is very busy over there, and it can't do without people."

"Oh! You think too much, it's not to introduce you to someone, it's that this Ling Feifei is very interested in Gu Jian and very talented, can you take the time to give her some guidance?"

Feng Shuyu gave Xu Xing a deep look at Xu Xing while handing the mobile phone.

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