Chapter 189: Chen Shuangxue's Hunger Marketing
"Not only to print, but also to print as much as possible, and to print part of the follow-up content!"
Chen Shuangxue said categorically.
Seeing this, Wan Shichang motioned for her to continue.
"I think so, now the reputation of the eagle shooting in Yongzhou has risen, and Qingzhou and Yangzhou must be about the same, we all know the situation of "Ghost Blowing the Lantern" before, and both times the inventory was exhausted within a few days, which gave us some opportunities for the publishing house."
"The same thing, I don't think it should happen to us again, because Zero is stronger than us, they can hang users, and users won't leave them."
"But we are different from Wangu Publishing House, first of all, we don't have their confidence, and secondly, we want to absorb new users, the better we do now, the more in line with the user's wishes, we will gain more users' love."
"After all, we're not here to sell just one copy of The Legend of the Condor Heroes, our goal is to become a site like Zero and Yangfan, or even surpass them!"
"Therefore, while the inventory has not been exhausted, the follow-up printing should also be on the agenda."
After Chen Shuangxue finished speaking, she glanced at Wan Shichang, who was frowning.
Seeing this, she sighed in her heart, this idea was a little radical, but it was indeed the best way she could think of now for the future of the Eternal Publishing House.
If Wan Shichang disagrees, that's okay, but the speed of development will slow down later.
And once the pace of their catch-up slows down, will existences like Zero Point and Sail sit back and watch the rise of eternity and do nothing?
Wan Shichang was silent for a long time before he slowly spoke: "According to what you said, I will talk to the printing company today." ”
"However, because of the problem of financial pressure, I want to change the plan slightly, I am ready to print 100,000 copies to the printing company every 5 days, and 600,000 copies will be printed in 6 times within a month, which will not affect sales, but also relieve financial pressure, and if you find something wrong, you can stop losses in time."
Speaking of this, Wan Shichang smiled.
"I just have to let go of my old face, otherwise this kind of request, if you are not an acquaintance, you may not be able to agree."
Seeing Wan Shichang say this, Chen Shuangxue's eyes lit up.
"That's the best, 100,000 copies in 5 days, a total of 600,000 copies, if the Condor really reaches the level of "Ghost Blowing the Lantern", 100,000 copies may not be enough to sell in two or three days."
"Still, we can ...... Hunger Marketing! ”
Chen Shuangxue suddenly thought of the word, which just corresponded to her current thoughts.
And this word was heard when she went home for the Chinese New Year and chatted with Chen Shuren.
Many businesses in the market actually use the concept of 'hunger marketing', but no one sums it up in one word.
So when she heard Chen Shuren talk about 'hunger marketing', she instantly understood a lot of things.
"Hunger marketing?"
Wan Shichang heard this word for the first time, even with his years of experience, he only seemed to understand it.
"Yes!"
"We only have 100,000 books every 5 days, but we usually sell them in 2 days, and we can't sell anything in the next 3 days, so it's a blow to the enthusiasm of readers who are in a hurry to buy, maybe after 3 days, their desire to buy the Condor will decline?"
"So, we divide the 100,000 copies into five parts, only sell 20,000 copies a day, and then stop selling them when they are sold out, but we will tell those who don't buy them that there will be 20,000 copies of the Condor on the shelves every day."
"This not only calms the unhappiness of readers who don't buy books, but also makes them look forward to the books that will be on the shelves the next day, and in addition, maybe it can also discourage the arrogance of second-hand hoarders, after all, we will preach to the outside world, and there will be every day for the next month!"
After listening to Chen Shuangxue's explanation, Wan Shichang's mouth opened slightly.
Is this what modern youth is?
Is she a businessman or an editor?
"Did you think of all of this?"
Wan Shichang asked.
"Yes and no, I talked about this when I was chatting with my brother, so when I thought about it this time, it happened to be similar to the current situation of our publishing house, so I thought about it."
Chen Shuangxue said with a smile, unlike before when she didn't want to mention her two younger brothers outside, now she has at least one younger brother who can take it.
"Well, yes, it seems that your family education must be good, otherwise you can't cultivate people like your sister and brother."
Wan Shichang sighed, and then prepared to get up and leave.
"Then I'll arrange it, I don't know if my friends at the printing company have slept."
"Don't, editor-in-chief, I'm not done yet!"
Chen Shuangxue stretched out her hand to stop Wan Shichang from getting up.
"And?"
"Yes, have you forgotten the next three volumes sent by Mu Da?"
Chen Shuangxue pointed to her computer.
"Huh? These three volumes are also going to be printed? ”
Wan Shichang's heart trembled, his money was not enough to make it like this.
"Printing is going to be printed, but this time we will only print 10,000 copies of the second volume."
"Ten thousand copies? Volume II?"
Wan Shichang was surprised.
"Yes, it's still related to hunger marketing, we can throw out these 10,000 copies when the 600,000 copies of the first volume are sold out, and let users buy them in a rush way.
A month has passed, the popularity of the Condor must have decreased a lot, in this way can be a pre-heating for the subsequent sales of the second volume, but also can arouse the eagerness of most readers who have not seen the second volume, before this eagerness turns into dissatisfaction, the printing of our second volume, presumably has been completed. ”
"Editor-in-chief, by then, our funds should be able to support the large-scale printing of the first and second volumes at the same time, right?"
Wan Shichang nodded silently, and then asked, "Is there nothing else?" ”
"No, I originally wanted to use Muda signing as a gimmick, but Muda didn't agree, but I will work hard in the future, and then we will come up with a complete set of commemorative editions, so that Muda will sign his name, and it will definitely sell well."
“…… Well, yes, then I'll go first. ”
"Well, the editor-in-chief walks slowly."
Wan Shichang returned to his office, and his head was full of the things Chen Shuangxue had said before.
"Hey, I didn't know why there was anti-fraud propaganda before, but now I have seen it, this kind of routine, which old man and old lady insist on their own hearts?"
Wan Shichang smiled.
However, I am more and more satisfied with Chen Shuangxue in my heart.
"It seems that there will be no problem in handing over the network department to her in the future."
That night, Wan Shichang contacted an old friend of his printing company and told him his thoughts, and finally agreed to several meals before this printing mode was settled.
And Chen Shuangxue, on her side, paid attention to the Internet after knowing that there was no problem with the subsequent volumes of Condor Shooting.
I don't know if I don't see it, and I'm shocked when I see it.
Before chatting with Wan Shichang, it was said that it had just sold 150,000 copies, but now, the sales have reached 160,000!
"This ...... After tonight, will it be possible to have 200,000 copies? ”
Although this was the result she was hoping for, it felt a little unreal when this situation did appear to her.
And such unreality, when he opened the hot search list, he found that it was even more dreamy.
#雍州嘲讽青州. Yangzhou people don't understand martial arts! #
……
Thank you for your tickets, and if you have any tickets, please don't stop!
(End of chapter)