"Love Letter" will be popular in the island country, and Jiang Yulou is mentally prepared. But the fire was so fast, so sudden, he didn't expect it.

It can only be said that the core of this novel is too appetizing for readers in island countries.

Moreover, he only learned after the novel was released on the shelves of the island country that the cover of the island country adopts the same design as the mainland. This very literary cover is also one of the reasons why the novel is so well received.

To say that "Love Letter" is a big hit, it is actually quite thrilling.

In the last month of 1980, the staff at Kadokawa Bookstore were arguably the busiest. Along with a large number of new books on the market, there is also this year's best newcomer Shoji Shimada, who debuted with a "Astrology Killing Magic".

This newcomer's novel is also slowly gaining momentum, and it is the highest-selling mystery novel in 80 years.

And in such a situation, "Love Letter" is like a dark horse to break out of the encirclement.

As early as after Kadokawa Bookstore signed a contract with Jiang Yulou, the name of "Love Letter" spread from China to the island country.

Booksellers, critics, and readers in the island nation don't understand why Kadokawa Shoten did this. They thought that the editor and president of Kadokawa Shoten must be crazy, otherwise they would not be able to explain why they would bring in a novel by an unknown author.

I don't know if there is Kadokawa Bookstore in it, but in short, the topic has become hyped.

As the most topical foreign novel at the end of the year, the island country's TV intelligence program even introduced it

Although "Love Letter" has long been famous, before the Japanese version went on sale, some people in the industry questioned "whether the first edition of 100,000 copies is too much". Because of foreign translated literature (especially Chinese novels), youth love themes, and innovative covers, each of which is considered a relatively niche and risky operation by industry insiders in island countries.

By the time the novel arrived on December 1, the Japanese version of "Love Letter" was officially launched on the island. On that day, "Love Letter" sold only more than 300 copies. This data is already a success for the average novice writer. But for a novel with a first print run of 100,000 copies, this data proves the fate of the novel's hit the streets.

Whether it is in the newspaper or on the television station, it is all ridicule and verbal criticism of Kadokawa Bookstore.

"The editor of Kadokawa Bookstore is a pig, because of his stupidity, he paid a huge price to sign a novel written by a Chinese writer, and now the novel has unsurprisingly ushered in Waterloo, and he should apologize."

"Who would like Chinese novels and see them describe the sins they have suffered for more than ten years?"

"Sales have proven that Chinese novels have encountered difficulties in our country."

"Now, let's see when Kadokawa Shoten admits defeat and takes that "Love Letter" off the bookstore's shelves."

Because of the unsatisfactory sales, Nohara Hirochi also encountered criticism at the Kadokawa bookstore.

"I didn't expect a senior like Nohara-kun to look away."

"Ha, he's too confident."

"Is the position of editor-in-chief so easy to get, thinking that you can easily conquer readers by finding foreign novels that you don't know where to find? Don't be funny! ”

These gossips appeared in Nohara's ears from time to time, but he didn't care.

Because he knows the quality of the novel, as long as he is given a chance, he can surprise everyone.

Sure enough, the reversal came so quickly.

On December 4, two top female artists in the island country recommended the novel "Love Letter" in an interview with the media.

Sayuri Yoshinaga commented, "This is a rare youth romance novel in a century, novel but not vulgar,"

Keiko Matsuzaka also highly praised the novel, "It not only has high artistic value, but also allows readers to deeply feel the beauty and sincerity of youth and love." ”

At the same time, as the word-of-mouth spread of this novel, more and more readers were moved by this novel.

Only two days later, on December 6, "Love Letter" landed on the Kadokawa Bookstore's literary and artistic works sales list on the same day, and sold more than 10,000 copies in the store.

A bookstore clerk laughed in an interview with the media, "This year's bookstore staff buzzword award should be 'I'm sorry, 'Love Letters' has been sold out'." ”

After that, the sales of "Love Letters" not only did not stop, but further expanded.

10,000, 15,000......

With more than 10,000 copies sold every day, it is rare even at Kadokawa Bookstore.

When the data reached Kadokawa Bookstore, Nohara Hirochi almost met their Amaterasu Okami early because he was too excited.

"I made it!"

He knew that he had won the bet, and as long as "Love Letter" continued to be successful, he didn't dare to say it this year, but next year his position and salary would definitely change greatly.

At the headquarters of Kadokawa Bookstore, his colleagues' attitude towards him quickly changed.

"Senior, I'll pick you up a cup of coffee."

"Senpai, are you going to drink at an izakaya tonight, I'm in for a treat."

"Senior, Ginza's mother Kuwa......"

In an instant, his colleague seemed to be a different person. If you're a newcomer, you may feel uncomfortable. Obviously, he was still slandering him before, but now he is bowing down and making a small figure in front of him, and the young man will definitely have ideas.

But Nohara Hirochi won't, because he is already a mature social animal.

He will not have any ideas, but will continue to get along with his colleagues in a friendly way until he becomes editor-in-chief, editor-in-chief, or even higher.

The top priority is to take advantage of the spread of the novel's word-of-mouth to reprint.

Hayakawa Shoten's response was swift, and the printing plant was running at full capacity, but the printing speed could not keep up with the sales speed, and two reprints were carried out within a week.

At the end of December, sales exceeded 180,000 copies.

In an interview, a publishing editor in the island country lamented, "Even my nephew, who likes sports and doesn't read much, came to his house and shyly asked, "Is there a book called "Love Letters" that has been very popular recently?" ”。 He asked a few questions before he found out that this novel was particularly popular in his nephew's school, and the love letter style was very popular. And shouting in the snow has become a fashionable thing. ”

The novel is becoming more and more popular, in addition to the high quality of the novel itself and the recommendation of two Japanese female artists, which is naturally inseparable from the efforts of Kadokawa Bookstore.

They sought out comments or recommendations from a number of cultural figures in the island countries, such as cultural scholars, critics, and novelists Kazushi Shinoda, youth novel writer Haruki Murakami, writer Hiroshi Fujii, and film director Hiroshi Kawahara, in an effort to win over ordinary readers other than fans of youth romance novels.

In addition to the above-mentioned actions, Kadokawa Shoten also took action in newspaper publicity after the second batch of 100,000 copies were printed and put on the shelves.

For example, they changed the slogan in the newspaper.

For example, [the strongest youth literature in contemporary China landed in the island country]

["Love Letter" sold more than 400,000 copies in China]

Kadokawa Shoten has made a lot of money and has placed large pages in newspapers and magazines across the country, such as the Asahi Shimbun and the Nikkei Shimbun.

With the blessing of various means, it is intolerable that "Love Letter" is not popular!