Chapter 57: Great Qin's Only Way Out [Seeking Pursuit]
"Brother Kang, I have analyzed it last month, according to the current momentum, our lenses will be saturated in the market in a year at most."
"And judging from the sales of 50mm prime this month, this time may be faster than expected, after all, everyone is lazy now, and many people would rather pay dozens of times more money to buy an autofocus lens than buy our manual lens."
Speaking of this, Fang Qiming finally began to confide in his heart, and looked at Kang Chi with a slightly resentful look: "Brother Kang, I want to hear you tell the truth, do you plan to give up our Daqin Optics directly after a year?" ”
"Give up Daqin Optics?" Kang Chi suddenly frowned, "How is it possible, why do you think so?" ”
"Then why do you want to take a loan from Daqin Optics to engage in silicon wafers? There is 100 million, invest in us Daqin Optics, is it not good to develop an autofocus lens? ”
“……”
Looking at Fang Qiming, who had a resentful face and a child's temper, Kang Chi couldn't help laughing.
The autofocus lens he has long been upgraded,
He didn't take it out for a long time, naturally there was a reason for him.
It's just that he didn't expect that Fang Qiming would see so long-term, and at the same time put so much pressure on himself.
"What are you laughing at?"
"It's not ......," Kangchi put away his smile and asked seriously, "Do you really think that developing an autofocus lens can solve our problem?" ”
Fang Qiming frowned: "Otherwise? ”
"Have you forgotten Soni, who we're doing? Haven't you heard the uproar in the past few years, the cracking battle of Pingguo MFI certification? ”
"MFI Certification?"
Fang Qiming suddenly realized something.
"What do you mean...... Soni: Will they start with the autofocus interface? ”
"Isn't that obvious?" Kangchi waved his hand, leaned back in his chair and patiently explained, "They can't do anything about us now, because the manual focus lens doesn't need to communicate data with the camera." ”
"However, the autofocus lens needs to be powered by the camera and needs to read the picture data to achieve autofocus, and if you want to interact with the camera's data, you must first pass its lens certification."
"Do you think you are Suo Ni and will give Daqin Optics this certification?"
Kang Chi's words immediately asked Fang Qiming.
"But Pingguo's MFI certification, wasn't it cracked by the people of Pengcheng?" At this time, Zheng Juan stood up and asked Kang Chi, "Can we also find those hackers in Pengcheng to help crack it?" ”
"Yes, but it's not necessary, because we must lose!" Kangchi replied directly, "What did the hackers in Pengcheng do? ”
"They're just looking for MFI authentication vulnerabilities and getting around them."
"But as soon as Pingguo is updated, this vulnerability will be blocked, and this data cable will be scrapped directly, and users will have to buy the latest cracked version again."
"But how much does a data cable in Huaqiangbei sell?"
"They can push the cost down to 1 yuan, so even if it is 9.9 free shipping, it will make a lot of money!"
"So they even wish Pingguo would update it a few more times so that their data cables can sell better!"
"And later, Pingguo also discovered this, on the one hand, they don't want to cheap Huaqiangbei's gang, on the other hand, they also know that those who buy 9.9 data cables, will never spend hundreds of dollars, to buy an original data cable, and even users may be invested in the Android camp, so this cracking battle ended with the victory of Huaqiangbei, and finally eased down."
"Let me ask you, what would happen if we were to sell data cables and do it the same way they did?" Kang Chi looked at Fang Qiming, intending to test him, "Let's analyze it first." ”
Fang Qiming pondered for a moment, and then followed Kangchi's train of thought and began to analyze: "If we also crack the interface of their camera, and then they directly seal it, then the autofocus lens that our users bought will directly become a manual lens." ”
"And because the lens is a valuable item, it can't be like a data cable, just throw it away if it's useless, and buy a new ......"
"So users can only send the footage back and let us update the cracking hardware for them."
"But Soni will definitely update the firmware again...... Although upgrading the firmware of a camera is not as convenient as a mobile phone, as long as they put out a gimmick saying what new features have been added and how much the image quality has been improved, most people will definitely be tempted to upgrade, so they have to send the lens back......"
"As a result, our logistics costs and after-sales costs will rise sharply, and finally directly drag us down."
"Right?" Kang Chi patted Fang Qiming on the shoulder, "You know why I don't do autofocus lenses now, right?" It's a dead end! ”
Fang Qiming nodded, and then like a deflated ball, he said with a blank look: "If that's the case...... Wouldn't our Daqin Optics have to go out of business sooner or later? ”
"So I'm looking for another way." Kang Chi patted Fang Qiming again and comforted, "There is only one way for Daqin Optics to survive, that is, to build our own cameras, and then change the bayonets of all lenses to our own!" ”
"Build your own camera?!"
When the people present heard this, they were immediately stunned.
How difficult it is to build a camera, you don't have to think about it to know.
So they usually don't even dare to think about it.
"Yes, only by making our own cameras will we not be controlled by others!" Kang Chi looked confident, and unconsciously increased his volume, "And what is the most important thing to build a camera?" It's the COMS sensor, it's the image processor! ”
"So I'm going to lay out semiconductors now, just so that I can have the ability to manufacture chips in the future, and then build cameras, mobile phone lens modules, and even cinema cameras that belong to Daqin Optics!"
After listening to Kangchi's ambitious words, the people present were immediately excited.
But soon,
Then they thought of a question.
"Why do you have to make your own chips? Can't you buy it directly? ”
"Just buy it?" Kangchi immediately shook his head, "Have you forgotten Warwick, which was cut off by chips?" If we did build a camera and steal their hometown, do you think they'd sit still? ”
"Chip-making...... It's hard, right? Fang Qiming also quickly thought of the key point of the problem, "Can Daqin Optics support Dahan Technology to create a chip?" ”
For this problem, Kangchi doesn't know how to explain it.
If he says that he is confident that he will make a chip in a year, or two years,
It is estimated that even the janitor at the door has to spray tea on him and laugh at him to brag.
In fact, there is still a loophole in Fang Qiming's analysis just now, if Daqin Optics really wants to live, there is another, no, two ways out.
The first one is very simple, as long as you spend 26 yuan to buy Pingguo's certification chip, bow your head to Suoni and pay a large amount of protection money.
But can this be done by a man with bones?!
The second method is also very simple,
That is, directly on the lens, make a data interface,
In this way, users can go to Daqin's official website and update the cracking program......
But this is troublesome and increases the cost.
Most crucially, it will make a wedding dress for someone else.
Just imagine, if the cost of the lens is reduced, everyone will have more money left in their pockets.
At that time, the demand for the fuselage and the budget are likely to rise......
The recent surge in sales of the Suoni fuselage is the best proof of this.
Even if the demand does not rise, after seeing that the lens can't make money, what should they do if they directly increase the price of the fuselage and harvest it in disguise?
So no matter how good Daqin Optics' lenses sell, what they drink is just soup,
In the end, it is the camera manufacturers who eat the meat.
Between drinking soup and eating meat, Kangchi definitely chose the latter without hesitation,
He's a systematic man,
Doesn't steal their house directly, but consumes it with them in the same tower, is it reasonable?!
Rise?