Chapter 225: Welfare is full
December 1.
After nearly a month of pre-sale, the official delivery of the large-scale area finally began.
In fact, before the press conference, Qirui had already helped Datang Heavy Industries to create 50,000 units to return to the truth, and the first batch of orders could have been delivered to real cars long ago.
However, the initial planning of 30,000 battery swap stations has not yet been fully opened, and if it is inconvenient for users to change the battery too early, it will definitely affect the reputation, so it has only been delayed until December.
And an extra month of stocking time, also allows Qi Rui to work overtime to help Datang Heavy Industries build cars, as of the end of November, Datang Heavy Industries' battery swap stations have been stocked up to 150,000 units.
But this still can't stand up to the pre-sale that is twice as high as the stock volume......
It was the middle of November, and the number of pre-sale orders had fallen into a decline, and normally speaking, the number of orders in the first month was only 120,000 at most.
However, the urgently adjusted subsidy policy for electric vehicles has directly added fuel to the truth.
At this time, the power of vehicle electricity separation and sodium battery is fully reflected.
At present, the pure electric vehicle models on the market have large battery packs, because the price of the car itself is expensive, and the subsidy is twenty or thirty thousand, and it still feels painless.
The battery pack is small, for example, the official standard battery life is only one or two hundred kilometers, and the regular 'old man' such as Hongguang MINI, Wuling Bingo, and ice cream, because the battery pack is only about 20 degrees, it cannot reach the subsidy threshold at all.
On the other hand, according to the calculation of 40 degrees to make up 10,000 yuan, the return to the truth equipped with an 80-degree battery pack can go to the relevant departments to apply for a cash subsidy of 20,000 yuan in the third month after the consumer confirms the receipt.
It is equivalent to as long as 39999, a family pure electric car without battery life anxiety can drive home!
And at this price, I couldn't even buy a Hongguang MINI before.
Who can withstand this temptation?
So the already weak sales of Guizhen have exploded again!
However, because the battery pack is a leasing model, this model is a bit like applying for an installment loan for the battery pack, and the actual cost of use by the user will be higher than this.
As long as the current car is maintained normally, it is basically not a big problem to drive for more than 10 years, but in fact, the average service life of domestic cars is only 5 years, and if you calculate according to this time, the battery rental fee is 24,000, and the naked car is added up, which is equal to 63,900 in five years, which is quite cost-effective.
And after five years, you can continue to enjoy a battery with more than 90% health.
At the same time, Datang Heavy Industry later launched another service, that is, door-to-door battery replacement and power pick-up.
For example, if a user wants to go on a business trip for two months, and feels that the car is parked at home, and the battery rent of 800 yuan is too much for nothing, he can spend 99 yuan to call a power service, and let the nearby battery swap station come to take the battery away, so that the rent of the battery can be suspended, and when he comes back from a business trip, he will use the car, and then spend 99 yuan to call a power delivery service.
This pick-up and transmission service once again improves the shortcomings of the battery swap mode.
For those consumers who bought a car but often did not drive it for a long time, it also began to have a strong lethality.
For users who can drive tens of thousands of kilometers every year, the return to truth after eating the benefits of the policy is not only more than 40,000 cheaper than the same level of fuel vehicles, but also helps them save at least 15,000 fuel money and thousands of car maintenance fees in the process of use.
Therefore, this is no longer the same price of oil and electricity, but the life of traditional fuel vehicles in an all-round way!
Well
It seems that traditional new energy vehicles are not immune......
In short, just looking at the cost performance, even Hongguang MINI can be beaten all over the ground to find teeth, not to mention other cars.
Chang'an, BYD High-tech No. 1 Factory.
When Wang Chuanfu watched the employees drive the three Guizhen that they had just brought into the production area and slowly stopped in front of them, his mood suddenly became heavier.
Although he already had a general impression of this car as early as the press conference, he still felt a little shocked after seeing the actual car.
It's hard to imagine that this is a car that consumers only need to spend 39,999 yuan to drive home directly......
Although there have been some design changes, Wang can still see the Arrizo 8 shadow from this car.
As the main model of Qirui's re-impact on the sedan market, Arrizo 8 is indeed remarkable, both in terms of styling and performance, but unfortunately the family car market of more than 100,000 levels is already fiercely not good, coupled with the weakness of the automobile market, especially the fuel vehicle market in recent years, Qirui, who is always one step behind, has not opened the market with this model.
But after changing the costume to the truth, everything is difficult to say.
They bought three cars and one for disassembly analysis, especially for battery packs.
The remaining two cars were taken for professional testing and personal experience with Wang Chuanfu.
Wang Junfu and the company's product manager had a static experience around the return to truth for about 20 minutes, and then asked, "What do you think?" ”
"Great value for money, although a little lower than the Arrizo 8 configuration, but the price of 60,000 is ...... I don't feel like they're making money selling this car at all. ”
Wang Junfu also nodded: "Their profit point is not to sell cars, so we have no chance to compare with him in terms of cost performance...... Even if you do battery swap models in the future, you can only compete with them in dislocation. ”
"But what if they come out with another model?"
"I don't think so." Wang Chuanfu shook his head directly and said, "Who is Kangchi?" How could he spend all his time building cars? If it weren't for the fact that he was forced to join the battery swap camp, I guess he wouldn't even be able to build this one. ”
"Do you think Datang Heavy Industries will only build this kind of car?"
"I guess so." Wang Chuanfu sighed, "Unless everyone refuses to eat his share of the cake......"
But eating the cake from Kangchi means that for BYD, they can only build naked cars in the future.
And it's also a naked car for electric cars!
This greatly reduces their technology share, as well as profit margins.
Even in a sense, everyone is back on the same starting line, and car companies like Qirui, which are already far behind, are likely to seize this wave of opportunities to successfully counterattack.
Those backward car companies are naturally happy to be like this, but it is a little uncomfortable for a company like BYD to become the head of the industry after years of fierce fighting......
After the static experience, Wang Chuanfu drove the car with the product manager and ran on various roads all day.
Back at the No. 1 High-tech Factory, the first thing Wang Chuanfu did after getting off the bus was to ask the administration to help him arrange a trip to Datang Heavy Industry.
fragrant
It's so fragrant!
This return to the truth is not only cost-effective to crush the fuel car, but the actual feeling of driving is even better, I don't know how much.
Especially when overtaking at high speed, the on-call power makes Wang Chuanfu deeply aware that in addition to the powerful battery, Datang Heavy Industries' motor technology is also true.
Coupled with the real mileage that far exceeded expectations, and after personally experiencing two battery swaps, Wang Chuanfu finally accepted and believed that this model is the future of new energy vehicles!
(End of chapter)