Chapter 180: Performance Squeezing
Regarding the increase in the price of key semiconductor components, major domestic assembly plants have invariably chosen to remain silent.
Not only is it silent, but they also have to intentionally or unintentionally, try to block and dilute the news as much as possible, and not directly reach the mouths of consumers, otherwise they will definitely be excited after hearing it, and maybe they will directly boycott their products.
Anyway, the price increase is not once or twice, but this time the magnitude is more ruthless.
Their approach is to first use artificial intelligence and other excuses to create a false impression of a serious global shortage of cores through the guidance of public opinion, give the public a dose of preventive injection in advance, and then slowly increase the price of the product to reduce consumer resistance.
That's what graphics cards do.
But before the price goes up, they can really only buy one and lose one......
However, such a hot news can be hidden from the public, and it can't be hidden from companies in the industry such as Warwick.
Every crisis is always accompanied by opportunities.
When Mr. Yu of Warwick heard the news, he immediately realized that this chip crisis may be a serious crisis for the entire country.
But for them Warwick, it is an unprecedented opportunity!
As the so-called raising soldiers for a thousand days, using soldiers for a while,
Over the years, they have invested hundreds of billions of dollars in R&D, and they will finally reflect their value at this moment, and they are about to shine the brightest light!
He immediately made a phone call to Kangchi, first explained the news to him, and then made his own request:
"Mr. Kang, we want to advance the release date of new products, so the debugging and optimization progress of the camera should be further accelerated......"
"Can you please spare your precious time to come to Pengcheng to personally supervise the battle and help our imaging department complete the debugging and optimization of the camera as soon as possible?"
"In return, we can add another order for one million cameras, and if we can seize this opportunity together and become an instant hit, the next order volume is likely to be tens of millions!"
After Kangchi heard the tens of millions of orders, his brows couldn't help jumping.
Because he knows that Mr. Yu said that the situation is completely possible, and even according to the scale of Huaguo's mobile phone market, tens of millions may only be conservative data.
Once they really seize this wave of opportunities, 10 million flagship machines may be sold in two or three months.
And as Warwick's camera supplier, he can naturally get a piece of the pie.
It is not impossible to invest in R&D of one or two hundred million yuan at the beginning, and finally make tens of billions of dollars directly.
Kangchi directly agreed to this matter.
——
Although Chen Hai repeatedly stressed that his safety was absolutely fine, Kangchi insisted on wearing a helmet when he went out.
"It's okay, now I don't even need to wear a helmet when riding an electric car on the road, and to improve safety awareness, I have to start with me."
So in Chen Hai's indescribable eyes, Kang Chi went to Pengcheng in full gear, and even when he passed the security check, Kang Chi refused to take it off, and finally Chen Hai and they showed their documents to board the plane smoothly......
In fact, there is a great advantage of wearing a helmet to go out, that is, no one can recognize him, and everyone is at most suspicious that this is a star who sneaks out of the house, or a social phobia freak or something.
After coming to Warwick, Kangchi first participated in a technical meeting, and it was only after entering the conference room that Kangchi finally took off his helmet in the curious eyes of everyone.
"Mr. Kang?" He Yongbin suddenly exclaimed in surprise, "Why are you here?" ”
As the R&D supervisor of Daqin Optics' camera department, he has been staying in Pengcheng with dozens of Daqin Optics' R&D teams during this time, cooperating with Huawei engineers to complete the debugging of lenses.
Kang Chi smiled at the surprised He Yongbin: "Of course I'm here to help you." ”
In the face of Kangchi's joining, Warwick's engineers have also shown strong curiosity and expectation, not knowing what kind of surprise this legendary boss will bring them.
For a mobile phone hardware, in fact, many times it is not a simple assembly can be used directly, the same hardware, under the tuning of different engineers, the effect will be completely different.
Including the car is also a truth, the same engine some manufacturers can squeeze more horsepower, some can be called up the oil tiger, including the gearbox and other parts are also the same.
In fact, the prototype that Fang Qiming used to promote before has not had time to carry out detailed debugging, anyway, no matter how well the debugging is, the final installation is not necessarily the prototype.
And Daqin Optics sells a camera, the specific debugging is usually the mobile phone company's own business, after all, each company's system and components are different, only they know best, the camera supplier can send technicians to help debug is already very good, not to mention a big guy.
After the meeting began, Kangchi did not come up to interfere with their work agenda, but simply looked at their progress catalogue and then sat in on the whole process.
After the meeting, Mr. Yu said goodbye to Kangchi and said that he would go to the magic capital in person with He Baiting, the president of Haisi, to negotiate with Shencheng Silicon Industry and Lion Micro about chip foundry such as processors.
So the entire camera debugging team was handed over to Kangchi, and nearly 100 people began to work in full swing, and the main work is still in charge of Warwick's people.
If even He Yongbin can't solve it, then it's Kangchi's turn to make a move.
"Mr. Kang, this is the video bitrate and frame rate table given by Warwick." As a result, before Kangchi sat on the hot stool, He Yongbin immediately took out the most controversial issue between the two sides during this period to consult Kangchi.
"I think their data is a bit too conservative and can't play our CMOS performance at all, but they say that their processors have limited performance and the cooling problem has not been solved......"
Kangchi nodded, took the information and looked at it carefully.
This question is actually quite embarrassing.
To put it simply, Daqin's camera sensor has a very high tolerance, coupled with the powerful data processing and output capabilities of digital circuits, resulting in a very large amount of data, especially when shooting 4K60P and 2K240P video, Huawei's processor can't catch such a large amount of data at all, and can only castrate the performance of the camera in the end.
There are usually only two solutions to this problem, one is to improve the performance of the processor, and this solution is obviously unrealistic at the moment.
The rest is to optimize the image compression algorithm, reduce the amount of data processed, and reduce the size of photos and videos, for example, the algorithm of H.265 is more advanced than H.264, and the video volume can be reduced by about 39-44%.
But the problem is that they are already using H.265.
However, H.266 encoding is still very immature, and it is not compatible with another system or device, and it will not work if the video taken by the user needs to be edited in post-production, or shared on other devices.
In fact, the optimization of video encoders is also one of the core technologies of Kangchi's national supercomputing plan in the future, and he even plans to make an encoder that is better than H.266.
But this encoder is not ready to be taken out for Warwick.
After thinking about it for a long time, Kangchi finally decided to use a compromise transition plan.
Since the performance of the camera is excessive and the performance of the processor is not enough, it is better to use the excess performance of the camera to help them preprocess the data first.
Of course, if you do this, the extreme performance of the camera will definitely not be able to play.
At most, the original 60% performance can be increased to 80%.
Kangchi quickly wrote down this temporary transition plan and split it up to the technical teams on both sides.
Because CMOS was developed by Daqin Optics, and he is most familiar with its performance and design, this optimization work is also led by He Yongbin.
(End of chapter)