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Ye Han and the R&D staff left behind by Xuanyi discussed the formulation of essential oils remotely, and began to recruit more employees.
The initial personnel demand is not high, each automated production line is maintained at 1-2 people, plus more than a dozen L R&D personnel, warehouse, maintenance, design, logistics, etc., a total of more than 40 people.
Remove the old staff, and only need to hire 30 people.
This is more than half the previous staffing reduction.
The original OEM factory wanted to develop customers, connect with different brands, finalize contract details, and do marketing publicity, but now they don't need to do anything.
The essential oil of Huajian is in short supply in the market, and the channels and reputation of laying down are not worrying about sales at all.
Ye Han arranged everything, just waiting for the flowers to be collected, extracted and filled.
……
It's June now, and it's been 2 years since the Flower Garden Botanical Garden opened.
In more than 700 days, Huajianji has received more than 5 million tourists, and 2.05 million people have received in the first half of this year alone, reaching more than 80% of last year's total.
If this continues, excluding annual pass users, it is likely that the number of visitors this year will exceed 3.5 million.
It is comparable to the well-known scenic spots in the country.
Coupled with the purchase of peripheral products, it is a huge consumer group.
Regarding these customers, Huajian has not established a suitable membership mechanism.
This is what Ye Han thought of when he accidentally saw a customer posting a picture.
The other party spent more than 100,000 yuan in Huajianji, and the purchased figures, pendants, puzzle boxes, bamboo products and other peripheral products filled the entire room.
Many people envy this.
It is true that the purpose of the other party's pictures is to obtain psychological satisfaction; But Ye Han feels that for customer consumption, certain membership benefits should be given.
It took two years to think about this, which seems a bit late.
But for tourist attractions, it is the first case in the country.
When people travel to scenic spots, which scenic spot will identify tourists as members because of the consumption of tickets, and give members benefits and discounts?
Never.
It takes cost to maintain customers, and the integration of member information needs the support of big data.
For most scenic spots, tourists may only go once a year, or even once in several years.
To put it mildly, it's a one-shot deal.
Naturally, it doesn't go to great lengths to maintain.
What's more, the popular scenic spots can't be crowded on holidays, and there is a proper seller's market.
There's no need to do that.
Like the Flower Collection, visitors who purchase annual passes/tickets can redeem desert plants such as the Saxon tree for free and have their own numbered saplings; VIP annual card customers can get a free "Plant Illustrated Book" worth more than 200 yuan - a national exception.
In addition, the flower set is limited and diverted in advance, and the guides can be seen everywhere in the park; Set up tents and parasols at the entrance, and distribute cool stickers and warm babies to tourists; reuse of sightseeing tickets; Scan the code to know the queuing time of the major scenic spots......
Everything is not found in other scenic spots.
Whether in the construction of landscape, sense of science and technology, sense of experience, or intimate service, it is in a leading position in the industry.
It is intolerable if it is not hot.
On this basis, Huajian will take a step forward: the establishment of a membership system.
Integrate tourist resources, improve customer stickiness and repurchase rate, and further enhance the public's awareness of plant and environmental protection.
The cooperation with Ant Silin has achieved good results.
While surprising the tourists, they get a great sense of participation and make the flower collection famous.
Now, Ye Han wants to expand this sense of participation to all users of Huajian and increase charity.
Membership, Points.
Ye Han wrote these two terms.
These two terms are not uncommon, and every time you go to the mall to buy a dress/meal, there will be a prompt to recommend joining the brand's membership.
But for most brands, it makes no difference whether to add or not.
Points are neither worth money nor discounted, and will be cleared at the end of the year.
Finally, a coupon is issued, and the marked amount must be reached before it can be used, which is actually to promote consumption.
Such membership is meaningless.
Negative case.
In fact, it is not difficult to set up a membership system in the flower house.
Points + money purchase, or how many points are redeemed for drink coupons, full reduction coupons.
High-end customers will give some exclusive gifts, such as co-branded mugs, customized certificates, exclusive seals and so on.
This is the method used by some large companies.
It does allow members to enjoy the benefits, but it has nothing to do with charity and popular science, and it does not have a strong sense of participation like Ant S Forest.
After thinking about it, Ye Han is ready to set up in the exclusive interface of Ant S Forest:
Unit: points = plant beans, consumption of 1 yuan = 1 plant beans.
1. Live wallpaper exchange.
It is divided into science and technology version, plant version, and animal version, and the excellent photographic works plus visual interaction make the scene realistic.
2. Dynamic avatar frame redemption.
Like wallpaper, it is delicate and beautiful, with a variety of styles.
3. Open the domestic rare plant illustrated book and draw it by drawing cards.
National first-class protected plants: SP; National second-class protected plants: SSR, national second-class: SR, others: R card.
Collect a single set to earn an exclusive badge.
4. Desert plant exchange.
Expand the scope of redemption beyond the consumption of annual passes/tickets.
5. Project donations.
Donate plant bean points to support the protection of cherished animals and plants.
Support the construction of wildlife rescue stations, rare plant conservation bases, and projects of the Chinese Academy of Sciences.
The consumption of all plant beans, including wallpapers, avatar frames, gacha cards, and project donations, is converted into materials and used to purchase experimental equipment, rescue drugs, animal feed, isolation gowns, plant fertilizers, etc., without involving monetary donations.
6. Other benefits:
Mainly aimed at customers with high consumption.
It can be exchanged for drink coupons, Wang Lian restaurant package coupons, peripheral products, blind boxes of flower sets, essential oil products, etc.
Ye Han swept them one by one, probably that's all.
Unlike the traditional membership system, it is said to be a membership benefit, but it does not give too many material benefits.
In essence, it is popular science + charity.
But Ye Han felt that this was more meaningful.
Assuming that tourists spend 500 yuan in the flower fair, then according to the proportion of points exchanged for money, it is about 5 yuan.
It's already a lot.
With an income of nearly 500 million yuan in the first half of the year, a total of 5 million can be exchanged for 100,000 trees.
But for individuals, will everyone have a good impression of a brand because of giving away a 5 yuan coupon?
No, insignificant to people.
However, for 5 yuan, you can plant a shuttle tree (cost + labor); Or you can buy a pound of good grain, which is a day's food for 10 birds.
Ye Han feels that the satisfaction of the spiritual world is as important as the material.
The moment I got the donation certificate and watched a large number of materials be shipped away, it was much happier and more meaningful than getting a 5 yuan coupon.
*
After having an idea, Ye Han asked the system to help count the user data of Huajian Ji.
This is an extremely large project, which is impossible to achieve without superior computing and data integration capabilities.
Spanning two years, online and offline consumption through multiple channels, the acquisition of tens of millions of customer information, the accumulation and accuracy of data... But it's a piece of cake for the system.
Even without using it to calculate, a quantum computer that monitors the system can do it.
The quantum computer records all the data of the flower collection through the lens, and can accurately identify the facial information, transaction information, and behavior of each customer, and connect to online channels for summary at the speed of light.
In less than 10 minutes, perfect data was obtained, and nothing was missed.
Ye Han once again sighed at the power of science and technology.
She greeted her collaborators in advance, and the quantum computer implanted a huge amount of data into the software, linked the display interface of each consumer, and optimized the module according to Ye Han's settings to add new functions.
Set it up in minutes and hide it for the time being, giving the other party time to react.
&nbs
p; On June 20th, Huajian Ji officially released a message:
[Flower Episode will launch a new function of the payment B interface at 0:00 tomorrow, so stay tuned. 】
With the popularity, there were soon 10,000+ discussions in the comment area:
"Can you open new channels to plant trees, woo, I want my own Suosuo."
"That's right, I bought a lot of peripherals from the Flower Collection, and the peripherals should be able to be exchanged."
"The minister seconded the proposal!!"
"Can't other brands join forces with Flowers? Angry! ”
"I just bought the joint account of Huajian Ji and Morning G Stationery the day before yesterday. @晨G文具, it's all co-branded, don't you mean it? ”
"ChenG Rainbow Public Welfare Fund has always paid attention to the education of left-behind children and poor areas, and has done a lot of public welfare."
"What features are coming online this time? It feels like the splash animation has been done very well. ”
"Definitely. I'm a non-flower set user, and I often click in to see (light a cigarette .jpg)"
"It's not fair! Users who can't just see the trees they planted should be able to see them. Brothers, give me a top. ”
“? Upstairs I slowly typed a question mark? ”
"Sour. You didn't plant a tree to look at the. ”
"Isn't there a live broadcast in the Flower Collection, go to the live broadcast to see it.
No. 6.6
The shooting was in the Erbei Shelterbelt, oh my God, the drone flew at high altitude for a full two hours and was just the tip of the iceberg! The country is too good, and it grows a stick country every year. ()”
"I've watched it too, I've watched it! I had only heard about it before, and it was the first time I saw the appearance of the Erbei Shelterbelt. Pinus sylvestris var. sylvestris has grown to a height of more than a dozen l meters and is a real forest. ◢()_[()]◢『Come[]#看最新章节#完整章节』()"
"I highly recommend going to watch the recording, it's very shocking, the state has too little publicity in this regard."
……
Tomorrow happens to be Saturday, Yao Bing is watching the video of the alpine azalea while waiting for the arrival of 0 o'clock.
There are a lot of people like her, and everyone wants to see what Hanamaji has updated this time.
From the Science Museum, to the individual modules of Ant Forest, the cool opening screen animation, and then to the robot service of Wang Lian's restaurant, Huajian Ji now represents the highest level of science and technology.
Many people speculate that there is the support of a worldwide hacker group or other tech bigwigs behind the flower set.
These people have always been mysterious and black and white.
They have done some terrorism and hacked information networks in a certain country, and their technology is so high that they are not even comparable to the cutting-edge technical personnel of many countries.
In short, speculation about the Flower Set has never stopped.
On the premise of not knowing that there is a system, everyone will make up reasonable explanations on their own.
It can't be an alien anyway, right?
As long as it's an earthling.
As soon as 0:00 arrived, Yao Bing couldn't wait to enter the interface.
A glowing letter unfolded before her eyes, an invisible hand holding a pen as it wrote the content of the update.
This way is much better than reading the text on your own, and the introduction is very simple.
Immediately after, a glowing blue dialog box pops up:
Your total spend in Flower Fair can be redeemed for 15,776 Plant Beans, which can be exchanged for the following items.
The bezel is retracted, and a variety of dazzling avatar frames and wallpapers appear on the screen, each of which is extremely beautiful.
Yao Bing, who was still thinking about the exchange ratio of plant beans, was immediately attracted by the picture in front of him.
She clicked on the dynamic box of a little squirrel holding a pine cone.
The pine cones roll around the circular frame, and the squirrels chase after them with their big fluffy tails and squeaks.
The pine cone turned around, and was finally chased by the squirrel, and the other party held it in his arms, as if he noticed that someone was looking at it, and turned his back to click it.
It's so cute, Yao Bing is about to be cute.
And the picture is particularly smooth, the shape is vivid, and the technical content is not at the same level as the current avatar frame.
She glanced at the exchange price: 499 plant beans.
Not expensive, alas.
Yao Bing has a huge sum of 15,000+ and has a lot of money, so he didn't hesitate to exchange one.
The begonia dwarf rabbit below also has a super cute border, nestled next to a fairytale hut tickling with its hind legs, and the black eyeliner is clearly visible.
It's really cute.
Yao Bing then exchanged another one.
There are also a lot of different types of dynamic borders in the back.
For example, the little sika deer walks on a kick around the frame, looking around vigilantly from time to time; Fino flew around the frame and landed on a stake in the upper right corner, tilting his head and cooing.
The juvenile Wang Lian is surrounded by spikes around the border
() of the blades hammer back and forth, domineering to clear obstacles, and so on.
Each frame is designed to be delicate and cute, perfectly reflecting the character of the flora and fauna.
Yao Bing exchanged more than a dozen l in one go, and felt that he couldn't continue, so let's take a look at something else first.
Then flip to the wallpaper column.
Ahhh
There is a dynamic map of the Milky Way, with a huge swirling disc slowly rotating in the center of the screen, like a 3D special effect.
The outer cantilevers shone with silvery light, and the rolling nebulae around them seemed to suck people in, close but far away.
The whole wallpaper vividly reflects the vastness and mystery of the galaxy.
Mrs. is so cool!
Yao Bing was completely shocked.
A wallpaper can make a sense of déjà vu for a sci-fi blockbuster, what kind of technology is this?
The exchange price is: 999 plant beans
Value, it's worth it.
Yao Bing never thought that her 'points' after consumption could be exchanged for such cool products.
The Flower Atlas will always surprise her.
Exchanged four wallpapers in a row, plus borders, and half of the plant beans were consumed.
Up, really up.
Then the top gacha came, 100 beans at a time.
The probability of winning SP (Level 1) is 2%, the probability of SSR (Level 2) is 5%, the probability of SR (Level 2) is 10%, and the rest are R cards.
Yao Bing hadn't actually played much of this type of game, but the graphics were so beautiful that he couldn't help but want to try it.
The gacha picture is an artificial lake at night, the pond is full of lotus flowers, you can hear the sound of clean flowing water, and the cold moonlight is sprinkled, reflecting a shallow brilliance.
In the middle of the white glowing Chinese style card stick, choose to draw 1 or 10 cards.
Yao Bing had more points, so he drew 10 cards.
In the center of the lake, a hemispherical current suddenly protruded, and darkness emerged underwater, as if a behemoth was about to break through the lake.
In the next second, the lake bulged high 'mountains', and the huge body of the dragon emerged from the surface of the lake and soared into the sky.
A dragon roar sounded through the sky, the oppression from the ancients was suffocating, and even the mobile phone in her hand was trembling, that feeling-
It's like a real dragon descending.
Yao Bing's eyes widened, and he almost couldn't hold his phone.
She watched as the dragon soared into the sky, the silvery full moon turned into a blood moon, and the dragon swam along the blood moon, and when it was connected, the central gossip-shaped door opened in a vibrating.
As soon as the picture turns, it is like the vast land of Pangu when the world was opened, the seedlings of the Wangtian tree rise from the ground, and the towering giant tree grows into an 80-meter-tall towering tree in the rotation of the galaxy.
And as the stars shifted, it became a tropical rainforest behind him.
The card appears, and the screen zooms out to the top of the card:
SP - Lookout Tree.
It is a national first-class wild protected plant, dipterocarp family, and a landmark plant of tropical rainforest.
Three seconds later, another seedling stretched out from the earth, climbed up the pillar between heaven and earth, thickened and lengthened, stretched out countless vines, crisscrossing and crisscrossing.
R-Heapilla vine.
Leguminaceae is a vine with a vine stem up to 25 meters long, distributed in subtropical and temperate regions.
……
After waiting for the ten cards to be drawn, the dragon fell back into the water, and the lake returned to calm.
Yao Bing stared at the 10 cards lined up on his phone, and he was so shocked that he couldn't speak.
Oh my god, is this gacha?!
Wow - this picture is too handsome, isn't it!!!