The term "aromatherapy" originated in France in the 20th century, and most of the essential oils, including some aromatherapy, perfume and other types of products, were promoted from abroad, and the awareness of these in China was slightly insufficient.

The concept of 'nourishing the skin with oil' has also emerged in the last decade.

The products on the market are mixed, and there is no unified standard and specification.

Just look at lavender essential oil.

Of all lavender, only the essential oil made from 'real lavender' has a sleep aid for you.

However, among the common essential oils, there are very few varieties of this ancient Mediterranean origin, and most of them are hybrids because the latter is less expensive and easier to extract.

As the best among the roses, Damascus roses are cultivated by S-grade seeds from Bulgaria, pure natural and organic products, and the quality is far higher than that of bitter water roses, Pingyin roses, thousand leaf roses, etc. on the market, and the price is higher.

Its extraction ratio is very, very low, and the essential oil produced is known as 'liquid gold', with 1g as high as hundreds of yuan, which is the world's top luxury.

However, not many people understand this aspect.

Ye Han searched for the relevant prices of rose essential oil, and basically more than 100-200 yuan a bottle.

It is conceivable how much of a sensation it will cause if the flower set launches a product with a capacity of 3ml and a price of up to 1500 yuan.

It is 7-20 times more expensive than the 'same model' on the market!

The price gap is really too big.

If we don't do a good job of publicity and popularization, then everyone's focus will be on price, not value.

Under the impetus of well-intentioned people, it may have an adverse impact on the reputation of Huajian Ji, and some "IQ tax" and other claims will also be very loud.

Therefore, Ye Han should put an end to this concept from the source, take precautions, and let the concept of Damascus rose essential oil = liquid gold be deeply rooted in the hearts of the people.

She called Wang Yun and the staff of the Propaganda Department to discuss together.

Ye Han plans to launch the lavender series of products first, and display the essential oil promotional video on official and online channels.

From the origin and scale, to the type and quality of flowers, it is a pure natural and pollution-free environment; and then to the hard work of the flower farmers picking in the early morning, the automated production line......

The whole process follows the ancient extraction process, which increases the purity to 100% without the slightest impurities.

High-quality natural and organic products, hand-harvested methods, a series of standardized processes, complex extraction steps and sophisticated instruments, and finally obtain the top essential oils.

The extraction ratio of rose essential oil is very low, and it takes thousands of roses to extract 1ml of essential oil, which makes everyone realize the preciousness of □□ oil.

The value of liquid gold was initially laid.

After the filming is completed, the promotional video is put on major publicity platforms, and the corresponding article is launched on the official account - how much do you know about the use of essential oils?

Focus on the uses and dosages of essential oils.

Due to the high purity, the essential oil should not be directly touched by the skin, but it can be dropped in creams, toners, or mixed with other carrier oils for only a few drops at a time.

The same goes for bathing and aromatherapy, 3-5 drops at a time.

Break down the price into times to alleviate the feeling of 'expensive'.

More than ten yuan/dozens of yuan can enjoy the top fragrance

Is aromatherapy expensive to achieve the purpose of treating insomnia, soothing the mood, brightening the complexion, whitening and rejuvenating the skin?

Certainly not expensive.

Liu Yi and others agreed.

After last year's word of mouth, the lavender series of products have become famous, and with this publicity, there will definitely be no worries about sales.

The rarity and preciousness of rose essential oil are also reflected in the video, so that everyone understands that it is not easy to extract, and the impression of being expensive is initially achieved.

However, after the introduction of the use of the official account, everyone feels that essential oils are widely used and worth the money.

First increase the value of the heart, and then weaken the price.

Hold the customer's mentality firmly.

It's a brilliant idea.

At the same time, Ye Han plans to use some rose hydrosol, essential oil soap, aromatherapy and other products for lottery trials, and let the customers who draw fill in the trial report.

And mail rose essential oil to several review bloggers and beauty bloggers to contact them for reviews.

With the purity and quality of essential oils on the market, it is natural to win among the flowers.

After the evaluation of the blogger, everyone's understanding of essential oils will go further and have their own ability to discriminate.

The concept that 'the best essential oil from the flowers' will also be deeply rooted in the hearts of the people.

This is the second foreshadowing after the promotional video.

Liu Yi said while recording: "When I was brushing lavender essential oil, I saw that some bloggers had done similar evaluations, and I will connect with them in the next few days." ”

Wang Yun reminded: "Be cautious when selecting and evaluating bloggers, pay attention to influence and fairness, otherwise some brands may take advantage of it." ”

Liu Yi: "Okay Sister Yun, the people in our department will always pay attention to the comment area." ”

Doing an evaluation and judging the good or bad will definitely offend some brands, and Huajian Ji is a vested interest, so there may be conflicts.

But they won by strength, and no one could say anything.

All employees have confidence in their products.

Wang Yun: "Director, last year, several five-star hotels and high-end beauty salons that do aromatherapy proposed cooperation, should we contact us?" ”

Ye Han thought for a while: "Send me the information first, if the qualifications are okay, you can try to cooperate." ”

Wang Yun: "Okay principal. ”

Everyone received the task and began to arrange it tightly.

In addition, in the early days of the opening of the Forest Hotel, aromatherapy services and essential oil baths will be given, which is also a good opportunity to promote the hotel.

*

In late July, the arboretum's lavender blooms reach the end of their blooming season, where they are harvested and shipped to an essential oil factory.

At the same time, lavender-related products were officially launched.

Due to the higher quality this year and the first release on online channels, it was named [Kao Boutique Series], positioning it in the middle and high-end.

The price of 3ml of lavender essential oil is 199 yuan, and the price of 5ml is 299 yuan, which is not much different from last year, but 3-4 times higher than the market.

The packaging has been upgraded to a palm-sized purple box with a ribbon tied to it.

The front of the box is printed with the logo of Lavender Flower Sea and Flower Collection, and inside it is an essential oil use card and a 100% purity test report, indicating the highest quality.

Based on the previous word-of-mouth, it was widely popular as soon as it was launched, and it was snapped up

。

With a limited edition of 5 bottles per ID, it has set an astonishing sales of 5,000+ in a single day!

may

It is called a boon for people with sleep disorders.

In people's high enthusiasm, it didn't take a few days to reach the top of the unilateral essential oil sales list of a treasure APP and gain more exposure.

Let many groups who have not heard of it also recognize this nascent essential oil brand.

And this time, in addition to essential oils, Huajian also launched other items, as well as a lavender boutique box priced at 1099 yuan.

The box contains a 3ml/5ml bottle of essential oil, 200ml hydrosol*1, essential oil soap*2, scented candle*2, lavender postcard*1, and a detailed user manual.

The first 1,000 people will receive aromatherapy lamps worth 189 yuan, and more than 500 sets will be booked on the same day.

Sales of other products are also impressive.

Needless to say, the large bottle of wet compress does not feel distressed, and has the effect of soothing the spirit and regulating the balance of water and oil.

The people who used it last year waited with their hearts, and as soon as they went online, they stocked up several bottles.

Many people have responded that it is much easier to use than toner, and the ingredients are safer; It can also be used as a mask, with essential oil aromatherapy, the soothing effect is excellent.

The essential oil soap ranked second with its appearance.

A square piece, incomparably warm lilac, like agar-like texture, mixed with fine lavender petals, will be concise and generous to the fullest.

The front is printed with the logo of the flower set and the imprint of the long spike, which is more elegant and exquisite, which makes people fall in love at first sight.

100g/price 128 yuan, send bamboo soap tray, exquisite packaging, the price belongs to the normal range.

It was a great surprise to those who bought it.

"I bought it because it was good-looking, I didn't expect it to be super easy to use!! After washing, it is not tight, moisturizing and smooth, the skin is nourished, and the oil is less than before. ()”

"The first time I used essential oil soap, the experience was great, the light fragrance, mild and non-irritating.

I took a look at the ingredients, glycerin, palm oil, lavender essential oil... No wonder the moisturizing degree is high, pure natural ingredients, love!? [()]?『 Come []+see the latest chapters + full chapters'()"

"After buying it, I feel like I've earned it. With it, all the facial cleanser and shower gel at home are idle, and the hand sanitizer is also honorably laid off.

Every time I wash my hands with essential oil soap, the back of my hand is so smooth, and the small molecules are easily absorbed, so I don't even need to apply hand cream. I'm going to buy back a few more pieces. ”

"It's really a penny, you get what you pay for, I've bought essential oil soap before, but it's not as easy to use as this. Buy this later. ”

"I took it to a friend, and my friend was very satisfied. I also placed an order. ”

"This lavender essential oil soap is blowing me up! 5 points for appearance, 5 points for packaging, 5 points for ingredients, and 5 points for use effect, whether it is for giving away or for personal use, it is very suitable.

The Flower Set YYDS has been Amway to everyone around. ”

……

The price of Hanamaji's products is indeed not cheap, but correspondingly, the quality is also beyond the average level.

For some long-term buyers, it's almost a closed eye.

Under the dissemination of the promotional video and the advance notice of the official account, the sales of lavender series products were as high as 2.873 million on the first day of launch.

It's even higher than when the big names do the event.

as

() This rapid offensive has brought a strong sense of crisis to other essential oil companies.

They bought the products of the flower collection and went back to research, trying to find the flaws, but found nothing.

There were also some deliberately bad reviews in the comment area, but unfortunately they were quickly drowned in the tide of praise, like waves into the sea, without stirring up any waves.

With the help of the monitoring system, there is sufficient evidence for reporting, and all excessive remarks are cleaned up, including rumors on social platforms.

Ye Han even warned the other party in reverse, so that competitors did not dare to act rashly.

With the assistance of high technology, these conspiracies and tricks were like a blank sheet of paper, unreservedly spread out in front of Ye Han.

Doesn't work.

*

The new rose products were quietly logged in on the official website and mini program on July 20, and the online APP was still not on sale for the time being, and was officially launched on August 10.

The official Huajian set is recruiting probationers to write a trial report.

As an essential oil with a very low extraction ratio, the Kao Boutique Rose Series not only has a high price of essential oils, but also exceeds the price of hydrosols, essential oil soaps, and fragrance products, so it is important to try them.

The trial staff gives priority to annual card customers and high-spending groups, and they have a higher loyalty and love for the flower set, which is also a benefit.

Yao Bing, as an exclusive VIP, was fortunate to get the trial right of rose aromatherapy.

Its bottle is pale pink, gentle and elegant, surrounded by white lines outlining a few budding roses, which looks pure and beautiful, lifelike, without a little rough texture.

The top of the diffused rattan also has the rudimentary shape of a rose, and the appearance is full of marks.

Yao Bing opened it, turned the rattan upside down, and soon smelled the unique aroma.

This fragrance is so good, the full and rich rose fragrance wafts into the air, not a strong or pungent smell, but a mysterious and pure natural fragrance, light, soothing and pleasant.

The fatigue of a busy day at the company seems to be relieved all at once.

When you close your eyes, you feel as if you have entered a world surrounded by a faint floral fragrance, with a romantic and sweet atmosphere, warm and peaceful.

Very comfortable.

Yao Bing fell in love with the taste almost immediately.

The aroma of essential oil diffusers is much milder than perfume, evenly spread all around, and it is fascinating to be distant, yet ubiquitous.

At night, she smelled the fragrance of roses and slept well, even in her dreams it was sweet, and the corners of her mouth rose slightly.

She was very satisfied with the new product and wrote a long page of trial reports.

Others did the same, writing their true feelings in the comment section and delighted that they were selected to try it out.

The flower collection is a high-quality product.

As the first person to eat crabs, I got a trial product of hundreds of yuan for free, and I tried it in front of a group of rich ladies and sisters, isn't it a burst of luck?

……

After Liu Yi's communication, a well-known blogger with the account name [Ah Hui Evaluation] collected 8 common rose essential oils on the market and is ready to start this evaluation.

This is also the issue that he really wants to do.

Not to mention the high level of B, it can also bring a sense of novelty to fans, and it will definitely attract many people to watch.

The title is called:

The most expensive essential oil evaluation - 300,000 per kilogram! How expensive is Damascus rose essential oil? Is there all the so-called 'liquid gold' on the market?

As soon as the video came out, it immediately attracted a lot of attention.!