Chapter 163: True Topic Terminator

Although my parents came over, as the New Year got closer and closer, Kangchi began to be busy again, and several companies had to attend the year-end meetings.

There are also things like annual meetings and year-end bonuses, and he also has to make decisions, so the time spent with his family is getting less and less.

But the second elder has no opinion on this,

Mainly Kangchi here, except for the lack of familiar neighbors in the countryside, the others are a little similar to the hometown in the countryside.

Kang Daoming can go fishing nearby and make some new fishing friends.

Liu Xuemei also cultivated a few vegetable gardens and planted what she thought were green and healthy vegetables.

If Kangchi lets them stay for a longer period of time, it is estimated that the next step will be to raise chickens and ducks......

In fact, if they are willing, Kangchi hopes that they can live here for a long time.

But with his understanding of his parents, it is estimated that as long as he opens this mouth, they will immediately have to be 'homesick' and want to go back.

In fact, to be honest, although the environment here is good, it is indeed too deserted, and it is estimated that normal people can't stay.

Even Kangchi, who stays at home every day to do research, occasionally goes out to go around the construction sites of Daqin Optics and Datang Heavy Industries.

"Actually, if you are bored, you can ask Chen Hai or Lai Qinglei to drive you around Dongyang City, there are still many places in Dongyang that you haven't been to play."

"That's a lot of trouble." Hearing Kang Chi's suggestion, Liu Xuemei shook her head directly and said, "If you are really afraid that we will be bored, you can quickly solve the lifelong event and give us a grandchild!" ”

β€œβ€¦β€¦β€

True Topic Buster.

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In addition to Kangchi's company, other domestic companies have also started the year-end summary, and at the same time make plans for next year's development.

For example, Xiaomi, Mr. Lei focused on the Xiaomi 14 that will be released next year at the year-end meeting, as well as the general direction of the promotion of this mobile phone.

In terms of camera selling points, it still focuses on the point of 'Xiaomi X Laika joint research and development'.

When Xiaomi 10 and 11 were released, the performance of Xiaomi's 100 million pixel camera was complained by a large number of users.

So later in 12 and 13, they decisively abandoned this gimmick, and instead cooperated with the world's famous lens factory Laika, and put forward the propaganda slogan of "This Real Laika".

The aim is to emphasize the camera performance of its products by promoting supply chain technology.

At the same time, the number of pixels has also been actively reduced to 50 million.

It is a disguised admission to the failure of advocating a high-pixel marketing strategy.

In fact, this kind of marketing strategy, in essence, is to forcibly raise their brand image through the supply chain, which is a manifestation of lack of self-confidence.

In the earliest days, Warwick did the same,

It's just that Huawei's marketing ability is not as strong as Xiaomi's, even if it is labeled as a Laika, the effect is very average.

It wasn't until Xiaomi 12 started that the advertising effect of Laika began to really come into play.

It's mainly Xiaomi's before,It was miserable by the so-called 100 million pixel lens of Sanxing,Once you change back to the normal point of the Laika scheme,Users immediately feel that this camera,It's really fragrant。

Laika, it's really awesome.

So in addition to Laika, later Chase and Suo Ni immediately became the gold labels that the assembly factory used to put on their faces.

In the face of this kind of money-making outlet, Laika even set up a special 'Laika certification' department, from a lens factory, to a third-party certification body!

As long as you pay the money and pass their so-called image quality test, even if it is not a lens made with their technology, you can also give a 'Laika certification'!

This greatly reduces their R&D costs and time, and improves the efficiency of selling signboards to make money.

Compared with this kind of 'Laika certification', the cooperation between Xiaomi and Laika is a more valuable joint development.

This model is indeed a little deeper and tighter.

It's just that the money paid is more.

As we all know, except for Soni and Sanxing, which have the ability to make their own lenses, other mobile phone manufacturers do not have complete mobile phone lens R&D and manufacturing capabilities.

Well-known lens brands, including Laika and Chase, are only responsible for the optical design of lenses, and also have the ability to produce lenses.

But they are usually too lazy to build, but directly handed over to foundries such as Sunny and OFILM to produce.

As for the CMOS sensor, they are basically bought from Soni, and when the time comes, they will be assembled with the lens.

Therefore, in Xiaomi's publicity, the cooperation model jointly developed with Laika is that they and Laika each send a few engineers to the foundry, and after communicating the plan on the spot, let the foundry follow the production.

As for the color of the lens, there is a Hans flavor,

The built-in digital filter just simulates it.

Then when the product came out, the people of Laika applauded, and they were almost ready to collect the money.

In fact, even if Xiaomi abandons Laika, she will definitely be able to complete the design of the lens, and then pay some patent fees to let the foundry make it.

The reason why I insist on in-depth cooperation with Laika is actually the same as spending advertising money to invite a superstar to endorse.

Laika is happy to do the same.

Why don't you make money while lying down?

There are even times when on-site communication is saved.

For example, next year's Xiaomi 14, they plan to use the same lens as the 13.

The main thing is to re-develop it, even if it is only a small improvement, and pay a lot of endorsement fees.

In the case of the 13's camera performance, this is not necessary at all......

When the lens plan was about to be finalized, product manager Mai Yongxiang suddenly said: "Do you think Daqin Optics will make mobile phone lenses?" They even built cameras and lithography machines, and if we worked with them to develop mobile phone lenses, would it be a bigger selling point? ”

"Daqin Optics?"

They were stunned for a moment and thought about the question.

But soon, Mr. Lei vetoed the proposal.

"Daqin Optics is a new brand after all, and its influence is still worse than that of a century-old brand like Laika, especially in overseas markets, and they have never made mobile phone lenses, even if they have the ability to develop and manufacture them, I don't know how long it will take, we can wait and see for a year, there is no need to take this risk now."

Although his words were very tactful, everyone knew as soon as they heard them that he did not trust Daqin Optics and had absolute confidence in Laika.

After all, 13's successful entry into the high-end mobile phone market gave him enough reason to believe in Laika.

If 14 suddenly changes to a domestic brand, even Daqin Optics, which can build lithography machines, will feel a little cheap.

Moreover, Daqin Optics has always been known for its pro-people's price, which also conflicts with their strategy of impacting the high-end market.

At the same time, Daqin's optical camera R&D department has also completed this year's project summary.

Although it has not been a month since Kangchi assigned the task, He Yongbin still encrypted and packaged the summarized information to Kangchi.

After receiving the information, Kangchi first understood the progress, and then used the plotter to optimize their plan.

I have to say that optimizing the scheme is much easier than drawing from scratch by yourself.

Especially if there is a cheating artifact such as a plotter.

It feels like writing a paper on a blank sheet of paper by yourself, and the difference between grading the paper.

Kangchi mainly helps them optimize the digital circuit design of CMOS, which is estimated to take at least three months, or even a year, if He Yongbin and them do it.

However, through the powerful chip design capabilities of the plotter, Kangchi can directly get it done in a very short time.

It's almost time for Kangchi to be optimized, and it's not good to send it back directly, and I'm ready to wait for the start of the New Year.

lest they feel that Kangchi has been prepared in advance, and their work is useless, which will discourage their enthusiasm for work......

In fact, Kangchi also considered whether to analyze this plotter and copy the design software inside.

But I am afraid that this will directly collapse the back-end design industry of chips.

Therefore, at least after the establishment of Dahan Chip, it can provide enough front-end design positions for these unemployed back-end designers to transfer.

In addition, this chip design software may also become a big killer for the promotion of domestic systems in the future, so there is no need to rush to come up with it now.

Kangchi is already imagining that when the time comes, foreign friends will face the software interface full of Chinese characters, and they will be anxiously flipping through the picture of the Chinese dictionary......

It's cool just to think about it!

I have to let them feel the pain I have experienced before!

(End of chapter)