Since Wang Yun raised the issue of the annual card, she was prepared, and she quickly sorted out the data that Ye Han needed and came to report.

Now Wang Yun is equipped with two assistants, and most of the chores and sales statistics are completed by the assistants, which greatly reduces the workload. It also allows her to better coordinate the important affairs in the park and pay attention to the development of a higher level.

Wang Yun: "Director, the statistics are out."

Our VIP Annual Pass has been used since October 18 last year, and as of the end of last month, August 31, the average number of uses by tourists is 15.6. Equivalent to a ticket price of 780 yuan, the annual card is equivalent to a 76% discount. ”

"The median is 17.3 times, which is equivalent to 865 yuan in ticket prices, which is equivalent to 69% off.

There are still two months left for the annual pass, which is very cost-effective for tourists. ”

Ye Han took the data sheet to check the specific information.

In more detail, 15.8% of the tourists used the annual pass more than 30 times, 28.1% for 20-30 times, 42.7% for 12-20 times, and 13% for less than 12 times.

12 times is the balance between the annual pass and the individual ticket.

In other words, only 13% of people who buy an annual pass are in a 'loss' state, and the possibility of buying it next year is uncertain, but the other 87% use it more often, and there is a high possibility of repurchase.

This probability can be said to be unique in any attraction or amusement park.

This shows the attractiveness of the flower set.

Ye Han looked at the data sheet, tourists who have used it more than 20 times will definitely repurchase, and the annual card is equivalent to a 5-6 discount for them, which is too cost-effective.

Even if you don't have the privilege of 'skipping the line at the turnstile alone', it's still worth buying.

And this part of the people accounted for 44% of the total number of tourists, seeing this data, Ye Han was relieved.

Combined with the reflection of the average number of times and the median, it seems that it is indeed possible to reduce the VIP annual pass to a regular annual pass.

Ye Han thought for a while: "Sister Yun, do you think it will have an impact if the skip-the-line privilege is removed?" ”

Wang Yun: "There must be an impact. However, in terms of discounts, it is more cost-effective to apply for an annual pass than to buy a separate ticket, and tourists who need it will still buy it. ”

She continued: "The more troublesome thing is that last year's regular customers enjoyed the offer, and this year's cancellation may cause them to be unhappy. ”

These people are all tourists who have supported the Flower Fair from the beginning, not only actively apply for the annual card, but also make great contributions to the promotion and sharing of the Flower Fair, and the consumption of drinks and surroundings is not low, and they are loyal customers of the Flower Fair, so it must be maintained.

Wang Yun: "In addition, some high-end tourists have precious time, and the most important thing is the 'skip-the-line' privilege.

After the cancellation, it is best for us to customize their annual pass packages for these tourists individually. ”

Ye Han bowed: "Same as my thoughts." ”

So my suggestion is to keep the title of the VIP card unchanged, remove the skip-the-line privilege, and at the same time reduce the price from 598 yuan to 499 yuan. This is equivalent to getting a discount for old customers. ”

There will be a certain loss for the flower set, but the launch of the annual pass itself is a discount □□ profit.

Issuing annual cards to provide convenience for tourists; Second, it can increase the number of tourists who come to travel.

If you don't do an annual card, you may come five or six times a year, and if you don't want to waste it, you will come more than a dozen times a year.

The resulting spending, such as refreshments, drinks, snacks, merch, and more, goes far beyond the discount on tickets.

Whether it's 6 or 7 off, there's not much difference.

Moreover, 499 yuan gives people the feeling that it is much cheaper than 500+, which is more in line with the needs of the public, and may be able to stimulate the handling of annual cards.

Ye Han: "In addition, the exclusive VIP card will be introduced, including privileges such as entering the park one hour early and opening the turnstile separately. ()”

After discussion, the two decided on the types of annual passes to be issued this year, a total of 4 types.

Ordinary VIP card: 499 yuan.

There is no limit to the number of visits, and night tickets must be reserved in advance.

Parent-child card (one large and one small): 899 yuan

Family card (three people): 1288 yuan

VIP card: 1888 yuan.

The included privileges are as follows:

(1) You can enter the park one hour earlier to avoid the rush hour.

(2) Open the turnstile separately and enjoy the privilege of skipping the line in peak season

(3) The facilities in the park are free of charge, including rowboats, bamboo rafts, sightseeing cars, etc.

(4) Birthday month: a free special tea in the flower collection.

In this way, the needs of various groups can be met.

Nowadays, the flower market is very hot, except for the off-season of two or three months, tourists queue up almost every day.

Especially during the winter and summer vacations, during the May Day and November Golden Week, the average queuing time of tourists exceeds half an hour.

As Wang Yun said, the most important thing for high-end customers is time and efficiency.

Whether it is entering the park one hour earlier or skipping the line in the peak season, it is in line with their psychology and directly hits the pain points of users.

I believe that the exclusive VIP card launched this time will satisfy them.

Once you decide on the type and price of your annual pass, the next step is to design and make it.

The design of the ordinary VIP card can be used as follows: last year's.

Ye Han still remembers the style of ink painting, describing the grand scene of the artificial lake in summer, outlined with ink pen, jumping on the paper, the texture of the frosted is very high-end, and you can see the characteristics of the flower collection at a glance.

Parent-child card and family card, Ye Han proposed to use the tree of life in the science museum as the background, and the following is the scene where parents are introducing their children, focusing on fun and edutainment.

Everyone also thinks that this idea is very good, and the relevant materials have been sent to the designer and are being designed.

As for the VIP Privilege, after discussion, we are ready to design two versions.

One with a purple background focuses on a promenade of wisteria flowers and a sea of lavender flowers.

One depicts a mist-shrouded, dappled water forest with a green background.

Both editions are popular and unique attractions.

Wait until the design is complete, and then compare which one to choose.

If both editions are well designed, it is not impossible to release them at the same time.

Let the customer make their own choice.

Wang Yun: "Principal, what is our demand this time?" (19)[()](19)『Come[]_See the latest chapter_Full chapter』()"

Last year, more than 16,500 annual passes were sold, and according to this year's traffic rate, the number of annual passes will increase significantly, and it is expected to be 4-5 times that of last year.

Among them, electronic cards are more claimed, and physical cards account for about 30%-40%.

() Ye Han thought for a while: "30,000 ordinary cards will be made first, 5,000 parent-child cards and 5,000 family cards will be made, and the design of exclusive VIP will be confirmed, about 2,000 pieces." ”

Wang Yun: "Okay principal. ”

At present, no one can determine the number of people who apply for the annual card, if it is not enough, it will be reprinted later.

However, Ye Han thinks that it should be about the same.

After all, foreign tourists basically don't apply for annual cards, and they are all locals.

*

With the arrival of the National Day Golden Week, the number of tourists has increased significantly.

As a tourist city, W City receives millions of tourists every year during this period, which is an important source of tourism income in autumn.

The large-scale chrysanthemum exhibition in the forest park was officially opened on September 30, and there was an endless stream of tourists who came to watch it.

This is the annual grand scene of W City, and if you miss it, you have to wait for another year, and you can't miss the opportunity.

As a result, a large number of tourists flocked to the park, and there were queues early in the morning, and the crowded flow continued until the park closed at 7 p.m.

Coupled with the blessing of the National Day Golden Week, the reception volume reached 18,000 on the first day, breaking through a new high.

Comparatively speaking, the increase in tourists in the flower market is not so large.

On the first day of Golden Week, there were more than 7,000 visitors (including night skies), which was not as popular as during the summer vacation.

After all, during the summer vacation, the popularity of the flower collection was too high, and it exploded several hot searches in a row.

Two-color marvisha, side-by-hand thousand-petal lotus, lavender flowers, the most beautiful metasequoia forest, wisteria flower corridor, the huge Wang Lian still holds the highest Guinness record, and the promotion of the main MV of Qingshuang UP is hot, with an average of 11,000 people per day.

If it weren't for the current restriction, it was likely to reach 15,000-20,000 people in a single day, ranking first in the popularity list of tourism apps.

However, now, the lotus pond scenery is over, wisteria flowers and roses are blooming and failing, and the orchid area vacated by the exhibition greenhouse is being adjusted; Due to the migration and conservation of migratory birds, the bamboo raft project in the metasequoia forest has been cancelled, which is bound to affect the experience of tourists.

Fortunately, the scenery is beautiful and there are many scenic spots, and the number of tourists has been maintained at a high level, even in the off-season.

This is something that no single attraction can do.

On October 1st, the chrysanthemum hall of the flower set was officially opened.

The tourists who came to visit that day posted pictures one after another after returning home, and soon swiped the circle of friends, and there were also a lot of shares on social platforms.

"Are you going to the chrysanthemum exhibition? Looks good. ”

"No, it was taken at the Flower Garden Botanical Garden."

"Ah, there's something else in W City

Hold a chrysanthemum exhibition? Isn't it just the forest park? ”

"It's not an exhibition, it's a separate chrysanthemum hall. If you want to go, go early, I think there will be a lot of people in a few days. ”

"Okay, I'll go see it tomorrow!"

The opening of the Chrysanthemum Pavilion was publicized in advance, and the official account and social platforms all had relevant news releases and pictures, but compared with the overwhelming publicity of the Forest Park, it was nothing in comparison.

What's more, in previous years, only the forest park in W City would hold a large-scale chrysanthemum exhibition, and most of the locals did not know the news of the opening of the Chrysanthemum Museum.

But Ye Han was not worried.

She is very confident in the design and construction of the chrysanthemum pavilion.

……

October 1,

Finally able to rest (), Yao Bing originally wanted to sleep in? ()_[()]?『 See the latest chapter. Complete chapter'(), I was called up by my parents early in the morning to see the chrysanthemum exhibition.

"It's only once a year, and when there aren't many people in the morning, let's hurry up."

"Okay."

Yao Bing got up from the bed.

Last year, she and her friends went on a trip for a week, and this year she just took advantage of these days to accompany her parents and make them happy.

When the group of three came to the forest park, Yao Bing's first feeling was that there were many people.

There are so many people, early in the morning, there are crowds of people, there are foreign tourists and locals, all kinds of noisy voices, incomprehensible dialects come into the mind, and people's interest is reduced by half at once.

Yao Bing yawned and looked at the crowd around him.

Maybe it's because there is no diversion, and the queue is messy, and I feel that there are more people than the flower gathering.

"Alas, why are there so many people!" Yao's mother was equally surprised.

She thought that there were not many people and came out early in the morning, but she didn't expect-

"There must be a lot of people during the 11th Golden Week, it's okay, let's line up first."

The three of them lined up for a long time before entering.

As soon as you enter the door, there is a huge chrysanthemum landscape, the grass circle of the chrysanthemum character stands at the door, surrounded by a sea of chrysanthemum flowers, with pots of brightly colored chrysanthemums placed in a circle, surrounded by a large chrysanthemum flower bed of a large scale.

"This look is good, Xiaoice, you help me take a photo." Yao Mu said.

"Okay."

Yao Bing then looked for a place to take pictures.

But there are too many people, no matter how you take photos, they are all people, and this landscape is prominent, many people are taking pictures, and in the end, I can't take a single photo.

Looking at the photos he took, Yao Bing's expression was not very satisfied.

She unconsciously began to miss the flower set again.

The dream of lavender flowers attracted so many tourists to watch, she originally thought that she would not be able to take pictures of the effect of wandering in the sea of flowers, but the flower set set a separate area for them to take pictures, the effect is simply amazing, just like strolling through the manor of Provence, the years are quiet.

As soon as it was sent, everyone was asking, which was comparable to an art photo.

"Xiaoice, what do you think, show me how the shooting went."

Yao's mother looked at a few photos and felt that the people standing behind her were very obstructive, but cutting them would destroy the integrity of the scenery, so she had to say: "It's good, it's much better than your father's shooting." ”

Yao's father: "......"

I was really shot while lying down.

After taking the photo, the three of them followed the crowd and watched the chrysanthemums up close.

"Look at this yellow chrysanthemum, the flowers are really big, what kind of variety? I don't think I wrote it. Yao's mother looked around and couldn't find a sign.

"Mom, let's go further, there should be one ahead."

"Okay, let's go."

On both sides of the road are flower beds made of chrysanthemums, lined up in long rows, and walking in them, it seems that you are surrounded by a garden full of chrysanthemums.

These chrysanthemums are mainly yellow, with red, purple, pink and other colors, and they are put together one after another, and the flowers are clustered and colorful.

However, Yao Bing didn't like it very much.

She took a few photos with her mobile phone, and a single chrysanthemum was beautiful, but it always felt a little cheesy when put together like this.

does not reflect one of the four gentlemen of 'Meilan Bamboo Chrysanthemum'

() Elegance.

It may be a problem with her aesthetics, and she doesn't like this traditional landscaping very much.

She glanced at her mother and thought that the other party should like it.

There is a purple chrysanthemum in the middle of the road, Yao Bing checked it with his mobile phone, it is called "purple peony", which belongs to the famous product of chrysanthemums.

It turned out to be a famous product.

She shook her head lightly in her heart, if she hadn't looked it up by herself, who knew that the chrysanthemums placed on the side of the road would be famous?

Just put it together in large quantities, and you don't feel its preciousness at all.

In the central area, sculptures of dragons on both sides, various large butterflies, peacocks and other shapes also appeared, densely packed.

There is also a chrysanthemum tower several meters high, the whole is a spherical super-large chrysanthemum bush, the yellow chrysanthemum wreath, and the vast sea of flowers, it is indeed a grand scene.

It's a pity that it doesn't match her aesthetics.

Yao Bing looked at it a few times and then looked away.

On the other hand, the fence made of long chrysanthemums placed by the river is quite beautiful, and she took a lot of pictures.

The surroundings are crowded, many tourists are taking pictures, and there are so many people at each attraction that it is almost impossible to find a free place.

The photos taken of Yao's mother are either in the mirror, or the scene is incomplete, there is no way, even if there is no one in front of you to block the lens, there are people behind.

You can only block irrelevant people as much as possible.

Yao's father and mother looked at different types of chrysanthemums along the central area, while Yao Bing searched around and finally found a large introduction board next to it.

It introduces more than 20 varieties of precious chrysanthemums, as well as pictures.

Yao Bing complained in her heart again, what is the difference between this and her own reading the chrysanthemum illustrated book?

It's not right at all.

It is better to gather between flowers, and each plant is marked.

……

There are also several landscaping in the back, and the three of them have seen them in turn, preparing to return the same way.

On the way back, the interest was not very high.

Yao Bing saw many varieties of chrysanthemums along the way, many of which made her eyes shine, and they were also rewarded.

It's a pity that there is still some distance from being amazing, especially in terms of artistic landscaping.

"There are too many people, I won't come next time." Yao's mother said again.

Yao Bing looked at the crowd around him.

There are a lot of tourists, but the area of the forest park is also very large.

Obviously, there are a lot of chrysanthemums along the way, but they are placed too densely, causing all the tourists to gather together and surround the flower show.

In short, the experience of today's chrysanthemum exhibition is average.

Maybe it's Golden Week.

The three of them came out of the forest park, and when they looked at the time, it was not yet 10 o'clock.

They came around 8 o'clock, and after waiting in line for half an hour, plus the distance back and forth, they didn't stay in it for long at all.

Yao Bing looked at the distance between the forest park and the flower fair, and suddenly said, "Dad, mom, otherwise, let's go to the flower fair, right?" ”

She also didn't go for two weeks, and there were more things to do before the eleventh holiday every time.

"Flower set? Yes, I just went there with your Uncle Liao for tea some time ago. Yao's father smiled and said, "The tea is good, the refreshments are good, let your mother taste it with you this time." ”

"You two... Have you been there? Yao's mother was surprised.

"That's right." Yao Bing: "I got the New Year card, and I went with my colleagues if I had nothing to do, and I would be very relaxed after I went." ”

Yao's mother looked curious: "It's so amazing." Where? ”

Yao Bing: "It's not far, it's just three or four kilometers, I'll take a taxi, it's very fast." ”

Yao's mother nodded: "Okay, if it's not far away, I'll take a look." ”

was told by the two, and she also had expectations.

Yao Bing became excited all of a sudden, and after arriving at the Flower Fair, she must introduce the scenery in the garden to her mother.

That's right! No way.

Thinking of something, Yao Bing logged in to a travel app as quickly as possible, clicked on the attractions in the flowering area, and bought tickets for his parents.

Fortunately, it scared her to death.

After all, the tickets for the Flower Fair are no, and the night tickets have to be grabbed, and sometimes the weekend tickets have to be booked in advance.

Thankfully, there is still one this time.

Yao Bing breathed a sigh of relief.

She swiped the current restriction policy of Huajian on the platform, saying that if you don't let in, you won't let in, and you can't have one more person.

In this regard, the flower collection is really very principled.

Just when the car arrived, the three of them got in the car and went to the botanical garden with anticipation!