Essential oils have not been developed in China for a long time, belong to a niche circle, and compared with the well-known big-name skin care products, they have not yet formed a scale effect and loyalty to well-known brands. ()

This also means that in China, the essential oil industry is an extremely broad market with huge potential and unoccupied market share.

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In recent years, with the improvement of people's living standards, the public's demand for essential oils is increasing day by day, and the domestic sales of essential oils are growing rapidly at a rate of more than 200% per year.

For example, the domestic head brand - A Fu essential oil, has an annual revenue of more than 1 billion for several consecutive years, and has set an astonishing record of 200 million in monthly sales.

In recent years, it has been expanding, focusing on R&D and promoting new products to gain a higher market share.

According to the research and forecast of an international consulting company, by 2028, the global perfume + essential oil market will exceed 140 billion.

Among them, Huaguo, as one of the fastest-growing regions in demand, is initially estimated to reach an industry scale of 400-50 billion.

Tens of billions, although it can't be compared with the scale of skin care products that are often hundreds of billions, it is a young market.

The skincare industry is highly competitive, with many big names and the market is approaching saturation, making it difficult to stand out.

The essential oil industry has not been around for a long time, it is in a period of rapid development, the brand effect is not strong, and it is easier to establish its own brand and achieve a leap from 0 to 1.

The timing of the entry of the flower market is not early or late, just right.

With high-quality products, excellent results, and good reputation, Huajian will definitely be able to occupy a place in the industry.

It has even become a leading enterprise in the field of essential oils.

But at the moment, we are still far from the goal.

Ye Han looked at the sales data counted by Wang Yun.

The main promotion of real lavender essential oil has now become a hit in the essential oil industry and has received rave reviews.

Sales volume firmly sat on the throne of TOP1, exceeding 70,000 bottles in 20 days, setting a record for monthly sales of unilateral essential oils.

The sales of other products in the same series are also very impressive, and the turnover of the entire lavender series is as high as more than 26 million.

The overwhelming publicity on the Internet has been hailed as 'the gospel for people with sleep disorders'.

It also makes the name of the flower collection shine in the essential oil world.

As for the rose series, it has only been launched for a week, and it is much inferior to lavender.

Although there are relevant evaluations and product trials, and the publicity of other bloggers on the Internet, the price of rose essential oil is expensive, and the reputation is insufficient, with a single weekly sales of 800+.

The turnover of the rose series products is less than 3 million, which is two-half less than the former.

Ye Han took a look, and the sales of rose essential oil had just entered the top ten of the unilateral essential oil list, ranking ninth.

However, the 9.9% concentration of rose essence oil of Afu has a high sales volume, ranking second; Second only to the lavender essential oil and a certain massage essential oil in the flower collection, the monthly sales volume is 6000+.

Ye Han guessed that in the eyes of the public, it should belong to the 'replacement' of Otto rose essential oil.

9.9% essential oils are mixed with carrier oils and can be applied directly to the skin, avoiding the need to blend them yourself.

And the other party's brand is even louder, the price is only more than 200 yuan, and anyone can afford it.

The price remains at any time

() is the most important factor influencing the decision of most people.

If there's money, who wouldn't want to use the best?

It's a pity that this kind of person is a minority after all, and most people still pay attention to cost performance and shop around.

As for 'replacement', it is up to you.

As the saying goes, you get what you pay for. The reason why the product is expensive is expensive, compared with the genuine version, there is still a big gap.

Ye Han slid his fingertips and found that the sales of Otto rose essential oil imported from country F were not bad.

It also entered the top 10 of the sales list, ranking eighth.

For this result, Liu Yi and others felt very unfair.

Obviously, the results of the evaluation are of the highest quality, with a score of 9.5 points!

Bright data, significant efficacy, why is the other party's sales actually in front of them?

Before the evaluation, F was also a niche brand, and not many people knew about it, so it became popular completely through this wave of traffic.

But shouldn't these halos and flows be given to the first flower set in the evaluation?

I don't feel angry when I think about it.

Ye Han expressed understanding.

Imported from country F, old brand, international certification, quality assurance, ingredient safety.

Each one hits the pain point of the consumer.

For some high-net-worth individuals, foreign brands are more noble and more profound than domestic brands.

The domestic essential oil market is chaotic, there is no unified standard, and the quality is uneven.

Instead of bothering to distinguish the real from the fake, it is better to buy foreign brands.

In addition to this, there is also the role of marketing.

At the same time that Huajian was frantically recommended by tap water and bloggers, other essential oil brands were not idle, and they took advantage of this wave of traffic to promote their brands.

Some aromatherapists also came forward to say, strongly recommending essential oils imported from country F, and posting their IFA certificates.

Said that he has been using this brand and the effect of aromatherapy is very good.

The professional recommendation is convincing.

Well, that's true. Ye Han thought.

After all, when the essential oil of Huajian was not yet put on the market, the quality of F's products was the best and was favored by the market.

It's a pity, she smiled slightly: not necessarily in the future.

*

The layman looks at the bustle, and the insider looks at the doorway.

When various essential oil brands are desperately promoting and consumers are hesitant, industry insiders are buying essential oils from Huajian and taking them to professional institutions for testing.

They were surprised by the ingredients they came up with, and the data was almost perfect, the ceiling of the essential oil world.

It didn't take long for a piece of news to stir up the industry.

Huajian has reached a cooperation with a second-class hospital in S City, which is at the forefront, and its lavender essential oil, rose essential oil and aromatherapy products are officially listed as hospital procurement products.

The hospital will use aromatherapy to alleviate mental problems for patients, including post-operative recovery, head therapy, sleep enhancement, psychological assistance, and more.

In other words, the essential oils of Huajian have been officially recognized, and they have officially entered the medical field out of the category of skin care and massage that everyone recognizes!

In the eyes of the public, it means that the essential oil of Huajian Ji is of high quality, good curative effect, and safe ingredients, and is the best essential oil on the market!

Otherwise, why does a second-class hospital only cooperate with each other () and not cooperate with other brands?

Since it is the first cooperation between the two parties? [()]?『 Come on[]. See the latest chapters. The full chapter'() needs to be verified in practice, so the number of purchases is not much, and the total amount is about 1.5 million yuan.

But this is a landmark event and significant significance.

The official Huajian set posted the inspection certificate of the hospital for the first time, and added a cooperation certification.

This performance suddenly opened up the gap with other brands.

"Damn, the flower set is too good!!"

"XX second-class hospital is very famous, especially the neurology department, and the expert number can't be hung every time."

"Yes, yes, yes. This time it is estimated to be all

The national pilot unit will vigorously promote it if the effect is good. ”

"Wow, I'm looking forward to it, the disinfectant water in the hospital really smells bad."

"yes. As soon as they arrive at the hospital, the patient's psychological pressure increases and his mood is heavy, which is just the right time to smell the essential oil to relax. ”

"Aromatherapy is very common in foreign countries, and essential oils can be seen in emergency and outpatient clinics, which are analgesic, soothing, anti-inflammatory, and widely used."

"I originally thought that essential oil was to make a spa/essential oil open back, but I didn't expect the effect to be so powerful, and my husband's postoperative recovery can also be?"

"Different essential oils have different effects, so it is recommended to consult an aromatherapist before using them."

"Essential oils that patients can use, I'm sure I can use. Buy essential oils and look for the Flower Set - place an order! ”

"yes. If I go to the hospital to prescribe essential oil products in the future, can I brush up on medical insurance? (snickering)"

……

This cooperation is equivalent to the first implementation of aromatherapy in a public hospital, and official media such as People's X Daily and Xinhua X have reported it, and other media have followed suit, and it has quickly become a hot topic of public discussion and rushed to the hot search.

This initiative is related to medical treatment and people's livelihood, and many people have responded.

As a partner, Flower Sets is also frequently mentioned.

Seeing this familiar name, everyone said, is it another flower set?

"The botanical garden, the surroundings, the planting of trees... This time it's essential oils. Flower Collection, what other surprises do you have that I don't know? ”

"Awesome, king of crossovers. (Applause)"

"Thinking of its co-branding with other brands, and the cooperation with Ant Silin, emmm, is this Sheniu?"

"Leave some way for others to live, you are more diligent than celebrities on hot searches. (Fingering)"

"This is very good, celebrities dominate the hot search with a little, speechless. It is better to let meaningful entries stay on it and promote more national policies. ”

"The minister seconded the proposal!!"

"Support the introduction of aromatherapy in XX second-class hospitals, and try it next month."

"The essential oil is good, I've been using it."

"Flower set fans are coming! Help everyone post the ingredients of essential oils, buy them with confidence, and a treasure flagship store will have it! [Picture] [Picture] [Picture]"

……

This news gave a heavy blow to the peers, and all essential oil brands were stunned.

The Flower Set is completely out of common sense.

They are busy asking celebrities to endorse, spending money on bloggers to promote products, and engaging in various preferential activities, and the other party actually cooperates with a second-class hospital?

Also on the hot search? Forwarded by official media??

Depend on.

This—this is not on the same level

() 。

Flowers set this wave in the atmosphere.

There is simply nothing to be done.

As soon as this wave of heat went down, a new wave of heat came again.

According to insiders, Huajian is about to reach a cooperation with Y Group, and some media have photographed the news that the group's executives have been in and out of the botanical garden for several consecutive days.

According to the contract, Huajian will provide no less than 200,000 pieces of essential oil series products to the other party for the use of high-end spas, resort hotels, hot spring villas and five-star hotels under Y.

the groove.

the groove.

That's the Y Group!!

A world-class high-end chain hotel, all of which are five-star, and the high-end SPA pavilion is a place where celebrities and wealthy people often go.

The style of the flower set was instantly raised by several levels.

"Oh my God, I use the same essential oil as the star?"

"I suddenly feel that the price of lavender essential oil is so close to the people, 2333."

"It's actually very expensive, you just look at the market price, it's 4-5 times more. Of course, great value for money. ”

"I place an order, I want to feel the happiness of the rich!!"

"It's different, people have professional masseurs and aromatherapists (nose picking.jpg)."

"Didn't you say that the newly opened hotel in Hanamaji also has this service? Go there and do it when the time comes. I'll go... Is this an appointment full?? ”

"The flower collection is really out, and the cooperation is all the big guys."

"Is it possible that the IP valuation of Huajian has exceeded 10 billion? It can only be said that they have joined forces. ”

“！！！ Cattle. ”

That's right, with the sales of peripheral products at home and abroad, popularity, and co-branding with other brands; Coupled with the cooperation with Ant S Lin, the separate module and creativity of the payment B interface, as well as the popularity and influence of the botanical garden, Huajian Ji, a super IP that integrates all products, is now valued at as high as 10 billion.

Its ability to absorb gold and its value are obvious to all, and the growth rate is extremely rapid, and it has developed into its current appearance in just two years, and was once concerned by capital giants.

However, with the support of the Fu Group, which has a deep 'background' and artificial intelligence projects, no one dares to act rashly.

The cooperation between Y Group and Huajian Ji this time is beneficial to both parties, at least there is heat.

Established high-end hotels also need to be active and fresh at all times, catering to the preferences of the young and wealthy.

The executives of Y Group came to Huajian to inspect and benefited a lot.

The other party's newly opened hotel is worth learning in terms of design, modeling, smart home, space layout, relaxation and other aspects.

Except for the area and hardware that cannot meet the requirements of a five-star hotel, the others exceed expectations.

Wang Lian's restaurant has created a precedent for robots + high-altitude revolving restaurants, and the realization of IP products is also thought-provoking.

Perhaps what their hotel lacks is the concept of IP, and even less in the design and production of souvenirs.

All in all, the cooperation on this inspection was very pleasant.

According to the contract, Huajian Ji needs to provide the other party with 100,000 bottles of lavender essential oil (5ml), 25,000 bottles of Otto rose essential oil, and 80,000 other essential oil products including essential oil soap and fragrance, with an amount of up to 77 million yuan.

This product is a 'special line', and the luxurious and exquisite packaging will be customized separately, which will be distinguished from ordinary products and will not affect the tonality of Hotel Y.

With two cooperations, Huajianji has expanded its influence and has become the top luxury brand in the domestic essential oil industry, successfully crushing foreign imported products.

Become the object of the middle class and the wealthy.

Ye Han also launched a full set of rose series worth 2999 yuan, and a rose + lavender essential oil series of 1999 yuan, upgraded the gift box, and created a good gift.

Successfully won six of the top 10 sales of essential oil products.

Other brands are not up to date.

Ye Han plans to continue to expand the scale and plant more flower extracts of essential oils, otherwise the product will be too single to form a scale.

In the future, she will carry out the high-end route to the end, focusing on expensive unilateral essential oils, such as jasmine, orange blossom, sandalwood essential oil, supplemented by base oils, to create unique luxury products.

It is also the missing part of the current market.

There is no shortage of cheap essential oils on the market, what is lacking is 100% purity and good quality essential oils.

It just so happens that the production line is complete and everything is fully utilized.

At the same time as the essential oils were launched, in August, the Forest Hotel in the valley was officially opened, becoming the best place to heal the body and mind in summer.

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