Chapter 145: Dusty Memories
"Damn, if you get out of the camera, you can get out of the camera, why don't you even sell the lenses of the FE mount?"
"Boss Kang said it just now, they are also forced to be helpless, blindly guessing that Suoni does not authorize the bayonet, and there is no way to achieve autofocus."
"Lao Tzu's A7M3 has just been bought for less than a month, and I have a 50 set of Daqin Optics in my hand, what do you want me to do in the future?"
"Hurry up and salted fish out, go out early and relax early! If it's late, maybe the price will dive directly. ”
"You can go to Salted Fish to see if there are any second-hand shots of Daqin."
"Go to Salted Fish to see a lonely place, Daqin's footage has been recycled by themselves, and the rest are kept for replacement, and now the other mounts are out of print, and it is estimated that no one will take them out and sell them."
"Daqin Optics is a bit ruthless this wave, they are fighting with the Big Three, and it is our users who are injured!"
"I can't say that, people didn't force you to change the door with a knife, it's just that the benefits you were given before are not given now."
"I used to shout that I wanted a domestic camera, but now that I have it, I'm struggling with whether there is a need to rush, I can only say: Actually, I'm the same!"
"It's not that I don't want to support domestic products, but it's mainly because I can't afford to change the door. Flip Pocket .gif"
"Nonsense, guys, if you sell an M3 body, you can buy a set of Daqin, what's there that can't afford to toss?"
"I guess I still look down on Daqin Optics, I don't think it's worth it!"
"It's better to wait and see, what if it sounds good, what kind of professional full-frame camera, in fact, is the same as the little ant, and it is still sold so expensive?"
“……”
Although Kangchi didn't see the live barrage, he could probably guess that the audience must have been divided into groups at this moment, and there was a heated discussion and even a scolding war.
Even most people may be dissatisfied with Daqin Optics because of this, and stand on the side of questioning Daqin Optics.
This situation was expected a long time ago.
At the monthly summary meeting of Daqin Optics, Kangchi also emphasized one thing many times.
The camera market is a market that needs to be intensively cultivated, and it needs to be gradual and slow, even if they create a great product, it is impossible to become fat in one bite and grab the market directly.
After all, this is a self-reserved land that has been monopolized by a small book and has been intensively cultivated for decades.
Before the press conference, Kangchi also gave a preventive shot to the management of Daqin Optics.
I think tonight's press conference may have a lot of influence, but the actual sales of the follow-up may not be very popular.
Because the reputation they have accumulated so far is in the field of lenses,
The user's trust and emotion in them are not enough to support them to directly abandon the camera in their hands and change camps.
Therefore, the next target group of Daqin Optics is actually only three categories.
First of all, new users who are just getting ready to buy a camera, and they are just ordinary users.
The second is that they have always wanted to buy a camera, but were dissuaded by its high price.
Finally, the camera in hand is almost obsolete by the times, and there is a need for upgrading.
As for the enthusiasts and collectors who are not short of money at all,
You don't have to think about it at all, as long as the product is on the shelves, they will be the first to grab it.
In short, as long as the first three people can be grasped, Daqin Optics may be able to slowly and completely snatch back this market in the next two or three years.
At the same time, through the price advantage of Daqin Optics, it is also very likely to re-expand the camera market, which is somewhat declining.
For ordinary people, digital cameras may not be as necessary as mobile phones.
It is nothing more than to make the way of recording life more exciting and diverse, and the photos of Moments are more compelling, and the quality of life is improved.
And the price paid for this is ridiculously high.
It's even a bit like a luxury.
But if the price of a full-frame professional camera and lens adds up to about the same as an expensive mobile phone,
The consumer group of the camera will definitely be further expanded.
If nothing else, most people who like to travel actually want to better record their travel memories.
This huge group alone may tap into a lot of new users.
Of course, the premise of all this is that Daqin Optics can establish a good user reputation through Wu'an.
Otherwise, it's useless to be cheap.
After announcing the price of the camera, Kangchi paused for a moment, and then slowly re-spoke: "Next, I want to review a piece of history with you through a documentary. ”
With Kang Chi's somewhat muffled tone, a documentary began to play on the big screen.
With the narration of the documentary, a long-sealed history of the development of Huaguo camera began to slowly unfold to the audience......
When it comes to domestic camera brands, those who are a little older may still vaguely think of old antique brands such as seagulls and phoenixes.
At that time, cameras were basically still film cameras, and you had to load small reels of film into them, and after shooting, you had to send the film to the photo studio for development, and wait for a few days to see the photos.
Later, with the development of the times, foreign camera brands began to enter the Chinese market.
These high-quality and inexpensive foreign goods immediately had a huge impact on domestic cameras, and most domestic camera factories began to sell goods, followed by a wave of closures.
But several relatively large domestic brands such as Seagull and Phoenix are still hanging.
It wasn't until the advent of digital cameras that this breath was completely cut off.
In 1981, Soni invented the world's first electronic still life camera, "Mavica", which had a resolution of only 279,000 pixels.
However, with the development of the chip industry, the performance of camera sensors is getting stronger and stronger.
By the year 2000, the pixels of mainstream digital cameras had reached 3 million pixels.
These digital cameras, which have good imaging, easy operation and low cost, can not only be played back immediately, but can also be edited by a computer in the later stage, and the film camera will be eliminated quickly.
The chip manufacturing industry has always been a shortcoming of China, and China has not been able to make decent CMOS sensors at all.
Later, in 1998, Seagull successfully built the first digital camera called DC-33 in China through some low-end sensors bought from a small book.
But its pixels, only a pitiful 300,000,
The sales volume can be imagined.
After this, the seagull made several more attempts,
However, due to the lack of experience in the manufacture of digital machines, it has become a low-end camera assembly factory, losing its cost advantage, and Seagull can only end up with the same camera brands as Phoenix, stopping production and closing down.
Later, Seagull also went through several company restructuring and change hands, and the property rights have been privatized.
Although the trademark is still there, it has become a dealer of vintage toys......
The factory building has also been turned into an office building and rented to other companies.
In the more than ten years after the fall of old camera factories such as Seagull Phoenix, Suoni and other island giants have built high technical barriers in the field of digital cameras, and it has almost become a taboo area for domestic entrepreneurs to invest.
However, in 16 years, there was a small wave in this pattern.
That is, Xiaomi launched a small ant mirrorless.
As we all know, Xiaomi is actually an assembly plant and an OEM factory.
And this Ant M1 with Soni IMX269 sensor is actually an assembled product.
Although it is under the banner of being the first domestic mirrorless camera, in fact, its original intention is not to carry the domestic banner at all.
Its purpose is obvious, that is, to use the parts developed by foreign manufacturers for assembly, and then make a wave of quick money through the marketing method of selling feelings.
Of course, if some people think that the Pingguo assembled at Foxconn is also a domestic mobile phone, then in a sense, the Ant M1 is indeed domestic......
In fact, this 3/4 frame domestic mirrorless, whether it is domestic or not, its embarrassing positioning is doomed, they are the same as the dying seagulls,
Although the price is also quite cheap, the fuselage was only 2199 when it was first released, which caused a lot of sensation, but in addition to the depth of field of the big close-up, a bit of a DSLR, the image quality of most other situations, even not as good as the lens of the mobile phone, in the professional market at all, there is no competitiveness at all.
Coupled with the comprehensive crotch pulling of focus, continuous shooting stability, anti-shake and other performances, it basically disappeared after a period of fire, and the price also plunged, and it can even be bought for only a few hundred yuan in the second-hand market.
After all, since Suoni dares to sell the sensor to them, he must not be afraid of how big a wave they make.
Anyway, even if the sales explode, they are the ones who eat meat.
In fact, to put it mildly, the essence of Xiaoyi is a toy camera, and it can only become a small number of users who have a limited budget and have thought about camera addiction.
At that time, when the manufacturer first released it, it sent digital UP main reviews everywhere, but people were too lazy to ask for it.
Xiao Yi is just a digression, and after the documentary is put on the ending of Seagull, it has actually ended.
In short, the development history of this domestic camera is somewhat embarrassing.
The mood of the audience is also a little depressed because of this documentary.
In fact, at this time, most people may think that Kangchi is using this documentary, imitating the marketing method of Xiaoyi to sell feelings, trying to give Daqin Optics' camera the banner of "the light of domestic products" in the closing remarks of the press conference.
However, Kangchi suddenly changed his words and said: "This heavy history of domestic cameras is actually a microcosm of the development history of the domestic semiconductor industry. ”
"I believe that some people will doubt how much gold is in Daqin Optics' so-called independent research and development, and whether the CMOS sensor in it is bought or who is looking for to make it......"
"And the next product we're going to release will reveal the answer!"
The audience was stunned.
There are still new products to be released!?
So the documentary just now is not the sublimation of the theme at the end of the press conference, let alone the hat of the light of domestic products on your head.
It's a foreshadowing of a new product launch?!!
Gong Jiayun's heartbeat began to accelerate, and she couldn't help but stretch her neck, looking closely at Kang Chi on the stage.
My guess was right,
A camera, although significant, is definitely not enough to alarm so many heavyweight leaders.
There's definitely something bigger going on!
Standing on the stage, Kangchi smiled at everyone, and then pressed a button in his hand heavily.
The rousing background music began to sound,
I saw that the tall background screen behind Kang Chi began to slowly open to both sides, slowly revealing the scene behind the stage.
Everyone was surprised to find that behind this stage, there was another bigger stage!
Although some people noticed that the space behind the stage was quite large, they all thought it was a backstage lounge area or something.
Unexpectedly, there was something else inside.
It's just that at this time, the inside is full of fog, and I can only faintly see a big rectangular guy inside.
Everyone couldn't help but hold their breath and wait for the moment when the fog dissipated......
As the items inside are seen more and more clearly,
Whispers began to erupt, then grew louder and louder......
The first stood up, the second, the third......
Except for a few leaders who were in the know, when most of the people at the scene stood up and looked closely at the huge product that was quietly placed on the stage,
The scene suddenly fell into a deathly silence again!
(End of chapter)