Chapter 400: Film Scheduling Promotion!

The first day of the new year passed quietly.

On the morning of the second day of the new year, Chen Shuren's family was going to visit his grandparents' house for the New Year.

Sitting in the car, Chen Shuren suddenly received a call that he didn't expect.

"Happy New Year, Qin Dong."

After Qin Chenglin arranged 10% of the film schedule for him last time, he also called to thank the other party.

But at that time, Qin Chenglin didn't have any special attitude towards him, just mentioned remembering to keep a distance from Qin Baobao, and hung up the phone.

When he called this time, Chen Shuren couldn't guess what the other party meant.

Chen Shuren picked up the phone here, and after Chen Yiyi heard the word 'Qin Dong' popping out of Chen Shuren's mouth, he didn't make any more trouble.

"Happy New Year, do you know what I'm calling?"

Qin Chenglin's tone was still as flat as ever.

“…… It's not okay to send Happy New Year to Qin Baobao? ”

Chen Shuren said after thinking for a while.

Qin Chenglin on the other end of the phone twitched his cheeks when he heard this.

"It's not a matter ......" Chen Shuren's words made Qin Chenglin lose the idea of selling Guanzi, so he said directly, "The box office of your movie came out on the first day, with more than 15 million, ranking fifth in the Spring Festival stalls, and the attendance rate is also very good, 95%. ”

"I called to tell you to step up publicity, if the third year of junior high school can still maintain an attendance rate of more than 90%, then Qincheng Pictures will give you another 5% of the film schedule."

Hearing Qin Chenglin say this, Chen Shuren was surprised from the bottom of his heart.

Qin Chenglin pays so much attention to his movies?

Chen Shuren didn't hold back this doubt, so he said directly: "Thank you Qin Dong, but my attitude towards Qin Baobao is still the same as I said before, there will be no further changes, if you feel that you can't accept it, this 5% can be recovered." ”

“……”

Qin Chenglin's hand drinking tea stopped in mid-air, and he didn't know what expression to use to respond to Chen Shuren.

Didn't Gao Nanhua say that this kid treats people very well?

Such a straightforward and stunned character, called good?

"Hmph, 5% has nothing to do with the baby, it's the quality of your movie itself that is good enough, and I'm also because of Lao Gao's relationship, so I'll notify you, okay, that's it."

After Qin Chenglin finished speaking, he hung up the phone impatiently.

If he had known, he wouldn't have made this call.

Originally, because of the popularity and performance of "Crazy Stone", his impression of Chen Shuren has improved.

But who would have thought that after only one minute of talktime, Chen Shuren's impression that had just risen was gone, not to mention, and some were deducted upside down.

"Is this the natural conflict between the old father and the new son-in-law?"

As soon as this idea popped up in Qin Chenglin's head, he immediately let out a "puff".

"Babies don't marry! I don't have a son-in-law! ”

The other end.

Chen Shuren hung up the phone in surprise.

Qin Dong, is this really here to send warmth?

"Brother, who's it?"

Chen Yiyi leaned over and said curiously.

"Oh, a big boss, something about the movie."

Chen Shuren replied.

"Movie! I watched the hot search today, and they were all discussing your movie, in fact, I knew that the movie could be popular after watching it yesterday, and the movie theater must have made a profit! ”

Chen Yiyi's face looked like I knew.

Chen Shuren was also amused by her self-confidence, but suddenly, Chen Yiyi's sentence "The movie theater has made money" woke up Chen Shuren.

He has always looked at Qin Chenglin as Qin Baobao's father, but he didn't think of his other identity.

The director of Qincheng Pictures, a giant in the film and television industry spanning several states, is a proper capital!

What will capital do in the face of a project that is likely to make money?

It will definitely be moved by the wind and rush for the money.

"Crazy Stone" shows signs of making money, Qin Chenglin, as a capital party, pays attention to it, and it is not impossible to increase the film schedule by another 5%.

Of course, there must also be Gao Nanhua and Qin Baobao's factors in this, but that is only the previous 10%, and the next 5%, and the quality of the film itself must account for most of the reasons.

Thinking of this, Chen Shuren was relieved.

The benefits for no reason, Chen Shuren was not comfortable taking it, and now he finally figured it out.

In fact, before Qin Chenglin called, Chen Shuren himself didn't know how far this movie would go in the end.

After all, there is still a big gap between their team and capital.

Not to mention anything else, just scheduling the film can kill a movie.

It is also Chen Shuren who can get in touch with the top characters on the theater side, otherwise, with the previous 0.5% of the film schedule, the number of shows is so pointed, even if the attendance rate is 100% on the first day, it will be 1 million at most.

No matter how good the performance is and how good the reputation is, there is only a limit to what can be improved.

And now it's different, 10% of the film schedule directly makes the market potential of "Crazy Stone" seen by all theaters.

Since Qincheng Pictures can come up with another 5%, other theaters may not be able to come up with 10% or 20%.

Thinking that the film schedule of "Crazy Stone" may reach 30% or even more in the future, Chen Shuren was also relieved.

In this way, the task of the preacher system is not hopeless.

In a happy mood, Chen Shuren patted Chen Yiyi's head.

"yes, how else you are the smartest in the family?"

was praised by Chen Shuren like this, and Chen Yiyi almost cocked her tail.

Chen Tianran, who was sitting in the back seat of the car, saw the interaction between the two and pursed his lips disdainfully.

Time flies.

In a blink of an eye, it was the fourth day of the Lunar New Year.

When Chen Shuren was still at his grandfather's house, Zeng Juan called him.

"Little tree, there's good news."

Hearing the joy in Zeng Juan's tone, Chen Shuren also smiled.

"Oh? What is it? ”

"Because the attendance rate of "Crazy Stone" has been above 95% for three consecutive days, several theaters have given unequal shares of the film schedule today, and now, the movie schedule has reached 25%!"

Hearing the figure of 25%, Chen Shuren immediately had a guess.

It seems that in addition to Qincheng Pictures, which gave another 5%, the other two cinema chains also gave 5% each.

15% plus the previous 10%, exactly 25%.

Although it didn't reach more than 30% as he expected, it was good.

"That's good, it seems that the box office can be doubled later."

"Not to mention doubling, it should be able to reach 40 million." Zeng Juan said with a smile, "By the way, do you know where the extra 10% comes from?" ”

"Huh? Where? ”

Chen Shuren really didn't know about this.

The other two cinema lines, Chen Shuren didn't know about it at all, and he hadn't come into contact with it.

"It's 'The Tuner' and 'The Big Dreamer.'"

"Huh?"

Hearing these two names, Chen Shuren suddenly thought of the box office rankings that Sun Wen would send to him every day in the past two days.

In the first three days of the Chinese New Year, the box office of Zhang Guofeng's "Tuner" and Star Pictures' "Big Dreamer" were firmly in the top two, riding the dust.

Although "Crazy Stone" has a high attendance rate, it can only rank fifth because of the film schedule.

If he remembers correctly, both films have a 30% scheduling rate, and after deducting 5% each, there is 25% left.

"So, "Crazy Stone" and those two movies are 25% of the film schedule?"

Chen Shuren suddenly realized such a problem.

"Yes."

Zeng Juan said with a smile.

"Now the industry is talking about our film, and many people even predict that if the attendance of our movies remains high in the future, the other two may continue to make concessions."

Listening to Zeng Juan's words, Chen Shuren's heart only fluctuated slightly before he regained his composure.

Ever since he figured out the capital behavior of Qincheng Pictures, he had some expectations for today's situation.

It's just that what I didn't expect was that they would cut the two movies with their heads and transfer to "Crazy Stone".

Chen Shuren told Zeng Juan his doubts, and Zeng Juan gave an explanation.

"Although the attendance rate of those two movies has dropped slightly compared to the first day, it is also above 90%, and the reason why those two films will be cut is because the theater chain has no way to cut the schedule of other films."

"There are less than ten movies in total during the Spring Festival, and the schedule of each movie will basically not change in the first few days of broadcasting, unless a certain performance is very eye-catching or very bad. But now it's only been three days, and the effect of the publicity work done by each film has not disappeared, and the attendance rate brought by the publicity must be very high. ”

"If you want to cut, you can only start with the two largest, after all, these two cut 5% of the meat, and the remaining proportion is quite a lot, but if this 5% is distributed to other films, they can basically be sentenced to death."

"Therefore, our 10% can only be cut from them."

Hearing Zeng Juan's explanation, Chen Shuren once again lamented the profit-seeking characteristics of capital.

However, what is even more ironic is that in the views expressed in "Crazy Stone", there is a satire on the society and capital that worship money.

He didn't believe that no one on the theater side saw it.

knew that it was them who were ironic, but they still gave the film to "Crazy Stone".

The face of capital is really exposed!

After Chen Shuren and Zeng Juan finished the call, they began to pay attention to the box office situation in the fourth year of junior high school.

Chen Shuren is also paying attention to the hot searches related to it.

Among those hot searches on the first day of the Lunar New Year, a few fell out of the top ten, and a few rose a few rankings.

For example, the hot search of #Half Deer, brand #, has risen from eighth to third.

There are also some new hot searches, which also appeared in the top ten not long after Chen Shuren received Zeng Juan's call.

#"Crazy Stone" Classic Quotations Collection#

#树哥的牌面#

#观 "Crazy Stone" has a feeling#.

For the hot search of #Half Deer and Brand #, Chen Shuren just smiled and didn't pay attention.

And the next few times, he looked at them one by one.

Needless to say, there are too many quotes in the movie that can be used as Internet buzzwords.

Not to mention the previous 'top your lungs', there are also 'guess who I am', 'you insult my personality, and you insult my intelligence', 'public toilets?' Come when you want, go when you want' and so on.

Basically, as long as the people who laugh after hearing these lines, they have all watched the movie.

Chen Shuren had expected this, so he didn't pay too much attention to it.

He is concerned about the hot search of #Brother Shu's cards#.

"My cards? What do you mean? ”

With curiosity, Chen Shuren clicked on the topic.

……

"Tsk, I don't know if I don't look at it, I'm startled when I see it, it turns out that Brother Shu is silent in the circle, and he already has so many contacts?"

"If it weren't for the lack of film scheduling, I don't think it's impossible for "Crazy Stone" to rank in the top three."

"yes, this movie is so good, highly recommended."

"What is a board? It's called a board! ”

Chen Shuren looked at the discussions of netizens, and then found out what the cards they were talking about.

Just today, the official account of the crew of "Run Together" shouted the slogan "Watch "Crazy Stone" together' to canvass for the movie.

This Chen Shuren knew that Zeng Juan had told him.

But the program team of "The Voice of Daxia", the crew of "Dick Silk Man" and "Never Expected", as well as some artists who Chen Shuren didn't know such as Luna, posted their movie tickets one after another, which Chen Shuren didn't expect.

This is not the end, the official account of Tianyu, which has not given Chen Shuren a lot of support for this movie, also released a similar promotional slogan.

As the official account of a large entertainment company, being able to take the initiative to promote a movie of the branch is enough to prove the importance of this movie at this time.

Looking at this series of propaganda, Chen Shuren shook his head and smiled, but also had some excitement in his heart.

"After this round of publicity, the film schedule has been increased to 25% of "Crazy Stone", can the attendance rate be maintained above 95%?"

A sudden increase of 15% in film scheduling is definitely good.

But this 15% of the film schedule also means an increase in the number of movie screenings.

It is still unknown whether the number of movie-going screenings, which has suddenly doubled and more, can be filled by the potential audience of "Crazy Stone".

This is also the reason why there is suddenly so much publicity about the movie today.

It's all for the box office!

Just when Chen Shuren was paying attention to the box office situation after the increase in the film scheduling rate, some people were angry in the Cui Group in Qingzhou.

……

"Can anyone tell me why there are so many refunds all of a sudden?"

In the large conference room of Cui's Group, Chairman Cui Longhu slapped the table and looked at the others in the conference room and said angrily.

In Cui Longhu's angry questioning, even if everyone present is the management of the group, not everyone dares to reply.

Of course, this naturally does not include the people of the Cui family.

Cui Ziqi looked at the annoyed eldest brother, and felt a little more playful, and then she turned her head to look at her eldest nephew, Cui Jun.

At this time, Cui Jun had already straightened up and looked at his father.

"Chairman, we have followed up on the reasons for the refund of the suddenly extra customers, and finally came to the conclusion that ...... movie "Crazy Stone"!"

When Cui Jun said this, he was a little hesitant.

"What do you mean?"

Cui Longhu has long passed the age of going to the cinema to watch a movie, and when he heard this explanation, 55-year-old Cui Longhu glared at a pair of tiger eyes and looked in the direction of his eldest son.

was looked at by his father like this, and Cui Jun's pressure immediately soared.

"Well, there's a scene in this movie where an actor points to his clothes and says a word, and the actor's role in the play is a liar, a thief, and the customers think our brand image is not good, and then they return it."

Hearing this explanation, Cui Longhu frowned and asked: "Blatantly insulting a brand that ranks sixth in Qing and Yang, is the director of this movie eating the bear's heart and leopard gall?" What does the legal department do to eat, sue them for me! ”

Listening to his father's angry shouting, Cui Jun waited for the other party to finish, and then explained a little embarrassedly: "Chairman, they didn't explicitly insult our brand? ”

"Huh?"

Cui Longhu frowned and looked over.

"What do you mean? What did the actor say? ”

Cui Jun opened his mouth and hesitated before saying, "He said a word." ”

"Half a deer, brand!"

And when he said this, he gave a thumbs up.

…… (End of chapter)