Have contemporary editors begun to pay attention to publishing the cover of a novel?

For Jiang Yulou, this is a good thing.

Speaking of which, the covers of literary works published by domestic publishing houses in this era are really indescribable. With an earthy yellow background and black lettering, the cover of a book does just that. It can be said that it is a simple mess, but this is the characteristic of the times.

The role of the cover is very important, not only to protect the book, but also to convey the content, theme and style of the book. Through a well-designed cover, readers can have a preliminary understanding of the connotation and value of the book, and then generate the urge to buy. Therefore, for literary works, the importance of cover design is self-evident.

He felt that if "Secret Calculation" had a good cover, sales could have increased a lot.

It's just that how can a contemporary editorial department, which has always been a fashion, have such an idea?

"Editor Meng, how did you come up with the idea of working on the cover?" Jiang Yulou was curious, and asked what he thought.

Meng Weizai smiled and said bluntly: "I have a few old friends who participated in the literary exchange group to Xiangjiang this time, and I accidentally said that the covers of the novels published there are wonderful and attractive to readers, so I fell in love." I thought that you also went to Xiangjiang in Yulou, and I thought if you had any suggestions for the cover of your work. ”

"That's right."

Reasonable, too reasonable.

After speaking, Jiang Yulou began to ponder.

In later generations, there was a saying about eyeball economy, but in fact, this statement was figured out in that era.

For example, when readers go to a bookstore to buy books, in the face of a dazzling array of books, readers' attention is destined to become more and more distracted, and it is particularly important to attract readers' attention. Therefore, excellent cover design becomes one of the key factors to attract the reader's attention.

And he, who had worked in related work in his previous life, knew too well how to make a good cover.

In the context of the eyeball economy, the design of the cover should usually appear concise and clear, and avoid overly complex or confusing designs that can cause visual fatigue or confusion to readers.

A good cover must highlight the theme and focus, and capture the reader's attention by using elements and colors that are relevant to the theme of the work, as well as emphasizing the title of the book.

Thinking of this, Jiang Yulou already had a picture in his mind, so he said: "Editor Meng, let me briefly describe it, you don't think it's okay." ”

"The cover was white, and in the pure white snow, a girl stood in the middle with an envelope in her hand, as if she was shouting something. Then on the left or right is the title of the book and the author, and below is the information of the publisher, etc. ”

"It makes sense." Meng Weiya imagined that scene in his mind, and had to admit that the cover designed by Jiang Yulou was much better than the cover originally designed by their magazine.

"The cover of the Jade Tower, is it a reference to the scene in the last scene of the novel?"

"Well, there's a reference."

"It's really great, then we'll use the cover you designed."

"Thank you."

"Haha, we should say thank you." Meng Weizai smiled, suddenly patted his head, and said, "Look at my memory, this is your remuneration, please take it." ”

As he spoke, he took out a check from his pocket and handed it to Jiang Yulou, "This is the basic remuneration and the first printing of 100,000 copies, a total of 12,000 yuan." ”

"Ah, thank you, Editor Meng." Jiang Yulou happily accepted it, this is a set of courtyard houses in the capital.

"Then let's get ready to eat! Celebrate! After Meng Weiya and Jiang Yulou signed the publishing contract, the whole person relaxed.

Jiang Yulou looked at him and couldn't help muttering in his heart:

"How do you feel that Old Mengtou wants to go to dinner more than me? Obviously, you invited me! ”

He smiled and nodded, "Then thank you Editor Meng for your hospitality." ”

Meng Weizai chose a high-end restaurant near the contemporary editorial office, I heard that this restaurant was originally a state-run hotel, and the chef did a state banquet, and later came out to do it himself. When the state-run hotel was not profitable and was on the verge of closure, I didn't know where to get the money, so I took the hotel down.

Relying on the name of making a state banquet, the restaurant's business is also getting better day by day.

This point is the time when there are the most diners, and if it weren't for the fact that Editor Meng and the boss knew each other, they might not be able to book a seat.

Meng Weizai asked, "Can you drink in the Jade Building?" ”

"You can drink less." Jiang Yulou nodded face-savingly.

"That'll do."

However, it may be the reason why Meng Weiya wants to drink, today he asked for a few bottles of liquor, or Moutai.

Hey, in this era, is Moutai already famous?

"Yulou, thank you very much for your support of our editorial work. Now, the results of our "Contemporary" are getting better day by day, and I am also going to be an associate editor-in-chief, and I have finally lived up to the expectations of the leadership! After Meng Weiya's stomach was swallowed a few times, his face gradually turned red.

Oh, it turned out to be a promotion, no wonder I had to drink to celebrate.

"The achievements of "Contemporary" are all due to the efforts of the editors, and the promotion of Editor Meng is also a result, what does it have to do with me?" Jiang Yulou said curiously.

"Yulou is too modest, your two works are now very popular in China. Contemporary people have made more money than last year just by publishing the novel "Secret Calculation". When Love Letters is published, the financial figures will look better. ”

"I see." Jiang Yulou nodded, and said: "We are also mutually beneficial, and I have also received a lot of remuneration for contemporary times." ”

"Anyway, I still want to thank you."

Meng Weizai raised his wine glass and dried it first in respect.

In that slightly drunken state, he recalled the first half of his life.

He graduated from Nankai University and was assigned to teach at Renmin University after graduation. In 65, he was transferred to the central department, and at that time he worked hard to put his ideals of literature and literary theory into practice.

Afterward...... It was transferred to Ningxia again.

It was not until 1973 that he returned to Yenching and went to People's Literature, starting as an editor. It wasn't until the inception of "Contemporary" that he volunteered to mobilize again, in order to make achievements.

Now it seems that everything is worth it.

Meng Weiya drank another glass of wine and said curiously: "By the way, Yulou, I heard that Xiangjiang's "Ming Pao" is going to publish your work?" ”

Jiang Yulou was not surprised that he knew the news, and said calmly: "That's right, it is Mr. Jin who wants the citizens of Xiangjiang to see the literary works of the mainland." It just so happened that my novels were selling well in China, and they were both popular literature and a genre of literature that had never been seen in Xiangjiang, so Mr. Jin had this idea, and I agreed. ”

"Haha, I didn't expect that our contemporary generation would come out of a writer whose novels could be sold overseas!"

"Where, I'm still far away."

"Haha, it's already amazing, let's have a drink for your success!"